What Does Scottsdale Tourism & Events Department Actually Do?

1. What is the Role of the Scottsdale Tourism & Events Department?

The Scottsdale Tourism & Events Department is crucial for enhancing Scottsdale’s image, lifestyle, and overall appeal. Events boost cultural opportunities, recreational activities, and economic activity, improving the community’s status and marketing exposure. In essence, the department ensures Scottsdale remains a vibrant destination, attracting both tourists and residents through diverse and engaging events.

1.1 How Do Events Contribute to Scottsdale’s Image?

Events contribute significantly by showcasing Scottsdale’s unique culture and lifestyle. They create a buzz, making the city more attractive to visitors. The increased exposure from these events enhances Scottsdale’s reputation as a premier destination.

1.2 What are the Benefits of Events for Scottsdale Residents?

Residents enjoy many benefits, including increased cultural opportunities and recreational activities. Events create a sense of community and pride, improving the overall quality of life. According to a study by the Scottsdale Convention & Visitors Bureau, community events boost local morale and provide entertainment options for residents of all ages.

1.3 How Does the Scottsdale Tourism & Events Department Support Economic Activity?

The department’s support for events leads to increased economic activity. Visitors spend money on local businesses, hotels, and restaurants, boosting revenue. A report from the Arizona Office of Tourism highlights that event-related tourism significantly contributes to the local economy, generating jobs and tax revenue.

2. What is Community Event Funding?

Community Event Funding supports activities that are locally significant, celebrate community spirit, and attract both residents and visitors. These events often have historical value, creating a unique sense of place. The funding helps organizers enhance their events, making them more appealing and impactful.

2.1 What Types of Events Qualify for Community Event Funding?

Events that are locally significant, have historical value, and celebrate community spirit are eligible. These events should primarily attract residents but also offer something for visitors. Examples include local festivals, historical reenactments, and community celebrations.

2.2 How Does Community Event Funding Benefit Scottsdale?

It enhances community spirit and creates a unique sense of place. These events provide recreational activities and cultural opportunities for residents and visitors. A study by Arizona State University shows that community events significantly improve social cohesion and community pride.

2.3 How Can Event Organizers Apply for Community Event Funding?

Event organizers can apply by completing the Community Event Funding Application, available after July 1. The application requires detailed information about the event, its purpose, and its expected impact on the community.

2.4 What Reporting is Required After Receiving Community Event Funding?

After the event, organizers must submit a Community Event Funding Post Event Report. This report details how the funds were used, the number of attendees, and the event’s overall impact. The report ensures accountability and helps the department evaluate the effectiveness of the funding.

3. What is Event Venue Fee Funding?

Event Venue Fee Funding provides bed tax funds for niche tourism-driven events, particularly those supporting golf, sports, and recreation. To qualify, events must use city-owned or controlled venues and generate room nights in Scottsdale hotels. This funding encourages events that drive tourism and benefit local hospitality businesses.

3.1 What is Bed Tax and How Does it Support Event Funding?

Bed tax is a tax on hotel stays, and a portion of these funds is allocated to support tourism-related events. This funding model ensures that tourism directly contributes to the improvement and promotion of Scottsdale as a destination. The Arizona Department of Revenue confirms that bed tax revenue is a significant source of funding for tourism initiatives.

3.2 What Types of Events are Eligible for Event Venue Fee Funding?

Events that support niche tourism drivers like golf, sports, and recreation are eligible. These events must generate room nights in Scottsdale hotels and utilize city-owned venues. Examples include golf tournaments, sports competitions, and recreational festivals.

3.3 How Does Event Venue Fee Funding Drive Tourism?

By supporting niche tourism events, the funding attracts visitors specifically interested in golf, sports, and recreation. These visitors stay in local hotels, eat at local restaurants, and shop at local businesses, boosting the economy. A report by the Scottsdale Convention & Visitors Bureau indicates that niche tourism events have a high return on investment due to targeted marketing and engaged audiences.

3.4 How Can Event Organizers Apply for Event Venue Fee Funding?

Organizers can apply by completing the Event Venue Fee Funding Application, available after July 1. The application requires detailed information about the event, its venue, and its expected impact on hotel occupancy.

3.5 What Reporting is Required After Receiving Event Venue Fee Funding?

After the event, organizers must submit an Event Venue Fee Funding Post Event Report. This report details how the funds were used, the number of room nights generated, and the event’s overall impact. The report ensures accountability and helps the department evaluate the effectiveness of the funding.

4. What is Matching Event Advertising Funding?

Matching Event Advertising Funding supports events that market Scottsdale as a destination and generate incremental room nights. This program matches the event’s advertising spend, amplifying its reach and impact. By increasing marketing efforts, the program helps attract more visitors and boost local revenue.

4.1 How Does Advertising Contribute to Event Success?

Advertising is crucial for attracting attendees and creating awareness. Effective advertising campaigns can significantly increase event attendance and generate more room nights. A study by the U.S. Travel Association shows that strategic advertising is a key driver of tourism and event success.

4.2 What Types of Advertising Expenses are Eligible for Matching Funds?

Eligible expenses include print, digital, radio, and television advertising. The advertising must specifically promote the event and Scottsdale as a destination. Marketing materials, such as brochures and online ads, also qualify.

4.3 How Does Matching Event Advertising Funding Benefit Scottsdale Hotels?

By generating incremental room nights, the funding directly benefits Scottsdale hotels. Increased occupancy leads to higher revenue and supports the local hospitality industry. A report from the Arizona Hotel & Lodging Association indicates that event-driven tourism is a significant source of revenue for hotels.

4.4 How Can Event Organizers Apply for Matching Event Advertising Funding?

Organizers can apply by completing the Matching Event Advertising Funding Application, available after July 1. The application requires detailed information about the event, its advertising plan, and its expected impact on room nights.

4.5 What Reporting is Required After Receiving Matching Event Advertising Funding?

After the event, organizers must submit a Matching Event Advertising Funding Post Event Report. This report details how the funds were used, the advertising reach, and the number of room nights generated. The report ensures accountability and helps the department evaluate the effectiveness of the funding.

5. What is Event Development Funding?

Event Development Funding is for large events that promote Scottsdale nationally and internationally, attracting leisure and meeting visitors and generating room nights. Events can participate in this program for a maximum of three years. This funding supports the creation of new, high-impact events that enhance Scottsdale’s appeal.

5.1 What Makes an Event Qualify for Event Development Funding?

To qualify, events must be large-scale, market Scottsdale to national and international audiences, and generate significant room nights. These events should enhance Scottsdale’s reputation as a premier destination for leisure and meetings.

5.2 How Does Event Development Funding Promote Scottsdale Nationally and Internationally?

By supporting large-scale events, the funding helps showcase Scottsdale to a broader audience. These events attract media coverage and generate buzz, increasing Scottsdale’s visibility. A report by the World Tourism Organization emphasizes the importance of events in destination branding and promotion.

5.3 What are the Benefits of Attracting Leisure and Meeting Visitors?

Attracting both leisure and meeting visitors diversifies Scottsdale’s tourism base. Leisure visitors spend money on recreation and entertainment, while meeting visitors contribute to local businesses and hotels. A study by the International Congress and Convention Association shows that meeting visitors often spend more per day than leisure visitors.

5.4 How Can Event Organizers Apply for Event Development Funding?

Organizers can apply by completing the Event Development Funding Worksheet, available after July 1. The application requires detailed information about the event, its marketing plan, and its expected impact on room nights and Scottsdale’s image.

5.5 What Reporting is Required After Receiving Event Development Funding?

After the event, organizers must submit an Event Development Funding Post Event Report. This report details how the funds were used, the event’s reach, and the number of room nights generated. The report ensures accountability and helps the department evaluate the effectiveness of the funding.

6. What are Scottsdale’s Key Tourism Drivers?

Scottsdale’s key tourism drivers include golf, sports, and recreation. These niche areas attract a specific audience and generate significant economic activity. The city’s focus on these areas helps differentiate it from other destinations and appeal to targeted markets.

6.1 How Does Golf Contribute to Scottsdale’s Tourism?

Golf is a major tourism driver, attracting enthusiasts from around the world. Scottsdale boasts numerous high-quality golf courses, hosting tournaments and events that generate significant revenue. According to the National Golf Foundation, golf tourism contributes billions of dollars to the U.S. economy annually.

6.2 What Role Do Sports Play in Scottsdale’s Tourism Industry?

Sports events and tournaments attract athletes and spectators, boosting hotel occupancy and local business revenue. Scottsdale hosts various sports events, from baseball spring training to youth sports tournaments. A report by the Sports Events & Tourism Association indicates that sports tourism is a rapidly growing segment of the travel industry.

6.3 How Does Recreation Enhance Scottsdale’s Appeal to Visitors?

Recreational activities, such as hiking, biking, and outdoor adventures, attract visitors seeking active vacations. Scottsdale’s natural beauty and outdoor amenities make it a popular destination for recreation enthusiasts. A study by the Outdoor Industry Association shows that outdoor recreation contributes significantly to the economy and supports numerous jobs.

7. What are the Benefits of Using City-Owned Venues for Events?

Using city-owned venues provides several benefits, including cost savings, convenience, and access to well-maintained facilities. These venues are often strategically located and equipped to handle a variety of events. Supporting city-owned venues also contributes to the local economy.

7.1 How Do City-Owned Venues Support the Local Economy?

Revenue generated from city-owned venues goes back into the community, supporting local services and infrastructure. This revenue helps fund parks, recreation programs, and other public amenities. The National League of Cities emphasizes the importance of city-owned assets in supporting local economies.

7.2 What Types of Events are Best Suited for City-Owned Venues?

City-owned venues are suitable for a variety of events, including concerts, festivals, conferences, and sporting events. These venues can accommodate both large and small gatherings, providing flexibility for event organizers.

7.3 How Can Event Organizers Reserve City-Owned Venues?

Organizers can reserve city-owned venues by contacting the Scottsdale Tourism & Events Department. The department provides information on venue availability, rental fees, and booking procedures.

8. How Does the Scottsdale Tourism & Events Department Enhance Community Status?

By supporting events and promoting Scottsdale as a destination, the department enhances community status. A vibrant event scene and positive reputation attract residents and businesses, improving the overall quality of life. This enhances Scottsdale’s attractiveness as a place to live, work, and visit.

8.1 How Do Events Contribute to a Sense of Community Pride?

Events create opportunities for residents to come together and celebrate their community. These gatherings foster a sense of belonging and pride, strengthening social bonds. A study by the Knight Foundation shows that community events are a key factor in fostering civic engagement and community pride.

8.2 How Does a Positive Reputation Benefit Local Businesses?

A positive reputation attracts tourists and businesses, boosting the local economy. Tourists are more likely to visit destinations with a positive image, while businesses are more likely to invest in communities with a strong reputation. The U.S. Chamber of Commerce highlights the importance of a positive business climate in attracting investment and creating jobs.

8.3 How Does the Department Collaborate with Local Organizations?

The department collaborates with local organizations to support events and promote Scottsdale. These partnerships ensure that events are well-organized and effectively marketed. Collaborating with local groups ensures the events reflect the community’s values and priorities.

9. How Does Additional Marketing Exposure Benefit Scottsdale?

Additional marketing exposure increases Scottsdale’s visibility and attracts more visitors. This exposure can come from media coverage, advertising campaigns, and word-of-mouth referrals. Increased visibility leads to higher hotel occupancy, restaurant revenue, and retail sales.

9.1 How Does Media Coverage Contribute to Marketing Exposure?

Positive media coverage can significantly enhance Scottsdale’s reputation and attract visitors. Articles, news stories, and travel guides can reach a wide audience and highlight Scottsdale’s attractions. A study by the Public Relations Society of America shows that media coverage is a powerful tool for building brand awareness and influencing consumer behavior.

9.2 What Role Do Advertising Campaigns Play in Attracting Visitors?

Advertising campaigns target specific audiences and promote Scottsdale’s unique offerings. These campaigns can be tailored to attract leisure travelers, meeting attendees, and sports enthusiasts. The Advertising Research Foundation confirms that targeted advertising campaigns are highly effective in driving consumer behavior.

9.3 How Does Word-of-Mouth Referral Enhance Scottsdale’s Reputation?

Positive word-of-mouth referrals can significantly enhance Scottsdale’s reputation and attract new visitors. Satisfied visitors are likely to recommend Scottsdale to their friends and family, creating a ripple effect. A study by Nielsen shows that word-of-mouth referrals are the most trusted form of advertising.

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FAQ about Scottsdale Tourism & Events Department

1. What is the main goal of the Scottsdale Tourism & Events Department?

The main goal is to enhance Scottsdale’s image and attract visitors by supporting and promoting various events.

2. How does Community Event Funding benefit Scottsdale residents?

It provides cultural opportunities, recreational activities, and enhances community spirit, improving the overall quality of life.

3. What types of events qualify for Event Venue Fee Funding?

Events that support golf, sports, and recreation, generate room nights in Scottsdale hotels, and use city-owned venues.

4. How does Matching Event Advertising Funding help event organizers?

It supports events that market Scottsdale as a destination by matching advertising spend, amplifying its reach and impact.

5. What is the maximum duration an event can participate in Event Development Funding?

Events can participate in this program for a maximum of three years.

6. What are Scottsdale’s key tourism drivers supported by the department?

The key drivers include golf, sports, and recreation.

7. How can event organizers apply for Community Event Funding?

By completing the Community Event Funding Application, available after July 1.

8. What is required in the Event Venue Fee Funding Post Event Report?

Details on how the funds were used, the number of room nights generated, and the event’s overall impact.

9. How does the Scottsdale Tourism & Events Department collaborate with local organizations?

The department partners with local groups to support events and ensure they reflect community values and priorities.

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