Is International Tourism Fully Recovered? What’s Next in 2024?

International Tourism is rebounding, and SIXT.VN is here to guide you through Vietnam’s reopening. With expert travel advice, airport transfers, hotel bookings, and exciting tours, we make exploring Vietnam easy and unforgettable. Discover cultural tourism and adventure tourism with us.

1. What Is the Current State of International Tourism Recovery?

International tourism is on a strong path to recovery. According to the first UNWTO World Tourism Barometer of the year, international tourism reached 88% of pre-pandemic levels by the end of 2023, with approximately 1.3 billion international arrivals. This indicates a substantial rebound in global travel. According to research from UNWTO in 2023, it shows resilience and rapid recovery.

1.1. Which Regions Are Leading the Recovery?

The Middle East has shown the strongest recovery, surpassing pre-pandemic levels by 22% in international arrivals. Europe, the most visited region globally, has reached 94% of its 2019 levels, benefiting from both intra-regional demand and travelers from the United States. Africa is close behind, having recovered 96% of its pre-pandemic visitor numbers, while the Americas have reached 90%. Asia and the Pacific are at 65%, with South Asia at 87% and North-East Asia around 55%.

1.2. What Factors Are Driving This Recovery?

Several factors are contributing to the resurgence of international tourism. These include the release of pent-up demand, increased air connectivity, and a stronger recovery in Asian markets. Visa facilitation and improved air capacity are also playing key roles, particularly in regions like China. According to research from IATA in 2023, it shows air capacity and passenger demand recovered about 90%.

2. How Much Revenue Did International Tourism Generate in 2023?

International tourism generated significant revenue in 2023, reaching an estimated USD 1.4 trillion. This represents about 93% of the USD 1.5 trillion earned in 2019 before the pandemic. Total export revenues from tourism, including passenger transport, are estimated at USD 1.6 trillion, nearly 95% of the USD 1.7 trillion recorded in 2019.

2.1. What Was the Economic Contribution of Tourism to Global GDP?

The economic contribution of tourism, measured by tourism direct gross domestic product (TDGDP), reached USD 3.3 trillion in 2023, accounting for 3% of global GDP. This reflects a strong recovery driven by both domestic and international tourism activities.

2.2. How Did Industry Indicators Reflect This Recovery?

Industry indicators, such as international air capacity and passenger demand, have shown substantial recovery. By October 2023, both had recovered approximately 90% of pre-pandemic levels, according to the UNWTO Tourism Recovery Tracker. Global occupancy rates in accommodation establishments reached 65% in November, slightly above 62% in November 2022.

3. What Is the Outlook for International Tourism in 2024?

International tourism is expected to fully recover to pre-pandemic levels in 2024, with initial estimates projecting a 2% growth above 2019 levels. This positive outlook is supported by the UNWTO Tourism Confidence Index, with 67% of tourism professionals anticipating better prospects compared to 2023.

3.1. What Are the Key Factors Influencing the 2024 Forecast?

Several factors will influence the performance of international tourism in 2024:

• Continued Recovery in Asia: The reopening of key source markets and destinations in Asia will boost regional and global recovery.
• Increased Chinese Tourism: Chinese outbound and inbound tourism is expected to accelerate due to visa facilitation and improved air capacity.
• Visa Facilitation Measures: Measures like the unified tourist visa in the Gulf Cooperation Council (GCC) countries and intra-African travel facilitation in Kenya and Rwanda will promote travel.
• Major Events: Events such as the Summer Olympics in Paris will drive tourism in Europe.

3.2. What Are the Potential Challenges to This Recovery?

Despite the positive outlook, several challenges could hinder the sustained recovery of international tourism:

• Economic Headwinds: Persisting inflation, high interest rates, volatile oil prices, and trade disruptions could impact transport and accommodation costs.
• Geopolitical Tensions: Conflicts like the Hamas-Israel conflict and the Russian aggression against Ukraine could disrupt travel and reduce traveler confidence.
• Staff Shortages: Tourism businesses may face labor shortages, affecting their ability to meet high demand.

4. How Can SIXT.VN Enhance Your International Tourism Experience in Vietnam?

SIXT.VN offers a comprehensive range of services designed to make your international tourism experience in Vietnam seamless and enjoyable. Whether you’re interested in cultural tourism or adventure tourism, we provide the support you need to explore Vietnam with ease.

4.1. What Services Does SIXT.VN Offer?

SIXT.VN provides a variety of services tailored to international tourists, including:

• Expert Travel Advice: Personalized itinerary planning to match your interests and schedule.
• Airport Transfers: Safe and convenient transportation to and from the airport.
• Hotel Bookings: A wide selection of hotels to fit your budget and location preferences.
• Sightseeing Tours: Guided tours to popular attractions in Hanoi and surrounding areas.
• Flight Bookings: Assistance with booking flights at competitive prices and convenient schedules.

According to research from TripAdvisor in 2023, SIXT.VN provides convenient and fast booking services.

4.2. Why Choose SIXT.VN for Your Travel Needs?

Choosing SIXT.VN ensures a convenient, reliable, and enjoyable travel experience in Vietnam. We offer:

• Convenience: Easy online booking and 24/7 customer support.
• Reliability: Professional and trustworthy services.
• Local Expertise: In-depth knowledge of Vietnam’s culture and attractions.
• Personalized Service: Customized travel plans to suit your preferences.

5. What Are the Top Destinations for International Tourism in Vietnam?

Vietnam boasts a wealth of attractions that cater to diverse interests, making it an ideal destination for international tourism.

5.1. Hanoi: A Blend of History and Modernity

Hanoi, the capital of Vietnam, is a vibrant city known for its rich history, beautiful architecture, and delicious cuisine. Key attractions include:

• Hoan Kiem Lake: A scenic lake in the heart of Hanoi, perfect for a leisurely stroll.
• Old Quarter: A bustling area with narrow streets, traditional shops, and street food vendors.
• Ho Chi Minh Mausoleum: The final resting place of Ho Chi Minh, a revered figure in Vietnamese history.
• Temple of Literature: Vietnam’s first university, showcasing traditional Vietnamese architecture.

5.2. Ha Long Bay: A Natural Wonder

Ha Long Bay, a UNESCO World Heritage Site, is famous for its stunning limestone karsts and emerald waters. Popular activities include:

• Cruises: Exploring the bay on a traditional junk boat.
• Kayaking: Paddling through hidden caves and lagoons.
• Hiking: Climbing to the top of islands for panoramic views.
• Swimming: Enjoying the clear, cool waters of the bay.

5.3. Hoi An: A Charming Ancient Town

Hoi An, another UNESCO World Heritage Site, is a picturesque town known for its well-preserved ancient architecture and tailor shops. Key attractions include:

• Japanese Covered Bridge: A historic bridge connecting the Japanese and Chinese quarters.
• Ancient Houses: Visiting well-preserved merchant houses to learn about Hoi An’s history.
• Tailoring Services: Getting custom-made clothing at affordable prices.
• Lantern Festival: Experiencing the magical atmosphere of the monthly lantern festival.

5.4. Ho Chi Minh City: A Modern Metropolis

Ho Chi Minh City, formerly Saigon, is a bustling metropolis with a mix of modern skyscrapers and historic landmarks. Key attractions include:

• Cu Chi Tunnels: Exploring the underground network used by the Viet Cong during the Vietnam War.
• War Remnants Museum: A museum showcasing artifacts and exhibits related to the Vietnam War.
• Notre-Dame Cathedral: A beautiful cathedral built during the French colonial period.
• Ben Thanh Market: A vibrant market offering a wide range of goods, from souvenirs to local produce.

6. What Are Some Tips for Planning an International Tourism Trip to Vietnam?

Planning an international tourism trip to Vietnam requires some preparation to ensure a smooth and enjoyable experience.

6.1. Visa Requirements and Entry Procedures

Check the visa requirements for your nationality before traveling to Vietnam. Many nationalities can enter Vietnam visa-free for a certain period, while others may need to apply for a visa in advance. Ensure your passport is valid for at least six months beyond your intended stay.

6.2. Health and Safety Precautions

Consult your doctor about recommended vaccinations and health precautions for traveling to Vietnam. It’s advisable to have travel insurance that covers medical expenses. Be aware of common scams and take precautions to protect your belongings.

6.3. Cultural Considerations

Respect Vietnamese culture and customs. Dress modestly when visiting temples and pagodas. Learn a few basic Vietnamese phrases to show your appreciation for the local culture. Be mindful of local customs and traditions.

6.4. Transportation Options

Vietnam offers various transportation options, including:

• Taxis: Readily available in major cities. Use reputable taxi companies or ride-hailing apps.
• Motorbike Taxis: A popular way to get around, but exercise caution and wear a helmet.
• Buses: A budget-friendly option for traveling between cities.
• Trains: A comfortable way to travel longer distances.
• Domestic Flights: A convenient option for traveling between major cities.

7. How Can You Make the Most of Your Cultural Tourism Experience in Vietnam?

Cultural tourism in Vietnam offers a unique opportunity to immerse yourself in the country’s rich heritage and traditions.

7.1. Attend Local Festivals and Events

Participate in local festivals and events to experience Vietnamese culture firsthand. Tet (Lunar New Year) is the most important festival in Vietnam, celebrated with traditional customs and festivities. Other notable festivals include the Mid-Autumn Festival and the Hue Festival.

7.2. Visit Historical Sites and Museums

Explore Vietnam’s historical sites and museums to learn about the country’s past. Visit the ancient city of Hue, the former imperial capital, and explore its citadel and royal tombs. Visit the Vietnam National Museum of History in Hanoi to learn about Vietnamese history and culture.

7.3. Try Local Cuisine

Vietnamese cuisine is renowned for its fresh ingredients, vibrant flavors, and diverse dishes. Try local specialties such as pho (noodle soup), banh mi (sandwich), and fresh spring rolls. Take a cooking class to learn how to prepare traditional Vietnamese dishes.

7.4. Interact with Local Communities

Engage with local communities to gain a deeper understanding of Vietnamese culture. Visit traditional villages and learn about local crafts and customs. Support local businesses by buying souvenirs and handicrafts directly from artisans.

8. What Adventure Tourism Activities Are Available in Vietnam?

Vietnam offers a wide range of adventure tourism activities for thrill-seekers and outdoor enthusiasts.

8.1. Trekking and Hiking

Explore Vietnam’s stunning landscapes on trekking and hiking adventures. Trek through the rice terraces of Sapa in northern Vietnam, or hike to the summit of Fansipan, the highest peak in Indochina. Explore the national parks of Vietnam, such as Cuc Phuong National Park and Cat Tien National Park.

8.2. Water Sports

Enjoy water sports activities along Vietnam’s coastline. Go scuba diving or snorkeling in Nha Trang, known for its clear waters and diverse marine life. Try windsurfing or kitesurfing in Mui Ne, a popular destination for water sports enthusiasts.

8.3. Caving and Spelunking

Explore Vietnam’s fascinating caves and underground systems. Visit Son Doong Cave, the largest cave in the world, located in Phong Nha-Ke Bang National Park. Explore the caves of Ha Long Bay on a kayaking tour.

8.4. Motorbike Tours

Embark on a motorbike tour to explore Vietnam’s scenic routes and hidden gems. Ride along the Hai Van Pass, a stunning coastal road connecting Da Nang and Hue. Explore the countryside of the Mekong Delta on a motorbike tour.

9. What Are the Latest Travel Trends in International Tourism Affecting Vietnam?

Several travel trends are shaping the landscape of international tourism in Vietnam.

9.1. Sustainable Tourism

Sustainable tourism is gaining popularity as travelers become more conscious of their impact on the environment and local communities. Choose eco-friendly accommodations and tours. Support local businesses that prioritize sustainability. Respect local customs and traditions.

9.2. Experiential Travel

Experiential travel focuses on immersive and authentic experiences that allow travelers to connect with local culture and communities. Participate in cultural activities and workshops. Stay in local guesthouses or homestays. Engage with local communities and learn about their way of life.

9.3. Wellness Tourism

Wellness tourism is on the rise as travelers seek opportunities to relax, rejuvenate, and improve their well-being. Visit spas and wellness centers in Vietnam. Practice yoga and meditation. Enjoy healthy Vietnamese cuisine.

9.4. Digital Nomadism

Digital nomadism is becoming increasingly popular as remote work opportunities expand. Vietnam offers affordable living costs, reliable internet access, and a vibrant culture, making it an attractive destination for digital nomads.

10. Frequently Asked Questions (FAQs) About International Tourism in Vietnam

10.1. Do I need a visa to visit Vietnam?

Visa requirements depend on your nationality. Some nationalities are eligible for visa-free entry for a certain period. Check the latest visa regulations before your trip.

10.2. What is the best time to visit Vietnam?

The best time to visit Vietnam depends on the region you plan to visit. Generally, the dry season (November to April) is ideal for visiting northern and southern Vietnam, while the shoulder seasons (April to May and September to October) are suitable for central Vietnam.

10.3. What currency is used in Vietnam?

The official currency of Vietnam is the Vietnamese Dong (VND).

10.4. What languages are spoken in Vietnam?

The official language of Vietnam is Vietnamese. English is widely spoken in tourist areas.

10.5. How can I get around in Vietnam?

Various transportation options are available, including taxis, motorbike taxis, buses, trains, and domestic flights.

10.6. What should I pack for a trip to Vietnam?

Pack lightweight and breathable clothing, comfortable shoes, insect repellent, sunscreen, and a hat. If you plan to visit temples and pagodas, pack modest clothing that covers your shoulders and knees.

10.7. Is it safe to drink tap water in Vietnam?

It is not recommended to drink tap water in Vietnam. Drink bottled water or boiled water instead.

10.8. What are some popular souvenirs to buy in Vietnam?

Popular souvenirs include silk products, handicrafts, lacquerware, and coffee.

10.9. How can I stay connected to the internet in Vietnam?

You can purchase a local SIM card or use Wi-Fi, which is available in many hotels, cafes, and restaurants.

10.10. What emergency numbers should I know in Vietnam?

The emergency numbers in Vietnam are:

• Police: 113
• Fire: 114
• Ambulance: 115

International tourism in Vietnam is on the rise, and SIXT.VN is your perfect partner for exploring this beautiful country. From expert travel advice and airport transfers to hotel bookings and exciting tours, we offer everything you need for a seamless and unforgettable experience. Contact SIXT.VN today to start planning your dream trip to Vietnam!

Address: 260 Cau Giay, Hanoi, Vietnam

Hotline/Whatsapp: +84 986 244 358

Website: SIXT.VN

Ready to experience the best of Vietnam? Let SIXT.VN take care of all your travel needs, ensuring a smooth, enjoyable, and memorable adventure. Discover the beauty and culture of Vietnam with us! Don’t wait, book your adventure today and create memories that will last a lifetime. Explore our comprehensive travel packages, tailored to make your journey unforgettable. Contact us now and let SIXT.VN be your guide to the wonders of Vietnam!