Planning a trip to Vietnam? What Is Hospitality And Tourism? Let SIXT.VN be your guide to unlocking the best of Vietnamese travel, offering seamless services from airport transfers to curated Hanoi tours. With our expert assistance, language and logistical barriers become a thing of the past, ensuring a smooth and unforgettable journey. Discover the essence of hospitality and tourism.
Contents
- 1. What Exactly Are Hospitality And Tourism?
- 1.1. Breaking Down Hospitality
- 1.2. Unpacking Tourism
- 1.3. The Interconnected Nature
- 2. What Are The Key Components Of The Hospitality Industry?
- 3. Why Is The Hospitality And Tourism Industry Important?
- 3.1. Economic Impact
- 3.2. Cultural Exchange
- 3.3. Infrastructure Development
- 4. What Are The Key Trends Shaping Hospitality And Tourism Today?
- 5. What Skills Are Needed For A Career In Hospitality And Tourism?
- 6. What Educational Paths Can Lead To A Career In Hospitality And Tourism?
- 7. How Has Technology Changed The Hospitality And Tourism Industry?
- 8. How Can Businesses In Hospitality And Tourism Ensure Customer Satisfaction?
- 9. What Are The Challenges Facing The Hospitality And Tourism Industry?
- 10. How Can Hospitality And Tourism Be More Sustainable?
- 11. What Opportunities Exist For Entrepreneurs In Hospitality And Tourism?
- 12. How Does Cultural Tourism Contribute To Local Economies?
- 13. What Role Do Travel Agencies Play In The Tourism Industry?
- 14. What Impact Does Tourism Have On The Environment?
- 15. What Are The Ethical Considerations In Hospitality And Tourism?
- 16. How Can Small Businesses Thrive In The Hospitality And Tourism Sector?
- 17. What Role Does Government Play In Regulating Hospitality And Tourism?
- 18. What Are The Future Trends In Hospitality And Tourism?
- 19. How Can Hospitality And Tourism Help Preserve Endangered Languages?
- 20. Why Should You Choose Vietnam For Your Next Travel Destination?
- 20.1. Natural Beauty
- 20.2. Rich History
- 20.3. Vibrant Culture
- FAQ: Decoding Hospitality And Tourism
- 1. What is the difference between hospitality and tourism?
- 2. Why is the hospitality and tourism industry important for economic growth?
- 3. What skills are essential for a career in hospitality and tourism?
- 4. How has technology transformed the hospitality and tourism industry?
- 5. What are some challenges facing the hospitality and tourism industry?
- 6. How can hospitality and tourism become more sustainable?
- 7. What opportunities exist for entrepreneurs in the hospitality and tourism sector?
- 8. How does cultural tourism contribute to local economies?
- 9. What role do travel agencies play in the tourism industry?
- 10. What ethical considerations are important in hospitality and tourism?
1. What Exactly Are Hospitality And Tourism?
Hospitality and tourism encompass a broad range of services and industries focused on providing experiences to travelers, including accommodation, transportation, food and beverage, recreation, and entertainment. According to the World Tourism Organization (UNWTO), tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes. Hospitality, on the other hand, focuses on the relationship between a guest and a host, offering a welcoming and comfortable environment. Together, they create a synergistic blend that enhances travel experiences, promoting cultural exchange and economic growth. SIXT.VN provides premier hospitality and tourism services that allow visitors to discover the best of Vietnam.
The hospitality industry, at its core, revolves around providing comfort, care, and service to people away from home, while the tourism industry involves the movement of people from one place to another for various purposes.
1.1. Breaking Down Hospitality
Hospitality is about creating a welcoming and comfortable experience. It’s about making people feel at home even when they’re not.
- Accommodation: Hotels, resorts, hostels, and vacation rentals all fall under this category.
- Food and Beverage: Restaurants, cafes, bars, catering services, and even room service are integral parts of the hospitality experience.
- Customer Service: From the front desk to housekeeping, every interaction contributes to the guest’s overall impression.
1.2. Unpacking Tourism
Tourism is a multifaceted industry focused on facilitating travel and exploration.
- Transportation: Airlines, trains, buses, and car rental services enable people to reach their destinations. SIXT.VN offers airport transfers to make your arrival in Hanoi seamless.
- Attractions: Museums, historical sites, theme parks, and natural wonders draw tourists from around the globe.
- Tour Operators: These businesses organize and manage itineraries, providing guided experiences and logistical support.
1.3. The Interconnected Nature
Hospitality and tourism are intertwined. Without hospitality services, tourism would be far less appealing. Imagine visiting a new city without comfortable accommodations or enjoyable dining options. Similarly, hospitality businesses rely on tourism to drive revenue and maintain occupancy rates.
2. What Are The Key Components Of The Hospitality Industry?
The hospitality industry is made up of several vital segments that work together to provide comprehensive services to travelers. Accommodation provides lodging options, including hotels, resorts, and vacation rentals. Food and beverage encompasses restaurants, cafes, catering services, and bars. Recreation includes activities like theme parks, sports facilities, and entertainment venues. Travel services, like those offered by SIXT.VN, provide transportation, tours, and travel planning assistance. Each component plays a unique role in ensuring travelers have a memorable and enjoyable experience.
Component | Description | Examples |
---|---|---|
Accommodation | Provides lodging and overnight stays for travelers. | Hotels, Resorts, Hostels, Vacation Rentals |
Food & Beverage | Offers dining and refreshment services. | Restaurants, Cafes, Bars, Catering Services |
Recreation | Provides entertainment and leisure activities. | Theme Parks, Museums, Sports Facilities, Entertainment Venues |
Travel Services | Assists with travel planning, transportation, and logistical support. | Tour Operators, Travel Agencies, Car Rental Services (like SIXT.VN), Airport Transfers |
Event Management | Plans and executes events such as conferences, weddings, and festivals. | Convention Centers, Event Planners |
3. Why Is The Hospitality And Tourism Industry Important?
The hospitality and tourism industry is crucial for economic growth, cultural exchange, and job creation. According to a report by the World Travel & Tourism Council (WTTC) in 2023, the travel and tourism sector contributed $9.5 trillion to the global economy, representing 9.2% of the world’s GDP. It also supports millions of jobs worldwide. The industry encourages cultural understanding by facilitating interactions between people from different backgrounds. Furthermore, it drives infrastructure development, boosts local economies, and promotes sustainable practices when managed responsibly. SIXT.VN’s commitment to quality service helps enhance Vietnam’s reputation as a premier tourist destination.
3.1. Economic Impact
Tourism stimulates economic activity by generating revenue for local businesses, creating employment opportunities, and attracting foreign investment.
- Job Creation: The industry employs a diverse workforce, from entry-level positions to executive management roles.
- Revenue Generation: Tourism dollars support local economies, funding infrastructure development and public services.
- Investment: Tourism projects attract both domestic and foreign investment, driving economic growth and development.
3.2. Cultural Exchange
Tourism fosters cultural exchange by bringing people from different backgrounds together, promoting understanding and appreciation of diverse traditions.
- Cross-Cultural Understanding: Interactions between tourists and locals promote tolerance, empathy, and mutual respect.
- Preservation of Heritage: Tourism can incentivize the preservation of cultural heritage sites and traditions.
- Promotion of Local Arts and Crafts: Tourism provides a market for local artisans, supporting traditional crafts and cultural expression.
3.3. Infrastructure Development
The tourism industry drives infrastructure development by creating demand for transportation, accommodation, and other essential services.
- Transportation Networks: Tourism necessitates the development of roads, airports, and public transportation systems.
- Accommodation Facilities: The industry fuels the construction and renovation of hotels, resorts, and other lodging options.
- Public Services: Tourism can lead to improvements in public services such as sanitation, healthcare, and law enforcement.
4. What Are The Key Trends Shaping Hospitality And Tourism Today?
Several key trends are influencing the hospitality and tourism industry today. Sustainability is becoming increasingly important, with travelers seeking eco-friendly options. Technology plays a crucial role, with online booking, personalized experiences, and mobile apps enhancing convenience. Experiential travel is on the rise, as travelers seek authentic and immersive experiences. Health and wellness tourism is also gaining popularity, with travelers prioritizing their well-being. Customization is another key trend, with businesses tailoring services to meet individual preferences.
- Sustainability: Eco-friendly practices are becoming increasingly important to travelers. According to a study by Booking.com in 2023, 83% of global travelers believe sustainable travel is vital, with 49% reporting they often or always consider sustainability when planning trips.
- Technology: Online booking platforms, mobile apps, and personalized recommendations are transforming the travel experience.
- Experiential Travel: Travelers seek immersive and authentic experiences that connect them with local culture.
- Health and Wellness Tourism: Wellness retreats, spa vacations, and outdoor adventures are gaining popularity.
- Personalization: Tailoring services to meet individual preferences is becoming essential for customer satisfaction.
5. What Skills Are Needed For A Career In Hospitality And Tourism?
A successful career in hospitality and tourism requires a diverse skill set. Customer service skills are essential for providing excellent guest experiences. Communication skills are vital for interacting with colleagues and guests. Problem-solving skills are needed to address issues and resolve conflicts. Adaptability is crucial for handling unexpected situations. Leadership skills are important for managing teams. Cultural sensitivity is necessary for interacting with people from different backgrounds. These skills, combined with industry-specific knowledge, prepare individuals for rewarding careers.
- Customer Service: Providing exceptional service to meet and exceed guest expectations.
- Communication: Effectively conveying information to colleagues, guests, and stakeholders.
- Problem-Solving: Identifying and resolving issues quickly and efficiently.
- Adaptability: Thriving in dynamic and unpredictable environments.
- Leadership: Guiding and motivating teams to achieve common goals.
- Cultural Sensitivity: Understanding and respecting cultural differences.
6. What Educational Paths Can Lead To A Career In Hospitality And Tourism?
Several educational paths can lead to a fulfilling career in hospitality and tourism. Bachelor’s degrees in hospitality management, tourism management, and business administration are common choices. Vocational training programs offer specialized skills in areas like culinary arts and hotel operations. Online courses and certifications provide flexible learning opportunities. Internships and apprenticeships offer valuable hands-on experience. Together, these educational avenues equip individuals with the knowledge and skills needed for success.
- Bachelor’s Degrees: Programs in hospitality management, tourism management, and business administration provide a broad foundation.
- Vocational Training: Specialized programs in culinary arts, hotel operations, and event planning offer practical skills.
- Online Courses and Certifications: Flexible learning options for gaining specific skills or knowledge.
- Internships and Apprenticeships: Hands-on experience in real-world settings.
7. How Has Technology Changed The Hospitality And Tourism Industry?
Technology has revolutionized the hospitality and tourism industry, enhancing efficiency, personalization, and customer experiences. Online booking platforms have made travel planning easier. Mobile apps provide convenient access to information and services. Data analytics enable businesses to understand customer preferences. Social media allows for direct engagement and marketing. Automation improves operational efficiency. Artificial intelligence (AI) offers personalized recommendations and customer service.
- Online Booking Platforms: Streamlining travel planning and reservations.
- Mobile Apps: Providing convenient access to information, services, and personalized recommendations.
- Data Analytics: Enabling businesses to understand customer preferences and improve service.
- Social Media: Facilitating direct engagement with customers and targeted marketing campaigns.
- Automation: Improving operational efficiency in areas such as check-in, housekeeping, and customer service.
- Artificial Intelligence (AI): Offering personalized recommendations, chatbots for customer service, and predictive analytics for optimizing operations.
8. How Can Businesses In Hospitality And Tourism Ensure Customer Satisfaction?
Ensuring customer satisfaction in hospitality and tourism requires a multi-faceted approach focused on exceeding expectations. Providing excellent service is paramount. Personalizing experiences to individual preferences enhances engagement. Gathering and acting on feedback helps improve service quality. Maintaining clean and comfortable facilities is essential. Offering value for money is important for building loyalty. Creating memorable experiences through unique offerings sets businesses apart.
- Excellent Service: Providing friendly, efficient, and attentive service at every touchpoint.
- Personalization: Tailoring experiences to meet individual preferences and needs.
- Feedback: Gathering and acting on customer feedback to improve service quality.
- Cleanliness and Comfort: Maintaining clean, well-maintained, and comfortable facilities.
- Value for Money: Offering competitive pricing and exceptional value for the price.
- Memorable Experiences: Creating unique and engaging experiences that leave a lasting impression.
9. What Are The Challenges Facing The Hospitality And Tourism Industry?
The hospitality and tourism industry faces several challenges, including economic fluctuations, environmental concerns, and labor shortages. Economic downturns can reduce travel spending. Environmental issues such as climate change and pollution pose long-term risks. Labor shortages can impact service quality. Safety and security concerns can deter travelers. Over-tourism can strain local resources and infrastructure. Addressing these challenges requires proactive strategies and sustainable practices.
- Economic Fluctuations: Economic downturns can reduce travel spending and impact occupancy rates.
- Environmental Concerns: Climate change, pollution, and resource depletion pose long-term risks.
- Labor Shortages: Finding and retaining qualified staff can be challenging.
- Safety and Security: Ensuring the safety and security of travelers is a top priority.
- Over-Tourism: Managing the impact of large numbers of tourists on local resources and infrastructure.
10. How Can Hospitality And Tourism Be More Sustainable?
Sustainable practices are essential for the long-term viability of the hospitality and tourism industry. Reducing waste through recycling and conservation efforts helps minimize environmental impact. Conserving energy by using renewable sources and energy-efficient technologies lowers carbon emissions. Supporting local communities by sourcing local products and employing local labor boosts economic benefits. Protecting cultural heritage by preserving historical sites and traditions ensures authenticity. Promoting responsible travel by educating tourists on sustainable practices encourages ethical behavior.
- Reduce Waste: Implementing recycling programs, reducing single-use plastics, and conserving water.
- Conserve Energy: Using renewable energy sources, installing energy-efficient lighting, and reducing energy consumption.
- Support Local Communities: Sourcing local products, employing local labor, and supporting local businesses.
- Protect Cultural Heritage: Preserving historical sites, promoting cultural awareness, and respecting local traditions.
- Promote Responsible Travel: Educating tourists on sustainable practices and encouraging ethical behavior.
11. What Opportunities Exist For Entrepreneurs In Hospitality And Tourism?
The hospitality and tourism industry offers numerous opportunities for entrepreneurs, from niche accommodations to personalized travel services. Boutique hotels cater to travelers seeking unique experiences. Specialty restaurants offer innovative cuisine and dining experiences. Tour operators create specialized itineraries. Event planning services organize memorable events. Online travel agencies leverage technology to offer customized travel solutions. Sustainable tourism initiatives address growing demand for eco-friendly travel.
- Boutique Hotels: Offering unique and personalized accommodation experiences.
- Specialty Restaurants: Providing innovative cuisine and dining experiences.
- Tour Operators: Creating specialized and niche itineraries.
- Event Planning Services: Organizing memorable events and celebrations.
- Online Travel Agencies: Leveraging technology to offer customized travel solutions.
- Sustainable Tourism Initiatives: Addressing the growing demand for eco-friendly travel options.
12. How Does Cultural Tourism Contribute To Local Economies?
Cultural tourism significantly contributes to local economies by generating revenue, preserving heritage, and promoting cultural exchange. Revenue is generated through tourist spending on accommodations, food, transportation, and souvenirs. Heritage preservation is incentivized as tourism provides resources for maintaining historical sites and traditions. Cultural exchange is facilitated by bringing tourists into contact with local cultures, fostering understanding and appreciation. As reported by UNESCO in 2022, cultural tourism accounts for up to 40% of global tourism revenue, underscoring its economic importance.
- Revenue Generation: Tourists spend money on accommodations, food, transportation, and souvenirs, boosting local economies.
- Heritage Preservation: Tourism provides resources for maintaining historical sites and traditions.
- Cultural Exchange: Tourists interact with local cultures, fostering understanding and appreciation.
13. What Role Do Travel Agencies Play In The Tourism Industry?
Travel agencies play a crucial role in the tourism industry by providing expert advice, booking services, and personalized assistance to travelers. They offer expert advice on destinations, accommodations, and activities. They handle booking services for flights, hotels, tours, and transportation. They provide personalized assistance to tailor travel plans to individual preferences. According to the American Society of Travel Advisors (ASTA), travel agencies offer valuable expertise and support, especially for complex or international trips.
- Expert Advice: Providing knowledgeable recommendations on destinations, accommodations, and activities.
- Booking Services: Handling reservations for flights, hotels, tours, and transportation.
- Personalized Assistance: Tailoring travel plans to individual preferences and needs.
14. What Impact Does Tourism Have On The Environment?
Tourism can have both positive and negative impacts on the environment. Positive impacts include conservation efforts, awareness promotion, and sustainable practices adoption. Negative impacts include pollution, resource depletion, and habitat destruction. Balancing these impacts requires responsible tourism practices, such as minimizing waste, conserving energy, protecting natural resources, and supporting local conservation initiatives. The United Nations Environment Programme (UNEP) emphasizes the need for sustainable tourism policies to mitigate negative environmental effects.
- Positive Impacts: Supporting conservation efforts, promoting environmental awareness, and encouraging the adoption of sustainable practices.
- Negative Impacts: Contributing to pollution, depleting natural resources, and causing habitat destruction.
15. What Are The Ethical Considerations In Hospitality And Tourism?
Ethical considerations in hospitality and tourism include fair labor practices, respect for local cultures, and environmental responsibility. Fair labor practices ensure that employees are treated with respect and receive fair wages. Respect for local cultures involves preserving traditions and avoiding exploitation. Environmental responsibility includes minimizing waste, conserving resources, and protecting natural environments. Adhering to these ethical considerations ensures that tourism benefits both travelers and host communities.
- Fair Labor Practices: Ensuring that employees are treated with respect and receive fair wages.
- Respect for Local Cultures: Preserving traditions and avoiding exploitation of local communities.
- Environmental Responsibility: Minimizing waste, conserving resources, and protecting natural environments.
16. How Can Small Businesses Thrive In The Hospitality And Tourism Sector?
Small businesses can thrive in the hospitality and tourism sector by focusing on niche markets, providing personalized service, and leveraging technology. Targeting niche markets with unique offerings helps attract specific customer segments. Providing personalized service fosters customer loyalty and positive word-of-mouth. Leveraging technology through online booking platforms and social media marketing expands reach and enhances customer engagement.
- Niche Markets: Targeting specific customer segments with unique offerings.
- Personalized Service: Fostering customer loyalty through attentive and customized service.
- Leveraging Technology: Using online booking platforms and social media marketing to expand reach and enhance customer engagement.
17. What Role Does Government Play In Regulating Hospitality And Tourism?
Government plays a vital role in regulating hospitality and tourism by ensuring safety, setting standards, and promoting sustainable practices. Safety regulations protect travelers from potential risks. Industry standards ensure quality and consistency. Sustainable practices are promoted through policies and incentives. Tourism promotion agencies market destinations and attract visitors. These regulatory measures create a conducive environment for sustainable growth.
- Safety Regulations: Protecting travelers from potential risks and ensuring their well-being.
- Industry Standards: Ensuring quality and consistency in service delivery.
- Sustainable Practices: Promoting policies and incentives that encourage environmentally responsible tourism.
- Tourism Promotion: Marketing destinations and attracting visitors through targeted campaigns.
18. What Are The Future Trends In Hospitality And Tourism?
Future trends in hospitality and tourism include augmented reality experiences, sustainable tourism options, and personalized travel itineraries. Augmented reality enhances travel experiences by providing immersive and interactive content. Sustainable tourism practices become increasingly important. Personalized travel itineraries, powered by AI, cater to individual preferences. Blockchain technology enhances security and transparency.
- Augmented Reality (AR): Enhancing travel experiences through immersive and interactive content.
- Sustainable Tourism: Increased focus on environmentally friendly and socially responsible travel options.
- Personalized Travel: AI-powered travel itineraries that cater to individual preferences and needs.
- Blockchain Technology: Enhancing security and transparency in travel bookings and transactions.
19. How Can Hospitality And Tourism Help Preserve Endangered Languages?
Hospitality and tourism can contribute to preserving endangered languages by promoting cultural immersion, supporting local artisans, and encouraging language education. Cultural immersion programs teach tourists about local languages and traditions. Supporting local artisans who use traditional languages in their crafts provides economic incentives. Encouraging language education helps revitalize and preserve endangered languages.
- Cultural Immersion: Offering programs that teach tourists about local languages and traditions.
- Supporting Local Artisans: Providing economic incentives for artisans who use traditional languages in their crafts.
- Language Education: Encouraging language education and revitalization programs in tourist destinations.
20. Why Should You Choose Vietnam For Your Next Travel Destination?
Vietnam offers a unique blend of natural beauty, rich history, and vibrant culture, making it an ideal travel destination. From the stunning landscapes of Ha Long Bay to the bustling streets of Hanoi, Vietnam offers something for every traveler. According to the Vietnam National Administration of Tourism, Vietnam has seen a consistent increase in international tourist arrivals, highlighting its growing popularity. Let SIXT.VN be your trusted partner in exploring all that Vietnam has to offer, with services including airport transfers, hotel bookings, and guided tours. Contact us at Hotline/Whatsapp: +84 986 244 358 or visit our website at SIXT.VN. Address: 260 Cau Giay, Hanoi, Vietnam.
20.1. Natural Beauty
Vietnam boasts stunning landscapes, from the limestone karsts of Ha Long Bay to the lush rice terraces of Sapa.
- Ha Long Bay: A UNESCO World Heritage site with emerald waters and towering limestone islands.
- Sapa: Home to picturesque rice terraces and vibrant hill tribe cultures.
- Mekong Delta: A fertile region with intricate waterways and floating markets.
20.2. Rich History
Vietnam’s history is reflected in its ancient temples, historic cities, and cultural traditions.
- Hoi An: A charming ancient town with well-preserved architecture and a vibrant atmosphere.
- Hue: The former imperial capital with majestic palaces and royal tombs.
- My Son Sanctuary: An ancient Cham temple complex dating back to the 4th century.
20.3. Vibrant Culture
Vietnam’s culture is a tapestry of traditions, festivals, and culinary delights.
- Hanoi: The capital city with bustling streets, traditional water puppet shows, and delicious street food.
- Tet Nguyen Dan: The Vietnamese Lunar New Year, celebrated with colorful parades and festive activities.
- Vietnamese Cuisine: A culinary adventure with dishes like pho, banh mi, and fresh spring rolls.
Alt: Bustling streets of Hanoi Old Quarter showcasing Vietnamese culture and cuisine.
FAQ: Decoding Hospitality And Tourism
1. What is the difference between hospitality and tourism?
Hospitality focuses on providing comfort and service to guests, while tourism involves travel for leisure, business, or other purposes; hospitality is about the guest-host relationship, ensuring a welcoming environment, while tourism is the broader industry of facilitating travel and exploration.
2. Why is the hospitality and tourism industry important for economic growth?
The hospitality and tourism industry is vital because it generates revenue for local businesses, creates employment opportunities, and attracts foreign investment, as confirmed by the World Travel & Tourism Council (WTTC).
3. What skills are essential for a career in hospitality and tourism?
Essential skills include customer service, communication, problem-solving, adaptability, leadership, and cultural sensitivity, as they ensure excellent guest experiences and smooth operations.
4. How has technology transformed the hospitality and tourism industry?
Technology has revolutionized the industry through online booking platforms, mobile apps, data analytics, social media, automation, and artificial intelligence, enhancing efficiency and personalization.
5. What are some challenges facing the hospitality and tourism industry?
Challenges include economic fluctuations, environmental concerns, labor shortages, safety concerns, and over-tourism, requiring proactive and sustainable management strategies.
6. How can hospitality and tourism become more sustainable?
Sustainability can be achieved by reducing waste, conserving energy, supporting local communities, protecting cultural heritage, and promoting responsible travel, minimizing environmental impact.
7. What opportunities exist for entrepreneurs in the hospitality and tourism sector?
Opportunities include niche accommodations, specialty restaurants, tour operators, event planning services, online travel agencies, and sustainable tourism initiatives, addressing diverse traveler needs.
8. How does cultural tourism contribute to local economies?
Cultural tourism generates revenue through tourist spending, preserves heritage by funding maintenance, and facilitates cultural exchange, fostering understanding and appreciation.
9. What role do travel agencies play in the tourism industry?
Travel agencies provide expert advice, booking services, and personalized assistance, especially for complex trips, ensuring travelers have valuable support and tailored plans.
10. What ethical considerations are important in hospitality and tourism?
Ethical considerations include fair labor practices, respect for local cultures, and environmental responsibility, ensuring benefits for both travelers and host communities.
Let SIXT.VN assist you in discovering the best Vietnam has to offer, with top-notch services including easy airport transfers, a wide selection of hotel options, and exciting organized tours. Contact us via Hotline/Whatsapp at +84 986 244 358 or visit our website at SIXT.VN, Address: 260 Cau Giay, Hanoi, Vietnam.