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1. Understanding World Tourism Rankings in 2024
According to the UN Tourism data, the world tourism rankings by country in 2024 highlight the most popular destinations based on international tourist arrivals. France leads the way, followed by Spain, the United States, Italy, and Turkey. These rankings are based on the number of international tourists each country receives annually. These insights are crucial for travelers and industry professionals alike.
The rankings consider several factors:
- Number of International Tourist Arrivals: The primary metric is the count of international visitors staying overnight or longer.
- Tourist Receipts: The revenue generated from tourism activities, reflecting the economic impact.
- Regional Performance: How different regions are recovering and growing in tourism.
2. Global Tourism Key Trends and Insights
What are the key trends shaping global tourism? Several key trends are shaping the recovery and growth of global tourism. According to UN Tourism, the Middle East, Africa, and Europe are leading the recovery, while Asia and the Pacific are gradually catching up. Events like the FIFA World Cup have boosted tourism in specific regions.
Key insights include:
- Recovery Rates: The Middle East has exceeded pre-pandemic levels, while Europe and the Americas are nearing full recovery.
- Economic Impact: International tourism receipts are nearing pre-pandemic levels, indicating a strong economic recovery.
- Regional Disparities: While some regions are thriving, others face challenges in fully recovering.
3. Detailed World Tourism Rankings by Country in 2024
Which countries are leading the pack in international tourism? In 2024, France holds the top spot with 100 million international tourists. Spain, the United States, Italy, and Turkey follow closely, each attracting significant numbers of visitors.
Here’s a detailed look at the top 10 countries:
Rank | Country | Region | Arrivals (millions) |
---|---|---|---|
1 | France | Europe | 100 |
2 | Spain | Europe | 85.17 |
3 | United States | Americas | 66.48 |
4 | Italy | Europe | 57.25 |
5 | Turkey | Middle East | 55.16 |
6 | Mexico | Americas | 41.95 |
7 | United Kingdom | Europe | 37.22 |
8 | Germany | Europe | 34.80 |
9 | Greece | Europe | 32.74 |
10 | Austria | Europe | 30.91 |
4. Analyzing Global Tourism Performance: Results of 2023
What were the key results in global tourism for 2023? In 2023, international tourism saw a strong recovery, reaching 88% of pre-pandemic levels. The Middle East showed the best performance, exceeding pre-pandemic levels, while Africa, Europe, and the Americas also demonstrated significant recovery.
Key results include:
- Overall Recovery: International tourism reached 88% of pre-pandemic levels, a significant increase from previous years.
- Regional Leaders: The Middle East led the recovery, followed by Africa and Europe.
- Economic Impact: International tourism receipts reached USD 1.4 trillion, close to pre-pandemic levels.
5. Projections for International Tourism in 2024
What are the projections for international tourism in 2024? International tourism is expected to fully recover to pre-pandemic levels in 2024, with initial estimates indicating a 2% growth above 2019 levels. However, this projection is subject to various factors, including economic conditions and geopolitical tensions.
Key projections include:
- Full Recovery: Tourism is expected to exceed pre-pandemic levels by 2%.
- Influencing Factors: Recovery pace will depend on economic conditions, geopolitical tensions, and the recovery of Asia and the Pacific.
- Expert Opinions: A majority of tourism professionals expect better performance in 2024 compared to 2023.
6. Global Tourist Arrivals: A Closer Look
How many international tourists arrived in 2023? According to UNWTO data, the number of international tourist arrivals reached around 1.286 billion in 2023. While this is a significant increase from previous years, it’s still slightly below the pre-pandemic figure of 1.462 billion.
- Total Arrivals: Approximately 1.286 billion international tourist arrivals were recorded in 2023.
- Comparison to Pre-Pandemic: This is about 88% of the arrivals recorded before the pandemic.
7. The Recovery of International Tourist Arrivals
What does the recovery of international tourist arrivals look like? The recovery has been gradual but steady. In 2020, arrivals were only 28% of pre-pandemic levels, increasing to 31% in 2021 and 66% in 2022. By 2023, the recovery reached 88%, indicating a strong resurgence in global travel.
- Gradual Increase: The recovery has been steady, with significant improvements each year.
- Regional Variations: The pace of recovery varies by region, with some areas performing better than others.
8. Regional Recovery Rates: Which Regions Are Leading?
Which regions are leading in the recovery of international tourist arrivals? The Middle East has shown the most robust recovery, with arrivals 22% above pre-pandemic levels. Africa, Europe, and the Americas have also seen significant recovery, while Asia and the Pacific are gradually catching up.
- Middle East: Arrivals are 22% above pre-pandemic levels.
- Africa: Recovered 96% of 2019 numbers.
- Europe: Recovered 94% of 2019 numbers.
- Americas: Recovered 90% of 2019 numbers.
- Asia Pacific: Recovered 65% of 2019 numbers.
Region | Recovery Rate (vs. 2019) | Key Drivers |
---|---|---|
Middle East | 122% | Visa Reforms, Strong Demand, major events like Expo 2020 |
Africa | 96% | Nature-based tourism, rise in domestic and intra-regional travel |
Europe | 94% | Improved air connectivity, cultural tourism |
America | 90% | Business and leisure travel (“bleisure”) |
Asia Pacific | 65% | Gradual reopening, eco-tourism trends |
9. The Resurgence of International Tourist Receipts
How have international tourist receipts recovered? International tourism receipts have made a remarkable recovery, reaching 93% of pre-pandemic levels in 2023. This reflects a steady resurgence in global travel spending and the economic benefits it brings.
- Significant Recovery: Receipts reached 93% of pre-pandemic levels.
- Steady Increase: This marks significant progress compared to previous years.
10. Best Performing Destinations Coming into 2024
Which destinations are performing the best in terms of tourist arrivals? France ranks as the top destination with 100 million international tourists. This is followed by Spain, the United States, Italy, and Turkey.
- France: Leads with 100 million international tourists.
- Top 5: Spain, the United States, Italy, and Turkey follow closely.
10.1. World Tourism Rankings by Country in Terms of Total Arrivals 2023
What are the world tourism rankings based on total arrivals in 2023? Here’s a detailed table:
Rank | Country | Region | Arrivals (million) | Tourist Receipts (USD billion) | Receipts per Arrival (USD) | Tourism Exports (USD billion) |
---|---|---|---|---|---|---|
1 | France | Europe | 100.00 | 71.2 | 712 | 79.5 |
2 | Spain | Europe | 85.17 | 92.0 | 1080 | 92.0 |
3 | United States | Americas | 66.48 | 189.1 | 2845 | 225.9 |
4 | Italy | Europe | 57.25 | 55.9 | 976 | 57.8 |
5 | Turkey | Middle East | 55.16 | 49.5 | 897 | 69.8 |
6 | Mexico | Americas | 41.95 | 30.7 | 732 | 33.5 |
7 | United Kingdom | Europe | 37.22 | 73.4 | 1971 | 73.4 |
8 | Germany | Europe | 34.80 | 37.4 | 1074 | 37.4 |
9 | Greece | Europe | 32.74 | 22.3 | 680 | 24.7 |
10 | Austria | Europe | 30.91 | 24.7 | 799 | 27.4 |
25 | Vietnam | Asia Pacific | 12.60 | 9.2 | 730 | 9.2 |
11. Comparing Tourism Growth to 2019
Which countries have seen the most growth in tourism compared to 2019? Turks & Caicos leads the chart with a +127% change. Qatar and Saudi Arabia follow with +90% and +56% respectively.
- Turks & Caicos: +127% change
- Qatar: +90% change
- Saudi Arabia: +56% change
12. Regional Tourism Rankings: Leaders in Each Area
Who are the leaders in tourism growth within each region?
12.1. Europe
Albania leads Europe with a +53% increase in tourist numbers compared to 2019.
- Albania
- Andorra
- Liechtenstein
12.2. Asia and the Pacific
Maldives tops the list with a +10% increase in tourist numbers compared to 2019.
- Maldives
- French Polynesia
- Fiji
12.3. Americas
Turks & Caicos leads with a +127% increase in tourist numbers compared to 2019.
- Turks & Caicos
- El Salvador
- Colombia
12.4. Africa and the Middle East
Qatar ranks first with a +90% increase in tourist numbers compared to 2019.
- Qatar
- Saudi Arabia
- Ethiopia
13. Best Performing Large Destinations
Which large destinations (with over 5 million arrivals in 2019) are performing the best? Saudi Arabia leads this category, followed by Albania and the Dominican Republic.
- Saudi Arabia
- Albania
- Dominican Republic
14. Top Destinations in Terms of Receipts
Which countries are earning the most from tourism? Serbia leads with a +79% increase in receipts from international tourists, followed by Pakistan.
- Serbia
- Pakistan
- Türkiye
15. Large Destinations with High Tourism Earnings
Which large destinations (earning over USD 5 billion in 2019) are performing the best in terms of receipts? Türkiye ranks first with a +59% growth in receipts, followed by Portugal.
- Türkiye
- Portugal
- Morocco
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17. Frequently Asked Questions About World Tourism Rankings
17.1. Which Country Has the Highest Tourism Rate in the World?
France has the highest tourism rate in the world, with 100 million arrivals in 2023, according to UN Tourism data.
17.2. Which Country is Most Visited in Asia?
Thailand is the most visited country in Asia, with 28.15 million arrivals and USD 29.67 billion in receipts heading into 2024.
17.3. What is the World’s Biggest Tourism?
France has consistently held the title for the most tourist arrivals. Recent data from UNWTO ranks France again as the highest in 2023, with over 85.17 million international tourist arrivals.
17.4. What Are the Prospects for Tourism Destinations in 2024?
According to the UNWTO Panel of Experts Survey (Jan 2024):
- 12% say it’ll be much better
- 55% say it’ll be better
- 28% say it’ll be the same
- 6% suggesting it’ll be worse
- 0.4% result saying it’ll be much worse
17.5. When Can We Expect International Tourism to Return to 2019 Pre-Pandemic Levels?
The UNWTO Panel of Experts Survey (Jan 2024) indicates:
- 39% feel they’ve already achieved it
- 30% hope to reach it in 2024
- 31% expect to reach the same level in 2025 or later
17.6. What Are the Top 10 Tourist Destinations in the World?
The top 10 tourist destinations countries in the world, according to the UNWTO Global and Regional Tourism Performance Report of 2023, are:
- France [100 million]
- Spain [85.17 million]
- United States [66.48 million]
- Italy [57.25 million]
- Türkiye [55.16 million]
- Mexico [42.15 million]
- United Kingdom [37.22 million]
- Germany [34.80 million]
- Greece [32.74 million]
- Austria [30.91 million]
17.7. What is the World Tourism Ranking?
According to Global and Regional Tourism Performance by UNTWO, the world tourism ranking is France in first place, followed by Spain, the United States, Italy, Turkey, Mexico, the United Kingdom, Germany, Greece, and Austria.
17.8. Which Country Earns the Most from Tourism?
As of the most recent data, France earns the most from tourism, consistently ranking as the top destination for international tourist arrivals and tourism receipts.
By understanding these rankings and trends, you can better plan your travels and make informed decisions about your next destination.
18. Conclusion: Navigating Global Tourism with SIXT.VN
As world tourism rebounds and evolves, staying informed about the latest trends and rankings is essential for travelers and industry professionals alike. France leads as the top destination, while regions like the Middle East show impressive recovery. With SIXT.VN, you can navigate these trends with ease, planning unforgettable trips to Vietnam and beyond.
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