Myrtle Beach Tourism Numbers significantly impact the local economy, and understanding these figures is crucial for anyone planning a visit or investing in the area. SIXT.VN provides comprehensive insights into these tourism trends, ensuring you’re well-informed about the best times to visit and what to expect. Discover the latest Myrtle Beach vacation statistics, tourist data, and travel trends.
1. What is the Overall Economic Impact of Tourism in Myrtle Beach?
The overall economic impact of tourism in the Myrtle Beach area is more than $26 billion. Tourism is a significant economic driver for Myrtle Beach and Horry County, contributing substantially to the local economy through direct visitor spending and related economic activities. This substantial financial impact underscores the importance of tourism to the region’s prosperity and development.
The latest data highlights the robust nature of the tourism sector:
- Direct Visitor Spending: In 2024, direct visitor spending reached $13.2 billion, marking a 5.3% increase from 2023. This growth indicates a continued strong interest in Myrtle Beach as a destination.
- Total Economic Impact: When considering indirect and induced effects, the total economic impact surpasses $26 billion. These effects include the supply chains of businesses supporting tourism and the household spending of employees in the tourism sector.
- Job Support: Tourism supports approximately 82,000 jobs in the Myrtle Beach-Conway-North Myrtle Beach Metropolitan Statistical Area (MSA). These jobs are spread across various core and related industries, illustrating the widespread influence of tourism on employment.
These figures demonstrate the profound economic benefits that tourism brings to Myrtle Beach, making it a vital sector for the region’s economy.
2. How Many Jobs Does Tourism Support in Myrtle Beach?
Tourism supports an estimated 82,000 jobs in the Myrtle Beach area, showcasing its vital role in local employment. These jobs span across various sectors, highlighting the comprehensive impact of tourism on the region’s economy. This substantial number of jobs underscores the importance of maintaining a thriving tourism industry to support the local workforce.
The breakdown of jobs across different sectors includes:
- Accommodation & Food Services: 31,135 jobs
- Retail Trade: 26,969 jobs
- Arts, Entertainment & Recreation: 5,845 jobs
- Real Estate & Rentals (including Short-Term Rentals): 5,176 jobs
- Transportation & Warehousing: 4,170 jobs
- Administrative & Support Services: 9,037 jobs
These numbers show that tourism significantly contributes to employment in various industries, creating a diverse and robust job market in the Myrtle Beach area. According to research from the U.S. Travel Association, in 2023, the Travel and Tourism industry provides significant opportunities and boosts employment.
Myrtle Beach Oceanfront View Showing a Broad Sandy Beach and Distant Buildings
3. What is the Role of Hospitality Fees and Accommodation Taxes in Myrtle Beach?
Hospitality fees and accommodation taxes play a crucial role in generating revenue for Horry County, which supports various local services and infrastructure improvements. In 2024, Horry County Hospitality Fee generated approximately $59.3 million in tax collections, while accommodation taxes totaled $31.2 million, representing about 30% of South Carolina’s total accommodation tax collections. These funds are essential for maintaining and enhancing the region’s appeal to tourists.
Key points regarding hospitality fees and accommodation taxes:
- Hospitality Fee Revenue: $59.3 million was generated in tax collections in 2024. This revenue is used to fund local projects and services that benefit both residents and visitors.
- Accommodation Taxes: Horry County generated $31.2 million in accommodation taxes in 2024, making up a significant portion of the state’s total. These taxes are collected from lodging establishments and contribute to the overall tourism funding.
- State Contribution: Horry County’s accommodation taxes account for approximately 30% of the total collected in South Carolina, highlighting its significant contribution to the state’s tourism economy.
These financial contributions underscore the importance of tourism to the local economy and the funding of essential services and infrastructure improvements.
4. What is the Return on Investment (ROI) of Marketing Programs for Myrtle Beach Tourism?
Visit Myrtle Beach’s marketing programs deliver one of the industry’s strongest returns on investment, driving significant visitor spending and tax revenue. For every $1 invested in advertising, the campaign generated $143 in direct visitor spending and $20 in state and local taxes. These marketing efforts significantly contribute to the region’s economic growth.
Key findings from the Longwoods International ROI Study:
- High ROI: Every $1 invested in advertising generated $143 in direct visitor spending. This high return highlights the effectiveness of the marketing strategies used to attract tourists.
- Tax Revenue: The marketing campaigns generated $20 in state and local taxes for every $1 invested. This indicates that the marketing efforts not only boost visitor spending but also contribute to the financial health of the region.
- Incremental Trips: Visit Myrtle Beach’s annual marketing efforts influenced 3.8 million incremental trips in 2023. This shows the extent to which the marketing campaigns are successful in attracting additional visitors to the area.
- Incremental Visitor Spending: These marketing efforts resulted in $1.1 billion in incremental visitor spending in 2023. This demonstrates the substantial economic impact of the marketing programs. According to research from Destination Analysts, in 2024, effective marketing enhances tourist experiences and supports local economies.
These results underscore the importance of strategic marketing in driving tourism and maximizing economic benefits for the Myrtle Beach area.
5. How Has Visitor Spending Changed in Myrtle Beach Over the Past Year?
Visitor spending in Myrtle Beach has increased significantly over the past year, reflecting the area’s growing popularity as a tourist destination. In 2024, direct visitor spending reached $13.2 billion, representing a 5.3% increase from 2023. This growth indicates a positive trend in tourism and its economic impact on the region.
Key points regarding the change in visitor spending:
- Direct Visitor Spending: Increased to $13.2 billion in 2024, up from the previous year. This growth demonstrates the continued appeal of Myrtle Beach as a destination.
- Percentage Increase: The 5.3% increase from 2023 indicates a sustained positive trend in visitor spending. This growth is a testament to the effective strategies used to attract tourists.
- Economic Impact: The increase in visitor spending contributes to the overall economic impact of tourism, supporting local businesses and creating job opportunities.
These figures highlight the importance of maintaining and enhancing the tourism infrastructure to accommodate the growing number of visitors and maximize the economic benefits for the region.
6. What Are the Main Industries Supported by Tourism in Myrtle Beach?
Tourism in Myrtle Beach supports a variety of industries, including accommodation and food services, retail trade, arts, entertainment, recreation, real estate, rentals, transportation, warehousing, administrative, and support services. These industries benefit directly and indirectly from tourist spending, contributing to the overall economic health of the region. The diverse range of supported industries underscores the comprehensive impact of tourism on the local economy.
The main industries supported by tourism include:
- Accommodation & Food Services: These sectors benefit directly from tourist spending on lodging and dining, providing essential services to visitors.
- Retail Trade: Tourists spend money on souvenirs, clothing, and other goods, boosting the retail sector.
- Arts, Entertainment & Recreation: Attractions, shows, and recreational activities draw tourists and generate revenue for these industries.
- Real Estate & Rentals: Short-term rentals and real estate services cater to tourists seeking accommodations and vacation properties.
- Transportation & Warehousing: These sectors support the movement of goods and people, facilitating tourism activities.
- Administrative & Support Services: Various support services help manage and maintain the tourism infrastructure.
These industries collectively contribute to the vibrant and thriving tourism sector in Myrtle Beach.
7. Where Can I Find More Detailed Information on the Economic Impact of Tourism in Myrtle Beach?
Detailed information on the economic impact of tourism in Myrtle Beach can be found on the Tourism Works for the Grand Strand website and in studies conducted by Coastal Carolina University. These resources provide comprehensive data and analysis on the economic benefits of tourism in the region. By consulting these sources, you can gain a deeper understanding of the financial impact of tourism on Myrtle Beach.
Useful resources for detailed information:
- Tourism Works for the Grand Strand: This website offers a range of information on the economic impact of tourism, including reports, data, and analysis.
- Coastal Carolina University Studies: The university has conducted studies on the economic impact of tourism, providing valuable insights and data.
These resources offer a comprehensive view of the economic impact of tourism, helping stakeholders and visitors understand its significance to the local economy. According to research from the World Travel and Tourism Council, in 2023, the Travel and Tourism sector has significant financial impact.
8. What Role Does Visit Myrtle Beach Play in Promoting Tourism?
Visit Myrtle Beach plays a critical role in promoting tourism through targeted marketing programs and initiatives that attract visitors and generate significant economic returns. Their efforts include advertising campaigns, promotional events, and strategic partnerships designed to showcase the area’s attractions and appeal to a wide range of tourists. By actively promoting Myrtle Beach, Visit Myrtle Beach helps drive visitor spending and support the local economy.
Key aspects of Visit Myrtle Beach’s role:
- Marketing Programs: Visit Myrtle Beach develops and implements marketing programs that promote the area’s attractions and generate visitor interest.
- ROI Generation: These programs deliver a high return on investment, generating significant visitor spending and tax revenue.
- Incremental Trips: The marketing efforts influence millions of incremental trips, bringing additional visitors to the area.
- Economic Impact: The increased visitor spending contributes to the overall economic impact of tourism, supporting local businesses and creating job opportunities.
Through these efforts, Visit Myrtle Beach plays a vital role in maintaining and enhancing the area’s reputation as a premier tourist destination.
9. How Does Myrtle Beach Compare to Other Destinations in South Carolina in Terms of Tourism Revenue?
Myrtle Beach generates approximately 30% of South Carolina’s total accommodation tax collections, highlighting its significant contribution to the state’s tourism revenue. This substantial percentage indicates that Myrtle Beach is a leading tourist destination in the state, attracting a large number of visitors and generating considerable economic activity. The high level of accommodation tax collections underscores the importance of Myrtle Beach to South Carolina’s tourism industry.
Key points of comparison:
- Accommodation Tax Share: Myrtle Beach accounts for about 30% of the state’s total accommodation tax collections. This significant share highlights its dominance in the state’s tourism market.
- State Contribution: The high level of tax revenue generated by Myrtle Beach contributes to the overall financial health of South Carolina’s tourism industry.
- Leading Destination: These figures confirm Myrtle Beach as one of the leading tourist destinations in South Carolina, attracting a large number of visitors and generating significant economic activity.
These comparisons underscore the importance of Myrtle Beach to the state’s tourism economy and its role as a premier destination.
10. What Initiatives are Being Implemented to Further Boost Tourism in Myrtle Beach?
Various initiatives are being implemented to further boost tourism in Myrtle Beach, including enhanced marketing efforts, infrastructure improvements, and the development of new attractions and events. These initiatives aim to attract more visitors, enhance the tourist experience, and support the long-term growth of the tourism sector. By continually investing in tourism, Myrtle Beach seeks to maintain its competitive edge and maximize the economic benefits for the region.
Key initiatives include:
- Enhanced Marketing Efforts: Targeted marketing campaigns designed to attract new visitors and promote the area’s attractions.
- Infrastructure Improvements: Investments in transportation, accommodations, and other infrastructure to enhance the tourist experience.
- New Attractions and Events: Development of new attractions, festivals, and events to draw visitors and provide engaging experiences.
- Sustainability Initiatives: Efforts to promote sustainable tourism practices and protect the area’s natural resources.
These initiatives collectively contribute to the continued growth and success of the tourism sector in Myrtle Beach.
11. What are the peak seasons for tourism in Myrtle Beach, and how do the tourism numbers vary throughout the year?
Peak seasons for tourism in Myrtle Beach are typically during the summer months (June-August) and the spring break period (March-April). During these times, the area sees a significant influx of visitors, leading to higher accommodation rates, increased traffic, and bustling attractions. The tourism numbers are highest during these periods, with a noticeable decrease in the fall and winter months. Understanding these seasonal variations can help visitors plan their trips more effectively and potentially take advantage of off-season deals and quieter experiences.
Seasonal variations in tourism numbers:
- Summer (June-August): Highest peak with families and vacationers enjoying the beaches and attractions.
- Spring Break (March-April): Popular among students and families, with a moderate increase in tourism.
- Fall (September-November): Moderate numbers with golfers and retirees enjoying milder weather and fewer crowds.
- Winter (December-February): Lowest numbers with fewer attractions open and cooler weather.
These seasonal trends influence everything from hotel rates to the availability of activities, making it important for travelers to consider when planning their visit.
12. What types of accommodations are most popular among tourists visiting Myrtle Beach?
The most popular types of accommodations among tourists visiting Myrtle Beach include beachfront hotels, resorts, and vacation rentals. Beachfront hotels and resorts offer convenient access to the beach, on-site amenities like pools and restaurants, and various entertainment options. Vacation rentals, such as condos and houses, are favored by families and groups looking for more space and kitchen facilities. The variety of accommodation options caters to different preferences and budgets, ensuring that all visitors can find suitable lodging for their stay.
Popular accommodation types:
- Beachfront Hotels: Offer stunning views and direct access to the beach.
- Resorts: Provide a range of amenities, including pools, restaurants, and activities.
- Vacation Rentals (Condos/Houses): Ideal for families and groups needing more space and kitchen facilities.
- Motels: Budget-friendly options for travelers looking for basic accommodations.
- Campgrounds: Popular among outdoor enthusiasts and those seeking a more rustic experience.
These diverse options ensure that Myrtle Beach can accommodate a wide range of travelers, from luxury seekers to budget-conscious visitors.
Myrtle Beach Skyline Showcasing Numerous Beachfront Hotels and High-Rise Condominiums
13. What are the most popular attractions and activities for tourists in Myrtle Beach, and how do they contribute to the local economy?
The most popular attractions and activities for tourists in Myrtle Beach include the beaches, Broadway at the Beach, Myrtle Beach SkyWheel, golf courses, and various water sports. These attractions draw significant numbers of visitors, contributing substantially to the local economy through ticket sales, retail spending, and associated tourism activities. The diverse range of attractions ensures that there is something for everyone, attracting a wide demographic of tourists and boosting the region’s economic health.
Popular attractions and their economic contributions:
- Beaches: The primary attraction, drawing visitors for swimming, sunbathing, and water sports, supporting local businesses and rentals.
- Broadway at the Beach: A large entertainment complex with shops, restaurants, and attractions, generating significant retail and dining revenue.
- Myrtle Beach SkyWheel: A popular landmark offering stunning views, attracting tourists and boosting local spending.
- Golf Courses: Myrtle Beach is a renowned golf destination, attracting golfers from around the world and supporting local golf courses and related businesses.
- Water Sports: Activities like jet skiing, parasailing, and paddleboarding contribute to the local economy through rentals and services.
These attractions collectively contribute to a vibrant tourism sector, ensuring that Myrtle Beach remains a top destination for visitors.
14. How does the weather in Myrtle Beach affect tourism numbers, and what months are most favorable for outdoor activities?
The weather in Myrtle Beach significantly affects tourism numbers, with warm, sunny weather attracting more visitors. The months most favorable for outdoor activities are typically April through October, when temperatures are pleasant and there is less rainfall. During these months, the area sees a surge in tourism, with visitors enjoying the beaches, water sports, and other outdoor attractions. Understanding the impact of weather on tourism can help businesses and visitors plan accordingly and maximize their experiences.
Weather’s influence on tourism:
- April-October: Warm and sunny weather attracts the most visitors, ideal for beach activities and outdoor attractions.
- Summer Months (June-August): Hottest temperatures with high humidity, popular despite the heat.
- Fall (September-November): Mild temperatures and fewer crowds make it a favorable time for golfers and retirees.
- Winter (December-February): Cooler temperatures and occasional rain lead to fewer visitors and limited outdoor activities.
These weather patterns play a crucial role in shaping the tourism landscape of Myrtle Beach, influencing visitor numbers and the types of activities they engage in.
15. What efforts are being made to promote sustainable and responsible tourism practices in Myrtle Beach?
Efforts to promote sustainable and responsible tourism practices in Myrtle Beach include initiatives focused on environmental conservation, waste reduction, and community engagement. These efforts aim to minimize the negative impacts of tourism on the environment and local communities, while maximizing the economic benefits for the region. By embracing sustainable practices, Myrtle Beach seeks to ensure the long-term viability of its tourism sector and protect its natural resources for future generations.
Key sustainability initiatives:
- Environmental Conservation: Protecting beaches, dunes, and other natural habitats through conservation programs.
- Waste Reduction: Implementing recycling programs and reducing single-use plastics to minimize waste.
- Community Engagement: Involving local communities in tourism planning and development to ensure equitable benefits.
- Educational Programs: Educating visitors and residents about sustainable tourism practices and responsible behavior.
- Eco-Friendly Accommodations: Encouraging hotels and resorts to adopt eco-friendly practices, such as energy conservation and water management.
These efforts demonstrate a commitment to sustainable tourism, ensuring that Myrtle Beach remains a beautiful and thriving destination for years to come.
16. How does the availability of direct flights to Myrtle Beach affect the tourism numbers and visitor demographics?
The availability of direct flights to Myrtle Beach significantly affects tourism numbers by making it easier and more convenient for visitors to reach the destination. Increased direct flights can attract a wider range of visitor demographics, including those who prefer to avoid connecting flights or long drives. This enhanced accessibility can lead to higher tourism numbers and increased economic activity, as more people are able to visit and enjoy the area’s attractions and amenities.
Impact of direct flights on tourism:
- Increased Accessibility: Direct flights make it easier for visitors to reach Myrtle Beach, reducing travel time and hassle.
- Wider Visitor Demographics: Attracts a broader range of travelers, including those who prefer direct flights for convenience.
- Higher Tourism Numbers: Enhanced accessibility can lead to more visitors, boosting local businesses and the economy.
- Competitive Advantage: Direct flights give Myrtle Beach a competitive edge over destinations that are less accessible.
By continually expanding and promoting direct flight options, Myrtle Beach can further enhance its appeal as a top tourist destination.
Exterior View of Myrtle Beach International Airport, with Signage and Landscaping Visible
17. What are the most common sources of information that tourists use when planning their trips to Myrtle Beach?
The most common sources of information that tourists use when planning their trips to Myrtle Beach include online travel agencies (OTAs), travel review websites, social media, and official tourism websites. Online travel agencies like Expedia and Booking.com provide comprehensive booking options and travel packages. Travel review websites such as TripAdvisor offer valuable insights and recommendations from other travelers. Social media platforms like Instagram and Facebook showcase visual content and user experiences, influencing travel decisions. Official tourism websites, such as Visit Myrtle Beach, provide reliable information on attractions, events, and accommodations.
Common information sources for planning trips:
- Online Travel Agencies (OTAs): Provide booking options, travel packages, and comparative pricing.
- Travel Review Websites: Offer reviews and recommendations from other travelers, influencing decision-making.
- Social Media: Showcases visual content and user experiences, inspiring travel choices.
- Official Tourism Websites: Provide reliable information on attractions, events, and accommodations.
- Travel Blogs and Articles: Offer detailed insights and travel tips from experienced travelers.
These diverse sources of information empower tourists to make informed decisions and plan their trips effectively.
18. How do special events and festivals impact the tourism numbers in Myrtle Beach throughout the year?
Special events and festivals have a significant impact on the tourism numbers in Myrtle Beach throughout the year, attracting visitors and boosting local businesses. Events like the Carolina Country Music Fest, Bike Week, and holiday celebrations draw large crowds, filling hotels, restaurants, and attractions. These events create a sense of excitement and provide unique experiences that encourage tourism, contributing substantially to the local economy and enhancing the area’s appeal as a vibrant destination.
Impact of special events and festivals:
- Attract Visitors: Special events draw large crowds, increasing tourism numbers and filling hotels and attractions.
- Boost Local Businesses: Events drive spending at restaurants, shops, and other local businesses.
- Enhance Destination Appeal: Create a sense of excitement and provide unique experiences that encourage tourism.
- Increase Revenue: Contribute substantially to the local economy through ticket sales, merchandise, and related activities.
By hosting a variety of events and festivals, Myrtle Beach ensures that there is always something exciting happening, attracting visitors and supporting the local economy.
19. What strategies are being used to attract international tourists to Myrtle Beach, and how successful have these efforts been?
Strategies used to attract international tourists to Myrtle Beach include targeted marketing campaigns, participation in international travel fairs, and partnerships with international travel agencies. These efforts aim to showcase the area’s attractions and amenities to a global audience, encouraging more international visitors to choose Myrtle Beach as their destination. While the majority of tourists still come from within the United States, there has been a gradual increase in international visitors, indicating that these strategies are having some success in expanding the area’s appeal to international markets.
Strategies to attract international tourists:
- Targeted Marketing Campaigns: Promote Myrtle Beach in international markets through digital advertising and promotional materials.
- Participation in International Travel Fairs: Showcase the area’s attractions at global travel events to attract potential visitors.
- Partnerships with International Travel Agencies: Collaborate with travel agencies to create packages and promote Myrtle Beach to their clients.
- Multilingual Resources: Provide information in multiple languages to cater to international visitors.
By continuing to invest in these strategies, Myrtle Beach can further enhance its appeal to international tourists and diversify its visitor base.
20. How are technological advancements being leveraged to enhance the tourism experience in Myrtle Beach, and what impact are they having on visitor satisfaction?
Technological advancements are being leveraged to enhance the tourism experience in Myrtle Beach through various initiatives, including mobile apps, digital kiosks, and online booking platforms. Mobile apps provide visitors with real-time information on attractions, events, and transportation, making it easier to plan their trips. Digital kiosks offer interactive maps and information, helping visitors navigate the area. Online booking platforms streamline the process of reserving accommodations and activities. These technological advancements improve convenience, accessibility, and overall satisfaction, contributing to a more enjoyable and seamless tourism experience.
Technological enhancements in tourism:
- Mobile Apps: Provide real-time information, maps, and planning tools for visitors.
- Digital Kiosks: Offer interactive maps and information to help visitors navigate the area.
- Online Booking Platforms: Streamline the process of reserving accommodations and activities.
- Smart City Initiatives: Use technology to improve transportation, safety, and overall visitor experience.
- Virtual and Augmented Reality: Offer immersive experiences that enhance attractions and provide engaging content.
By embracing technology, Myrtle Beach is enhancing the visitor experience and ensuring that it remains a competitive and appealing destination for tourists.
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