International tourism is on the rise, and understanding the International Tourism Ranking is crucial for planning your next adventure. At SIXT.VN, we provide insights and services to make your trip to Vietnam unforgettable. Discover top destinations, travel tips, and seamless booking options with us.
To help you plan better, we offer consulting, airport pick-up, hotel bookings, tour bookings, and flight bookings. Let SIXT.VN be your companion in exploring Vietnam.
1. Understanding the Global Tourism Landscape
The global tourism industry is showing strong signs of recovery and growth. According to UN Tourism data, the sector experienced a 2.9% increase in 2024, and projections suggest a full recovery to pre-pandemic levels by the end of the year, even surpassing previous records. International tourist arrivals reached 98% of 2019 levels between January and September 2024, with an estimated 1.1 billion arrivals recorded.
1.1. Key Trends and Insights in Global Tourism
- France leads with 100 million international tourists.
- The Middle East shows the strongest recovery at 122%.
- International tourism receipts reached 93% of pre-pandemic levels.
2. World Tourism Rankings by Country in 2024
According to the UN Tourism, the leading countries in the international tourism ranking for 2024 are:
- France
- Spain
- United States
- Italy
- Turkey
- Mexico
- United Kingdom
- Germany
- Greece
- Austria
Knowing these rankings can help travelers identify popular destinations and plan their trips accordingly.
For those eager to explore the most sought-after locations in 2024, our guides on Most Preferred Cities 2024 and Top Destinations Countries for Tourism 2024 are invaluable resources.
2.1. Vietnam’s Position in the International Tourism Ranking
Vietnam is quickly becoming a favorite destination for international tourists. To enhance your travel experience, SIXT.VN offers comprehensive services, including airport transfers, hotel bookings, and guided tours.
3. Analysis of Global Tourism Statistics
In 2023, an estimated 1.286 billion international tourists were recorded worldwide, representing a 34% increase compared to 2022. This rebound underscores the resilience and recovery of the global tourism sector.
3.1. Key Results from 2023
- International tourism recovered 88% of pre-pandemic levels.
- The Middle East saw arrivals 22% above pre-pandemic levels.
- International tourism receipts reached USD 1.4 trillion, approximately 93% of 2019 earnings.
3.2. Projections for 2024
- International tourism is expected to surpass pre-pandemic levels by 2%.
- 67% of tourism professionals anticipate better performance in 2024 compared to 2023.
According to research from the UNWTO Panel of Experts survey in January 2024, 67% of tourism professionals expect better performance in 2024 than in 2023, indicating a positive outlook for the industry.
4. International Tourist Arrivals: A Closer Look
Provisional data from UNWTO indicates that international tourist arrivals reached approximately 1.286 billion in 2023. This number is approaching the pre-pandemic figure of 1.462 billion.
4.1. The Momentum Continues in 2024
Between January and September 2024, an estimated 1.1 billion international tourist arrivals were recorded, suggesting that the total for 2024 will likely exceed previous annual records.
5. Recovery of International Tourist Arrivals
The recovery of international tourist arrivals has been significant, reaching 88% of pre-pandemic levels in 2023.
5.1. Regional Recovery Rates
Region | Recovery Rate (vs. 2019) | Key Drivers |
---|---|---|
Middle East | 122% | Visa Reforms, Strong Demand, major events like Expo 2020 |
Africa | 96% | Nature-based tourism, rise in domestic and intra-regional travel |
Europe | 94% | Improved air connectivity, cultural tourism |
America | 90% | Business and leisure travel (“bleisure”) |
Asia Pacific | 65% | Gradual reopening, eco-tourism trends |
The Middle East has shown the most significant growth, while Asia and the Pacific are gradually catching up.
6. Recovery of International Tourists Receipts
International tourism receipts have made a remarkable recovery, reaching 93% of pre-pandemic levels in 2023.
7. Top-Performing Destinations Entering 2024
France leads with 100 million international tourists. These figures highlight the enduring appeal of France as a premier travel destination.
7.1. World Tourism Rankings by Country in Terms of Total Arrivals 2023
Rank | Country | Region | Arrivals (million) | Tourist Receipts (USD billion) | Receipts per Arrival (USD) | Tourism Exports (USD billion) |
---|---|---|---|---|---|---|
1 | France | Europe | 100.00 | 71.2 | 712 | 79.5 |
2 | Spain | Europe | 85.17 | 92.0 | 1080 | 92.0 |
3 | United States | Americas | 66.48 | 189.1 | 2845 | 225.9 |
4 | Italy | Europe | 57.25 | 55.9 | 976 | 57.8 |
5 | Turkey | Middle East | 55.16 | 49.5 | 897 | 69.8 |
6 | Mexico | Americas | 41.95 | 30.7 | 732 | 33.5 |
7 | United Kingdom | Europe | 37.22 | 73.4 | 1971 | 73.4 |
8 | Germany | Europe | 34.80 | 37.4 | 1074 | 37.4 |
9 | Greece | Europe | 32.74 | 22.3 | 680 | 24.7 |
10 | Austria | Europe | 30.91 | 24.7 | 799 | 27.4 |
11 | Thailand | Asia Pacific | 28.15 | 29.7 | 1055 | 32.6 |
12 | Utd Arab Emirates | Middle East | 28.15 | 51.9 | 1845 | 51.9 |
13 | Saudi Arabia | Middle East | 27.42 | 36.0 | 1312 | 40.9 |
14 | Portugal | Europe | 26.54 | 27.4 | 1034 | 32.8 |
15 | Japan | Asia Pacific | 25.07 | 38.6 | 1539 | 42.3 |
16 | Netherlands | Europe | 20.30 | 20.7 | 1019 | 23.7 |
17 | Malaysia | Asia Pacific | 20.14 | 14.9 | 741 | 18.0 |
18 | Poland | Europe | 18.99 | 15.0 | 791 | 17.5 |
19 | Canada | Americas | 18.34 | 38.5 | 2097 | 38.5 |
20 | Hong Kong (China) | Asia Pacific | 17.16 | 20.9 | 1216 | 20.9 |
21 | Egypt | Africa | 14.91 | 14.1 | 944 | 15.8 |
22 | Morocco | Africa | 14.52 | 10.3 | 711 | 12.1 |
23 | Macao (China) | Asia Pacific | 14.23 | 32.6 | 2288 | 32.6 |
24 | Hungary | Europe | 12.93 | 7.9 | 609 | 11.3 |
25 | Vietnam | Asia Pacific | 12.60 | 9.2 | 730 | 9.2 |
26 | Korea (ROK) | Asia Pacific | 11.03 | 15.3 | 1388 | 20.6 |
27 | Albania | Europe | 9.67 | 4.5 | 467 | 5.0 |
28 | Tunisia | Africa | 9.37 | 2.6 | 274 | 2.6 |
29 | South Africa | Americas | 8.48 | 5.7 | 669 | 5.8 |
30 | Dominican Rep. | Americas | 8.06 | 9.8 | 1210 | 9.8 |
31 | Sweden | Europe | 7.53 | 9.9 | 1311 | 9.9 |
32 | Argentina | Americas | 7.29 | 5.5 | 753 | 5.9 |
33 | Australia | Asia Pacific | 7.19 | 46.1 | 6410 | 47.8 |
34 | Uzbekistan | Asia Pacific | 6.63 | 2.2 | 327 | 2.6 |
35 | Taiwan (pr. China) | Asia Pacific | 6.49 | 8.7 | 1335 | 11.6 |
36 | Ireland | Europe | 6.30 | 7.5 | 1198 | 18.1 |
37 | Brazil | Americas | 5.91 | 6.9 | 1169 | 6.9 |
38 | Iran | Middle East | 5.87 | – | – | – |
39 | Colombia | Americas | 5.63 | 7.6 | 1342 | 9.0 |
40 | Bahrain | Middle East | 5.56 | 4.6 | 833 | 6.5 |
41 | Cambodia | Asia Pacific | 5.45 | 3.1 | 565 | 3.1 |
42 | Jordan | Middle East | 5.35 | 7.4 | 1384 | 8.7 |
43 | Puerto Rico | Americas | 5.05 | 5.4 | 1064 | 5.4 |
44 | Philippines | Asia Pacific | 5.0 | 9.1 | 1822 | 10.6 |
45 | Georgia | Europe | 4.67 | 4.1 | 883 | 4.5 |
46 | Qatar | Middle East | 4.05 | 8.8 | 2183 | 24.5 |
47 | Andorra | Europe | 4.05 | – | – | – |
48 | Cyprus | Middle East | 3.85 | 3.2 | 841 | 3.2 |
49 | Uruguay | Americas | 3.84 | 2.5 | 649 | 2.6 |
50 | Chile | Americas | 3.73 | 2.4 | 644 | 3.5 |
8. Changes Compared to 2019
Compared to 2019, Turks & Caicos has seen a remarkable increase in international tourist arrivals at +127%.
8.1. Top Performers
- Turks & Caicos
- Qatar
- Saudi Arabia
- Albania
- El Salvador
- Columbia
- Andorra
- Ethiopia
- Curaçao
- Dominican Rep.
9. Regional Tourism Rankings
Understanding regional tourism trends can provide valuable insights for travelers.
9.1. Europe
Albania leads with a +53% increase in tourist numbers compared to 2019.
9.1.1. Europe Tourism Rankings by Country
- Albania
- Andorra
- Liechtenstein
- Iceland
- Serbia
- Portugal
- Montenegro
- Denmark
- Malta
- Türkiye
9.2. Asia and the Pacific
Maldives and French Polynesia top the list with a +10% increase in tourist numbers.
9.2.1. Asia Pacific Tourism Rankings by Country
- Maldives
- French Polynesia
- Fiji
- N. Caledonia
- Samoa
- Nepal
- India
- Cook Islands
- Sri Lanka
- Japan
9.3. Americas
Turks & Caicos leads with a +127% increase in tourist numbers.
9.3.1. Americas Tourism Rankings by Country
- Turks & Caicos
- El Salvador
- Colombia
- Curaçao
- Dominican Rep.
- US Virgin Islands
- Guatemala
- Honduras
- Aruba
- Barbados
9.4. Africa and the Middle East
Qatar ranks first with a +90% increase in tourist numbers.
9.4.1. Africa and Middle East Tourism Rankings by Country
- Qatar
- Saudi Arabia
- Ethiopia
- Tanzania
- Oman
- Morocco
- Tunisia
- Kenya
- Mauritius
- Syria
10. Large Best-Performing Destinations
Countries with 5 million or more arrivals in 2019 have shown significant changes in 2024.
- Saudi Arabia
- Albania
- Dominican Rep.
- Portugal
- Morocco
- Denmark
- Türkiye
- Greece
- Netherlands
- Spain
- Argentina
- Belgium
- Bulgaria
- Tunisia
- France
11. Best-Performing Destinations in Terms of Receipts
Serbia leads the rankings with a +79% increase in receipts from international tourists.
11.1. World Tourism Rankings by Country in Terms of Receipts
- Serbia
- Pakistan
- Türkiye
- Romania
- Portugal
- Mauritius
- Morocco
- Latvia
- Tanzania
- Mexico
- Spain
- Italy
- Slovenia
- Brazil
- Greece
- France
- Cyprus
- India
- Samoa
- Mongolia
12. Large Best-Performing Destinations in Terms of Receipts
Türkiye ranks first with a +59% growth in receipts compared to 2019 for destinations earning USD 5 billion or more in 2019.
- Türkiye
- Portugal
- Morocco
- Mexico
- Spain
- Italy
- Brazil
- Greece
- France
- India
- Japan
- Germany
- Israel
- United States
- Korea (ROK)
13. Planning Your Trip to Vietnam with SIXT.VN
Planning a trip to Vietnam can be an exciting but challenging task. SIXT.VN is here to make your travel experience seamless and enjoyable. We understand the unique needs of international tourists and offer a range of services to cater to your specific requirements.
13.1. Challenges Faced by International Tourists
- Detailed Trip Planning: Creating a comprehensive itinerary can be time-consuming.
- Language and Cultural Barriers: Navigating a new culture can be daunting.
- Finding Reliable Services: Ensuring quality and trustworthiness in travel services.
- Local Transportation: Getting around efficiently and safely.
13.2. How SIXT.VN Addresses These Challenges
- Personalized Travel Consulting: We offer customized travel plans tailored to your interests and schedule.
- Airport Pick-Up Services: Enjoy a hassle-free arrival with our reliable airport transfer services. Address: 260 Cau Giay, Hanoi, Vietnam. Hotline/Whatsapp: +84 986 244 358.
- Hotel Booking Assistance: Choose from a wide range of accommodations to suit your budget and preferences.
- Guided Tours: Explore Hanoi and its surroundings with our professional and engaging tour guides.
- Flight Booking Services: We assist you in finding the best flight deals and convenient itineraries.
13.3. Why Choose SIXT.VN for Your Vietnam Trip?
- Convenience: Streamlined services to save you time and effort.
- Reliability: Trustworthy and high-quality travel solutions.
- Expert Support: Dedicated assistance to ensure a smooth and memorable trip.
13.4. Explore Hanoi with SIXT.VN
Hanoi, the capital of Vietnam, is a city rich in history, culture, and natural beauty. With SIXT.VN, you can explore iconic landmarks such as Hoan Kiem Lake, the Old Quarter, and the Temple of Literature.
13.5. Booking Your Services with SIXT.VN
Booking your travel services with SIXT.VN is simple and straightforward. Visit our website at SIXT.VN or contact us via Hotline/Whatsapp: +84 986 244 358 for personalized assistance.
14. Vietnam’s Growing Popularity in the International Tourism Ranking
Vietnam has steadily climbed in the international tourism ranking, attracting more visitors each year due to its rich culture, stunning landscapes, and delicious cuisine. According to the Vietnam National Administration of Tourism, the country welcomed over 12 million international visitors in 2023, demonstrating its growing appeal as a top travel destination.
14.1. Key Attractions in Vietnam
- Hanoi: The historic capital city with its vibrant Old Quarter and beautiful lakes.
- Ha Long Bay: A UNESCO World Heritage site known for its stunning limestone karsts.
- Hoi An: A charming ancient town with well-preserved architecture and tailor shops.
- Ho Chi Minh City: A bustling metropolis with modern skyscrapers and historical landmarks.
- Sapa: A mountainous region offering breathtaking views and unique ethnic cultures.
14.2. Why Vietnam Is a Must-Visit Destination
- Rich Culture and History: Vietnam boasts a diverse cultural heritage influenced by various civilizations.
- Stunning Landscapes: From lush rice terraces to pristine beaches, Vietnam offers a variety of natural wonders.
- Delicious Cuisine: Vietnamese food is renowned for its fresh ingredients and flavorful dishes.
- Affordable Travel: Vietnam offers excellent value for money, making it an attractive destination for budget-conscious travelers.
The Stunning Rice Terraces in Sapa.
14.3. SIXT.VN: Your Partner in Discovering Vietnam
SIXT.VN is dedicated to providing exceptional travel services that enhance your experience in Vietnam. From the moment you arrive, we ensure that every aspect of your trip is seamless and memorable.
14.4. Airport Transfers with SIXT.VN
Start your trip stress-free with our reliable airport transfer services. Our professional drivers will greet you at the airport and transport you safely and comfortably to your hotel.
14.4.1. Benefits of Our Airport Transfer Service
- Convenience: Avoid the hassle of finding transportation upon arrival.
- Safety: Travel with experienced and vetted drivers.
- Comfort: Enjoy a comfortable ride in our modern vehicles.
14.5. Hotel Booking Assistance
Finding the perfect accommodation is crucial for a pleasant trip. SIXT.VN offers a wide range of hotel options to suit every budget and preference.
14.5.1. How We Help You Find the Perfect Hotel
- Extensive Selection: Choose from a variety of hotels, resorts, and guesthouses.
- Best Price Guarantee: We ensure you get the best deals on your accommodation.
- Expert Advice: Our team provides personalized recommendations based on your needs.
14.6. Guided Tours with SIXT.VN
Explore the best of Vietnam with our expertly guided tours. Our knowledgeable guides will take you to the most iconic landmarks and hidden gems, providing insights into the history and culture of each destination.
14.6.1. Popular Tour Options
- Hanoi City Tour: Discover the highlights of Hanoi, including Hoan Kiem Lake, the Old Quarter, and the Temple of Literature.
- Ha Long Bay Cruise: Experience the breathtaking beauty of Ha Long Bay with a cruise tour.
- Sapa Trekking Tour: Explore the stunning landscapes of Sapa with a trekking adventure.
14.7. Flight Booking Services
We assist you in finding the best flight deals and convenient itineraries to Vietnam. Our team ensures you get the most competitive prices and hassle-free booking experience.
14.7.1. Benefits of Our Flight Booking Service
- Competitive Prices: We search for the best deals on flights to Vietnam.
- Convenient Itineraries: Find the most suitable flight schedules for your trip.
- Expert Support: Our team is available to assist you with any flight-related inquiries.
14.8. Cultural Etiquette and Travel Tips for Vietnam
To ensure a smooth and respectful travel experience, it’s essential to be aware of local customs and etiquette. Here are some helpful tips:
14.8.1. Dos and Don’ts in Vietnam
- Do: Dress modestly when visiting temples and pagodas.
- Do: Remove your shoes before entering someone’s home or a temple.
- Do: Use both hands when offering or receiving something.
- Don’t: Point your feet at someone, especially in religious settings.
- Don’t: Touch someone’s head, as it is considered disrespectful.
- Don’t: Raise your voice or show anger in public.
14.8.2. Basic Vietnamese Phrases
- Hello: Xin chào (sin chao)
- Thank you: Cảm ơn (cam on)
- Goodbye: Tạm biệt (tam biet)
- Yes: Vâng (vang)
- No: Không (khong)
14.9. Staying Connected in Vietnam
Staying connected is essential for many travelers. Vietnam offers various options for accessing the internet:
14.9.1. Options for Internet Access
- SIM Cards: Purchase a local SIM card for affordable data and calls.
- Wi-Fi: Many hotels, cafes, and restaurants offer free Wi-Fi.
- Portable Wi-Fi Hotspots: Rent a portable Wi-Fi hotspot for convenient internet access on the go.
15. Customer Testimonials and Success Stories
Here are some testimonials from satisfied customers who have used SIXT.VN for their travel needs in Vietnam:
15.1. Real Experiences, Real Satisfaction
- Sarah, USA: “SIXT.VN made my trip to Hanoi so much easier. The airport transfer was seamless, and the hotel recommendations were perfect. I highly recommend their services”
- Mark, UK: “The guided tour of Hanoi was fantastic. Our guide was knowledgeable and passionate about the city. Thanks to SIXT.VN, I had an unforgettable experience.”
- Emily, Australia: “Booking my flights and hotels through SIXT.VN saved me so much time and effort. Their customer service was excellent, and I got great deals. I’ll definitely use them again.”
16. Conclusion: The Future of International Tourism and Vietnam’s Role
As international tourism continues to rebound, Vietnam is poised to play a significant role in the global travel landscape. With its rich culture, stunning landscapes, and warm hospitality, Vietnam offers a unique and memorable experience for travelers from around the world. SIXT.VN is committed to providing exceptional services that enhance your journey and make your exploration of Vietnam seamless and enjoyable.
Ready to experience the best of Vietnam? Visit SIXT.VN today and start planning your unforgettable adventure.
17. Frequently Asked Questions
17.1. Which country has the highest tourism rate in the world?
France has the highest tourism rate, with 100 million arrivals in 2023. Spain follows with over 85.17 million tourists, according to the UNTWO.
17.2. Which country is the most visited in Asia?
Thailand is the most visited country in Asia, boasting 28.15 million arrivals and USD 29.67 billion in receipts heading into 2024, as per UNTWO data.
17.3. What is the world’s biggest tourism destination?
France consistently holds the title for the most tourist arrivals. UNWTO data ranks France highest again in 2023 with over 85.17 million international tourist arrivals.
17.4. What are the prospects for tourism destinations in 2024?
Tourism destinations are heading toward a positive impact, according to the UNWTO Panel of Experts Survey (Jan 2024):
- 12% anticipate much better conditions.
- 55% expect better conditions.
- 28% foresee the same conditions.
- 6% suggest it will be worse.
- 0.4% believe it will be much worse.
17.5. When can we expect international tourism to return to 2019 pre-pandemic levels?
According to the UNWTO Panel of Experts Survey (Jan 2024):
- 39% feel they’ve already achieved it.
- 30% hope to reach it in 2024.
- 31% expect to reach the same level in 2025 or later.
17.6. What are the top 10 tourist destinations in the world?
According to the UNWTO Global and Regional Tourism Performance Report of 2023, the top 10 tourist destinations are:
- France [100 million]
- Spain [85.17 million]
- United States [66.48 million]
- Italy [57.25 million]
- Türkiye [55.16 million]
- Mexico [42.15 million]
- United Kingdom [37.22 million]
- Germany [34.80 million]
- Greece [32.74 million]
- Austria [30.91 million]
17.7. What is the international tourism ranking?
France holds the top spot, followed by Spain, the United States, Italy, Turkey, Mexico, the United Kingdom, Germany, Greece, and Austria, according to UNTWO.
17.8. Which country earns the most from tourism?
France earns the most from tourism, consistently ranking as the top destination for international tourist arrivals and tourism receipts.
17.9. How Can SIXT.VN help me plan my trip to Vietnam?
SIXT.VN offers personalized travel consulting, reliable airport pick-up services, hotel booking assistance, guided tours, and flight booking services to ensure a seamless and enjoyable travel experience in Vietnam.
17.10. What are some cultural tips I should keep in mind while traveling in Vietnam?
Remember to dress modestly when visiting temples, remove your shoes before entering homes or temples, use both hands when offering or receiving items, and avoid pointing your feet at someone or touching their head.
Contact SIXT.VN today to start planning your dream vacation! Address: 260 Cau Giay, Hanoi, Vietnam. Hotline/Whatsapp: +84 986 244 358. Website: SIXT.VN.