What Is The Significance Of The Singapore Tourism Board Logo?

The Singapore Tourism Board Logo represents the brand identity of Singapore’s tourism sector, symbolizing the country’s commitment to providing exceptional leisure and business experiences. SIXT.VN is here to help you explore Singapore’s attractions and services, ensuring a seamless and unforgettable visit. Discover Singapore tourism, travel tips, and vacation planning with SIXT.VN.

1. What Is The Role Of The Singapore Tourism Board (STB)?

The Singapore Tourism Board (STB) plays a crucial role in developing and promoting Singapore as a leading tourist destination. Its primary function is to market Singapore’s leisure and business offerings, ensuring the country remains a vibrant and attractive destination for international visitors.

STB focuses on several key areas to achieve its goals:

• Marketing and Promotion: STB develops and implements marketing campaigns to promote Singapore as a premier tourist destination. These campaigns highlight Singapore’s unique attractions, cultural experiences, and business opportunities.
• Destination Development: STB invests in developing and enhancing Singapore’s tourism infrastructure. This includes creating new attractions, improving existing facilities, and ensuring the overall quality of the visitor experience.
• Industry Collaboration: STB works closely with industry partners, including hotels, tour operators, and event organizers, to create innovative and high-quality tourism products and services.
• Regulation and Licensing: STB regulates and licenses tourism-related businesses to ensure they meet certain standards of quality and safety.
• Research and Analysis: STB conducts research and analysis to identify trends in the tourism industry and to understand the needs and preferences of travelers. This information is used to inform STB’s strategies and initiatives.

According to a report by the Singapore Tourism Board, Singapore attracted 19.1 million international visitors in 2019, generating S$27.7 billion in tourism receipts. These figures highlight the importance of STB’s role in driving economic growth through tourism (Singapore Tourism Board, 2019).

2. What Are The Main Logos Used By The Singapore Tourism Board?

The Singapore Tourism Board (STB) uses three main logos to represent its organization, destination brand, and affiliated organization. These logos are crucial for promoting and marketing Singapore’s leisure and business offerings.

• STB Corporate Logo: This logo represents the Singapore Tourism Board as an organization. It is used in official communications, corporate documents, and partnerships. The design embodies STB’s mission and values.
• Destination Brand Logo (Passion Made Possible): This logo promotes Singapore as a tourist destination. The “Passion Made Possible” branding highlights Singapore’s vibrant culture, innovative spirit, and diverse experiences. It is used in marketing campaigns, promotional materials, and tourism-related events.
• Singapore Exhibition & Convention Bureau (SECB) Logo: This logo represents the SECB, an affiliated organization of STB, which focuses on promoting Singapore as a premier destination for business events, conferences, and exhibitions. It is used in materials related to business tourism.

These logos help to create a consistent and recognizable brand identity for Singapore’s tourism sector. They are essential tools for communicating the country’s unique selling points and attracting visitors from around the world.

3. How Can Industry Partners Use STB-Owned Logos?

Industry partners can use STB-owned logos to promote and market Singapore’s leisure and/or business offerings, provided they adhere to specific conditions of use. These conditions ensure that the logos are used appropriately and in a manner that aligns with STB’s objectives and brand image.

To use STB-owned logos, industry partners must:

• Obtain Permission: Submit a request to STB through the relevant divisions or departments they are working with.
• Provide Information: Include detailed information on the project background, the intent of logo usage, and relevant details on how the logo will be featured on marketing materials and the duration of logo usage.
• Adhere to Usage License Agreement: Approved projects will be bound by a logo usage license agreement, which outlines the terms and conditions of use.

The conditions of use primarily include the following:

1. License: STB grants a royalty-free, revocable, non-exclusive, non-transferable, non-sub licensable, and limited license to use the logos in Singapore for promoting and marketing Singapore’s leisure and/or business offerings.
2. No Alterations: The logos shall not be altered or modified, and no other signs, logos, trademarks, or branding should be used in connection with the logos without STB’s prior written approval.
3. Good Reputation: The logos shall not be used in any manner that would bring them into disrepute or otherwise reduce or diminish the goodwill, reputation, image, or prestige of the logos and/or STB.
4. Approval of Materials: All artwork, collaterals, content, and material created for the purpose of the agreement which use, contain, or make reference to the logos must be submitted to STB for approval at least four weeks before the intended use.

By following these guidelines, industry partners can effectively leverage STB-owned logos to enhance their marketing efforts and promote Singapore as a premier destination.

4. What Are The Key Conditions For Using STB-Owned Logos?

The key conditions for using STB-owned logos ensure that the logos are used appropriately and in a manner that maintains the integrity and reputation of the Singapore Tourism Board (STB) and the destination brand. These conditions are outlined in the logo usage license agreement that approved projects must adhere to.

The primary conditions include:

• Limited License: The license granted by STB is royalty-free, revocable, non-exclusive, non-transferable, and non-sub licensable. It allows the use of the logos solely for promoting and marketing Singapore’s leisure and/or business offerings within Singapore.
• No Modifications: The logos must not be altered or modified in any way. Industry partners cannot use any other signs, logos, trademarks, or branding in conjunction with the STB logos without prior written approval from STB.
• Maintain Reputation: The logos must be used in a manner that upholds their reputation and does not diminish the goodwill, image, or prestige of the logos and STB. Any use that could bring the logos or STB into disrepute is strictly prohibited.
• Prior Approval: All marketing materials, artwork, and content that use, contain, or reference the logos must be submitted to STB for approval at least four weeks before their intended use. This ensures that the materials align with STB’s branding guidelines and objectives.

According to STB’s guidelines, failure to comply with these conditions may result in the revocation of the license and legal action. Industry partners must ensure they understand and adhere to these conditions to avoid any potential issues.

5. What Information Is Needed To Request The Use Of STB-Owned Logos?

When requesting the use of STB-owned logos, it is essential to provide comprehensive information to facilitate the evaluation process. The Singapore Tourism Board (STB) requires specific details about the project and the intended use of the logos to ensure they align with STB’s strategy and priorities.

The required information includes:

1. Project Background: A detailed overview of the project, including its objectives, target audience, and overall goals. This helps STB understand the context in which the logos will be used.

2. Intent of Logo Usage: A clear explanation of how the logos will be used in the project. This should include specific details on the purpose of using the logos and how they will contribute to promoting Singapore’s leisure and/or business offerings.

3. Relevant Details on Logo Usage:

   • Placement: Information on where the logos will be featured, such as on marketing collaterals, websites, advertisements, or event materials.
   • Size and Visibility: Details on the size and visibility of the logos in relation to other design elements.
   • Duration: The intended duration of logo usage, including start and end dates.
   • Geographic Scope: The geographic areas where the logos will be displayed.

4. Marketing Collaterals: Examples or mock-ups of the marketing materials that will feature the logos. This allows STB to assess how the logos will be presented and whether they comply with the usage guidelines.

5. Contact Information: Contact details of the person responsible for the project and logo usage, in case STB needs to request additional information or provide feedback.

Providing this information ensures that STB has a clear understanding of how the logos will be used and can make an informed decision on whether to grant permission.

6. What Is The Significance Of The Merlion Symbol For Singapore Tourism?

The Merlion symbol holds immense significance for Singapore tourism, serving as an iconic representation of the country’s identity and a major draw for tourists. The Merlion, with its lion’s head and fish’s body, combines the legend of Singapore’s founding (the lion) with its maritime heritage (the fish).

• Symbol of Singapore: The Merlion is widely recognized as a symbol of Singapore, appearing on souvenirs, marketing materials, and official documents. Its unique design makes it instantly recognizable and associated with the country.
• Tourism Attraction: The Merlion statue at Merlion Park is one of Singapore’s most popular tourist attractions. Visitors from around the world flock to the park to take photos with the statue and enjoy the views of Marina Bay.
• Cultural and Historical Significance: The Merlion embodies Singapore’s history and culture, blending its ancient name “Singapura” (Lion City) with its roots as a fishing village. This combination resonates with both locals and tourists.
• Brand Identity: The Merlion is a key element of Singapore’s brand identity, helping to promote the country as a unique and vibrant destination. Its image is used in tourism campaigns to attract visitors and showcase Singapore’s attractions.
• Economic Impact: The Merlion contributes to Singapore’s economy by driving tourism and generating revenue for businesses that sell Merlion-themed merchandise and souvenirs.

According to a survey conducted by the Singapore Tourism Board, the Merlion is the most recognized symbol of Singapore among international tourists, with 85% of respondents identifying it as a representation of the country. This highlights the Merlion’s effectiveness as a tourism icon.

7. Under What Act Is The Merlion Symbol Protected?

The Merlion symbol is protected under Section 39 of the Singapore Tourism Board Act 1963. This act provides the statutory protection necessary to safeguard the Merlion symbol from unauthorized use and misuse.

Key aspects of the protection under the Act include:

• Administration by STB: The Singapore Tourism Board (STB) is responsible for administering the protection of the Merlion symbol. This includes granting permissions for its use and taking action against any unauthorized use.
• Control over Use: STB has the authority to control how the Merlion symbol is used, ensuring that it is used in a manner that aligns with its intended purpose and does not harm its reputation.
• Legal Recourse: STB can take legal action against individuals or organizations that use the Merlion symbol without permission or in a manner that violates the conditions of use.
• Protection of Trademark: STB has various trademark protections over the Merlion symbol and the word “Merlion,” preventing others from using them in a way that could cause confusion or association with the applicant rather than STB or Singapore.

The protection under the Singapore Tourism Board Act ensures that the Merlion symbol remains a valuable asset for Singapore tourism, preserving its integrity and preventing its misuse for commercial or other purposes.

8. When Is An Application Not Required To Use The Merlion Symbol?

An application is not required to use the Merlion symbol in certain specific cases, primarily when the product is intended for use as a souvenir, product packaging, or collateral for a tourism event. However, users must still comply with the conditions for the use of the Merlion symbol, except for conditions nos. 3 & 4.

The specific instances where an application is not required include:

• Souvenirs: Products intended primarily as souvenirs, such as key chains, cup coasters, letter openers, paperweights, refrigerator magnets, and bookmarks.
• Product Packaging: Products using the Merlion symbol on their packaging to promote Singapore as a tourist destination. This allows businesses to highlight the Singaporean origin of their products.
• Tourism Event Collateral: Materials used for tourism events, including business tourism events. This includes brochures, banners, and other promotional items.
• Personal Use: Photographs or films intended for personal use, such as family albums, where the use does not represent or cause perception of association with, endorsement by, or promotion of any commercial product or event. For example, taking a photograph with the Merlion statue for a family album does not require an application.

Even when an application is not required, users must still adhere to the conditions of use for the Merlion symbol. These conditions ensure that the symbol is used in good taste, is not used in a manner that brings STB or Singapore into disrepute, and is not used to represent endorsement by STB or Singapore unless otherwise agreed in writing.

9. In What Instances Will The Use Of The Merlion Symbol Be Denied?

The use of the Merlion symbol will be denied in several instances to protect its integrity and prevent misuse. The Singapore Tourism Board (STB) has specific guidelines to ensure the symbol is not used in a way that could harm its reputation or cause confusion.

Instances where the use of the Merlion symbol will be denied include:

1. Exclusive Use: Any application for exclusive use of the Merlion symbol or a particular symbol or representation resembling it. STB does not grant exclusive rights to use the symbol, as it is intended for broad promotion of Singapore.
2. Trademark or Logo Use: Any application that seeks to use the Merlion symbol for the purpose of a trademark or as part of a logo. STB has trademark protections over the Merlion symbol and the word “Merlion,” and use in this manner may cause confusion or association with the applicant rather than STB or Singapore.
3. High-Risk Products: Any application that seeks to use the Merlion symbol in relation to fresh food, medical products, or any other product for which there may be substantial potential risk to consumers. This is to avoid any association of the symbol with products that could pose a health or safety risk.
4. Religion and Politics: Any application that seeks to use the Merlion symbol for religious or political purposes. STB maintains a neutral stance on these matters and does not allow the symbol to be used in a way that could be seen as endorsing any particular religion or political ideology.
5. Misleading or Inappropriate Use: Any application that seeks to use the Merlion symbol in a manner that is misleading, inappropriate, or could bring the symbol, STB, or Singapore into disrepute.

These restrictions ensure that the Merlion symbol remains a respected and protected representation of Singapore, maintaining its value as a tourism icon.

10. What Are The Key Conditions Of Use For The Merlion Symbol?

The key conditions of use for the Merlion symbol are designed to ensure that it is used appropriately and in a manner that upholds its integrity and reputation. These conditions are set by the Singapore Tourism Board (STB) and must be followed by anyone granted permission to use the symbol.

The main conditions of use include:

1. Purpose and Manner: The User shall ensure that the Merlion symbol is used only for the purpose and manner for which permission has been granted. Any deviation from the approved use is prohibited.
2. Good Taste: The User shall ensure that the Merlion symbol is used in good taste. Any question as to whether a use is in good taste shall be referred by the User to STB, and shall be decided at the sole discretion of STB.
3. Identical Form: The User shall ensure that the Merlion symbol is reproduced in full in the identical form for which permission has been granted. No alterations or modifications are allowed.
4. No Superimposition: The User shall ensure that the Merlion symbol is not joined with, blocked by, or superimposed with words, graphics, or similar objects for which no permission has been granted.
5. No Endorsement: The User shall ensure that the Merlion symbol is not used in a manner that represents or is perceived as association with, endorsement by, or promotion by STB or Singapore in respect of any commercial product or event unless otherwise agreed in writing.
6. No Illegal Activities: The User shall ensure that the Merlion symbol is not used in a manner that represents or is perceived as association with, endorsement by, or in promotion of activities which are illegal or likely to bring into disrepute or otherwise reduce or diminish the goodwill, reputation, image, or prestige of STB or Singapore.
7. No Transfer of Permission: The User shall ensure that permission granted may not be transferred or assigned, in whole or in part, without the prior written consent of STB.
8. Withdrawal of Permission: Where the User contravenes any of these Conditions of Use, permission of STB is deemed to be withdrawn for the purposes of Section 39 of the Singapore Tourism Board Act 1963, and any further use of the Merlion symbol shall cease until STB is notified and its written permission, if any, is given.

These conditions ensure that the Merlion symbol is used in a way that respects its significance and protects its value as a national icon.

11. Are There Any Fees For Using The Merlion Symbol?

No, there are no application fees for using the Merlion symbol. The Singapore Tourism Board (STB) does not charge any fees for processing applications or granting permission to use the symbol.

This policy is in line with STB’s objective to promote Singapore tourism and encourage the use of the Merlion symbol in a responsible and appropriate manner. By not charging fees, STB makes it easier for businesses, organizations, and individuals to use the symbol to promote Singapore as a tourist destination.

However, it is important to note that while there are no application fees, users must still comply with the conditions of use for the Merlion symbol. These conditions ensure that the symbol is used in good taste and in a manner that does not harm its reputation.

12. How Can I Apply For The Use Of The Merlion Symbol?

To apply for the use of the Merlion symbol, you can follow these steps:

1. Access the Online Application Form: Visit the Singapore Tourism Board (STB) website or access the online application form directly.
2. Fill Out the Application Form: Provide all the required information in the application form. This typically includes details about the applicant, the purpose of using the Merlion symbol, and how it will be displayed.
3. Provide Supporting Documents: Attach any supporting documents that may be required, such as mock-ups of marketing materials or a detailed description of the project.
4. Submit the Application: Once you have completed the application form and attached all necessary documents, submit the application to STB.
5. Wait for Approval: STB will review the application and notify you of the outcome. This process may take several weeks, depending on the complexity of the application.
6. Comply with Conditions of Use: If your application is approved, ensure that you comply with all the conditions of use for the Merlion symbol. This includes using the symbol in good taste and in a manner that does not harm its reputation.

By following these steps, you can apply for the use of the Merlion symbol and contribute to promoting Singapore as a premier tourist destination.

13. How Does The STB Ensure The Merlion Symbol Is Used Appropriately?

The Singapore Tourism Board (STB) ensures the Merlion symbol is used appropriately through a combination of guidelines, application processes, and enforcement measures. These mechanisms are designed to protect the integrity of the symbol and prevent its misuse.

• Conditions of Use: STB sets clear conditions of use that outline how the Merlion symbol can be used. These conditions cover aspects such as the purpose of use, the manner of display, and the prohibition of modifications.
• Application Process: STB requires individuals and organizations to apply for permission to use the Merlion symbol. This allows STB to review each application and ensure that the proposed use aligns with its guidelines.
• Review and Approval: STB carefully reviews each application, taking into account the intended use of the symbol, the applicant’s background, and any potential risks. If necessary, STB may request additional information or modifications to the proposed use.
• Monitoring and Enforcement: STB monitors the use of the Merlion symbol to ensure that it complies with the conditions of use. If STB discovers any unauthorized or inappropriate use, it may take enforcement action, such as issuing warnings, revoking permissions, or pursuing legal remedies.
• Public Education: STB educates the public about the importance of the Merlion symbol and the guidelines for its use. This helps to raise awareness and encourage responsible use of the symbol.

By implementing these measures, STB effectively protects the Merlion symbol and ensures that it continues to serve as a positive representation of Singapore.

14. What Should I Do If I See The Merlion Symbol Being Misused?

If you observe the Merlion symbol being misused, it is important to report it to the Singapore Tourism Board (STB). This helps STB maintain the integrity of the symbol and take appropriate action against unauthorized use.

To report the misuse, you can follow these steps:

1. Gather Information: Collect as much information as possible about the misuse. This includes details such as where you saw the misuse, how the symbol was being used, and any other relevant information.
2. Contact STB: Contact the STB through their official channels. You can find contact information on the STB website.
3. Provide Details: When contacting STB, provide all the information you have gathered about the misuse. Be as specific as possible and include any supporting evidence, such as photos or screenshots.
4. Follow Instructions: Follow any instructions provided by STB. They may ask for additional information or request that you submit a formal complaint.
5. Cooperate with Investigation: If STB decides to investigate the misuse, cooperate fully with their investigation. This may involve providing additional information or answering questions.

By reporting the misuse of the Merlion symbol, you are helping to protect its integrity and ensure that it continues to be a positive representation of Singapore.

15. Can The Permission To Use The Merlion Symbol Be Withdrawn?

Yes, the permission to use the Merlion symbol can be withdrawn by the Singapore Tourism Board (STB) if the user contravenes any of the conditions of use. STB reserves the right to withdraw or modify the permission at its sole discretion, whether by imposing further conditions or otherwise.

The circumstances under which permission may be withdrawn include:

• Violation of Conditions of Use: If the user violates any of the conditions of use, such as using the symbol for a purpose other than what was approved, modifying the symbol, or using it in a manner that brings STB or Singapore into disrepute.
• Misrepresentation: If the user provides false or misleading information in their application for permission to use the symbol.
• Change in Circumstances: If there is a change in circumstances that makes the use of the symbol no longer appropriate, such as a change in the user’s business activities or a change in STB’s policies.
• Breach of Agreement: If the user breaches any agreement or understanding with STB regarding the use of the symbol.

If STB withdraws permission to use the Merlion symbol, the user must immediately cease all use of the symbol and remove it from any materials or products. Failure to comply with this requirement may result in legal action.

According to Section 39 of the Singapore Tourism Board Act 1963, any further use of the Merlion symbol after permission has been withdrawn is a violation of the Act and may be subject to penalties.

16. What Are The Potential Consequences Of Misusing The Merlion Symbol?

Misusing the Merlion symbol can lead to several potential consequences, both legal and reputational. The Singapore Tourism Board (STB) takes the protection of the Merlion symbol seriously and will take action against those who misuse it.

The potential consequences of misusing the Merlion symbol include:

1. Withdrawal of Permission: STB can withdraw permission to use the Merlion symbol if the user violates any of the conditions of use. This means the user must immediately cease all use of the symbol and remove it from any materials or products.
2. Legal Action: STB can take legal action against individuals or organizations that use the Merlion symbol without permission or in a manner that violates the conditions of use. This may include seeking an injunction to stop the misuse and claiming damages for any harm caused.
3. Financial Penalties: Under the Singapore Tourism Board Act 1963, individuals or organizations that misuse the Merlion symbol may be subject to financial penalties, such as fines.
4. Reputational Damage: Misusing the Merlion symbol can damage the reputation of the individual or organization involved. This can lead to a loss of business and damage to their brand image.
5. Seizure of Goods: STB may seize goods that feature the misused Merlion symbol. This can result in financial losses for the individual or organization involved.

To avoid these consequences, it is important to obtain permission from STB before using the Merlion symbol and to comply with all the conditions of use.

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By choosing SIXT.VN, you can enjoy a hassle-free and memorable Singapore tourism experience, supported by our commitment to quality and customer satisfaction.

18. What Are Some Key Attractions In Singapore That Showcase The Nation’s Identity?

Singapore boasts numerous key attractions that beautifully showcase the nation’s unique identity, blending its rich history, diverse culture, and modern innovations. These attractions not only draw tourists but also reflect the values and aspirations of Singaporeans.

• Merlion Park: As the home of the iconic Merlion statue, this park offers stunning views of Marina Bay and serves as a symbol of Singapore’s heritage and identity.
• Gardens by the Bay: This futuristic park showcases Singapore’s commitment to sustainability and innovation with its Supertrees, Cloud Forest, and Flower Dome.
• Marina Bay Sands: This integrated resort is a symbol of Singapore’s modern architecture and luxury, featuring a hotel, casino, shopping mall, and the iconic infinity pool.
• Chinatown: This historic district reflects Singapore’s Chinese heritage, with its traditional shops, temples, and bustling street markets.
• Little India: This vibrant neighborhood showcases Singapore’s Indian culture, with its colorful streets, aromatic spices, and traditional festivals.
• National Museum of Singapore: This museum tells the story of Singapore’s history and culture through engaging exhibits and artifacts.
• Sentosa Island: This resort island offers a wide range of attractions, including beaches, theme parks, and nature reserves, making it a popular destination for tourists and locals alike.

These attractions collectively highlight Singapore’s unique identity as a global city with a rich history, diverse culture, and commitment to innovation.

19. What Travel Services Does SIXT.VN Provide For Visitors To Singapore?

SIXT.VN provides a comprehensive range of travel services for visitors to Singapore, designed to ensure a seamless, enjoyable, and memorable experience. These services cater to various needs, from transportation and accommodation to personalized tours and local insights.

The travel services offered by SIXT.VN include:

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3. Customized Tour Packages: Creating personalized tour packages tailored to your interests, whether you want to explore cultural sites, natural attractions, or modern landmarks.
4. Transportation Services: Offering various transportation options, including private car rentals and chauffeur services, to help you get around Singapore with ease and comfort.
5. Local Guides: Providing knowledgeable local guides who can offer insights into Singapore’s history, culture, and attractions, enhancing your travel experience.
6. Travel Insurance: Offering travel insurance options to protect you against unforeseen events, ensuring peace of mind during your trip.
7. 24/7 Customer Support: Providing round-the-clock customer support to assist you with any queries or issues that may arise during your trip.

By utilizing SIXT.VN’s travel services, visitors can enjoy a hassle-free and enriching experience in Singapore, with all their travel needs taken care of.

20. What Makes SIXT.VN A Reliable Choice For Planning My Trip To Singapore?

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FAQ About Singapore Tourism Board Logo

1. Why is the Singapore Tourism Board (STB) logo important?

The STB logo is crucial for branding and recognition, helping to promote Singapore as a top tourist destination by providing a consistent and identifiable image.

2. Can any company use the Singapore Tourism Board logo?

No, only industry partners with approved projects and a logo usage license agreement can use the STB logo, ensuring it aligns with STB’s objectives.

3. What should I do if I want to use the STB logo for my project?

Submit a request to STB with details about your project, the intent of logo usage, and how it will be featured in your marketing materials.

4. Are there any restrictions on how the Singapore Tourism Board logo can be used?

Yes, the STB logo cannot be altered, used in a manner that harms its reputation, or used without prior approval from STB.

5. What is the significance of the Merlion symbol for Singapore tourism?

The Merlion is an iconic symbol of Singapore, representing the country’s history and maritime heritage, and is a major attraction for tourists.

6. Do I need permission to use the Merlion symbol on souvenirs?

No, an application is not required for souvenirs, product packaging promoting Singapore, or collateral for tourism events, but users must still comply with the conditions of use.

7. In what situations will the use of the Merlion symbol be denied?

The Merlion symbol will be denied for exclusive use, trademark purposes, high-risk products, and religious or political contexts.

8. Are there any fees for applying to use the Merlion symbol?

No, there are no application fees for using the Merlion symbol, but users must adhere to the conditions of use set by the STB.

9. What are the consequences of misusing the Merlion symbol?

Misusing the Merlion symbol can lead to withdrawal of permission, legal action, financial penalties, and reputational damage.

10. How does SIXT.VN enhance the Singapore tourism experience?

SIXT.VN enhances the Singapore tourism experience by providing customized travel plans, airport transfers, hotel booking assistance, and curated tour packages.