Spain’s tourism sector is a cornerstone of its economy. Are you curious about how Spain is ensuring its future as a top travel destination? SIXT.VN provides insights into Spain’s tourism policies, promoting sustainable growth and preserving cultural heritage. Discover how Spain is balancing economic benefits with environmental protection.
Contents
- 1. What Is Spain’s Sustainable Tourism Strategy 2030?
- 1.1 What Are the Main Goals of the Sustainable Tourism Strategy?
- 1.2 How Does the Strategy Align with the United Nations’ Sustainable Development Goals (SDGs)?
- 2. Why Is a New Tourism Strategy Necessary for Spain?
- 2.1 What Challenges Does the Spanish Tourism Sector Face?
- 2.2 How Does Spain Adapt to Changing Tourist Preferences?
- 3. What Are the Key Foundations of Spain’s New Sustainable Tourism Model?
- 3.1 How Does Socio-Economic Growth Factor Into the Strategy?
- 3.2 What Role Does the Preservation of Natural and Cultural Values Play?
- 3.3 How Does the Strategy Ensure Social Benefits and Equitable Distribution?
- 3.4 What Mechanisms Are in Place for Participation and Governance?
- 3.5 How Does Spain Ensure Permanent Adaptation and Responsiveness?
- 3.6 What Is Spain’s Leadership Role in Sustainable Tourism?
- 4. What Are the Strategic Axes of Spain’s Tourism Policy?
- 4.1 Sustainability: Ensuring a Balance Between Growth and Conservation
- 4.2 Digitalization: Leveraging Technology for Enhanced Experiences
- 4.3 Smart Management: Improving Efficiency and Resource Allocation
- 4.4 Value Creation: Enhancing the Quality of Tourism Offerings
- 4.5 Territory: Promoting Balanced Regional Development
- 5. How Does SIXT.VN Enhance Your Travel Experience in Spain?
- 5.1 What Travel Services Does SIXT.VN Provide for Visitors to Spain?
- 5.2 How Does SIXT.VN Ensure Convenience and Reliability for Travelers?
- 5.3 How Does SIXT.VN Support Sustainable Tourism Practices in Spain?
- 6. What Are Some Practical Tips for Sustainable Travel in Spain?
- 6.1 How Can Travelers Reduce Their Environmental Impact?
- 6.2 How Can Travelers Support Local Communities?
- 6.3 What Are Some Responsible Travel Practices to Follow?
- 7. What Are the Latest Updates in Spain’s Tourism Policies?
- 7.1 What New Regulations Have Been Introduced Recently?
- 7.2 What Are the Current Entry Requirements for Tourists?
- 7.3 What Are the Emerging Trends in Spanish Tourism?
- 8. How to Plan a Sustainable Trip to Spain with SIXT.VN
- 8.1 How to Book Eco-Friendly Accommodations Through SIXT.VN?
- 8.2 How to Arrange Sustainable Transportation Options with SIXT.VN?
- 8.3 How to Find and Book Sustainable Tours and Activities Through SIXT.VN?
- 9. What Are the Benefits of Using Local Tour Operators for Sustainable Tourism?
- 9.1 How Do Local Operators Support the Local Economy?
- 9.2 How Do Local Operators Ensure Authentic Experiences?
- 9.3 How Do Local Operators Promote Environmental Conservation?
- 10. FAQ about Spain’s National Tourism Policies
- 10.1 What Is Spain Doing to Combat Over-tourism?
- 10.2 How Does Spain Ensure Accessibility for All Tourists?
- 10.3 What Measures Are in Place to Protect Cultural Heritage Sites?
- 10.4 How Is Spain Adapting to Climate Change in Its Tourism Policies?
- 10.5 What Role Does Technology Play in Enhancing the Tourist Experience in Spain?
- 10.6 What Are the Key Priorities for the Future of Tourism in Spain?
- 10.7 How Can I Stay Updated on Changes to Spain’s Tourism Policies?
- 10.8 Are There Any Specific COVID-19 Related Travel Restrictions in Place?
- 10.9 What Types of Accommodation are Available for Travelers to Spain?
- 10.10 How Can I Find Information on Accessible Tourism Options in Spain?
1. What Is Spain’s Sustainable Tourism Strategy 2030?
Spain’s Sustainable Tourism Strategy 2030 is a national agenda designed to address the medium and long-term challenges facing the tourism sector. According to the Ministry of Industry, Trade and Tourism of Spain, the strategy aims to promote socio-economic, environmental, and territorial sustainability. The strategy involves a participatory process that includes input from the tourism sector and various autonomous communities.
1.1 What Are the Main Goals of the Sustainable Tourism Strategy?
The primary objective is to transform Spanish tourism into a sustainable and sustained growth model, ensuring Spain remains a world leader in the sector. According to a report by the Spanish Tourism Institute (Turespaña) in 2022, the strategy focuses on improving the competitiveness and profitability of the industry, enhancing the natural and cultural values of destinations, and ensuring an equitable distribution of tourism’s benefits and burdens. This involves promoting responsible tourism practices and investing in sustainable infrastructure.
1.2 How Does the Strategy Align with the United Nations’ Sustainable Development Goals (SDGs)?
The Strategy of Sustainable Tourism of Spain 2030 is aligned with the UN’s Agenda 2030 and its Sustainable Development Goals (SDGs). According to the United Nations World Tourism Organization (UNWTO), sustainable tourism policies contribute to achieving goals such as economic growth, environmental protection, and social inclusion. Spain’s strategy aims to contribute to these global efforts by promoting tourism that respects the environment, supports local communities, and fosters economic development.
2. Why Is a New Tourism Strategy Necessary for Spain?
Spain has been a global leader in tourism for decades, with the sector being a major source of income and employment. According to the National Statistics Institute of Spain (INE), tourism accounts for approximately 12% of Spain’s GDP. However, the tourism industry faces new challenges, including social and economic shifts, requiring a revised approach to maintain its success.
2.1 What Challenges Does the Spanish Tourism Sector Face?
The Spanish tourism sector faces several critical challenges:
- Over-tourism: In popular destinations, over-tourism leads to overcrowding, strain on local resources, and negative impacts on the environment. A study by the University of Balearic Islands in 2021 highlighted the adverse effects of over-tourism on local communities and ecosystems.
- Environmental Impact: Traditional tourism practices can contribute to pollution, habitat destruction, and depletion of natural resources. Research from the Spanish Ministry for Ecological Transition indicates that unsustainable tourism practices contribute significantly to environmental degradation.
- Socio-economic Disparities: The benefits of tourism are not always evenly distributed, leading to income inequality and social tensions. According to a report by Oxfam Intermón, the economic benefits of tourism often accrue to large corporations rather than local communities.
- Changing Tourist Demands: Tourists are increasingly seeking more authentic, sustainable, and personalized travel experiences. A survey by Booking.com in 2023 showed that 76% of travelers want more sustainable travel options.
2.2 How Does Spain Adapt to Changing Tourist Preferences?
To adapt to changing tourist preferences, Spain is focusing on:
- Diversification: Promoting diverse tourism offerings beyond traditional “sun and beach” tourism. This includes cultural tourism, ecotourism, and rural tourism.
- Innovation: Adopting new technologies and innovative business models to enhance the tourist experience and improve sustainability. According to a report by Deloitte, digital transformation is crucial for the future of tourism.
- Sustainability: Implementing sustainable practices to protect the environment and support local communities. This involves promoting responsible consumption, reducing waste, and investing in green infrastructure.
3. What Are the Key Foundations of Spain’s New Sustainable Tourism Model?
The new growth model for Spanish tourism is based on several key principles that align with sustainable practices. These principles aim to ensure that tourism benefits the economy, society, and environment.
3.1 How Does Socio-Economic Growth Factor Into the Strategy?
Socio-economic growth is a fundamental principle, focusing on enhancing the competitiveness and profitability of the tourism sector while accelerating transformation processes. According to research from the Spanish Confederation of Employers’ Organizations (CEOE), investing in tourism infrastructure and promoting innovation can drive economic growth.
3.2 What Role Does the Preservation of Natural and Cultural Values Play?
The conservation of Spain’s extensive cultural and natural heritage is a priority. The Ministry of Culture and Sport emphasizes the importance of preserving historical sites, promoting cultural events, and protecting natural landscapes. This ensures that Spain’s unique attractions remain appealing to tourists and contribute to the country’s identity.
3.3 How Does the Strategy Ensure Social Benefits and Equitable Distribution?
Ensuring social benefits involves the equitable distribution of tourism’s advantages, addressing challenges such as rural depopulation. According to a report by the European Commission, tourism can play a vital role in supporting rural economies and creating jobs in underserved areas.
3.4 What Mechanisms Are in Place for Participation and Governance?
Participatory governance mechanisms between the state and competent authorities at all levels are essential. The Spanish government works with regional and local authorities, as well as private sector stakeholders, to develop and implement tourism policies. This collaborative approach ensures that all voices are heard and that policies are tailored to local needs.
3.5 How Does Spain Ensure Permanent Adaptation and Responsiveness?
Permanent adaptation is necessary to ensure continuous quality improvement and responsiveness to the constantly changing environment. According to a study by PwC, tourism businesses need to be agile and adaptable to meet evolving consumer demands and technological advancements.
3.6 What Is Spain’s Leadership Role in Sustainable Tourism?
Strengthening Spain’s role as a world leader in the tourism sector is a key objective. Spain actively participates in international tourism organizations and initiatives, sharing best practices and promoting sustainable tourism policies globally. The UNWTO recognizes Spain as a leader in sustainable tourism development.
4. What Are the Strategic Axes of Spain’s Tourism Policy?
The Spanish government has defined five strategic priorities to guide the new agenda for the tourism industry. These axes are designed to address key challenges and opportunities in the sector.
4.1 Sustainability: Ensuring a Balance Between Growth and Conservation
Sustainability is at the forefront, ensuring a balance between economic growth and environmental conservation. The aim is to minimize the negative impacts of tourism on the environment while maximizing its positive contributions to the economy.
How to Achieve It
Action | Description |
---|---|
Eco-Friendly Practices | Encouraging hotels and tourist operators to adopt sustainable practices such as reducing waste and conserving energy. |
Protect Natural Resources | Implementing measures to protect natural resources, such as water and biodiversity. |
Promote Green Tourism | Supporting ecotourism initiatives that promote responsible travel and conservation. |
4.2 Digitalization: Leveraging Technology for Enhanced Experiences
Digitalization involves leveraging technology to enhance the tourist experience and improve the efficiency of tourism businesses. According to a report by Amadeus, digital technologies are transforming the way people travel and experience destinations.
How to Achieve It
Action | Description |
---|---|
Smart Tourism Platforms | Developing smart tourism platforms that provide personalized recommendations and real-time information to tourists. |
Digital Skills Training | Offering digital skills training to tourism professionals to help them adapt to new technologies. |
Invest in Infrastructure | Investing in digital infrastructure, such as high-speed internet, to support digital tourism initiatives. |
4.3 Smart Management: Improving Efficiency and Resource Allocation
Smart management focuses on improving the efficiency of tourism operations and resource allocation through data-driven decision-making. According to McKinsey, smart management can help tourism businesses optimize their operations and improve profitability.
How to Achieve It
Action | Description |
---|---|
Data Analytics | Using data analytics to understand tourist behavior and preferences. |
Optimize Resource Use | Implementing measures to optimize the use of resources, such as water and energy. |
Implement Management Systems | Implementing smart management systems to monitor and manage tourism activities. |
4.4 Value Creation: Enhancing the Quality of Tourism Offerings
Value creation involves enhancing the quality of tourism offerings to attract high-spending tourists and create more value for local communities. According to a study by the World Economic Forum, high-quality tourism experiences are essential for attracting affluent travelers.
How to Achieve It
Action | Description |
---|---|
Promote Local Products | Promoting local products and services to enhance the authenticity of the tourist experience. |
Quality Improvement | Implementing quality improvement programs to ensure high standards in tourism services. |
Diversify Tourism | Diversifying tourism offerings to cater to a wider range of interests and preferences, including cultural and culinary tourism. |
4.5 Territory: Promoting Balanced Regional Development
Territory focuses on promoting balanced regional development by spreading tourism benefits across different regions of Spain. According to the Ministry of Territorial Policy, balanced regional development is crucial for reducing inequalities and promoting social cohesion.
How to Achieve It
Action | Description |
---|---|
Promote Rural Tourism | Promoting rural tourism to attract tourists to less-visited regions. |
Invest in Infrastructure | Investing in infrastructure in less-developed regions to improve accessibility and attract tourism investment. |
Encourage Tourism | Encouraging tourism businesses to expand their operations to less-visited areas by providing incentives and support. |
5. How Does SIXT.VN Enhance Your Travel Experience in Spain?
Planning a trip to Spain involves navigating through various travel options, from airport transfers to hotel bookings and exploring local attractions. SIXT.VN offers a range of services designed to make your travel experience seamless and enjoyable.
5.1 What Travel Services Does SIXT.VN Provide for Visitors to Spain?
SIXT.VN offers a variety of travel services tailored to meet the needs of international tourists:
- Airport Transfers: Reliable and comfortable airport transfer services ensure a smooth start and end to your trip. SIXT.VN provides timely pickups and drop-offs, eliminating the stress of navigating public transport upon arrival.
- Hotel Bookings: A wide selection of hotels catering to different budgets and preferences. Whether you’re looking for luxury accommodations or budget-friendly options, SIXT.VN helps you find the perfect place to stay.
- Tour Bookings: Guided tours to explore Spain’s rich cultural heritage and natural beauty. From historical sites to culinary experiences, SIXT.VN offers tours that cater to various interests.
5.2 How Does SIXT.VN Ensure Convenience and Reliability for Travelers?
SIXT.VN focuses on providing convenient and reliable services to enhance your travel experience:
- User-Friendly Platform: An easy-to-use website and mobile app for booking services. The platform allows you to quickly find and book the services you need, saving time and effort.
- Customer Support: Dedicated customer support to assist with any queries or concerns. The support team is available to provide assistance and ensure a smooth travel experience.
- Secure Payment Options: Secure payment options for hassle-free transactions. SIXT.VN uses secure payment gateways to protect your financial information and ensure safe transactions.
5.3 How Does SIXT.VN Support Sustainable Tourism Practices in Spain?
SIXT.VN is committed to promoting sustainable tourism practices in Spain by:
- Promoting Eco-Friendly Options: Encouraging the use of eco-friendly transportation and accommodations. SIXT.VN partners with businesses that prioritize sustainability.
- Supporting Local Communities: Partnering with local businesses to support the local economy and promote authentic travel experiences.
- Educating Travelers: Providing information and resources to help travelers make informed decisions about sustainable travel options.
6. What Are Some Practical Tips for Sustainable Travel in Spain?
Traveling sustainably in Spain involves making conscious choices that minimize your environmental impact and support local communities.
6.1 How Can Travelers Reduce Their Environmental Impact?
Travelers can reduce their environmental impact by:
- Choosing Eco-Friendly Accommodations: Opting for hotels and guesthouses that have implemented sustainable practices, such as energy conservation and waste reduction.
- Using Public Transportation: Utilizing public transportation, such as trains and buses, instead of renting a car. Spain has an extensive and efficient public transportation network.
- Conserving Water and Energy: Being mindful of water and energy consumption while traveling. Turn off lights and air conditioning when leaving your accommodation and avoid wasting water.
6.2 How Can Travelers Support Local Communities?
Supporting local communities can be done by:
- Buying Local Products: Purchasing souvenirs and goods from local artisans and businesses. This helps support the local economy and preserve traditional crafts.
- Eating at Local Restaurants: Dining at local restaurants and trying regional cuisine. This provides economic support to local food producers and chefs.
- Participating in Community-Based Tourism: Engaging in tourism activities that benefit local communities, such as village stays and cultural tours.
6.3 What Are Some Responsible Travel Practices to Follow?
Responsible travel practices include:
- Respecting Local Culture: Being respectful of local customs, traditions, and etiquette. Dress modestly when visiting religious sites and avoid loud or disruptive behavior.
- Avoiding Single-Use Plastics: Bringing your own reusable water bottle, shopping bag, and other items to avoid single-use plastics.
- Leaving No Trace: Properly disposing of waste and avoiding littering. Leave natural areas as you found them.
7. What Are the Latest Updates in Spain’s Tourism Policies?
Staying informed about the latest updates in Spain’s tourism policies can help you plan your trip more effectively and ensure compliance with current regulations.
7.1 What New Regulations Have Been Introduced Recently?
Recent regulations include:
- Sustainable Tourism Taxes: Some regions have introduced sustainable tourism taxes to fund environmental conservation and infrastructure improvements. Be aware of these taxes when planning your trip.
- Restrictions on Short-Term Rentals: Regulations on short-term rentals in popular tourist destinations to address housing shortages and over-tourism. Check local regulations before booking accommodation.
- Environmental Protection Measures: Enhanced environmental protection measures in natural parks and protected areas. Follow guidelines and regulations when visiting these areas.
7.2 What Are the Current Entry Requirements for Tourists?
Current entry requirements for tourists include:
- Visa Requirements: Check visa requirements based on your nationality. Some countries have visa-free agreements with Spain, while others require a visa for entry.
- Health Regulations: Be aware of any health regulations or requirements, such as vaccination certificates or health declarations. Check the latest guidelines from health authorities before traveling.
- Passport Validity: Ensure your passport is valid for at least six months beyond your planned stay in Spain.
7.3 What Are the Emerging Trends in Spanish Tourism?
Emerging trends in Spanish tourism include:
- Wellness Tourism: A growing interest in wellness tourism, with travelers seeking relaxing and rejuvenating experiences. Spain offers numerous spas, wellness centers, and retreats.
- Adventure Tourism: An increasing demand for adventure tourism activities, such as hiking, cycling, and water sports. Spain’s diverse landscapes provide opportunities for adventure enthusiasts.
- Culinary Tourism: A rising interest in culinary tourism, with travelers seeking authentic food experiences. Spain is renowned for its rich culinary heritage and diverse regional cuisines.
8. How to Plan a Sustainable Trip to Spain with SIXT.VN
Planning a sustainable trip to Spain with SIXT.VN involves making informed choices about your travel arrangements and activities.
8.1 How to Book Eco-Friendly Accommodations Through SIXT.VN?
To book eco-friendly accommodations through SIXT.VN:
- Visit SIXT.VN: Go to the SIXT.VN website or open the mobile app.
- Search for Hotels: Enter your destination and travel dates, then search for hotels.
- Filter Options: Use the filter options to select “Eco-Friendly” or “Sustainable” accommodations.
- Review Accommodations: Review the selected accommodations and their sustainability practices.
- Book Your Stay: Choose your preferred accommodation and book your stay.
8.2 How to Arrange Sustainable Transportation Options with SIXT.VN?
To arrange sustainable transportation options with SIXT.VN:
- Explore Options: Explore options for public transportation, such as trains and buses, or consider renting an electric or hybrid vehicle.
- Plan Your Route: Plan your route in advance to minimize travel distances and reduce your carbon footprint.
8.3 How to Find and Book Sustainable Tours and Activities Through SIXT.VN?
To find and book sustainable tours and activities through SIXT.VN:
- Browse Tours: Browse the available tours and activities on the SIXT.VN platform.
- Check Sustainability: Check for tours and activities that prioritize sustainability, such as eco-tours and community-based tourism initiatives.
- Book Activities: Book your chosen sustainable tours and activities.
9. What Are the Benefits of Using Local Tour Operators for Sustainable Tourism?
Using local tour operators offers numerous advantages for sustainable tourism, benefiting both travelers and the local community.
9.1 How Do Local Operators Support the Local Economy?
Local tour operators contribute to the local economy by:
- Creating Jobs: Providing employment opportunities for local residents.
- Using Local Services: Utilizing local services and suppliers, such as restaurants, accommodations, and transportation providers.
- Supporting Local Businesses: Supporting local businesses and artisans by promoting their products and services.
9.2 How Do Local Operators Ensure Authentic Experiences?
Local tour operators ensure authentic experiences by:
- Providing Cultural Insights: Sharing their knowledge of local culture, history, and traditions.
- Offering Unique Activities: Offering unique and authentic activities that are not available through larger tour companies.
- Connecting Travelers: Connecting travelers with local communities and providing opportunities for meaningful interactions.
9.3 How Do Local Operators Promote Environmental Conservation?
Local tour operators promote environmental conservation by:
- Implementing Sustainable Practices: Implementing sustainable practices in their operations, such as reducing waste and conserving resources.
- Educating Travelers: Educating travelers about responsible travel and environmental conservation.
- Supporting Conservation Efforts: Supporting local conservation efforts and initiatives.
10. FAQ about Spain’s National Tourism Policies
Navigating Spain’s tourism landscape can raise several questions. Here are some frequently asked questions to provide clarity and help you plan your trip effectively.
10.1 What Is Spain Doing to Combat Over-tourism?
Spain is implementing measures to manage over-tourism, including:
- Limiting Tourist Numbers: Restricting the number of tourists in certain areas.
- Promoting Off-Season Travel: Encouraging travel during the off-season to reduce congestion.
- Investing in Infrastructure: Investing in infrastructure improvements to accommodate tourist flows.
10.2 How Does Spain Ensure Accessibility for All Tourists?
Spain is committed to ensuring accessibility for all tourists by:
- Implementing Accessibility Standards: Implementing accessibility standards in accommodations, transportation, and attractions.
- Providing Information: Providing information about accessibility features and services.
- Offering Assistance: Offering assistance to tourists with disabilities.
10.3 What Measures Are in Place to Protect Cultural Heritage Sites?
Spain protects cultural heritage sites through:
- Preservation Efforts: Preservation efforts to maintain and restore historical sites.
- Regulation Compliance: Regulations to manage tourist access and prevent damage.
- Promoting Sustainable Tourism: Promoting sustainable tourism practices that respect and protect cultural heritage.
10.4 How Is Spain Adapting to Climate Change in Its Tourism Policies?
Spain is adapting to climate change by:
- Reducing Carbon Emissions: Reducing carbon emissions in the tourism sector.
- Conserving Water Resources: Conserving water resources and promoting water-efficient practices.
- Protecting Coastal Areas: Protecting coastal areas from erosion and sea-level rise.
10.5 What Role Does Technology Play in Enhancing the Tourist Experience in Spain?
Technology enhances the tourist experience in Spain by:
- Providing Information: Providing access to information about destinations, attractions, and services.
- Personalizing Experiences: Personalizing the tourist experience through data analytics and AI.
- Improving Efficiency: Improving the efficiency of tourism operations and services.
10.6 What Are the Key Priorities for the Future of Tourism in Spain?
The key priorities for the future of tourism in Spain include:
- Sustainability: Ensuring the long-term sustainability of the tourism sector.
- Innovation: Fostering innovation and technological advancements.
- Inclusivity: Promoting inclusivity and accessibility for all tourists.
10.7 How Can I Stay Updated on Changes to Spain’s Tourism Policies?
To stay updated on changes to Spain’s tourism policies:
- Follow Official Sources: Follow official government websites and tourism organizations.
- Subscribe to Newsletters: Subscribe to tourism industry newsletters and publications.
- Use Reliable Travel Resources: Use reliable travel resources and platforms.
10.8 Are There Any Specific COVID-19 Related Travel Restrictions in Place?
COVID-19 related travel restrictions may be in place. To ensure a smooth and safe journey, refer to the official websites of:
- The Spanish Ministry of Health: For the latest health and safety guidelines.
- Your embassy in Spain: To understand specific travel requirements and advisories for your nationality.
10.9 What Types of Accommodation are Available for Travelers to Spain?
Spain offers diverse accommodation options to suit every traveler’s needs and budget, from hotels and hostels to vacation rentals and campsites. Depending on your preferences and travel style, you can find the perfect place to stay.
- Hotels: Options range from budget-friendly to luxury.
- Hostels: Ideal for budget travelers seeking social environments.
- Vacation Rentals: Offer more space and privacy, ideal for families.
- Campsites: A budget-friendly way to experience nature.
10.10 How Can I Find Information on Accessible Tourism Options in Spain?
Spain is committed to providing accessible tourism options for all visitors. Numerous resources are available to help you plan an inclusive and enjoyable trip.
- Predif: An organization promoting accessibility in tourism.
- Accessible Spain: A resource for finding accessible accommodations and activities.
- Tourist Offices: Can offer information on accessible attractions and services.
Spain’s commitment to sustainable tourism is evident in its comprehensive strategies and initiatives. By understanding and supporting these policies, you can contribute to a more responsible and enjoyable travel experience. SIXT.VN is here to help you plan your trip with ease, offering reliable services and valuable insights into Spain’s tourism landscape. Explore the beauty of Spain with a conscious approach, knowing that your travel choices make a positive impact.
Ready to explore Spain sustainably? Contact SIXT.VN today to book your airport transfer, hotel, and tours. Let us help you plan an unforgettable and responsible travel experience. Visit SIXT.VN or contact us at +84 986 244 358. Address: 260 Cau Giay, Hanoi, Vietnam.