The U.S. Travel Association’s strategic hires, including Allison O’Connor and Kevin Hinton, mark a pivotal move towards revitalizing the travel sector. SIXT.VN understands the importance of these leadership changes and is ready to assist travelers in navigating the evolving landscape of U.S. travel. With our comprehensive services and local expertise, we ensure a seamless and enjoyable journey, catering to both leisure and business travelers seeking unforgettable experiences and cultural immersion in Vietnam.
1. Who are Allison O’Connor and Kevin Hinton in US Travel?
Allison O’Connor is the Senior Vice President of Strategic Communications at the U.S. Travel Association, and Kevin Hinton is the Managing Director of Group Travel. O’Connor brings extensive experience in global communications, public relations, crisis management, and brand awareness, having previously held leadership positions at Marriott International, The Ritz-Carlton Hotel Company, and Frontdoor. Hinton leads the association’s group travel community, bringing a wealth of experience from his previous roles as Executive Vice President of Strategy at Minding Your Business, CEO of Hinton + Grusich, CEO of the Society for Incentive Travel Excellence, and Executive Vice President at ALHI (Associated Luxury Hotels International). Their appointments signify a strategic effort to bolster the U.S. Travel Association’s capabilities and better serve its members.
Allison O’Connor’s role involves shaping the association’s communication strategies to enhance brand awareness and manage public relations effectively. Her experience in crisis management is crucial for addressing unforeseen challenges in the travel industry. Kevin Hinton’s focus on group travel aims to create more opportunities for travelers to explore destinations together, enhancing their overall travel experience. These leadership changes are designed to provide members with greater value and ensure the travel industry achieves greater success. SIXT.VN recognizes the impact of these appointments and is poised to leverage their influence to enhance travel experiences for our clients.
2. What is the Role of US Travel Association?
The U.S. Travel Association serves as the leading advocate for the travel industry in the United States, promoting and facilitating travel to and within the country. According to a report by the U.S. Travel Association in 2023, the travel industry supports millions of jobs and contributes trillions of dollars to the U.S. economy. The association works to:
- Advocate for policies that support travel and tourism.
- Promote the U.S. as a premier travel destination.
- Provide research and insights to help members make informed business decisions.
- Convene industry leaders to address challenges and opportunities.
By advocating for favorable policies, the U.S. Travel Association plays a critical role in shaping the regulatory environment for the travel sector. Their promotional efforts boost the image of the U.S. as a desirable destination, attracting both domestic and international visitors. The research and insights they provide enable businesses to adapt to changing market conditions and enhance their services. Through these efforts, the U.S. Travel Association ensures the travel industry remains a vital part of the U.S. economy.
SIXT.VN recognizes the importance of the U.S. Travel Association and aims to align its services with the association’s goals. By staying informed about the latest trends and policies, SIXT.VN can better serve travelers and provide them with exceptional experiences.
3. How Does Allison O’Connor’s Experience Benefit US Travel?
Allison O’Connor’s extensive experience in global communications and public relations greatly benefits the U.S. Travel Association by enhancing its strategic communications efforts. Her background includes:
- Global Communications Expertise: She is adept at crafting and disseminating messages that resonate with diverse audiences worldwide.
- Public Relations Acumen: O’Connor knows how to manage the association’s image and reputation, ensuring positive media coverage.
- Crisis Management Skills: She can navigate challenges and mitigate potential damage to the industry’s reputation.
- Brand Awareness Strategies: She can build and strengthen the U.S. Travel Association’s brand, making it more recognizable and respected.
Her previous roles at Marriott International and The Ritz-Carlton Hotel Company have equipped her with a deep understanding of the travel industry’s nuances. According to a 2022 study by the Public Relations Society of America, effective communication strategies can significantly enhance an organization’s reputation and influence. O’Connor’s skills in these areas enable the U.S. Travel Association to communicate its message more effectively, build stronger relationships with stakeholders, and enhance its overall impact on the travel industry.
SIXT.VN recognizes the value of Allison O’Connor’s expertise and looks forward to collaborating with the U.S. Travel Association to enhance travel experiences for our clients.
Allison O'Connor Senior Vice President of Strategic Communications for US Travel brings extensive experience in global communications, public relations, crisis management, and brand awareness
4. What is Kevin Hinton’s Focus as Managing Director of Group Travel?
As Managing Director of Group Travel, Kevin Hinton focuses on enhancing and expanding the U.S. Travel Association’s group travel initiatives. His responsibilities include:
- Developing strategies to attract more group travelers to the U.S.
- Creating programs and resources that support group travel organizers.
- Collaborating with industry partners to enhance the group travel experience.
- Advocating for policies that benefit group travel.
Hinton’s previous experience as CEO of the Society for Incentive Travel Excellence and Executive Vice President at ALHI provides him with a deep understanding of the group travel market. According to a 2021 report by the Group Travel Leader, the group travel market represents a significant portion of the overall travel industry. Hinton’s leadership aims to tap into this market, creating opportunities for travelers to explore the U.S. in groups, which can enhance their travel experiences and provide economic benefits to destinations.
SIXT.VN understands the importance of group travel and offers specialized services to accommodate groups of all sizes. Our services include airport transfers, hotel bookings, and guided tours, ensuring a seamless and enjoyable experience for group travelers.
5. Why is Group Travel Important to the US Economy?
Group travel is vital to the U.S. economy because it generates significant revenue, supports numerous jobs, and stimulates local economies. Group travel contributes by:
- Boosting tourism revenue: Groups spend money on accommodations, transportation, dining, and attractions.
- Supporting local businesses: Group travelers often patronize local restaurants, shops, and entertainment venues.
- Creating jobs: The tourism industry employs millions of people, and group travel helps sustain these jobs.
- Promoting destinations: Group travel exposes more people to different destinations, encouraging repeat visits and positive word-of-mouth.
A 2020 study by Tourism Economics found that group travel accounts for a substantial portion of overall travel spending in the U.S. By attracting more group travelers, the U.S. Travel Association can significantly boost the economy and support communities across the country. Group travel also tends to extend the tourism season, filling hotels and attractions during off-peak times.
SIXT.VN recognizes the economic importance of group travel and is committed to providing exceptional services to group travelers visiting Vietnam. We offer customizable tour packages, transportation solutions, and accommodation options to ensure a memorable experience for every member of the group.
6. What Impact Do New Leadership Hires Have on US Travel Association’s Goals?
The new leadership hires at the U.S. Travel Association are poised to significantly impact the association’s goals by bringing fresh perspectives, expertise, and innovative strategies. These new leaders enhance the association’s ability to:
- Advocate effectively: By leveraging their experience and relationships, the new leaders can strengthen the association’s advocacy efforts on behalf of the travel industry.
- Enhance member value: By developing new programs and services, the association can provide greater value to its members.
- Promote the U.S.: By implementing innovative marketing strategies, the association can attract more visitors to the U.S.
- Drive growth: By fostering collaboration and innovation, the association can drive growth in the travel industry.
According to a 2023 report by the American Society of Association Executives, effective leadership is crucial for the success of any association. The new hires bring a diverse range of skills and experiences that will enhance the U.S. Travel Association’s ability to achieve its goals and serve its members. Their expertise will help the association navigate the challenges and opportunities facing the travel industry and ensure its continued success.
SIXT.VN welcomes the new leadership and is eager to collaborate with the U.S. Travel Association to promote travel and tourism. We believe that by working together, we can create exceptional experiences for travelers and contribute to the growth of the travel industry.
7. How Can SIXT.VN Assist Travelers Inspired by US Travel Initiatives?
SIXT.VN can assist travelers inspired by U.S. Travel initiatives by providing comprehensive travel services tailored to their needs. We offer:
- Airport Transfers: Convenient and reliable transportation from the airport to your hotel.
- Hotel Bookings: A wide selection of hotels to suit every budget and preference.
- Guided Tours: Expert-led tours of Hanoi and surrounding areas.
- Customized Itineraries: Personalized travel plans to make the most of your trip.
- Flight Bookings: Assistance with booking flights at competitive prices.
Our services are designed to make travel to Vietnam seamless and enjoyable. We understand the challenges travelers face when visiting a new country, and we are committed to providing exceptional service and support. Whether you are traveling for business or pleasure, SIXT.VN can help you plan the perfect trip.
We also offer specialized services for group travelers, including customizable tour packages and transportation solutions. Our experienced team can assist with every aspect of your trip, from planning to execution, ensuring a memorable experience for every member of your group.
8. What Unique Experiences Does Hanoi Offer to US Travelers?
Hanoi offers unique cultural and historical experiences, blending ancient traditions with modern development. U.S. travelers can enjoy:
- Historical Sites: Explore ancient temples, pagodas, and the Ho Chi Minh Mausoleum.
- Cultural Performances: Enjoy traditional water puppet shows and classical music concerts.
- Local Cuisine: Savor authentic Vietnamese dishes, such as pho and banh mi.
- Vibrant Markets: Discover local handicrafts and souvenirs at bustling markets like Dong Xuan Market.
- Scenic Landscapes: Take a boat trip on Hoan Kiem Lake or explore the lush countryside.
Hanoi is a city of contrasts, where ancient temples stand alongside modern skyscrapers. According to the Hanoi Department of Tourism, the city attracts millions of visitors each year who come to experience its rich history and vibrant culture. The Old Quarter, with its narrow streets and traditional shops, is a must-see destination for any traveler.
SIXT.VN offers guided tours of Hanoi that showcase the city’s unique attractions and provide insights into its history and culture. Our experienced guides can help you navigate the city and discover hidden gems that you might otherwise miss.
Explore the diverse landscapes of Hanoi with guided tours from SIXT.VN, tailored for travelers seeking immersive cultural experiences.
9. How Does SIXT.VN Ensure a Seamless Travel Experience in Vietnam?
SIXT.VN ensures a seamless travel experience in Vietnam through comprehensive services and local expertise. We provide:
- 24/7 Customer Support: Assistance is available around the clock to address any questions or concerns.
- Multilingual Staff: Our team speaks multiple languages to assist travelers from around the world.
- Online Booking: Easy and convenient online booking for all our services.
- Reliable Transportation: A fleet of well-maintained vehicles and professional drivers.
- Customized Services: Tailored services to meet the unique needs of each traveler.
We understand that traveling to a new country can be challenging, especially when there are language and cultural barriers. That’s why we go above and beyond to provide exceptional service and support. Our goal is to make your trip to Vietnam as enjoyable and stress-free as possible.
According to a customer satisfaction survey conducted by SIXT.VN in 2023, 95% of our customers reported being satisfied with our services. We are committed to maintaining this high level of satisfaction and continuously improving our services to meet the evolving needs of travelers.
10. What are the Key Trends Shaping the Future of US Travel?
Several key trends are shaping the future of U.S. travel, influencing how people plan and experience their trips. These trends include:
- Sustainable Travel: Travelers are increasingly concerned about the environmental impact of their trips and are seeking eco-friendly options.
- Digitalization: Technology is transforming the travel industry, with online booking, mobile apps, and virtual reality becoming more prevalent.
- Personalization: Travelers are looking for customized experiences that cater to their individual interests and preferences.
- Wellness Tourism: Travelers are prioritizing their health and well-being, seeking destinations and activities that promote relaxation and rejuvenation.
- Experiential Travel: Travelers are seeking immersive experiences that allow them to connect with local cultures and communities.
According to a 2022 report by Deloitte, sustainable travel is one of the fastest-growing trends in the travel industry. Travelers are increasingly willing to pay more for eco-friendly accommodations, transportation, and activities. Digitalization is also transforming the travel industry, with online booking and mobile apps becoming essential tools for planning and managing trips.
SIXT.VN is committed to adapting to these trends and providing services that meet the evolving needs of travelers. We offer sustainable travel options, digital tools for managing your trip, and customized itineraries that cater to your individual interests.
11. What Role Does Technology Play in Enhancing US Travel Experiences?
Technology plays a crucial role in enhancing U.S. travel experiences by providing convenience, information, and personalized services. Some key technological advancements include:
- Online Booking Platforms: These platforms allow travelers to easily search for and book flights, hotels, and activities.
- Mobile Apps: Travel apps provide real-time information, navigation, and access to services such as ride-sharing and food delivery.
- Virtual Reality: VR technology allows travelers to preview destinations and experiences before they travel.
- Artificial Intelligence: AI-powered chatbots and virtual assistants provide personalized recommendations and support.
- Big Data: Travel companies use big data to analyze travel patterns and trends, enabling them to offer more relevant products and services.
According to a 2023 report by Phocuswright, online travel booking continues to grow, with mobile devices accounting for an increasing share of bookings. Technology is also transforming the way travelers experience destinations, with augmented reality apps providing interactive tours and personalized recommendations.
SIXT.VN leverages technology to enhance the travel experience for our clients. We offer online booking, a mobile app for managing your trip, and personalized recommendations based on your interests and preferences. Our goal is to make travel to Vietnam as easy and enjoyable as possible.
12. How Can US Travel Leverage Data to Improve Traveler Experiences?
U.S. Travel can leverage data to improve traveler experiences by:
- Personalizing recommendations: By analyzing traveler preferences and behavior, U.S. Travel can offer tailored recommendations for destinations, activities, and accommodations.
- Optimizing travel routes: Data can be used to identify the most efficient and convenient travel routes, reducing travel time and congestion.
- Enhancing customer service: By analyzing customer feedback and reviews, U.S. Travel can identify areas for improvement and enhance customer service.
- Predicting travel trends: Data can be used to forecast future travel trends, enabling U.S. Travel to anticipate and meet the evolving needs of travelers.
- Improving marketing efforts: By analyzing demographic and behavioral data, U.S. Travel can target its marketing efforts more effectively.
According to a 2022 report by McKinsey, data-driven personalization can significantly improve customer satisfaction and loyalty. By leveraging data effectively, U.S. Travel can create more engaging and rewarding experiences for travelers.
SIXT.VN utilizes data to enhance the travel experience for our clients. We analyze travel patterns and preferences to offer personalized recommendations and customized itineraries. Our goal is to make every trip to Vietnam a memorable and enjoyable experience.
13. What is the Impact of US Travel’s Focus on Sustainable Tourism?
U.S. Travel’s focus on sustainable tourism can have a significant positive impact by:
- Protecting the environment: Sustainable tourism practices help to minimize the environmental impact of travel, preserving natural resources and ecosystems.
- Supporting local communities: Sustainable tourism can provide economic benefits to local communities, creating jobs and supporting local businesses.
- Preserving cultural heritage: Sustainable tourism helps to protect cultural heritage sites and traditions, ensuring that they are preserved for future generations.
- Enhancing traveler experiences: Sustainable tourism can provide more authentic and meaningful travel experiences, allowing travelers to connect with local cultures and communities.
- Promoting responsible travel: By promoting sustainable tourism practices, U.S. Travel can encourage travelers to be more responsible and mindful of their impact on the environment and local communities.
According to a 2023 report by the World Tourism Organization, sustainable tourism is essential for the long-term viability of the travel industry. By focusing on sustainable practices, U.S. Travel can ensure that the travel industry continues to thrive while minimizing its negative impacts.
SIXT.VN is committed to sustainable tourism and offers a range of eco-friendly travel options. We partner with local businesses that are committed to sustainability and offer tours that minimize environmental impact. Our goal is to provide travelers with authentic and responsible travel experiences.
14. How Does US Travel Address Challenges Faced by International Visitors?
U.S. Travel addresses challenges faced by international visitors through various initiatives, including:
- Simplifying visa processes: Advocating for policies that streamline the visa application process, making it easier for international visitors to enter the U.S.
- Improving airport infrastructure: Working to modernize airport infrastructure and improve the arrival experience for international visitors.
- Providing multilingual resources: Offering multilingual websites, brochures, and customer service to assist international visitors.
- Promoting cultural understanding: Encouraging cultural exchange programs and initiatives that promote understanding and respect between different cultures.
- Enhancing safety and security: Working with government agencies to enhance safety and security measures for international visitors.
According to a 2022 report by the National Travel and Tourism Office, addressing the challenges faced by international visitors is crucial for attracting more visitors to the U.S. By making it easier and more enjoyable for international visitors to travel to the U.S., U.S. Travel can help to boost the economy and promote cultural exchange.
SIXT.VN understands the challenges faced by international visitors to Vietnam and offers a range of services to assist them. We provide multilingual customer service, airport transfers, and customized itineraries to ensure a seamless and enjoyable travel experience.
15. What Opportunities Exist for Collaboration Between US Travel and SIXT.VN?
Several opportunities exist for collaboration between U.S. Travel and SIXT.VN to enhance travel experiences and promote tourism:
- Cross-promotion: U.S. Travel and SIXT.VN can cross-promote each other’s services and destinations, reaching a wider audience.
- Joint marketing campaigns: Collaborating on marketing campaigns to promote travel to both the U.S. and Vietnam.
- Knowledge sharing: Exchanging best practices and insights on travel trends, customer preferences, and sustainable tourism.
- Product development: Collaborating on the development of new travel products and services that cater to the needs of international travelers.
- Event partnerships: Partnering on travel industry events and conferences to network and promote collaboration.
By working together, U.S. Travel and SIXT.VN can create more opportunities for travelers and contribute to the growth of the travel industry. According to a 2023 report by the World Travel & Tourism Council, collaboration is essential for the long-term success of the travel industry.
SIXT.VN is eager to explore opportunities for collaboration with U.S. Travel and is committed to working together to enhance travel experiences for travelers from around the world.
16. How Does US Travel Measure the Success of its Initiatives?
U.S. Travel measures the success of its initiatives through a variety of metrics, including:
- Economic impact: Tracking the economic impact of travel on the U.S. economy, including tourism revenue, job creation, and tax revenue.
- Visitor numbers: Monitoring the number of domestic and international visitors to the U.S.
- Member satisfaction: Surveying members to assess their satisfaction with U.S. Travel’s services and programs.
- Policy influence: Evaluating the effectiveness of U.S. Travel’s advocacy efforts in shaping travel-related policies.
- Brand awareness: Measuring the awareness and perception of the U.S. Travel brand among travelers and industry stakeholders.
By tracking these metrics, U.S. Travel can assess the effectiveness of its initiatives and make adjustments as needed. According to a 2022 report by the American Society of Association Executives, data-driven decision-making is essential for the success of any association.
SIXT.VN also uses a variety of metrics to measure the success of our initiatives. We track customer satisfaction, website traffic, booking numbers, and other key performance indicators to assess the effectiveness of our services and marketing efforts.
17. What Resources Does US Travel Offer to Travel Professionals?
U.S. Travel offers a wide range of resources to travel professionals, including:
- Research and data: Providing access to research reports, data, and insights on travel trends and consumer behavior.
- Marketing tools: Offering marketing materials, templates, and resources to help travel professionals promote their businesses.
- Training programs: Providing training programs and certifications to help travel professionals enhance their skills and knowledge.
- Networking events: Organizing networking events and conferences to connect travel professionals with industry partners.
- Advocacy support: Providing advocacy support and resources to help travel professionals advocate for policies that benefit the travel industry.
According to a 2023 report by the Travel Agent Association, access to resources and support is crucial for the success of travel professionals. By providing these resources, U.S. Travel helps travel professionals thrive and contribute to the growth of the travel industry.
SIXT.VN also offers a range of resources to travel professionals, including commission programs, marketing support, and training opportunities. We are committed to working with travel professionals to promote travel to Vietnam and provide exceptional experiences for their clients.
18. How Can Travelers Stay Informed About US Travel’s Latest Updates?
Travelers can stay informed about U.S. Travel’s latest updates through various channels:
- Website: Visiting the U.S. Travel Association’s website for news, reports, and resources.
- Social media: Following U.S. Travel on social media platforms such as Twitter, Facebook, and LinkedIn.
- Email newsletter: Subscribing to U.S. Travel’s email newsletter for regular updates and announcements.
- Press releases: Monitoring press releases for major announcements and initiatives.
- Industry events: Attending travel industry events and conferences where U.S. Travel representatives are present.
By staying informed through these channels, travelers can keep up-to-date on the latest trends, policies, and initiatives affecting the travel industry. According to a 2022 report by the Public Relations Society of America, effective communication is essential for building trust and credibility.
SIXT.VN also keeps travelers informed about our latest updates through our website, social media channels, and email newsletter. We encourage travelers to follow us to stay up-to-date on our latest services, promotions, and travel tips.
19. What are the Ethical Considerations for US Travel in Promoting Tourism?
U.S. Travel faces several ethical considerations in promoting tourism, including:
- Environmental sustainability: Ensuring that tourism practices are environmentally sustainable and minimize negative impacts on natural resources and ecosystems.
- Cultural preservation: Respecting and preserving the cultural heritage of destinations, avoiding exploitation and cultural appropriation.
- Community involvement: Engaging with local communities and ensuring that tourism benefits local residents and businesses.
- Fair labor practices: Promoting fair labor practices in the tourism industry, ensuring that workers are treated fairly and compensated adequately.
- Responsible marketing: Avoiding deceptive or misleading marketing practices and providing accurate and transparent information to travelers.
According to a 2023 report by the World Tourism Organization, ethical tourism is essential for the long-term sustainability of the travel industry. By addressing these ethical considerations, U.S. Travel can promote tourism in a responsible and sustainable manner.
SIXT.VN is committed to ethical tourism and adheres to the highest standards of ethical conduct in our business practices. We respect the environment, promote cultural preservation, and support local communities. Our goal is to provide travelers with ethical and responsible travel experiences.
20. How Can US Travel Ensure Inclusivity in Its Tourism Promotion Efforts?
U.S. Travel can ensure inclusivity in its tourism promotion efforts by:
- Representing diverse communities: Featuring diverse communities and cultures in its marketing materials and campaigns.
- Promoting accessibility: Highlighting accessible destinations, attractions, and accommodations for travelers with disabilities.
- Offering multilingual resources: Providing resources and information in multiple languages to cater to international travelers.
- Addressing cultural sensitivities: Being mindful of cultural sensitivities and avoiding stereotypes or cultural appropriation.
- Engaging with diverse stakeholders: Engaging with diverse stakeholders, including community leaders, disability advocates, and LGBTQ+ organizations, to ensure that its efforts are inclusive and representative.
According to a 2022 report by the National Travel and Tourism Office, inclusive tourism is essential for attracting a diverse range of visitors. By ensuring inclusivity in its tourism promotion efforts, U.S. Travel can create a welcoming and accessible environment for all travelers.
SIXT.VN is committed to inclusivity and welcomes travelers from all backgrounds and abilities. We offer multilingual customer service, accessible transportation options, and customized itineraries that cater to the unique needs of each traveler. Our goal is to provide a welcoming and inclusive travel experience for everyone.
In conclusion, the U.S. Travel Association’s initiatives, spearheaded by leaders like Allison O’Connor and Kevin Hinton, hold the potential to transform the travel landscape. SIXT.VN is prepared to assist travelers in navigating these changes, offering customized services that ensure a seamless and enriching travel experience. From airport transfers to guided tours, SIXT.VN is your trusted partner for exploring the beauty and culture of Vietnam.
Ready to embark on your unforgettable journey to Vietnam? Contact SIXT.VN today for personalized travel solutions:
- Address: 260 Cau Giay, Hanoi, Vietnam
- Hotline/Whatsapp: +84 986 244 358
- Website: SIXT.VN
FAQ Section
Q1: What services does SIXT.VN offer for travelers in Vietnam?
SIXT.VN offers a comprehensive range of services, including airport transfers, hotel bookings, guided tours, customized itineraries, and flight bookings.
Q2: How can SIXT.VN help with transportation in Hanoi?
SIXT.VN provides reliable transportation solutions, including airport transfers and private car services, to ensure convenient and stress-free travel within Hanoi.
Q3: Does SIXT.VN offer customized tour packages?
Yes, SIXT.VN specializes in creating customized tour packages tailored to your interests and preferences, ensuring a unique and memorable travel experience.
Q4: How can I book a hotel through SIXT.VN?
You can easily book a hotel through SIXT.VN’s online platform or by contacting our customer service team for personalized assistance.
Q5: Is customer support available 24/7 at SIXT.VN?
Yes, SIXT.VN offers 24/7 customer support to address any questions or concerns you may have during your trip.
Q6: What measures does SIXT.VN take to ensure a seamless travel experience?
SIXT.VN provides multilingual staff, online booking, reliable transportation, and customized services to ensure a seamless and enjoyable travel experience.
Q7: Are guided tours offered in multiple languages?
Yes, SIXT.VN offers guided tours in multiple languages to cater to international travelers.
Q8: Can SIXT.VN assist with flight bookings?
Yes, SIXT.VN can assist with booking flights at competitive prices to ensure convenient travel arrangements.
Q9: How does SIXT.VN support sustainable tourism?
SIXT.VN is committed to sustainable tourism by partnering with local businesses and offering eco-friendly travel options.
Q10: What makes Hanoi a unique destination for US travelers?
Hanoi offers a blend of historical sites, cultural performances, local cuisine, vibrant markets, and scenic landscapes, providing a rich and diverse travel experience for US visitors.