Is The Tourism Industry in Puerto Rico Booming?

Puerto Rico’s tourism industry is indeed booming, experiencing record-breaking growth in recent years. SIXT.VN understands that travelers want unforgettable experiences, and Puerto Rico delivers just that. With its unique blend of American convenience and vibrant Caribbean culture, the island offers an array of attractions, from stunning beaches to historical sites, making it a top destination. Discover the allure of Puerto Rico tourism with SIXT.VN.

1. What Factors are Driving the Growth of the Tourism Industry in Puerto Rico?

Several factors are fueling the remarkable growth of the tourism industry in Puerto Rico. The island’s unique status as a U.S. territory, combined with its rich cultural heritage and natural beauty, makes it an attractive destination for travelers seeking a blend of convenience and exotic experiences.

• Unique Appeal: Puerto Rico’s blend of American convenience and Caribbean charm is a major draw.
• Cultural Flair: The island’s vibrant culture, influenced by Spanish, African, and Taíno traditions, offers a rich tapestry of experiences.
• Natural Wonders: From pristine beaches to lush rainforests, Puerto Rico boasts diverse landscapes.
• Warm Hospitality: The “Boricua” spirit of the locals adds to the welcoming atmosphere.

According to research from Tourism Economics, the travel and tourism sector generated approximately $8.9 billion in revenue, a 39% increase over the previous high in 2019.

2. What Were the Key Indicators of Success for Puerto Rico’s Tourism in 2022?

In 2022, Puerto Rico’s tourism industry achieved several milestones, showcasing its resilience and appeal. These indicators highlight the island’s growing popularity as a travel destination.

• Increased Airport Arrivals: Over 5.1 million passengers arrived at Luis Muñoz Marín International Airport, a 6.5% increase from 2021, according to Aerostar Airport Holdings, LLC.
• Record Revenue: The travel and tourism sector generated approximately $8.9 billion in revenue, a 39% increase over the previous high in 2019, as reported by Tourism Economics.
• Employment Growth: The island employed over 91,500 individuals in travel and tourism-related jobs, the highest ever, with the leisure and hospitality sector increasing by 12.8% compared to pre-pandemic levels, according to the Bureau of Labor Statistics.
• Group Bookings Surge: Booked group room nights doubled from 2021, with events booked for 2023 up 81% compared to the same time the previous year, according to Simpleview.
• Strong Fourth Quarter: Despite Hurricane Fiona, lodging demand in the last three months of 2022 was 7% higher than the previous highs in 2021 and 31% higher than pre-pandemic levels, as indicated by STR & AirDNA.
• Increased Intent to Visit: The likelihood of visiting Puerto Rico in the next 12 months grew to 22% as of late 2022, according to SMARInsights.

3. How Has Discover Puerto Rico Contributed to the Island’s Tourism Success?

Discover Puerto Rico, the island’s official Destination Marketing Organization (DMO), has played a pivotal role in driving tourism growth. Its creative marketing strategies and data-driven approach have significantly boosted the island’s appeal.

• Innovative Marketing: Discover Puerto Rico has launched several successful campaigns to highlight the island’s unique attributes.
• Strategic Practices: The DMO employs data-centric and strategic practices in collaboration with stakeholders throughout the island.
• Resilience: Despite challenges like natural disasters and the COVID-19 pandemic, Discover Puerto Rico has generated unprecedented tourism metrics.

According to Brad Dean, CEO of Discover Puerto Rico, the island’s travel sector went from surviving to thriving, breaking previous records through strategic practices.

4. What Marketing Tactics Did Discover Puerto Rico Employ in 2022?

Discover Puerto Rico utilized a range of effective marketing tactics and campaigns in 2022 to promote the island as a premier destination.

• Multi-Channel Marketing: The DMO implemented multi-channel marketing tactics to reach a wider audience.
• Brand Solidification: Discover Puerto Rico focused on solidifying the destination’s brand position.
• Values-Based Marketing: The organization adopted a values-based marketing approach, delving into what it means to be “Boricua.”

According to Leah Chandler, CMO of Discover Puerto Rico, the DMO strives for innovation with each new campaign and tactic, focusing on values-based marketing.

5. What Unique Advantages Does Puerto Rico Offer to U.S. Travelers?

Puerto Rico offers several unique advantages to U.S. travelers, making it a convenient and appealing destination.

• No Passport Required: U.S. citizens do not need a passport to enter Puerto Rico.
• No Currency Exchange: The island uses the U.S. dollar, eliminating the need for currency exchange.
• No International Phone Plan Required: U.S. phone plans work in Puerto Rico, avoiding international roaming charges.

These conveniences, combined with the island’s cultural experiences, beaches, culinary delights, and natural wonders, make Puerto Rico an attractive destination for U.S. travelers.

6. What Types of Travel Experiences Can Tourists Enjoy in Puerto Rico?

Puerto Rico offers a diverse range of travel experiences to cater to different interests and preferences.

• Cultural Experiences: Explore historic sites, museums, and festivals that showcase the island’s rich heritage.
• Beaches: Relax on pristine beaches with crystal-clear waters and soak up the Caribbean sun.
• Culinary Delights: Indulge in authentic Puerto Rican cuisine, from traditional dishes to modern culinary creations.
• Natural Wonders: Discover lush rainforests, bioluminescent bays, and stunning landscapes.
• Thrilling Adventures: Engage in activities like ziplining, hiking, surfing, and snorkeling.

Whether you’re seeking relaxation, adventure, or cultural immersion, Puerto Rico has something to offer every traveler.

7. What Impact Did Hurricane Fiona Have on Puerto Rico’s Tourism Industry?

Despite the challenges posed by Hurricane Fiona in September 2022, Puerto Rico’s tourism industry demonstrated resilience and bounced back quickly.

• Limited Impact on Travel Plans: Post-hurricane perception studies showed that 76% of respondents indicated that the storm had no impact on their travel plans.
• Strong Fourth Quarter: The industry saw lodging demand for the last three months of the year 7% higher than the previous highs in 2021, demonstrating a quick recovery.

These figures indicate that the hurricane had a limited long-term impact on the island’s tourism sector.

8. How Can Visitors Ensure a Sustainable and Responsible Tourism Experience in Puerto Rico?

To ensure a sustainable and responsible tourism experience in Puerto Rico, visitors can take several steps to minimize their impact and support local communities.

• Support Local Businesses: Choose locally-owned hotels, restaurants, and tour operators to support the local economy.
• Respect the Environment: Avoid littering, stay on marked trails, and minimize your use of resources like water and electricity.
• Engage with Local Culture: Learn about the island’s history and traditions, and be respectful of local customs and practices.
• Participate in Conservation Efforts: Consider volunteering with local organizations involved in environmental conservation or community development.

By following these guidelines, visitors can contribute to the long-term sustainability of Puerto Rico’s tourism industry and help preserve the island’s natural and cultural heritage.

9. What Emerging Trends Are Shaping the Future of Tourism in Puerto Rico?

Several emerging trends are shaping the future of tourism in Puerto Rico, reflecting changing traveler preferences and technological advancements.

• Experiential Travel: Travelers are increasingly seeking immersive and authentic experiences that allow them to connect with local culture and communities.
• Sustainable Tourism: There is a growing demand for eco-friendly and responsible travel options that minimize environmental impact and support local communities.
• Wellness Tourism: More travelers are prioritizing health and wellness, seeking destinations that offer opportunities for relaxation, rejuvenation, and outdoor activities.
• Digital Nomadism: The rise of remote work has led to an increase in digital nomads seeking destinations with reliable internet access and affordable living costs.
• Technology Integration: Technology is playing an increasingly important role in tourism, with travelers using apps, online platforms, and digital tools to plan and enhance their travel experiences.

These trends suggest that the future of tourism in Puerto Rico will be shaped by a focus on sustainability, authenticity, and technology.

10. How Can SIXT.VN Enhance Your Travel Experience to Puerto Rico?

SIXT.VN can significantly enhance your travel experience to Puerto Rico by providing convenient and reliable services that cater to your needs.

• Airport Transfers: SIXT.VN offers seamless airport transfer services, ensuring a smooth and stress-free arrival and departure.
• Hotel Bookings: With SIXT.VN, you can easily book accommodations that suit your budget and preferences, from boutique hotels to luxury resorts.
• Tours and Activities: SIXT.VN can help you discover the best tours and activities in Puerto Rico, from exploring historical sites to experiencing natural wonders.
• Travel Assistance: SIXT.VN provides expert travel assistance, offering personalized recommendations and support to help you plan your perfect trip.

With SIXT.VN, you can enjoy a hassle-free and unforgettable travel experience in Puerto Rico.

11. What Are Some Must-Visit Attractions in Puerto Rico?

Puerto Rico is brimming with must-visit attractions that cater to a wide range of interests. Here are some highlights:

• Old San Juan: A UNESCO World Heritage Site, Old San Juan boasts colorful colonial architecture, historic forts, and vibrant plazas. Stroll along the cobblestone streets, explore the Castillo San Felipe del Morro, and soak in the city’s rich history.

• El Yunque National Forest: As the only tropical rainforest in the U.S. National Forest System, El Yunque offers lush landscapes, stunning waterfalls, and diverse wildlife. Hike through the rainforest, swim in natural pools, and enjoy breathtaking views from the Yokahú Tower.

• Bioluminescent Bays: Experience the magic of Puerto Rico’s bioluminescent bays, where microorganisms glow in the dark, creating a mesmerizing spectacle. Take a kayak tour through Mosquito Bay in Vieques, Laguna Grande in Fajardo, or La Parguera in Lajas.

• Beaches: Relax on Puerto Rico’s stunning beaches, from the white sands of Condado Beach to the secluded shores of Luquillo Beach. Enjoy swimming, sunbathing, surfing, and a variety of water sports.

• Cueva Ventana: Embark on a guided tour of Cueva Ventana, a cave perched atop a limestone cliff that offers breathtaking views of the surrounding landscape. Explore the cave’s unique geological formations and learn about its history.

12. What Culinary Experiences Should Tourists Not Miss in Puerto Rico?

Puerto Rico’s culinary scene is a delightful fusion of flavors, influenced by Spanish, African, and Taíno traditions. Here are some culinary experiences that tourists should not miss:

• Mofongo: A quintessential Puerto Rican dish, mofongo is made from mashed plantains, garlic, and pork cracklings. It’s often served with a flavorful sauce and can be filled with seafood, chicken, or vegetables.

• Lechón: A traditional roasted pig dish, lechón is a must-try for meat lovers. The pig is slow-roasted over an open flame, resulting in crispy skin and tender, flavorful meat.

• Arroz con Gandules: A staple of Puerto Rican cuisine, arroz con gandules is a flavorful rice dish made with pigeon peas, sofrito, and various spices. It’s often served as a side dish with meat or seafood.

• Tostones: These crispy, twice-fried plantains are a popular snack or side dish in Puerto Rico. They’re typically served with a sprinkle of salt and can be enjoyed on their own or with a dipping sauce.

• Tembleque: A creamy coconut pudding, tembleque is a popular dessert in Puerto Rico. It’s made with coconut milk, cornstarch, sugar, and cinnamon, and is often served chilled.

13. What Cultural Events and Festivals Should Tourists Experience in Puerto Rico?

Puerto Rico is known for its vibrant culture and lively festivals that celebrate the island’s rich heritage. Here are some cultural events and festivals that tourists should experience:

• Festival de la Calle San Sebastián: Held in January in Old San Juan, this festival is a celebration of Puerto Rican culture with music, dance, food, and arts and crafts.

• Carnaval de Ponce: Held in February in Ponce, this colorful carnival features parades, music, dance, and traditional vejigante masks.

• Puerto Rico Heineken Jazzfest: Held in March in San Juan, this jazz festival showcases local and international jazz artists.

• Fiestas Patronales: These town festivals are held throughout the year in different municipalities and celebrate the town’s patron saint with religious processions, music, food, and games.

• Noche de San Juan: Celebrated on June 23rd, this festival involves heading to the beach at midnight and jumping backwards into the ocean seven times for good luck.

14. What Outdoor Activities Can Tourists Enjoy in Puerto Rico?

Puerto Rico’s diverse landscapes offer a wide range of outdoor activities for adventure seekers and nature enthusiasts. Here are some popular outdoor activities:

• Hiking: Explore the trails of El Yunque National Forest, Toro Negro State Forest, and Guánica State Forest.
• Water Sports: Enjoy swimming, surfing, snorkeling, and scuba diving at Puerto Rico’s beaches and coral reefs.
• Ziplining: Soar through the rainforest canopy on a ziplining adventure.
• Kayaking: Paddle through the bioluminescent bays or explore the island’s coastline by kayak.
• Caving: Discover the underground wonders of Puerto Rico’s caves, such as Cueva Ventana and Parque de las Cavernas del Río Camuy.

15. How Can Tourists Get Around in Puerto Rico?

There are several transportation options available for tourists in Puerto Rico, each with its own advantages and disadvantages.

• Rental Cars: Renting a car is a popular option for tourists who want the freedom to explore the island at their own pace. SIXT.VN can assist with car rentals.
• Taxis: Taxis are readily available in urban areas like San Juan, but they can be expensive for longer trips.
• Public Transportation: Puerto Rico’s public transportation system includes buses and trains, but it can be unreliable and time-consuming.
• Ride-Sharing Services: Ride-sharing services like Uber and Lyft operate in some areas of Puerto Rico, but they may not be available in all locations.
• Private Transfers: SIXT.VN offers private transfer services for convenient and reliable transportation between the airport, hotels, and attractions.

16. What Are Some Tips for Planning a Budget-Friendly Trip to Puerto Rico?

Planning a budget-friendly trip to Puerto Rico is possible with a few smart strategies. Here are some tips:

• Travel During the Off-Season: The off-season (April to June and September to November) offers lower prices on flights and accommodations.
• Look for Affordable Accommodations: Consider staying in budget hotels, guesthouses, or vacation rentals instead of luxury resorts.
• Eat Like a Local: Dine at local restaurants and food stalls instead of touristy establishments to save money on meals.
• Take Advantage of Free Activities: Explore Puerto Rico’s beaches, parks, and historical sites, which are often free or low-cost.
• Use Public Transportation: Opt for public transportation instead of taxis or rental cars to save on transportation costs.

17. What Are Some Common Misconceptions About Traveling to Puerto Rico?

There are several common misconceptions about traveling to Puerto Rico that can deter potential visitors. Here are some clarifications:

• Puerto Rico is Not a Foreign Country: As a U.S. territory, Puerto Rico does not require U.S. citizens to have a passport, exchange currency, or use international phone plans.
• Puerto Rico is Safe for Tourists: While petty crime can occur, Puerto Rico is generally safe for tourists who take basic precautions.
• Puerto Rico Offers More Than Just Beaches: While Puerto Rico is known for its beaches, it also offers a rich culture, diverse landscapes, and a wide range of activities.

18. How Does Puerto Rico’s Tourism Industry Compare to Other Caribbean Islands?

Puerto Rico’s tourism industry has several unique characteristics that set it apart from other Caribbean islands.

• U.S. Territory Status: Puerto Rico’s status as a U.S. territory offers convenience and familiarity for U.S. travelers.
• Diverse Attractions: Puerto Rico offers a wide range of attractions, from beaches and rainforests to historical sites and cultural events.
• Well-Developed Infrastructure: Puerto Rico has a well-developed infrastructure, including modern airports, highways, and hotels.

19. What Are the Latest Developments in Puerto Rico’s Tourism Infrastructure?

Puerto Rico’s tourism infrastructure is constantly evolving to meet the needs of modern travelers. Here are some of the latest developments:

• Hotel Renovations and New Openings: Several hotels in Puerto Rico have undergone renovations or have recently opened, offering updated amenities and experiences.
• Airport Improvements: The Luis Muñoz Marín International Airport has undergone improvements to enhance the passenger experience.
• Sustainable Tourism Initiatives: Puerto Rico is investing in sustainable tourism initiatives to protect the environment and support local communities.

20. How Can Tourists Contribute to the Local Economy in Puerto Rico?

Tourists can contribute to the local economy in Puerto Rico in several ways:

• Shop at Local Businesses: Purchase souvenirs, crafts, and other products from local shops and artisans.
• Dine at Local Restaurants: Eat at local restaurants and food stalls to support local chefs and food producers.
• Stay at Locally-Owned Accommodations: Choose locally-owned hotels, guesthouses, and vacation rentals.
• Hire Local Guides and Tour Operators: Support local guides and tour operators for tours and activities.
• Donate to Local Charities: Contribute to local charities and non-profit organizations that are working to improve the lives of Puerto Ricans.

By supporting local businesses and communities, tourists can help ensure that the benefits of tourism are shared more equitably.

21. What Safety Precautions Should Tourists Take While Traveling in Puerto Rico?

While Puerto Rico is generally safe for tourists, it’s important to take certain safety precautions to protect yourself from crime and other potential hazards.

• Be Aware of Your Surroundings: Pay attention to your surroundings and avoid walking alone in unfamiliar areas, especially at night.
• Protect Your Valuables: Keep your valuables out of sight and avoid displaying expensive jewelry or electronics.
• Use ATMs in Safe Locations: Use ATMs located inside banks or well-lit areas.
• Be Careful When Swimming: Swim only in designated areas and be aware of strong currents and riptides.
• Stay Hydrated: Drink plenty of water to avoid dehydration, especially in hot weather.

22. What Resources Are Available for Tourists Planning a Trip to Puerto Rico?

There are numerous resources available for tourists planning a trip to Puerto Rico, including:

• Discover Puerto Rico Website: The official tourism website offers information on attractions, accommodations, activities, and events.
• Travel Guidebooks: Travel guidebooks provide detailed information on Puerto Rico’s destinations, history, and culture.
• Online Travel Forums: Online travel forums allow tourists to ask questions and share tips with other travelers.
• Social Media: Social media platforms like Facebook, Instagram, and Twitter offer travel inspiration and information.
• SIXT.VN: SIXT.VN provides expert travel assistance, offering personalized recommendations and support to help you plan your perfect trip.

23. What Are Some Lesser-Known Gems to Discover in Puerto Rico?

Beyond the popular attractions, Puerto Rico is home to several lesser-known gems that are worth discovering.

• Rincón: A laid-back surf town on the west coast, Rincón offers stunning beaches, world-class waves, and a relaxed atmosphere.
• Isabela: Known for its dramatic cliffs and pristine beaches, Isabela is a hidden gem on the northwest coast.
• Culebra and Vieques: These small islands off the east coast offer secluded beaches, bioluminescent bays, and a tranquil escape from the crowds.
• The Cordillera Central: This mountain range in the center of the island offers stunning views, hiking trails, and a glimpse into rural Puerto Rican life.
• Guavate: This mountain town is known for its lechoneras, roadside restaurants that serve traditional roasted pig.

24. How Can Tourists Experience Puerto Rico Like a Local?

To experience Puerto Rico like a local, tourists can:

• Learn Basic Spanish Phrases: Knowing a few basic Spanish phrases can help you connect with locals and navigate the island more easily.
• Eat at Local Restaurants: Dine at local restaurants and food stalls to sample authentic Puerto Rican cuisine.
• Attend Local Events: Participate in local festivals, concerts, and other events to experience Puerto Rican culture firsthand.
• Explore Beyond the Tourist Areas: Venture beyond the tourist areas to discover hidden gems and experience the real Puerto Rico.
• Talk to Locals: Strike up conversations with locals to learn about their culture, history, and traditions.

25. What Is the Best Time of Year to Visit Puerto Rico?

The best time of year to visit Puerto Rico depends on your preferences and priorities.

• Winter (December to March): This is the peak season, with warm, sunny weather and plenty of events and activities. However, prices are higher and crowds are larger.
• Spring (April to June): This is the shoulder season, with pleasant weather and fewer crowds. Prices are also lower than in the winter.
• Summer (July to August): This is the hottest and wettest time of year, but it can also be a good time to find deals on flights and accommodations.
• Fall (September to November): This is the hurricane season, but it can also be a good time to visit if you’re willing to take the risk. Prices are typically the lowest during this time of year.

Overall, the best time to visit Puerto Rico is during the spring or fall, when the weather is pleasant and the crowds are smaller.

26. How Has the Puerto Rican Government Supported the Tourism Industry?

The Puerto Rican government has actively supported the tourism industry through various initiatives and policies.

• Investment in Infrastructure: The government has invested in improving the island’s tourism infrastructure, including airports, highways, and hotels.
• Marketing and Promotion: The government has supported marketing and promotion efforts to attract tourists to Puerto Rico.
• Incentives for Tourism Businesses: The government has offered incentives for tourism businesses to invest in Puerto Rico.
• Sustainable Tourism Initiatives: The government has promoted sustainable tourism initiatives to protect the environment and support local communities.

27. What Role Does Cruise Tourism Play in Puerto Rico’s Economy?

Cruise tourism plays a significant role in Puerto Rico’s economy, bringing thousands of visitors to the island each year.

• Economic Impact: Cruise tourism generates significant revenue for local businesses, including restaurants, shops, and tour operators.
• Job Creation: Cruise tourism creates jobs in various sectors, including transportation, hospitality, and retail.
• Infrastructure Development: Cruise tourism has led to the development of infrastructure, such as cruise ship terminals and tourist attractions.

28. What Are the Challenges Facing the Tourism Industry in Puerto Rico?

Despite its successes, the tourism industry in Puerto Rico faces several challenges.

• Natural Disasters: Puerto Rico is vulnerable to hurricanes and other natural disasters, which can disrupt tourism and damage infrastructure.
• Economic Instability: Puerto Rico’s economy has been unstable in recent years, which has affected the tourism industry.
• Competition from Other Destinations: Puerto Rico faces competition from other Caribbean islands and destinations around the world.
• Environmental Concerns: The tourism industry can have negative impacts on the environment, such as pollution and habitat destruction.

29. What Are the Future Prospects for the Tourism Industry in Puerto Rico?

Despite the challenges, the future prospects for the tourism industry in Puerto Rico are positive.

• Growing Demand: Demand for travel to Puerto Rico is growing, driven by its unique attractions, convenient location, and vibrant culture.
• Investment in Infrastructure: Investment in tourism infrastructure is continuing, which will improve the island’s appeal to tourists.
• Sustainable Tourism Initiatives: Sustainable tourism initiatives are being implemented to protect the environment and support local communities.
• Government Support: The government is committed to supporting the tourism industry and promoting Puerto Rico as a premier destination.

30. What Travel Tips Should First-Time Visitors to Puerto Rico Know?

First-time visitors to Puerto Rico should keep these travel tips in mind:

• Learn Basic Spanish Phrases: Knowing a few basic Spanish phrases can enhance your interactions with locals.
• Pack Appropriately: Pack light, breathable clothing, swimwear, sunscreen, and insect repellent.
• Stay Hydrated: Drink plenty of water to avoid dehydration, especially in hot weather.
• Be Aware of Your Surroundings: Pay attention to your surroundings and avoid walking alone in unfamiliar areas, especially at night.
• Respect Local Customs: Be respectful of local customs and traditions.
• Plan Ahead: Book flights, accommodations, and tours in advance, especially during peak season.
• Enjoy the Experience: Relax, have fun, and immerse yourself in the vibrant culture and natural beauty of Puerto Rico.

Planning a trip to Puerto Rico? SIXT.VN can help you create an unforgettable experience.

FAQ about Tourism in Puerto Rico

• Is Puerto Rico safe for tourists?

  Yes, Puerto Rico is generally safe for tourists. Like any travel destination, it’s important to be aware of your surroundings and take basic safety precautions.

• Do I need a passport to travel to Puerto Rico?

  No, U.S. citizens do not need a passport to travel to Puerto Rico.

• What is the currency used in Puerto Rico?

  The currency used in Puerto Rico is the U.S. dollar.

• What is the best time to visit Puerto Rico?

  The best time to visit Puerto Rico is during the spring (April to June) or fall (September to November), when the weather is pleasant and the crowds are smaller.

• What are some must-visit attractions in Puerto Rico?

  Some must-visit attractions in Puerto Rico include Old San Juan, El Yunque National Forest, and the bioluminescent bays.

• What are some popular outdoor activities in Puerto Rico?

  Popular outdoor activities in Puerto Rico include hiking, swimming, surfing, and kayaking.

• What are some traditional Puerto Rican dishes to try?

  Some traditional Puerto Rican dishes to try include mofongo, lechón, and arroz con gandules.

• How can I get around in Puerto Rico?

  You can get around in Puerto Rico by rental car, taxi, public transportation, or ride-sharing services. SIXT.VN offers private transfer services for convenient and reliable transportation.

• How can I contribute to the local economy in Puerto Rico?

  You can contribute to the local economy in Puerto Rico by shopping at local businesses, dining at local restaurants, and staying at locally-owned accommodations.

• What resources are available for planning a trip to Puerto Rico?

  Resources available for planning a trip to Puerto Rico include the Discover Puerto Rico website, travel guidebooks, online travel forums, and SIXT.VN.

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