What is the New York Tourism Campaign and Why Should You Care?

1. What is the “Get Local NYC” Campaign?

The “Get Local NYC” campaign is a tourism marketing initiative launched by NYC & Company to encourage visitors to explore all five boroughs of New York City: the Bronx, Brooklyn, Manhattan, Queens, and Staten Island, while supporting small businesses recovering from the COVID-19 pandemic. According to NYC & Company, tourism levels in the city are expected to return to 85% of 2019 levels by the end of the year. This campaign aims to exceed pre-pandemic levels by 2024.

• The campaign encourages visitors to experience each borough “Like a New Yorker,” offering a more authentic and immersive travel experience.

• It includes digital advertisements in regional and national markets, borough-specific travel guides, and promotion through social media using the hashtag #GetLocalNYC.

• The campaign also targets travel journalists globally and incorporates travel agent training to further promote New York City as a premier tourist destination.

2. What Are the Main Goals of the New York Tourism Campaign?

The primary goals of the “Get Local NYC” campaign are to revitalize New York City’s tourism industry and support local businesses across all five boroughs. According to Mayor Adams’ “Rebuild, Renew, Reinvent: A Blueprint for New York City’s Economic Recovery,” the campaign is a key effort to encourage visitors to return to New York City and strengthen tourism and hospitality businesses.

• Economic Recovery: The campaign aims to drive economic recovery by re-establishing New York City as a leading global tourism destination.

• Support for Small Businesses: It focuses on promoting and supporting small and minority-owned businesses in each borough.

• Enhanced Visitor Experience: The campaign encourages visitors to explore beyond the typical tourist spots and experience the authentic culture and communities of New York City.

• Increased Tourism Levels: The goal is to exceed pre-pandemic tourism levels by 2024, ensuring long-term growth and prosperity for the city.

3. How Does the “Get Local NYC” Campaign Benefit Travelers?

The “Get Local NYC” campaign offers numerous benefits for travelers looking to explore New York City.

• Authentic Experiences: The campaign provides insights into local favorites, hidden gems, and unique experiences that are not typically found in standard tourist guides.
• Personalized Itineraries: Borough-specific guides and itineraries help travelers plan their visits based on their interests and preferences.
• Support for Local Communities: By exploring neighborhoods and supporting local businesses, travelers contribute directly to the economic recovery and cultural preservation of each borough.
• Comprehensive Information: The campaign provides comprehensive information on events, venues, and attractions, making it easier for travelers to discover and enjoy all that New York City has to offer.

4. What Role Does NYC & Company Play in Promoting Tourism?

NYC & Company serves as the official destination marketing organization for New York City, playing a crucial role in promoting tourism. As stated by NYC & Company President and CEO Fred Dixon, the organization is pleased to join Mayor Adams in launching this comprehensive borough-wide initiative that will encourage visitors to ‘New York City Like a New Yorker.’

• Marketing and Promotion: NYC & Company develops and executes marketing campaigns to attract visitors from around the world.
• Content Creation: The organization creates travel guides, itineraries, and multimedia content to showcase the city’s diverse attractions and experiences.
• Partnerships: NYC & Company collaborates with local businesses, tourism agencies, and international representatives to promote New York City as a premier destination.
• Research and Analysis: The organization conducts research and analysis to understand tourism trends and develop effective strategies for attracting visitors.

5. What are the Key Components of the “Get Local NYC” Campaign?

The “Get Local NYC” campaign includes several key components designed to promote tourism across New York City’s five boroughs.

• Digital Advertising: The campaign features digital ads in regional and national markets, including Boston, Washington, D.C., Los Angeles, San Francisco/Oakland, and Miami/Ft. Lauderdale.

• Borough-Specific Guides: Detailed travel guides for each borough provide information on attractions, events, venues, and itineraries.

• Social Media Promotion: The campaign is promoted on social media using the hashtag #GetLocalNYC, encouraging visitors to share their experiences and discoveries.

• Publicity Campaign: A publicity campaign targets travel journalists globally, featuring individual borough travel itineraries.

• Travel Agent Training: Training programs are incorporated to educate travel agents about the campaign and New York City’s diverse offerings.

• Multicultural Content Hubs: The campaign includes relevant content from NYC & Company’s multicultural content hubs, highlighting the city’s diverse neighborhoods and communities.

6. How Can I Experience Each Borough “Like a New Yorker”?

Experiencing each borough “Like a New Yorker” involves immersing yourself in the local culture, exploring hidden gems, and supporting small businesses.

• Bronx Like a New Yorker: Explore the vibrant street art, visit the New York Botanical Garden, and enjoy authentic Italian cuisine in Arthur Avenue. According to The Bronx Tourism Council, the Bronx offers a unique blend of cultural attractions and natural beauty.

• Brooklyn Like a New Yorker: Wander through the trendy neighborhoods of Williamsburg and DUMBO, visit the Brooklyn Museum, and stroll along the Brooklyn Bridge Park.

• Manhattan Like a New Yorker: Discover hidden speakeasies in the Lower East Side, explore the art galleries in Chelsea, and enjoy a picnic in Central Park. According to the New York State Division of Tourism, Manhattan offers iconic landmarks and diverse cultural experiences.

• Queens Like a New Yorker: Explore the diverse culinary scene in Jackson Heights, visit the Museum of the Moving Image, and stroll through Flushing Meadows Corona Park.

• Staten Island Like a New Yorker: Take a ride on the Staten Island Ferry for stunning views of the Manhattan skyline, visit Historic Richmond Town, and explore the natural beauty of Snug Harbor Cultural Center & Botanical Garden.

7. What is the Tourism Forecast for New York City?

New York City’s tourism forecast for 2022 projects a significant recovery, with expectations to reach 85% of 2019 levels. According to NYC & Company, the city anticipates welcoming 56.4 million visitors, including 48.4 million domestic and 8 million international travelers.

• Hotel Occupancy: Hotel occupancy rates have been climbing, reaching 74.6% for the week ending March 19, which is 86% of the benchmark levels in 2019.

• Weekend Performance: Saturday evenings have seen particularly strong performance, with hotel occupancy hitting 83%, indicating a robust recovery in the tourism sector.

8. How Does SIXT.VN Enhance My New York City Experience?

SIXT.VN enhances your New York City experience by providing seamless and reliable travel solutions, ensuring a stress-free and enjoyable trip.

• Airport Transfers: SIXT.VN offers convenient airport transfer services, ensuring a smooth transition from the airport to your hotel or other destination.
• Hotel Bookings: SIXT.VN provides a wide range of hotel options to suit your budget and preferences, from luxury accommodations to boutique hotels in vibrant neighborhoods.
• Tour Packages: SIXT.VN offers curated tour packages that allow you to explore the city’s top attractions and hidden gems with ease.
• Personalized Recommendations: SIXT.VN provides personalized recommendations based on your interests and travel style, helping you discover unique experiences and local favorites.

9. What Cultural Experiences Does the Campaign Highlight?

The “Get Local NYC” campaign emphasizes the rich cultural experiences available in each of New York City’s five boroughs.

• Museums: Explore world-class museums such as the Metropolitan Museum of Art, the Museum of Modern Art (MoMA), and the American Museum of Natural History in Manhattan, as well as the Brooklyn Museum and the Museum of the Moving Image in Queens.

• Performing Arts: Experience Broadway shows, live music venues, and dance performances in Manhattan, as well as local theater productions in the other boroughs.

• Festivals and Events: Attend cultural festivals and events throughout the year, celebrating the city’s diverse communities and traditions.

• Culinary Scene: Explore the diverse culinary scene in each borough, from authentic Italian cuisine in the Bronx to diverse ethnic flavors in Queens and Brooklyn.

10. How Can I Stay Updated on the Latest Tourism Initiatives in NYC?

To stay updated on the latest tourism initiatives in New York City, you can follow several channels.

• NYC & Company Website: Visit the official NYC & Company website (nycgo.com) for the latest news, travel guides, and campaign updates.
• Social Media: Follow NYC & Company on social media platforms like Facebook, Instagram, and Twitter for real-time updates and engaging content.
• Press Releases: Subscribe to NYC & Company’s press releases to receive announcements about new campaigns, events, and initiatives.
• Travel Blogs and Websites: Stay informed through travel blogs and websites that cover New York City tourism, providing insights and recommendations for visitors.

11. What Are the Best Ways to Support Local Businesses in NYC?

Supporting local businesses in New York City is a great way to contribute to the community and experience the authentic culture of each borough.

• Shop Local: Visit local shops, boutiques, and markets to purchase unique products and support small business owners.
• Dine at Local Restaurants: Explore the diverse culinary scene by dining at local restaurants, cafes, and eateries in each borough.
• Attend Local Events: Participate in local events, festivals, and community gatherings to support local artists, performers, and organizations.
• Use Local Services: Utilize local services such as transportation, tour guides, and accommodations to support the local economy.

12. How Does the “Get Local NYC” Campaign Address COVID-19 Recovery?

The “Get Local NYC” campaign directly addresses COVID-19 recovery by focusing on supporting small businesses and encouraging visitors to explore all five boroughs.

• Economic Stimulus: By promoting tourism and encouraging spending at local businesses, the campaign provides an economic stimulus to help businesses recover from the pandemic.
• Community Support: The campaign highlights the importance of supporting local communities and businesses, fostering a sense of unity and resilience.
• Safe Travel Practices: The campaign promotes safe travel practices and encourages visitors to follow health guidelines to ensure a safe and responsible tourism experience.
• Rebuilding Confidence: By showcasing the city’s vibrant culture and diverse attractions, the campaign helps rebuild confidence in New York City as a premier destination.

13. What Hidden Gems Does Each Borough Offer?

Each of New York City’s five boroughs offers unique hidden gems that are worth exploring.

• Bronx: Visit the City Island, a charming nautical community with seafood restaurants and maritime history, or explore the Wave Hill public garden and cultural center.

• Brooklyn: Discover the quirky shops and art galleries in Red Hook, or explore the hidden gardens and historic architecture in Brooklyn Heights.

• Manhattan: Find hidden speakeasies and rooftop bars in the Lower East Side, or explore the tranquil gardens and historic landmarks in Greenwich Village.

• Queens: Explore the vibrant street art and diverse culinary scene in Long Island City, or visit the Noguchi Museum, dedicated to the work of Japanese-American sculptor Isamu Noguchi.

• Staten Island: Discover the historic Conference House Park, where peace talks were held during the Revolutionary War, or explore the unique shops and restaurants in St. George.

14. What Events and Festivals Should I Attend in NYC?

New York City hosts a wide range of events and festivals throughout the year, celebrating its diverse culture and communities.

• Tribeca Film Festival: Attend the Tribeca Film Festival in Manhattan to see independent films, documentaries, and special events.
• New York City Wine & Food Festival: Enjoy the New York City Wine & Food Festival in Manhattan, featuring culinary demonstrations, tastings, and special events.
• St. Patrick’s Day Parade: Celebrate St. Patrick’s Day with the annual parade in Manhattan, featuring marching bands, Irish dancers, and cultural performances.
• SummerStage: Attend free concerts and performances in parks throughout the city as part of the SummerStage festival.
• Macy’s Thanksgiving Day Parade: Experience the iconic Macy’s Thanksgiving Day Parade in Manhattan, featuring giant balloons, floats, and marching bands.

15. What Are the Best Ways to Travel Between Boroughs?

Traveling between boroughs in New York City is easy and convenient, with a variety of transportation options available.

• Subway: The subway is the most efficient way to travel between boroughs, with extensive lines and frequent service.
• Bus: The bus system provides access to many neighborhoods and attractions throughout the city.
• Ferry: The Staten Island Ferry offers free service between Manhattan and Staten Island, with stunning views of the harbor.
• Taxi and Rideshare: Taxis and rideshare services like Uber and Lyft are readily available throughout the city.
• Bike: Biking is a great way to explore the city, with bike lanes and rental services available in many areas.

16. How Can I Find Affordable Accommodations in NYC?

Finding affordable accommodations in New York City requires some planning and research.

• Consider Hostels: Hostels offer budget-friendly accommodations with dormitory-style rooms and communal facilities.
• Look for Hotels Outside Manhattan: Hotels in the outer boroughs, such as Brooklyn, Queens, and the Bronx, often offer lower rates than those in Manhattan.
• Travel During Off-Peak Seasons: Hotel rates tend to be lower during off-peak seasons, such as winter and late summer.
• Use Accommodation Search Engines: Utilize accommodation search engines like Booking.com, Expedia, and Airbnb to compare prices and find deals.
• Check for Package Deals: Look for package deals that include accommodations, flights, and attractions to save money.

17. What Are the Best Free Activities in Each Borough?

New York City offers a wide range of free activities in each borough, allowing you to explore the city on a budget.

• Bronx: Visit the New York Botanical Garden on free admission days, or explore the Bronx River Greenway, a network of parks and trails along the Bronx River.
• Brooklyn: Walk across the Brooklyn Bridge, visit the Brooklyn Botanic Garden on free admission days, or explore the street art in Bushwick.
• Manhattan: Visit Central Park, walk the High Line, or explore the free exhibits at the National Museum of the American Indian.
• Queens: Visit the Socrates Sculpture Park, explore the street art in Long Island City, or stroll through Flushing Meadows Corona Park.
• Staten Island: Take a ride on the Staten Island Ferry, visit the Snug Harbor Cultural Center & Botanical Garden, or explore the historic Fort Wadsworth.

18. How Does SIXT.VN Support Sustainable Tourism in NYC?

SIXT.VN supports sustainable tourism in New York City through various initiatives.

• Eco-Friendly Transportation: SIXT.VN offers eco-friendly transportation options, such as hybrid and electric vehicles, to reduce carbon emissions.
• Partnerships with Sustainable Hotels: SIXT.VN partners with hotels that have implemented sustainable practices, such as energy efficiency and waste reduction.
• Promoting Local Businesses: By promoting local businesses and attractions, SIXT.VN encourages visitors to support the local economy and reduce their environmental impact.
• Responsible Travel Tips: SIXT.VN provides responsible travel tips to help visitors minimize their impact on the environment and support local communities.

19. What Are the Best Day Trips From New York City?

New York City is a great base for exploring the surrounding region, with numerous options for day trips.

• Hudson Valley: Visit the Hudson Valley to explore historic towns, wineries, and scenic landscapes.
• Long Island: Explore the beaches, vineyards, and historic landmarks of Long Island.
• Philadelphia: Take a day trip to Philadelphia to visit historic sites like Independence Hall and the Liberty Bell.
• Storm King Art Center: Visit the Storm King Art Center to see large-scale sculptures in a beautiful outdoor setting.
• The Hamptons: Explore the upscale beach communities of the Hamptons, known for their beautiful beaches, luxury homes, and trendy restaurants.

20. What Should I Know About New York City’s Diverse Neighborhoods?

New York City is known for its diverse neighborhoods, each with its unique character and attractions.

• Harlem: Explore the rich history and culture of Harlem, known for its music, art, and soul food restaurants.
• Chinatown: Visit Chinatown to experience the vibrant culture, delicious cuisine, and bustling markets.
• Little Italy: Explore Little Italy to enjoy authentic Italian cuisine, festivals, and cultural events.
• Greenwich Village: Visit Greenwich Village to explore its historic streets, art galleries, and live music venues.
• The Lower East Side: Explore the Lower East Side to discover its trendy shops, bars, and restaurants.

By understanding and appreciating the diversity of New York City’s neighborhoods, you can have a richer and more rewarding travel experience. With SIXT.VN, you can easily navigate and explore these neighborhoods, ensuring a seamless and unforgettable trip.

Navigating the intricacies of a New York City vacation can be daunting, but SIXT.VN simplifies the process. Contact us today to discover our comprehensive travel packages, airport transportation options, and curated tours designed to make your New York City adventure seamless and unforgettable. Let SIXT.VN be your guide to exploring New York City like a true local.

FAQ About New York Tourism Campaign

1. What is the “Get Local NYC” campaign?

The “Get Local NYC” campaign is a tourism marketing initiative by NYC & Company to encourage visitors to explore all five boroughs of New York City and support local businesses.

2. What are the main goals of the New York tourism campaign?

The main goals are to revitalize New York City’s tourism industry, support local businesses, and encourage visitors to explore beyond typical tourist spots for a more authentic experience.

3. How does the “Get Local NYC” campaign benefit travelers?

Travelers benefit from authentic experiences, personalized itineraries, support for local communities, and comprehensive information on events and attractions.

4. What role does NYC & Company play in promoting tourism?

NYC & Company is the official destination marketing organization, responsible for marketing campaigns, content creation, partnerships, and research to promote New York City as a premier destination.

5. What are the key components of the “Get Local NYC” campaign?

Key components include digital advertising, borough-specific guides, social media promotion, publicity campaigns, travel agent training, and multicultural content hubs.

6. How can I experience each borough “Like a New Yorker”?

Experience each borough by immersing yourself in local culture, exploring hidden gems, and supporting small businesses.

7. What is the tourism forecast for New York City?

The tourism forecast for 2022 projects a significant recovery, with expectations to reach 85% of 2019 levels, welcoming 56.4 million visitors.

8. How does SIXT.VN enhance my New York City experience?

SIXT.VN provides seamless and reliable travel solutions, including airport transfers, hotel bookings, tour packages, and personalized recommendations.

9. What cultural experiences does the campaign highlight?

The campaign highlights museums, performing arts, festivals, events, and the diverse culinary scene in each borough.

10. How can I stay updated on the latest tourism initiatives in NYC?

Stay updated by visiting the NYC & Company website, following their social media channels, subscribing to press releases, and reading travel blogs and websites.