What Is The North Carolina Tourism Conference And Its Benefits?

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1. What Is the Purpose of the North Carolina Tourism Conference?

The North Carolina Tourism Conference serves as the premier event for the state’s travel industry. It brings together over 500 tourism industry leaders to discuss trends, gain expert insights, and network with peers. According to the Visit NC website, the conference aims to provide knowledge that helps partners leverage North Carolina’s strengths and optimize marketing efforts to increase tourism visitation.

1.1 Key Objectives of the Conference

The conference is designed with several key objectives in mind, ensuring it delivers maximum value to its attendees:

• Knowledge Sharing: Providing up-to-date information on the latest trends and challenges in the travel industry.
• Expert Insights: Featuring keynote speakers and educational sessions led by industry experts.
• Networking Opportunities: Creating a platform for professionals to connect, collaborate, and share ideas.
• Strategic Planning: Previewing Visit North Carolina’s marketing plan and cooperative opportunities for the upcoming year.
• Industry Collaboration: Promoting partnership and collaboration within North Carolina’s travel and tourism sector.

1.2 Benefits of Attending the Conference

Attending the North Carolina Tourism Conference offers numerous benefits for professionals in the travel and tourism industry:

• Stay Informed: Keep up with the latest industry trends, market dynamics, and consumer behaviors.
• Gain Expertise: Learn from industry leaders and experts through keynote addresses and educational sessions.
• Expand Your Network: Connect with peers, potential partners, and media representatives.
• Discover Opportunities: Explore cooperative marketing opportunities with Visit North Carolina.
• Enhance Collaboration: Strengthen relationships with other professionals and organizations in the industry.
• Boost Marketing Efforts: Leverage new knowledge and connections to improve marketing strategies.

1.3 How the Conference Supports North Carolina Tourism

The conference plays a crucial role in supporting and advancing North Carolina’s tourism industry:

• Strategic Alignment: It aligns industry partners with Visit North Carolina’s strategic goals and marketing initiatives.
• Knowledge Dissemination: It ensures that industry professionals are well-informed about the latest trends and best practices.
• Collaboration Promotion: It fosters collaboration and partnership among various stakeholders in the tourism sector.
• Economic Growth: By enhancing marketing efforts and increasing visitation, it contributes to the economic growth of the state.

1.4 Examples of Successful Outcomes from Past Conferences

Past North Carolina Tourism Conferences have led to numerous successful outcomes:

• Increased Collaboration: Partnerships formed at the conference have resulted in joint marketing campaigns and collaborative projects.
• Enhanced Marketing Strategies: Attendees have implemented new strategies learned at the conference, leading to increased bookings and revenue.
• Improved Visitor Experiences: Knowledge gained at the conference has helped businesses enhance their services and offerings, improving the overall visitor experience.

Example: One successful outcome was the development of a regional tourism initiative that combined the marketing efforts of several counties, resulting in a 20% increase in tourism revenue for the participating areas. According to a report by the North Carolina Department of Commerce, collaborative marketing efforts significantly boost tourism impact.

1.5 Who Should Attend the North Carolina Tourism Conference?

The North Carolina Tourism Conference is ideal for a wide range of professionals in the travel and tourism industry:

• Tourism Industry Leaders: Executives and managers from hotels, resorts, attractions, and tourism-related businesses.
• Marketing Professionals: Marketing managers and specialists responsible for promoting tourism destinations and services.
• Travel Agents: Travel agents and tour operators looking to expand their knowledge and network.
• Destination Marketing Organizations (DMOs): Representatives from local and regional DMOs.
• Government Officials: Government officials involved in tourism development and policy.
• Media Representatives: Journalists and media professionals covering the travel and tourism industry.

2. What Are the Key Topics Covered at the North Carolina Tourism Conference?

The North Carolina Tourism Conference covers a wide range of topics relevant to the travel and tourism industry. These topics are designed to provide attendees with valuable insights, practical knowledge, and actionable strategies that they can apply to their businesses and organizations. Keynote addresses, educational sessions, and interactive forums cover these topics.

2.1 Overview of Main Themes Discussed

The conference typically focuses on the following main themes:

• Tourism Trends: Analysis of current and emerging trends in the travel industry, including changes in consumer behavior, market dynamics, and technological advancements.
• Marketing Strategies: Best practices and innovative approaches to marketing tourism destinations and services, including digital marketing, social media, and content creation.
• Destination Development: Strategies for developing and enhancing tourism destinations, including infrastructure improvements, attraction development, and sustainable tourism practices.
• Customer Experience: Techniques for improving the customer experience, including service quality, personalization, and customer engagement.
• Economic Impact: Understanding the economic impact of tourism and strategies for maximizing its benefits for local communities and the state.
• Sustainability: Promoting sustainable tourism practices that minimize environmental impact and support local communities.
• Technology: Exploring how technology can enhance tourism experiences and improve business operations.

2.2 Deep Dive into Specific Educational Sessions

The conference offers a variety of educational sessions that provide in-depth coverage of specific topics. These sessions are led by industry experts and are designed to be interactive and informative. Here are some examples of specific educational sessions that might be offered:

• Digital Marketing for Tourism: This session covers the latest digital marketing techniques for promoting tourism destinations and services, including search engine optimization (SEO), social media marketing, email marketing, and content marketing.
• Sustainable Tourism Practices: This session explores sustainable tourism practices that minimize environmental impact and support local communities, including eco-tourism, responsible travel, and conservation efforts.
• Customer Experience Management: This session focuses on techniques for improving the customer experience, including service quality, personalization, and customer engagement.
• Crisis Management in Tourism: This session provides guidance on how to prepare for and respond to crises that can impact the tourism industry, such as natural disasters, health emergencies, and security threats.

Example: A session on “Leveraging Social Media for Tourism” might include case studies of successful social media campaigns, tips for creating engaging content, and strategies for using social media to drive bookings and revenue.

2.3 Expert Speakers and Their Contributions

The conference features expert speakers who are leaders in the travel and tourism industry. These speakers share their insights, experiences, and expertise with attendees through keynote addresses, panel discussions, and educational sessions. Here are some examples of the types of expert speakers who might be featured:

• Tourism Industry Executives: CEOs and other executives from major tourism-related businesses, such as hotel chains, airlines, and tour operators.
• Marketing Consultants: Marketing consultants who specialize in the travel and tourism industry.
• Destination Marketing Experts: Experts in destination marketing and branding.
• Technology Innovators: Technology innovators who are developing new solutions for the tourism industry.
• Academic Researchers: Academic researchers who study the travel and tourism industry.

Example: An expert speaker might present research on the latest trends in tourism, share insights on how to reach new markets, or offer advice on how to improve customer satisfaction.

2.4 Case Studies and Real-World Examples

The conference often includes case studies and real-world examples that illustrate how different strategies and approaches have been successfully implemented in the tourism industry. These case studies provide attendees with concrete examples of what works and what doesn’t, and they can inspire new ideas and approaches.

Example: A case study might focus on how a particular destination successfully rebranded itself, how a hotel chain improved its customer service ratings, or how a tour operator increased its bookings through digital marketing.

2.5 Impact of These Topics on Industry Professionals

The topics covered at the North Carolina Tourism Conference have a significant impact on industry professionals:

• Improved Knowledge: Attendees gain a deeper understanding of the latest trends, best practices, and innovative approaches in the tourism industry.
• Enhanced Skills: Attendees develop new skills and competencies that they can apply to their businesses and organizations.
• Expanded Network: Attendees connect with other professionals, experts, and potential partners.
• Increased Innovation: Attendees are inspired to develop new ideas and approaches that can improve their businesses and the tourism industry as a whole.

3. How Does the North Carolina Tourism Conference Facilitate Networking?

The North Carolina Tourism Conference is designed to be a hub for networking, providing numerous opportunities for attendees to connect with peers, industry leaders, and potential partners. The conference organizers understand the importance of building relationships in the tourism industry, and they create a variety of events and activities that facilitate meaningful interactions.

3.1 Structured Networking Events

The conference includes several structured networking events that are specifically designed to help attendees meet and connect with each other. These events provide a relaxed and informal setting for attendees to mingle, share ideas, and build relationships.

• Welcome Reception: A welcome reception is typically held on the first evening of the conference, providing attendees with an opportunity to meet and greet each other in a casual setting.
• Networking Breaks: Networking breaks are scheduled throughout the conference, providing attendees with dedicated time to connect with each other.
• Exhibitor Hall: An exhibitor hall allows attendees to meet with vendors and suppliers who offer products and services relevant to the tourism industry.
• Awards Ceremony: An awards ceremony recognizes and celebrates outstanding achievements in the tourism industry, providing attendees with an opportunity to network with industry leaders and learn about best practices.

Example: A welcome reception might include food, drinks, and entertainment, creating a festive atmosphere that encourages attendees to mingle and connect with each other.

3.2 Informal Networking Opportunities

In addition to structured networking events, the conference also provides numerous opportunities for informal networking. These opportunities allow attendees to connect with each other in a more relaxed and spontaneous way.

• Meals: Meals are often served in a communal setting, providing attendees with an opportunity to sit and chat with each other.
• Breaks: Breaks between sessions provide attendees with time to grab a coffee, stretch their legs, and chat with other attendees.
• Social Activities: Social activities, such as tours and excursions, provide attendees with an opportunity to explore the local area and bond with each other.
• Conference App: A conference app allows attendees to connect with each other, share information, and schedule meetings.

Example: During a lunch break, attendees might strike up a conversation with each other while waiting in line for food, or they might sit together at a table and discuss the morning’s sessions.

3.3 Utilizing Technology for Networking

The conference organizers often utilize technology to facilitate networking, making it easier for attendees to connect with each other and stay in touch after the conference.

• Conference App: A conference app allows attendees to create profiles, search for other attendees, send messages, and schedule meetings.
• Social Media: Social media platforms, such as LinkedIn and Twitter, can be used to connect with other attendees and share information about the conference.
• Online Forums: Online forums or discussion boards can be used to continue the conversation after the conference and build relationships with other attendees.

Example: Attendees might use the conference app to search for other attendees who work in a similar industry or have similar interests, and then send them a message to schedule a meeting.

3.4 Success Stories of Networking at the Conference

Many attendees have reported successful networking experiences at the North Carolina Tourism Conference, leading to new partnerships, business opportunities, and career advancements.

Example: One attendee reported meeting a potential business partner at the conference, leading to a joint venture that significantly increased their revenue. Another attendee reported landing a new job after networking with industry leaders at the conference.

3.5 Tips for Effective Networking at the Conference

To make the most of the networking opportunities at the North Carolina Tourism Conference, attendees should follow these tips:

• Prepare in Advance: Research the attendees and exhibitors in advance, and identify the people you want to meet.
• Set Goals: Set specific goals for networking, such as meeting a certain number of new people or finding a potential business partner.
• Be Approachable: Smile, make eye contact, and be open to meeting new people.
• Ask Questions: Ask open-ended questions to learn about other people’s backgrounds, interests, and goals.
• Share Your Story: Be prepared to share your own story and explain what you do.
• Follow Up: Follow up with the people you meet after the conference, sending them a thank-you note or connecting with them on social media.

4. What Are the Co-Op Opportunities Presented at the North Carolina Tourism Conference?

The North Carolina Tourism Conference provides a valuable platform for exploring cooperative (co-op) opportunities that can significantly benefit tourism-related businesses. These co-op programs are designed to leverage the collective resources and marketing efforts of multiple organizations, resulting in greater visibility and impact than individual efforts alone.

4.1 Explanation of Co-Op Marketing

Co-op marketing involves two or more businesses pooling their resources to conduct a joint marketing campaign. This approach allows each participant to share the costs and benefits of the campaign, making it a cost-effective way to reach a wider audience and achieve greater marketing success.

Example: A group of hotels in a particular region might partner with local attractions and restaurants to create a joint marketing campaign promoting the area as a complete vacation destination. According to the US Travel Association, co-op marketing can increase brand awareness and drive bookings by up to 30%.

4.2 Types of Co-Op Programs Offered by Visit North Carolina

Visit North Carolina offers a variety of co-op programs that are designed to support and enhance the marketing efforts of tourism-related businesses. These programs typically focus on areas such as:

• Advertising: Joint advertising campaigns in print, online, and broadcast media.
• Public Relations: Collaborative public relations efforts to generate positive media coverage for North Carolina tourism.
• Trade Shows: Joint participation in trade shows to reach potential customers and partners.
• Digital Marketing: Cooperative digital marketing initiatives, such as social media campaigns and content creation.
• Research: Joint research projects to gather data and insights about the tourism market.

Example: Visit North Carolina might offer a co-op program that allows businesses to participate in a statewide advertising campaign at a reduced cost. This program could include television commercials, online ads, and print ads in major travel publications.

4.3 Benefits of Participating in Co-Op Programs

Participating in co-op programs offers numerous benefits for tourism-related businesses:

• Cost Savings: Sharing the costs of marketing campaigns can significantly reduce expenses for individual businesses.
• Increased Reach: Co-op programs can reach a wider audience than individual marketing efforts.
• Enhanced Credibility: Partnering with Visit North Carolina can enhance the credibility and reputation of participating businesses.
• Access to Expertise: Co-op programs often provide access to marketing expertise and resources that businesses might not otherwise have.
• Improved ROI: Co-op programs can generate a higher return on investment (ROI) than individual marketing efforts.

4.4 How to Apply for Co-Op Programs

The North Carolina Tourism Conference provides information and guidance on how to apply for co-op programs offered by Visit North Carolina. The application process typically involves:

• Reviewing Program Guidelines: Understanding the eligibility requirements, program objectives, and application procedures.
• Completing an Application: Providing detailed information about the business, its marketing goals, and how it will contribute to the co-op program.
• Submitting Supporting Documents: Providing any required supporting documents, such as marketing plans, budgets, and financial statements.
• Attending Information Sessions: Participating in information sessions to learn more about the program and ask questions.

Example: The application might require businesses to outline their proposed marketing activities, the target audience they plan to reach, and the expected results of their participation in the co-op program.

4.5 Success Stories of Co-Op Program Participants

Many businesses have reported significant success as a result of participating in co-op programs offered by Visit North Carolina. These success stories often involve:

• Increased Bookings: Participating in joint advertising campaigns has led to a significant increase in bookings for hotels and other accommodations.
• Enhanced Brand Awareness: Co-op programs have helped businesses increase their brand awareness and reach new customers.
• Improved Website Traffic: Joint digital marketing initiatives have driven more traffic to the websites of participating businesses.

Example: One business reported a 40% increase in bookings after participating in a co-op advertising campaign that targeted potential visitors from key out-of-state markets.

5. What Strategic Marketing Plan Does Visit North Carolina Preview at the Conference?

The North Carolina Tourism Conference serves as a key venue for Visit North Carolina to preview its strategic marketing plan for the upcoming fiscal year. This plan outlines the organization’s goals, strategies, and initiatives for promoting tourism in the state. Attendees gain valuable insights into the direction of North Carolina’s tourism marketing efforts and how they can align their own strategies to maximize their impact.

5.1 Overview of Visit North Carolina’s Marketing Goals

Visit North Carolina’s marketing goals typically focus on:

• Increasing Visitation: Attracting more visitors to North Carolina from both domestic and international markets.
• Boosting Tourism Revenue: Generating more revenue for tourism-related businesses in the state.
• Enhancing Brand Awareness: Strengthening North Carolina’s brand image as a premier travel destination.
• Promoting Diverse Experiences: Showcasing the wide range of tourism experiences available in North Carolina, including beaches, mountains, cities, and cultural attractions.
• Supporting Sustainable Tourism: Promoting responsible tourism practices that protect the environment and support local communities.

Example: The marketing plan might aim to increase visitation by 5% and tourism revenue by 8% in the upcoming fiscal year.

5.2 Key Strategies and Initiatives Outlined in the Plan

The strategic marketing plan typically outlines a variety of strategies and initiatives to achieve Visit North Carolina’s goals. These may include:

• Targeted Advertising Campaigns: Advertising campaigns that target specific market segments, such as families, couples, and adventure travelers.
• Digital Marketing Initiatives: Digital marketing efforts, such as social media campaigns, content marketing, and search engine optimization (SEO).
• Public Relations Efforts: Public relations activities to generate positive media coverage for North Carolina tourism.
• Partnership Development: Collaborations with other organizations, such as airlines, hotels, and attractions, to promote North Carolina tourism.
• Event Marketing: Marketing efforts that leverage major events and festivals in North Carolina.

Example: The marketing plan might include a social media campaign that showcases North Carolina’s outdoor adventures, such as hiking, biking, and kayaking.

5.3 How the Plan Informs Industry Partners

The strategic marketing plan provides valuable information for industry partners, helping them to:

• Understand Market Trends: Gain insights into the latest trends and developments in the tourism market.
• Identify Target Markets: Determine the most promising target markets for their products and services.
• Align Marketing Efforts: Align their own marketing efforts with Visit North Carolina’s overall strategy.
• Leverage Resources: Take advantage of the resources and opportunities offered by Visit North Carolina.

Example: A hotel owner might use the marketing plan to identify the target markets that are most likely to visit their area and then tailor their marketing efforts to appeal to those markets.

5.4 Examples of Successful Campaigns Launched from the Plan

Past strategic marketing plans have led to the launch of numerous successful campaigns that have significantly boosted North Carolina tourism. These campaigns often focus on:

• Highlighting Unique Attractions: Showcasing North Carolina’s unique attractions, such as its Outer Banks beaches, Appalachian Mountains, and vibrant cities.
• Promoting Specific Activities: Promoting specific activities, such as hiking, biking, fishing, and golfing.
• Targeting Specific Markets: Targeting specific market segments, such as families, couples, and adventure travelers.

Example: One successful campaign focused on promoting North Carolina’s craft breweries, attracting beer enthusiasts from around the country and boosting tourism revenue in the state.

5.5 Accessing the Full Marketing Plan

Industry partners can typically access the full strategic marketing plan on the Visit North Carolina website or by attending the North Carolina Tourism Conference. The plan provides detailed information about Visit North Carolina’s goals, strategies, and initiatives for the upcoming fiscal year, as well as contact information for key staff members who can provide further assistance.

6. Where and When Will the 2026 Visit NC Tourism Conference Be Held?

The 2026 Visit NC Tourism Conference will be held in Asheville at the Omni Grove Park Inn from Monday-Wednesday, March 16-18, 2026. Asheville is renowned for its stunning mountain scenery, vibrant arts scene, and historic architecture, making it an ideal location for a tourism conference. The Omni Grove Park Inn is a luxurious resort that offers world-class amenities and a beautiful setting for networking and learning.

6.1 Details About the Location: Asheville, NC

Asheville is a city in the Blue Ridge Mountains of western North Carolina. It is known for its vibrant arts scene, historic architecture, and stunning natural beauty. Asheville offers a wide range of attractions and activities for visitors, including:

• Biltmore Estate: A historic mansion and gardens that attract visitors from around the world.
• River Arts District: A vibrant arts district with numerous galleries, studios, and workshops.
• Blue Ridge Parkway: A scenic parkway that offers stunning views of the Blue Ridge Mountains.
• Craft Breweries: A thriving craft brewery scene with numerous local breweries offering a wide range of beers.
• Hiking Trails: Numerous hiking trails in the surrounding mountains, offering opportunities for outdoor recreation.

Example: According to Explore Asheville, the city welcomes over 11 million visitors annually, generating over $2 billion in tourism revenue.

6.2 Venue Highlights: Omni Grove Park Inn

The Omni Grove Park Inn is a historic resort in Asheville that offers world-class amenities and a beautiful setting for conferences and events. The resort features:

• Luxurious Accommodations: Well-appointed guest rooms and suites with modern amenities.
• Multiple Dining Options: A variety of restaurants and bars serving a range of cuisines.
• Spa: A luxurious spa offering a variety of treatments and services.
• Golf Course: A championship golf course designed by Donald Ross.
• Meeting Space: Over 55,000 square feet of flexible meeting space.

Example: The Omni Grove Park Inn has hosted numerous high-profile events, including the U.S. Presidents and other dignitaries.

6.3 Reasons for Choosing Asheville and the Omni Grove Park Inn

Asheville and the Omni Grove Park Inn were chosen as the location for the 2026 Visit NC Tourism Conference for several reasons:

• Attractive Destination: Asheville is a popular tourist destination that offers a wide range of attractions and activities.
• Convenient Location: Asheville is easily accessible by air and car.
• World-Class Venue: The Omni Grove Park Inn is a world-class venue that offers excellent amenities and services for conferences and events.
• Positive Feedback: Past conferences held in Asheville have received positive feedback from attendees.

6.4 Accommodation and Travel Information

Attendees of the 2026 Visit NC Tourism Conference can book accommodations at the Omni Grove Park Inn or at other hotels in Asheville. Travel information, including directions to the Omni Grove Park Inn and information about transportation options, will be available on the conference website.

Example: Attendees are encouraged to book their accommodations early, as the Omni Grove Park Inn and other hotels in Asheville are likely to fill up quickly.

6.5 What to Expect from the Conference Experience in Asheville

Attendees of the 2026 Visit NC Tourism Conference can expect:

• Inspirational Keynote Speakers: Hear from industry leaders and experts who will share their insights and experiences.
• Informative Educational Sessions: Attend educational sessions that cover a wide range of topics relevant to the tourism industry.
• Networking Opportunities: Connect with peers, potential partners, and media representatives.
• Beautiful Setting: Enjoy the stunning scenery and vibrant atmosphere of Asheville.
• World-Class Amenities: Experience the luxurious amenities and services of the Omni Grove Park Inn.

7. What Are the Visit NC Webinars and How to Access Them?

Visit NC Webinars are online seminars that provide valuable information and insights for professionals in the North Carolina tourism industry. These webinars cover a wide range of topics, including marketing strategies, industry trends, and best practices. They are a convenient and cost-effective way for industry professionals to stay informed and enhance their knowledge.

7.1 Overview of Topics Covered in Webinars

Visit NC Webinars cover a diverse range of topics relevant to the tourism industry, including:

• Marketing Strategies: Effective marketing techniques for attracting visitors to North Carolina.
• Industry Trends: Analysis of current and emerging trends in the travel industry.
• Best Practices: Proven strategies for improving business operations and customer service.
• Destination Development: Strategies for developing and enhancing tourism destinations.
• Social Media: How to use social media to promote tourism destinations and services.
• Digital Marketing: Effective digital marketing techniques for reaching potential visitors.
• Crisis Management: How to prepare for and respond to crises that can impact the tourism industry.

Example: A webinar on “Digital Marketing for Tourism” might cover topics such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.

7.2 Benefits of Attending Visit NC Webinars

Attending Visit NC Webinars offers numerous benefits for tourism industry professionals:

• Stay Informed: Keep up with the latest trends, developments, and best practices in the tourism industry.
• Enhance Knowledge: Expand your knowledge and skills in key areas such as marketing, customer service, and destination development.
• Cost-Effective: Webinars are a cost-effective way to access valuable information and training.
• Convenient: Webinars can be accessed from anywhere with an internet connection.
• Interactive: Many webinars include opportunities for attendees to ask questions and interact with the presenters.

7.3 How to Register for and Access Webinars

To register for and access Visit NC Webinars, follow these steps:

1. Visit the Visit NC Website: Go to the Visit NC website and look for the “Webinars” or “Events” section.
2. Browse Upcoming Webinars: Browse the list of upcoming webinars and select the ones that interest you.
3. Register for Webinars: Click on the webinar you want to attend and follow the instructions to register.
4. Access the Webinar: On the day of the webinar, click on the link provided in your registration confirmation email to access the webinar.

Example: The Visit NC website might have a calendar of upcoming webinars, with links to register for each webinar.

7.4 Archived Webinars and Resources

Visit NC often archives past webinars and makes them available for viewing on its website. These archived webinars provide a valuable resource for industry professionals who were unable to attend the live webinars or who want to review the information presented.

Example: The Visit NC website might have a library of archived webinars, organized by topic or date.

7.5 How Webinars Support the Tourism Industry

Visit NC Webinars play a crucial role in supporting the North Carolina tourism industry by:

• Providing Education and Training: Webinars provide industry professionals with the education and training they need to succeed.
• Sharing Best Practices: Webinars share best practices and innovative strategies that can improve business operations and customer service.
• Promoting Collaboration: Webinars promote collaboration and knowledge sharing among industry professionals.
• Enhancing Competitiveness: Webinars help North Carolina tourism businesses stay competitive in the global marketplace.

8. What Are the Regional Listening Tours Conducted by Visit North Carolina?

In addition to the annual Tourism Conference and webinars, Visit North Carolina conducts Regional Listening Tours to engage directly with partners across the state. These tours involve the Visit North Carolina team visiting different regions to provide midyear updates, gather feedback, and strengthen relationships with local tourism stakeholders.

8.1 Purpose of the Listening Tours

The primary purposes of the Regional Listening Tours are to:

• Provide Updates: Share updates on Visit North Carolina’s marketing strategies, initiatives, and performance.
• Gather Feedback: Solicit feedback from local tourism stakeholders on their needs, challenges, and opportunities.
• Strengthen Relationships: Build stronger relationships with partners across the state.
• Foster Collaboration: Encourage collaboration and partnership among tourism stakeholders.
• Identify Opportunities: Identify new opportunities for promoting tourism in different regions of North Carolina.

8.2 Structure and Format of the Tours

The Regional Listening Tours typically involve:

• Regional Meetings: Meetings held in different regions of the state, bringing together local tourism stakeholders.
• Presentations: Presentations by Visit North Carolina staff on key topics such as marketing strategies, industry trends, and best practices.
• Q&A Sessions: Opportunities for attendees to ask questions and provide feedback.
• Networking Opportunities: Opportunities for attendees to network with each other and with Visit North Carolina staff.

Example: A regional meeting might be held in a local convention center or hotel, with presentations by Visit North Carolina staff and opportunities for attendees to ask questions and share their thoughts.

8.3 How the Tours Benefit Local Tourism Stakeholders

The Regional Listening Tours offer several benefits for local tourism stakeholders:

• Access to Information: Stakeholders gain access to valuable information about Visit North Carolina’s marketing strategies and initiatives.
• Opportunity to Provide Feedback: Stakeholders have the opportunity to provide feedback and share their perspectives on key issues.
• Networking Opportunities: Stakeholders can network with each other and with Visit North Carolina staff.
• Stronger Relationships: Stakeholders can build stronger relationships with Visit North Carolina and with other tourism stakeholders in their region.
• Improved Collaboration: The tours encourage collaboration and partnership among tourism stakeholders.

8.4 Timing of the Tours

Visit North Carolina typically conducts the Regional Listening Tours in September and October each year. This timing allows Visit North Carolina to provide midyear updates and gather feedback before finalizing its marketing plans for the upcoming year.

8.5 Examples of Feedback Collected During the Tours

During the Regional Listening Tours, Visit North Carolina collects a variety of feedback from local tourism stakeholders, including:

• Marketing Needs: Feedback on the marketing needs of different regions and communities.
• Challenges and Opportunities: Input on the challenges and opportunities facing the tourism industry in different regions.
• Suggestions for Improvement: Suggestions for improving Visit North Carolina’s marketing strategies and initiatives.

Example: Stakeholders might provide feedback on the need for more marketing support for a particular region or community, or they might suggest new strategies for attracting visitors to North Carolina.

9. How Can I Contact Visit North Carolina for More Information?

For additional information on the Visit NC Tourism Conference & Regional Listening Tours, you can contact Dana Grimstead at 919-447-7761 or via email at [email protected]. Dana Grimstead is a key contact at Visit North Carolina who can provide you with detailed information and answer any questions you may have.

9.1 Contact Details for Dana Grimstead

• Name: Dana Grimstead
• Phone: 919-447-7761
• Email: [email protected]

9.2 Types of Inquiries You Can Make

You can contact Dana Grimstead to inquire about a variety of topics related to the Visit NC Tourism Conference & Regional Listening Tours, including:

• Conference Registration: Information about how to register for the conference and any associated fees.
• Conference Agenda: Details about the conference agenda, speakers, and educational sessions.
• Co-Op Opportunities: Information about co-op marketing opportunities available through Visit North Carolina.
• Regional Listening Tours: Details about the Regional Listening Tours, including dates, locations, and how to participate.
• General Inquiries: Any other questions you may have about Visit North Carolina’s programs and initiatives.

9.3 Best Time to Contact

The best time to contact Dana Grimstead is during regular business hours, Monday through Friday, from 9:00 AM to 5:00 PM Eastern Time.

9.4 Alternative Contact Methods

In addition to contacting Dana Grimstead directly, you can also find information about Visit North Carolina’s programs and initiatives on the Visit NC website. The website provides a wealth of information about the state’s tourism industry, including:

• Destination Information: Information about North Carolina’s destinations, attractions, and activities.
• Marketing Resources: Marketing resources for tourism businesses and organizations.
• Industry News: News and updates about the North Carolina tourism industry.
• Event Calendar: A calendar of upcoming events and conferences.

9.5 How Visit North Carolina Supports the Tourism Industry

Visit North Carolina plays a vital role in supporting the state’s tourism industry by:

• Marketing the State: Promoting North Carolina as a premier travel destination.
• Providing Resources: Providing resources and support for tourism businesses and organizations.
• Facilitating Collaboration: Facilitating collaboration and partnership among tourism stakeholders.
• Conducting Research: Conducting research to inform marketing strategies and industry development.

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