What Prefix for Tourism Should You Know Before Visiting Vietnam?

Prefix For Tourism, often referring to “eco,” signifies a growing trend in sustainable and responsible travel, especially relevant when exploring a destination as culturally and naturally rich as Vietnam. SIXT.VN is dedicated to providing travel experiences that respect the environment and local communities. Discover how you can embrace eco-tourism in Vietnam with sustainable travel and responsible tourism.

1. What Does the Prefix “Eco” Mean in the Context of Tourism?

The prefix “eco” in tourism refers to ecological or environmentally friendly practices. Eco-tourism emphasizes responsible travel that minimizes environmental impact, supports local communities, and promotes conservation. According to the World Tourism Organization (UNWTO), eco-tourism involves “responsible travel to natural areas that conserves the environment and improves the well-being of local people.” It’s about enjoying the beauty of a destination like Vietnam while ensuring its preservation for future generations.

Eco-tourism is not just a trend; it’s a necessary shift in how we approach travel. It encourages travelers to be mindful of their footprint and to seek out experiences that benefit both the environment and the local population. This can include staying in eco-lodges, participating in conservation activities, and supporting local businesses that prioritize sustainability. In Vietnam, with its stunning landscapes and rich biodiversity, eco-tourism offers a way to explore the country’s natural beauty while contributing to its preservation. For example, according to a report by the Vietnam National Administration of Tourism, eco-tourism contributes significantly to the sustainable development goals of the country by creating jobs, protecting natural resources, and promoting cultural heritage.

1.1. Why is Eco-Tourism Important?

Eco-tourism is important because it balances travel with environmental conservation and community development. Eco-tourism ensures that tourism benefits the environment and local communities by minimizing negative impacts and promoting sustainable practices. According to The International Ecotourism Society (TIES), eco-tourism is “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education”. Eco-tourism helps protect natural habitats, reduce pollution, and support the economic well-being of local communities.

For example, in Vietnam, eco-tourism initiatives in areas like the Mekong Delta and Sapa have helped preserve traditional farming practices, protect biodiversity, and provide sustainable income for local communities. SIXT.VN is committed to supporting eco-tourism by partnering with local businesses that prioritize sustainability and offering tours that highlight the natural and cultural heritage of Vietnam.

1.2. What are Examples of Eco-Tourism Activities?

Eco-tourism activities include nature walks, wildlife observation, and cultural immersion. These activities promote environmental awareness and support local communities. Examples include guided tours of national parks, visits to organic farms, and stays in eco-lodges that use renewable energy. Studies by the United Nations Environment Programme (UNEP) show that eco-tourism activities can contribute significantly to conservation efforts and local economies.

In Vietnam, you can find numerous opportunities for eco-tourism, such as trekking in Cuc Phuong National Park, visiting the floating markets in the Mekong Delta, or staying in a traditional homestay in Sapa. SIXT.VN offers a range of eco-friendly tours that allow you to experience the beauty of Vietnam while minimizing your impact on the environment.

1.3. How Can Travelers Practice Eco-Tourism?

Travelers can practice eco-tourism by making sustainable choices, such as using public transportation, supporting local businesses, and reducing waste. Travelers can also choose accommodations that have eco-friendly practices and participate in activities that support conservation. According to a report by the World Wildlife Fund (WWF), individual actions can collectively make a significant impact on reducing the environmental footprint of tourism.

When traveling in Vietnam, consider using SIXT.VN to book eco-friendly transportation options, such as electric cars or hybrid vehicles. Support local restaurants and markets that source their ingredients from local farms. Choose accommodations that have implemented sustainable practices, such as water conservation and waste reduction programs.

2. How Does Eco-Tourism Benefit Local Communities in Vietnam?

Eco-tourism benefits local communities in Vietnam by creating jobs, supporting local businesses, and preserving cultural heritage. Eco-tourism initiatives provide income opportunities for local residents, allowing them to improve their livelihoods and invest in their communities. A study by the Asian Development Bank (ADB) found that eco-tourism can significantly reduce poverty in rural areas by providing alternative sources of income.

In Vietnam, many eco-tourism projects are community-based, meaning that local residents are actively involved in the planning and management of tourism activities. This ensures that the benefits of tourism are distributed equitably and that local communities have a say in how their natural and cultural resources are managed. SIXT.VN supports these community-based initiatives by partnering with local guides and businesses that prioritize community development.

2.1. What Types of Jobs Does Eco-Tourism Create?

Eco-tourism creates a variety of jobs, including tour guides, hospitality staff, artisans, and farmers. These jobs provide income and skills development opportunities for local residents. The International Labour Organization (ILO) reports that eco-tourism can be a significant source of employment, particularly in rural and marginalized communities.

In Vietnam, eco-tourism has created jobs in areas such as organic farming, handicrafts, and eco-lodge management. SIXT.VN works with local partners to offer training programs and employment opportunities for local residents, ensuring that they benefit from the growth of eco-tourism.

2.2. How Does Eco-Tourism Support Local Businesses?

Eco-tourism supports local businesses by increasing demand for local products and services. Travelers who are interested in eco-tourism often seek out authentic experiences and are willing to pay a premium for locally made products and services. Research by the United Nations Conference on Trade and Development (UNCTAD) shows that eco-tourism can stimulate local economies by creating new markets for local businesses.

When you travel with SIXT.VN, you can be sure that your money is supporting local businesses. SIXT.VN partners with local restaurants, hotels, and tour operators that are committed to sustainability and community development. By choosing these businesses, you are helping to create a more equitable and sustainable tourism industry in Vietnam.

2.3. How Does Eco-Tourism Help Preserve Cultural Heritage?

Eco-tourism helps preserve cultural heritage by promoting cultural exchange and supporting the preservation of traditional practices. Eco-tourism encourages travelers to learn about and respect the local culture, which can help to strengthen cultural identity and preserve traditional knowledge. According to UNESCO, eco-tourism can play a vital role in safeguarding cultural heritage by providing economic incentives for its preservation.

In Vietnam, eco-tourism initiatives often focus on preserving traditional crafts, music, and dance. SIXT.VN offers cultural tours that allow you to learn about the traditions of different ethnic groups and support local artisans by purchasing their products. These tours help to ensure that cultural heritage is passed down to future generations.

3. What are the Best Eco-Friendly Destinations in Vietnam?

Vietnam offers several eco-friendly destinations, including national parks, nature reserves, and community-based tourism villages. These destinations offer opportunities for sustainable travel and immersive cultural experiences. The Vietnam National Administration of Tourism highlights destinations like Cuc Phuong National Park, Cat Tien National Park, and the Mekong Delta as prime examples of eco-tourism areas.

SIXT.VN can help you plan your visit to these destinations by providing eco-friendly transportation options, accommodations, and tours. By choosing SIXT.VN, you can be sure that your trip is contributing to the sustainable development of these areas.

3.1. What Makes Cuc Phuong National Park Eco-Friendly?

Cuc Phuong National Park is eco-friendly due to its conservation efforts, biodiversity, and sustainable tourism practices. The park protects a wide range of flora and fauna and promotes eco-tourism activities that minimize environmental impact. According to the park’s management, Cuc Phuong is committed to sustainable tourism practices that benefit both the environment and local communities.

When you visit Cuc Phuong National Park with SIXT.VN, you can participate in activities such as guided hikes, bird watching, and visits to the Endangered Primate Rescue Center. SIXT.VN ensures that these activities are conducted in a sustainable manner, with minimal impact on the park’s environment.

3.2. How is Cat Tien National Park Promoting Eco-Tourism?

Cat Tien National Park promotes eco-tourism by offering wildlife viewing, nature trails, and community-based tourism initiatives. The park works closely with local communities to develop sustainable tourism products that provide income opportunities and promote conservation. The park’s website highlights its commitment to eco-tourism and its efforts to protect the park’s natural resources.

SIXT.VN offers tours to Cat Tien National Park that include wildlife spotting, guided hikes, and visits to local villages. By choosing SIXT.VN, you are supporting the park’s eco-tourism initiatives and helping to protect its biodiversity.

3.3. What Eco-Tourism Opportunities are Available in the Mekong Delta?

The Mekong Delta offers various eco-tourism opportunities, including visits to floating markets, boat tours through mangrove forests, and stays in homestays. These activities allow travelers to experience the unique culture and natural beauty of the region while supporting local communities. According to the Mekong Tourism Coordinating Office, the Mekong Delta is a prime example of a region where eco-tourism can contribute to sustainable development.

SIXT.VN offers tours to the Mekong Delta that include visits to floating markets, boat tours, and stays in traditional homestays. SIXT.VN ensures that these tours are conducted in a sustainable manner, with minimal impact on the region’s environment.

4. How Can SIXT.VN Help You Plan an Eco-Friendly Trip to Vietnam?

SIXT.VN helps you plan an eco-friendly trip to Vietnam by offering sustainable transportation options, eco-friendly accommodations, and responsible tour packages. SIXT.VN is committed to promoting sustainable tourism practices and ensuring that your trip benefits both the environment and local communities.

SIXT.VN offers a range of services that can help you plan an eco-friendly trip, including:

• Sustainable Transportation: SIXT.VN provides options for eco-friendly transportation, such as electric cars and hybrid vehicles. These vehicles produce fewer emissions and help to reduce your carbon footprint.
• Eco-Friendly Accommodations: SIXT.VN partners with hotels and resorts that have implemented sustainable practices, such as water conservation and waste reduction programs. These accommodations are committed to minimizing their environmental impact and providing a comfortable and sustainable stay for their guests.
• Responsible Tour Packages: SIXT.VN offers tour packages that are designed to minimize environmental impact and support local communities. These tours include activities such as guided hikes in national parks, visits to local villages, and participation in conservation projects.

By choosing SIXT.VN, you can be sure that your trip to Vietnam is contributing to the sustainable development of the country. SIXT.VN is committed to promoting responsible tourism practices and ensuring that your trip is both enjoyable and environmentally friendly.

4.1. What Sustainable Transportation Options Does SIXT.VN Offer?

SIXT.VN offers sustainable transportation options such as electric cars, hybrid vehicles, and bicycle rentals. These options help reduce carbon emissions and promote a greener way to explore Vietnam. According to the International Energy Agency (IEA), electric vehicles can significantly reduce greenhouse gas emissions compared to traditional gasoline-powered cars.

SIXT.VN also encourages the use of public transportation, such as buses and trains, to further reduce your environmental impact. By choosing these options, you can help to create a more sustainable tourism industry in Vietnam.

4.2. How Does SIXT.VN Select Eco-Friendly Accommodations?

SIXT.VN selects eco-friendly accommodations based on their commitment to sustainable practices, such as water conservation, waste reduction, and energy efficiency. SIXT.VN partners with hotels and resorts that have implemented programs to minimize their environmental impact and support local communities. The Global Sustainable Tourism Council (GSTC) provides standards for sustainable accommodations, which SIXT.VN uses to evaluate its partners.

SIXT.VN also considers factors such as the use of renewable energy, the sourcing of local and organic products, and the support of local conservation efforts. By choosing accommodations that meet these criteria, you can be sure that your stay is contributing to the sustainable development of Vietnam.

4.3. What Activities are Included in SIXT.VN’s Responsible Tour Packages?

SIXT.VN’s responsible tour packages include activities that promote environmental conservation and support local communities, such as guided hikes in national parks, visits to local villages, and participation in conservation projects. These activities allow you to experience the natural and cultural beauty of Vietnam while minimizing your impact on the environment. According to the United Nations Development Programme (UNDP), responsible tourism can play a vital role in achieving sustainable development goals.

SIXT.VN also offers tours that focus on learning about local culture and traditions, such as cooking classes, handicraft workshops, and visits to historical sites. These tours help to promote cultural exchange and support the preservation of cultural heritage.

5. What are Some Practical Tips for Eco-Friendly Travel in Vietnam?

Practical tips for eco-friendly travel in Vietnam include packing light, using reusable water bottles, and respecting local customs. By following these tips, you can minimize your environmental impact and contribute to the sustainable development of Vietnam. The World Resources Institute (WRI) offers practical tips for sustainable travel that can be applied to any destination.

SIXT.VN encourages travelers to adopt these practices and to be mindful of their impact on the environment and local communities. By making small changes in your travel habits, you can make a big difference in the sustainability of tourism in Vietnam.

5.1. How Can You Reduce Your Carbon Footprint While Traveling?

You can reduce your carbon footprint while traveling by choosing sustainable transportation options, packing light, and offsetting your carbon emissions. Sustainable transportation options include electric cars, hybrid vehicles, and public transportation. Packing light reduces the amount of fuel needed to transport your luggage. Carbon offsetting involves investing in projects that reduce greenhouse gas emissions, such as renewable energy or reforestation. The Nature Conservancy offers carbon offsetting programs that allow you to compensate for your carbon emissions.

SIXT.VN provides information on how to reduce your carbon footprint while traveling and offers options for carbon offsetting. By taking these steps, you can help to mitigate the environmental impact of your trip.

5.2. What is the Best Way to Support Local Businesses?

The best way to support local businesses is by purchasing local products and services, dining at local restaurants, and staying at locally owned accommodations. This helps to create jobs and stimulate the local economy. The Small Enterprise Assistance Funds (SEAF) supports small businesses in developing countries and provides resources for travelers who want to support local economies.

SIXT.VN partners with local businesses that are committed to sustainability and community development. By choosing these businesses, you can be sure that your money is supporting the local economy and contributing to the sustainable development of Vietnam.

5.3. How Can You Respect Local Culture and Customs?

You can respect local culture and customs by learning about local traditions, dressing appropriately, and being mindful of your behavior. This shows respect for the local people and their way of life. The Tourism Concern organization provides guidelines for responsible tourism that include respecting local culture and customs.

SIXT.VN offers cultural tours that allow you to learn about the traditions of different ethnic groups and to interact with local communities in a respectful manner. By participating in these tours, you can gain a deeper understanding of Vietnamese culture and contribute to its preservation.

6. What are the Challenges of Eco-Tourism in Vietnam?

Eco-tourism in Vietnam faces challenges such as lack of infrastructure, limited awareness, and potential for greenwashing. Overcoming these challenges requires investment in sustainable infrastructure, education and awareness campaigns, and strict enforcement of eco-tourism standards. The Sustainable Travel International (STI) organization works to address these challenges and promote sustainable tourism practices worldwide.

SIXT.VN is committed to addressing these challenges by investing in sustainable infrastructure, promoting awareness of eco-tourism, and partnering with businesses that adhere to strict eco-tourism standards. By working together, we can create a more sustainable tourism industry in Vietnam.

6.1. How Does Lack of Infrastructure Impact Eco-Tourism?

Lack of infrastructure, such as poor roads and limited access to clean water and sanitation, can hinder the development of eco-tourism in Vietnam. It can also make it difficult for local communities to benefit from tourism. The World Bank provides funding for infrastructure projects in developing countries and promotes sustainable development practices.

SIXT.VN supports efforts to improve infrastructure in eco-tourism destinations by partnering with local organizations and advocating for sustainable development policies. By investing in infrastructure, we can create a more sustainable and equitable tourism industry in Vietnam.

6.2. Why is Limited Awareness a Challenge for Eco-Tourism?

Limited awareness of eco-tourism among travelers and local communities can hinder its growth. Many travelers are not aware of the benefits of eco-tourism or how to practice it. Local communities may not be aware of the opportunities that eco-tourism can provide. The Global Ecotourism Network (GEN) works to raise awareness of eco-tourism and promote sustainable tourism practices worldwide.

SIXT.VN promotes awareness of eco-tourism through its marketing and educational materials. SIXT.VN also partners with local organizations to provide training and education to local communities on the benefits of eco-tourism.

6.3. What is Greenwashing and How Can You Avoid It?

Greenwashing is the practice of making false or misleading claims about the environmental benefits of a product or service. It can be difficult for travelers to distinguish between genuine eco-tourism practices and greenwashing. The Federal Trade Commission (FTC) provides guidelines for environmental marketing claims to help consumers avoid greenwashing.

SIXT.VN avoids greenwashing by partnering with businesses that are transparent about their environmental practices and that have been certified by reputable organizations. SIXT.VN also provides information to travelers on how to identify greenwashing and choose genuine eco-tourism options.

7. What are the Future Trends in Eco-Tourism in Vietnam?

Future trends in eco-tourism in Vietnam include the development of more sustainable accommodations, the use of technology to enhance the eco-tourism experience, and the integration of eco-tourism with other forms of tourism, such as cultural tourism and adventure tourism. These trends offer opportunities to create a more sustainable and diverse tourism industry in Vietnam. The Future of Tourism Coalition promotes sustainable tourism practices and provides resources for travelers and businesses.

SIXT.VN is committed to staying ahead of these trends and to providing innovative eco-tourism products and services. By embracing new technologies and approaches, we can create a more sustainable and enjoyable travel experience for our customers.

7.1. How Can Sustainable Accommodations Evolve in Vietnam?

Sustainable accommodations in Vietnam can evolve by incorporating more renewable energy sources, implementing water conservation measures, and using locally sourced materials. They can also focus on reducing waste and promoting biodiversity. The Green Building Council provides standards for sustainable building practices that can be applied to accommodations in Vietnam.

SIXT.VN supports the development of sustainable accommodations by partnering with hotels and resorts that are committed to these practices. SIXT.VN also provides information to travelers on how to choose sustainable accommodations.

7.2. What Role Will Technology Play in Eco-Tourism?

Technology can play a key role in eco-tourism by enhancing the travel experience, providing information on sustainable practices, and facilitating communication between travelers and local communities. Mobile apps can provide information on local attractions, transportation options, and eco-friendly businesses. Virtual reality can allow travelers to experience destinations without physically traveling there. The Tourism Technology Association ( traveltech ) promotes the use of technology to enhance the travel experience.

SIXT.VN is exploring the use of technology to enhance the eco-tourism experience for its customers. SIXT.VN plans to develop mobile apps that provide information on local attractions, transportation options, and eco-friendly businesses.

7.3. How Can Eco-Tourism be Integrated with Other Forms of Tourism?

Eco-tourism can be integrated with other forms of tourism, such as cultural tourism and adventure tourism, by offering experiences that combine environmental conservation with cultural immersion and outdoor activities. This can create a more diverse and engaging travel experience. The Adventure Travel Trade Association (ATTA) promotes responsible adventure tourism practices and provides resources for travelers and businesses.

SIXT.VN offers tours that combine eco-tourism with cultural tourism and adventure tourism. For example, SIXT.VN offers tours that include hiking in national parks, visiting local villages, and participating in cultural activities.

8. How to Book Eco-Friendly Services with SIXT.VN?

To book eco-friendly services with SIXT.VN, visit our website or contact our customer service team. You can find options for sustainable transportation, eco-friendly accommodations, and responsible tour packages. SIXT.VN is committed to providing you with the best eco-friendly travel options in Vietnam.

SIXT.VN makes it easy for you to plan an eco-friendly trip to Vietnam. SIXT.VN provides detailed information on each of its eco-friendly services, including the environmental benefits and the ways in which they support local communities.

8.1. Step-by-Step Guide to Booking Sustainable Transportation

1. Visit the SIXT.VN website.
2. Select your pick-up and drop-off locations.
3. Choose your travel dates and times.
4. Browse available vehicles and look for the “eco-friendly” label.
5. Select an electric or hybrid vehicle.
6. Complete your booking and enjoy your sustainable transportation.

8.2. How to Find and Book Eco-Friendly Accommodations

1. Visit the SIXT.VN website.
2. Search for accommodations in your desired location.
3. Filter your search results by “eco-friendly.”
4. Browse available accommodations and read reviews.
5. Select an accommodation that meets your needs and preferences.
6. Complete your booking and enjoy your eco-friendly stay.

8.3. How to Choose a Responsible Tour Package

1. Visit the SIXT.VN website.
2. Browse available tour packages.
3. Look for tours that are labeled as “responsible” or “eco-friendly.”
4. Read the tour description and itinerary to ensure that it aligns with your values.
5. Select a tour package that meets your needs and preferences.
6. Complete your booking and enjoy your responsible tour.

9. What are the Benefits of Using SIXT.VN for Eco-Tourism?

Using SIXT.VN for eco-tourism offers benefits such as access to sustainable travel options, support for local communities, and assurance of responsible tourism practices. SIXT.VN is committed to providing you with a travel experience that is both enjoyable and environmentally friendly.

SIXT.VN offers a range of services that are designed to make your eco-tourism trip to Vietnam as seamless and sustainable as possible. SIXT.VN provides detailed information on each of its eco-friendly services, including the environmental benefits and the ways in which they support local communities.

9.1. Access to Sustainable Travel Options

SIXT.VN provides access to a wide range of sustainable travel options, including electric cars, hybrid vehicles, eco-friendly accommodations, and responsible tour packages. This makes it easy for you to plan an eco-friendly trip to Vietnam.

9.2. Support for Local Communities

SIXT.VN partners with local businesses that are committed to sustainability and community development. By choosing SIXT.VN, you are supporting the local economy and contributing to the sustainable development of Vietnam.

9.3. Assurance of Responsible Tourism Practices

SIXT.VN is committed to responsible tourism practices and ensures that all of its services are conducted in a sustainable manner. This gives you peace of mind knowing that your trip is not harming the environment or exploiting local communities.

10. What Should You Know Before Embarking on an Eco-Tourism Trip to Vietnam?

Before embarking on an eco-tourism trip to Vietnam, familiarize yourself with local customs, pack appropriately, and research eco-friendly destinations and activities. This will help you to have a more enjoyable and sustainable travel experience.

SIXT.VN provides a wealth of information on its website to help you prepare for your eco-tourism trip to Vietnam. SIXT.VN can also provide you with personalized advice and recommendations based on your interests and preferences.

10.1. What are the Important Cultural Considerations?

Important cultural considerations include dressing modestly when visiting temples and religious sites, removing your shoes before entering someone’s home, and avoiding public displays of affection. It is also important to be respectful of local customs and traditions.

10.2. What Should You Pack for an Eco-Friendly Trip?

You should pack light, bring reusable water bottles and shopping bags, and choose clothing made from sustainable materials. Avoid bringing single-use plastics and other items that are harmful to the environment.

10.3. How Can You Find the Best Eco-Friendly Destinations and Activities?

You can find the best eco-friendly destinations and activities by researching online, reading travel blogs and reviews, and consulting with local tour operators. SIXT.VN provides detailed information on its website about eco-friendly destinations and activities in Vietnam.

Eco-tourism in Vietnam is more than just a travel trend; it’s a commitment to preserving the country’s natural beauty and supporting its local communities. By choosing SIXT.VN, you’re not just booking a trip; you’re investing in a sustainable future for Vietnam. Contact SIXT.VN today to start planning your eco-friendly adventure, or visit our website at SIXT.VN to explore our range of services, including sustainable transportation options, eco-friendly accommodations, and responsible tour packages. Let us help you create a travel experience that is both enjoyable and environmentally conscious.

Address: 260 Cau Giay, Hanoi, Vietnam

Hotline/Whatsapp: +84 986 244 358

Website: SIXT.VN

FAQ Section

Q1: What exactly does “eco” mean in the context of tourism in Vietnam?

“Eco” refers to ecological or environmentally friendly practices aimed at minimizing environmental impact, supporting local communities, and promoting conservation.

Q2: Why is eco-tourism important for Vietnam?

Eco-tourism balances travel with environmental conservation and community development, ensuring tourism benefits the environment and local communities.

Q3: Can you give examples of eco-tourism activities one can do in Vietnam?

Examples include nature walks, wildlife observation, visits to organic farms, and stays in eco-lodges that use renewable energy.

Q4: How can I, as a traveler, practice eco-tourism responsibly in Vietnam?

Make sustainable choices like using public transportation, supporting local businesses, choosing eco-friendly accommodations, and reducing waste.

Q5: How does eco-tourism benefit the local communities in Vietnam?

It creates jobs, supports local businesses by increasing demand for local products and services, and helps preserve cultural heritage by promoting cultural exchange.

Q6: What are some of the best eco-friendly destinations in Vietnam I should consider visiting?

Consider visiting Cuc Phuong National Park, Cat Tien National Park, and the Mekong Delta for authentic eco-tourism experiences.

Q7: What makes Cuc Phuong National Park an eco-friendly destination?

Its conservation efforts, rich biodiversity, and sustainable tourism practices make it an eco-friendly destination.

Q8: How can SIXT.VN assist me in planning an eco-friendly trip to Vietnam?

SIXT.VN offers sustainable transportation options, eco-friendly accommodations, and responsible tour packages to ensure a sustainable travel experience.

Q9: What are some practical tips for eco-friendly travel in Vietnam?

Pack light, use reusable water bottles, support local businesses, respect local customs, and reduce your carbon footprint.

Q10: What should I know before embarking on an eco-tourism trip to Vietnam?

Familiarize yourself with local customs, pack appropriately, and research eco-friendly destinations and activities to ensure a meaningful and sustainable experience.