What India Tourism Statistics 2024 Reveal About Travel Trends?

India’s tourism sector is a vibrant and dynamic industry, playing a pivotal role in the nation’s economy and cultural exchange. Curious about the latest trends shaping India’s tourism landscape? SIXT.VN offers comprehensive travel solutions designed to enhance your exploration of this incredible country, ensuring a seamless and enriching experience. Discover insights into international and domestic tourism, plus initiatives promoting sustainable and responsible travel.

1. What Were the Key Highlights of India Tourism in 2024?

India’s tourism sector witnessed significant growth and development in 2024, marked by substantial increases in international and domestic tourist arrivals, as well as strategic initiatives to enhance infrastructure, promote sustainable tourism, and empower local communities.

• International Tourist Arrivals (ITAs): India welcomed 18.89 million international tourists in 2024.
• Foreign Exchange Earnings (FEEs): Tourism contributed significantly to the economy, generating Rs. 231927 Crore in foreign exchange earnings.
• Domestic Tourist Visits (DTVs): The country recorded 2509 million domestic tourist visits, showcasing the strong appeal of India’s diverse destinations.
• Infrastructure Development: A total of 40 projects, worth Rs. 3295.76 Crore, were approved under the Special Assistance to States for Capital Investment (SASCI) to develop iconic tourist centers across 23 states.
• Swadesh Darshan 2.0: 34 projects were sanctioned for Rs. 793.20 Crore to promote sustainable and responsible tourism.

These figures and initiatives highlight India’s growing prominence as a global tourist destination, driven by strategic investments, innovative campaigns, and a focus on sustainable tourism practices.

2. How Many International Tourist Arrivals Did India Record in 2024?

In 2024, India welcomed 18.89 million international tourist arrivals, underscoring the country’s growing appeal as a global travel destination. This figure demonstrates the effectiveness of India’s tourism promotion efforts and its ability to attract visitors from diverse international markets.

The increase in international tourist arrivals can be attributed to several factors, including:

• Successful Marketing Campaigns: Initiatives like the “Incredible India” campaign have effectively showcased India’s rich cultural heritage, diverse landscapes, and unique experiences to potential travelers worldwide.
• Improved Infrastructure: Investments in tourism infrastructure, such as better connectivity, accommodation options, and tourist facilities, have made India a more accessible and attractive destination.
• Eased Visa Regulations: The introduction of e-visas and simplified visa processes has made it easier for international tourists to visit India.
• Global Events: Hosting international events, such as the 46th Session of the World Heritage Committee, has also contributed to increased tourist arrivals.

This growth in international tourism not only boosts the Indian economy through foreign exchange earnings but also promotes cultural exchange and strengthens India’s global image.

3. What Was the Number of Foreign Tourist Arrivals (FTAs) in India During 2024?

During 2024, India recorded 9.52 million Foreign Tourist Arrivals (FTAs), indicating a strong influx of international travelers drawn to the country’s rich cultural heritage and diverse attractions.

The significance of this number lies in several key areas:

• Economic Impact: FTAs contribute significantly to India’s foreign exchange earnings, supporting various sectors such as hospitality, transportation, and local businesses.
• Cultural Exchange: Increased FTAs promote cultural exchange and understanding between India and other nations.
• Job Creation: The tourism sector, driven by FTAs, generates employment opportunities for local communities.
• Global Recognition: High FTA numbers enhance India’s reputation as a preferred tourist destination on the global stage.

To further boost FTAs, India has implemented various strategies, including:

• Visa Facilitation: Streamlining visa processes and offering e-visa facilities to citizens of many countries.
• Marketing and Promotion: Running targeted marketing campaigns in key international markets to showcase India’s unique offerings.
• Infrastructure Development: Improving transportation networks, accommodation facilities, and tourist amenities.
• Sustainable Tourism: Promoting eco-friendly and responsible tourism practices to attract environmentally conscious travelers.

By continuing these efforts, India aims to sustain and enhance its appeal as a top destination for foreign tourists, fostering economic growth and cultural exchange.

4. How Much Foreign Exchange Earnings (FEEs) Did India Generate Through Tourism in 2024?

In 2024, India’s tourism sector generated Rs. 231927 Crore in Foreign Exchange Earnings (FEEs), demonstrating the significant economic impact of tourism on the Indian economy.

This substantial revenue underscores the importance of tourism as a key economic driver, contributing to:

• Overall Economic Growth: FEEs boost the country’s GDP and support various related industries.
• Employment Generation: The tourism sector provides employment opportunities for millions of people across the country.
• Infrastructure Development: Revenues from tourism can be reinvested in improving infrastructure and tourist facilities.
• Balance of Payments: FEEs help improve India’s balance of payments position by increasing foreign exchange reserves.

To maximize FEEs from tourism, India has been focusing on:

• Promoting High-Value Tourism: Attracting tourists who are likely to spend more on accommodation, experiences, and local products.
• Developing Niche Tourism Products: Offering specialized tourism products such as medical tourism, wellness tourism, and adventure tourism to attract specific market segments.
• Enhancing Tourist Experiences: Improving the quality of services and facilities available to tourists to encourage repeat visits and positive word-of-mouth referrals.
• Diversifying Tourism Destinations: Promoting lesser-known destinations to reduce the burden on popular tourist spots and spread economic benefits more widely.

By continuing to implement these strategies, India aims to further increase FEEs from tourism and solidify its position as a leading global tourist destination.

Kusum Sarovar Illumination

5. What Was the Volume of Domestic Tourist Visits (DTVs) in India During 2024?

During 2024, India recorded an impressive 2509 million Domestic Tourist Visits (DTVs), highlighting the strong preference of Indians for exploring their own country.

This significant volume of domestic tourism is crucial for several reasons:

• Economic Support: DTVs provide vital economic support to local businesses, hotels, restaurants, and transportation services in various regions.
• Regional Development: Domestic tourism helps in the development of remote and lesser-known destinations by creating economic opportunities and infrastructure improvements.
• Cultural Unity: Traveling within the country promotes cultural exchange and understanding among people from different states and regions.
• Resilience: A strong domestic tourism base provides resilience to the tourism sector during periods of international travel restrictions or global economic downturns.

To further encourage DTVs, India has been focusing on:

• Promoting Accessible Tourism: Developing infrastructure and facilities that cater to the needs of domestic tourists with varying budgets and preferences.
• Creating Awareness: Launching campaigns to create awareness about the diverse tourism offerings available across the country.
• Improving Connectivity: Enhancing transportation networks and connectivity to make it easier for domestic tourists to reach different destinations.
• Offering Incentives: Providing incentives such as tax breaks, subsidies, and promotional offers to encourage domestic travel.

By prioritizing and supporting domestic tourism, India aims to foster economic growth, promote cultural unity, and build a resilient tourism sector.

6. How Did the Ministry of Tourism Support Infrastructure Development in 2024?

In 2024, the Ministry of Tourism played a crucial role in supporting infrastructure development through various schemes and initiatives, aimed at enhancing tourist facilities and promoting sustainable tourism.

Key initiatives included:

• Swadesh Darshan Scheme: The ministry sanctioned a total of 76 projects for Rs. 5287.90 Crore under the Swadesh Darshan Scheme, with 75 projects physically completed. This scheme focuses on developing theme-based tourist circuits to enhance the overall tourist experience.
• Swadesh Darshan 2.0 (SD2.0): This revamped scheme aims to develop sustainable and responsible destinations. In 2024, 34 projects were sanctioned for Rs. 793.20 Crore under SD2.0.
• PRASHAD Scheme: A total of 48 projects were sanctioned for Rs. 1646.99 Crore under the PRASHAD Scheme, with 23 projects completed. This scheme focuses on developing pilgrimage sites to enhance religious tourism.
• Assistance to Central Agencies Scheme: The ministry sanctioned 65 projects for Rs. 937.56 Crore, with 38 projects physically completed. This scheme supports infrastructure development by central agencies in various tourist destinations.
• Special Assistance to States for Capital Investment (SASCI): Under this scheme, 40 projects across 23 states were sanctioned for Rs. 3295.76 Crore to develop iconic tourist centers to global standards.

These initiatives demonstrate the Ministry of Tourism’s commitment to improving tourism infrastructure, promoting sustainable practices, and enhancing India’s appeal as a world-class tourist destination.

7. What is the Swadesh Darshan 2.0 Scheme and Its Objectives?

The Swadesh Darshan 2.0 (SD2.0) Scheme is a revamped initiative by the Ministry of Tourism, designed to develop sustainable and responsible tourism destinations with a tourist and destination-centric approach.

The key objectives of the SD2.0 Scheme include:

• Sustainable Tourism: Promoting tourism practices that minimize environmental impact and preserve natural resources.
• Responsible Tourism: Encouraging tourism that respects local cultures, traditions, and communities.
• Destination-Centric Approach: Focusing on the holistic development of tourist destinations, including infrastructure, amenities, and services.
• Tourist-Centric Approach: Ensuring that tourist experiences are enhanced and tailored to meet their needs and preferences.
• Community Involvement: Engaging local communities in tourism activities to promote economic development and cultural preservation.

In 2024, 34 projects were sanctioned for Rs. 793.20 Crore under SD2.0, demonstrating the government’s commitment to achieving these objectives. The scheme aims to create destinations that are not only attractive to tourists but also sustainable and beneficial for local communities.

8. Can You Elaborate on the PRASHAD Scheme and Its Impact on Pilgrimage Tourism?

The PRASHAD (Pilgrimage Rejuvenation and Spiritual Augmentation Drive) Scheme is an initiative by the Ministry of Tourism focused on developing and enhancing pilgrimage destinations in India.

The primary objectives of the PRASHAD Scheme include:

• Infrastructure Development: Improving infrastructure at pilgrimage sites, including roads, transportation, accommodation, and sanitation facilities.
• Enhanced Tourist Experience: Providing a better and more convenient experience for pilgrims and tourists visiting these sites.
• Sustainable Tourism: Promoting sustainable tourism practices that preserve the cultural and religious significance of pilgrimage destinations.
• Employment Generation: Creating employment opportunities for local communities through tourism-related activities.

In 2024, a total of 48 projects were sanctioned for Rs. 1646.99 Crore under the PRASHAD Scheme, with 23 projects completed. These projects have had a significant impact on pilgrimage tourism by:

• Improving Accessibility: Making it easier for pilgrims to reach and navigate pilgrimage sites.
• Enhancing Amenities: Providing better accommodation, food, and sanitation facilities for pilgrims.
• Promoting Cleanliness: Ensuring cleanliness and hygiene at pilgrimage sites to create a more pleasant and healthy environment.
• Preserving Heritage: Protecting and preserving the cultural and religious heritage of pilgrimage destinations.

By focusing on these key areas, the PRASHAD Scheme has helped to rejuvenate pilgrimage tourism in India, attracting more visitors and supporting local economies.

floating huts and eco rooms uttarakhand

9. What Role Did the “Bharat Parv” Event Play in Promoting Tourism in 2024?

The “Bharat Parv” event, organized by the Ministry of Tourism at the Red Fort grounds in Delhi as part of the Republic Day Celebrations from January 23rd to 31st, 2024, played a significant role in promoting tourism by showcasing the diverse attractions and cultural heritage of India.

Key highlights of the “Bharat Parv” event included:

• Thematic Pavilions: States and Union Territories set up thematic pavilions to display their unique tourist attractions, destinations, and experiences.
• Cultural Performances: Various regional cultural associations organized cultural performances, providing visitors with a glimpse of India’s rich cultural diversity.
• Promotion of Vocal for Local: The event promoted local artisans from across the country by providing them with a platform to display and sell their products, supporting the “Vocal for Local” initiative.
• Public Engagement: The event attracted a large number of visitors, providing them with an opportunity to learn about and appreciate India’s tourism offerings.

By showcasing the diverse attractions and cultural heritage of India, the “Bharat Parv” event helped to create awareness, generate interest, and promote tourism across the country. It also provided a platform for local artisans and businesses to showcase their products and services, contributing to economic development.

10. What is the “Dekho Apna Desh People’s Choice 2024” Initiative?

“Dekho Apna Desh People’s Choice 2024” is a nationwide poll launched by the Ministry of Tourism to identify the most preferred tourist attractions in India under five categories.

The main objectives of this initiative are:

• Identify Popular Attractions: To determine the most popular tourist attractions based on public opinion.
• Destination Development: To identify attractions and destinations for development in mission mode, contributing to India’s journey towards Viksit Bharat@2047.
• Promote Domestic Tourism: To encourage domestic tourists to explore and appreciate the diverse tourism offerings available in the country.
• Public Engagement: To engage the public in the promotion and development of tourism.

By involving the public in the selection process, the “Dekho Apna Desh People’s Choice 2024” initiative aims to promote a sense of ownership and pride in India’s tourism assets, while also providing valuable insights for the development and promotion of these attractions.

11. Can You Describe the “Chalo India Global Diaspora Campaign”?

The “Chalo India Global Diaspora Campaign” is an initiative launched to encourage members of the Indian diaspora to become ambassadors for Incredible India, inviting their non-Indian friends to experience the country’s rich culture and heritage.

Key aspects of the campaign include:

• Jan Bhagidari: Implementing the campaign in the spirit of Jan Bhagidari (people’s participation) to promote an Atulya (Incredible) and Viksit (Developed) Bharat.
• Diaspora Engagement: Encouraging the Indian diaspora to invite at least five non-Indian friends to travel to India each year.
• Free E-Visas: Announcing one lakh free e-visas for foreign tourists visiting India under the “Chalo India” campaign for the remaining part of the financial year.

The campaign aims to leverage the vast network and influence of the Indian diaspora to promote India as a preferred tourist destination, while also fostering stronger connections between the diaspora and their homeland. The offer of free e-visas serves as an incentive for foreign tourists to visit India, further boosting tourism and cultural exchange.

12. How Did the Ministry of Tourism Participate in International Travel Fairs and Exhibitions in 2024?

In 2024, the Ministry of Tourism actively participated in various international travel fairs and exhibitions to showcase India’s tourism destinations and products to a global audience.

Key events included:

• ITB Berlin: One of the world’s largest travel trade shows, providing a platform to showcase India’s tourism offerings to European markets.
• MITT Moscow: A leading travel trade show in Russia, allowing India to promote its destinations to Russian travelers.
• FITUR Madrid: An important travel fair in Spain, providing an opportunity to attract Spanish tourists to India.
• ATM Dubai: A major travel trade show in the Middle East, enabling India to target travelers from the region.
• IMEX Frankfurt: A global trade show for the meetings and events industry, showcasing India as a destination for conferences and exhibitions.
• PATA Travel Mart: A leading travel trade show in the Asia-Pacific region, promoting India to travelers from the region.
• Japan Tourism Expo: An important event in Japan, allowing India to attract Japanese tourists.
• IFTM Top Resa: A significant travel trade show in France, promoting India to French travelers.
• WTM London: A major global travel trade show, providing a platform to showcase India’s tourism offerings to a worldwide audience.

By participating in these international travel fairs and exhibitions, the Ministry of Tourism aimed to:

• Promote India as a Tourist Destination: Showcase India’s diverse tourism offerings, including cultural heritage, natural landscapes, and unique experiences.
• Attract International Tourists: Generate interest among potential travelers and encourage them to visit India.
• Connect with Travel Industry Professionals: Network with travel agents, tour operators, and other industry professionals to promote India as a preferred destination.
• Enhance India’s Image: Strengthen India’s reputation as a world-class tourist destination on the global stage.

bharat parv 2024

13. What Initiatives Were Launched to Promote Sustainable Development in Tourism?

The Ministry of Tourism launched several initiatives to promote sustainable development in tourism, aiming to minimize environmental impact, preserve cultural heritage, and support local communities.

Key initiatives included:

• Swadesh Darshan 2.0 (SD2.0): This revamped scheme focuses on developing sustainable and responsible destinations, promoting tourism practices that minimize environmental impact and respect local cultures.
• Best Tourism Village Competition 2024: The second edition of this competition recognized villages that best exemplify tourism destinations, promoting sustainable and responsible tourism practices at the grassroots level.
• Paryatan Mitra & Paryatan Didi: Launched on World Tourism Day, this initiative aims to empower locals in key tourist destinations as ambassadors to enhance tourist experiences while promoting employment and community engagement.

These initiatives demonstrate the Ministry of Tourism’s commitment to promoting sustainable tourism practices and ensuring that tourism contributes to the long-term well-being of the environment, local communities, and the economy.

14. Can You Explain the “Paryatan Mitra & Paryatan Didi” Initiative and Its Objectives?

The ‘Paryatan Mitra & Paryatan Didi’ initiative, launched by the Ministry of Tourism on World Tourism Day (September 27, 2024), is a national responsible tourism initiative aimed at enabling tourism as a vehicle for social inclusion, employment, and economic progress, while also enhancing the overall experience for tourists.

Key objectives of the initiative include:

• Social Inclusion: Engaging local communities in tourism activities to promote social inclusion and empowerment.
• Employment Generation: Creating employment opportunities for locals in the tourism sector.
• Economic Progress: Supporting local businesses and promoting economic development through tourism.
• Enhanced Tourist Experience: Providing tourists with a more authentic and enriching experience by connecting them with local ambassadors and storytellers.

Under this initiative, locals in key tourist destinations are trained and empowered to become ‘tourist-friendly’ people who serve as ambassadors and storytellers for their destination. They provide tourists with information, guidance, and assistance, while also promoting local culture and traditions.

By empowering locals to become active participants in the tourism sector, the ‘Paryatan Mitra & Paryatan Didi’ initiative aims to create a more sustainable and responsible tourism model that benefits both tourists and local communities.

15. How Did the Ministry of Tourism Focus on Skill Development in the Hospitality Sector?

The Ministry of Tourism placed a strong emphasis on skill development in the hospitality sector, recognizing the importance of a skilled workforce in providing quality services to tourists.

Key initiatives included:

• MoUs between Hotel Management Institutes and Hospitality Chains: The Ministry facilitated the signing of Memorandums of Understanding (MoUs) between 8 leading hospitality chains and 21 Institutes of Hotel Management. This partnership aims to leverage the expertise of private hotel chains to provide students with exposure to the industry’s best practices, enhancing their employability and ensuring that tourists visiting India receive top-quality services.
• Skill Development Programs: The Ministry supported various skill development programs aimed at training and upskilling individuals in different areas of the hospitality sector, such as culinary arts, housekeeping, front office management, and tour guiding.
• Industry Exposure: The Ministry encouraged হোটেল ম্যানেজমেন্ট ইনস্টিটিউটs to provide students with opportunities for internships and on-the-job training in hotels, resorts, and other tourism-related establishments.

By focusing on skill development, the Ministry of Tourism aimed to create a skilled workforce that can provide high-quality services to tourists, enhancing their overall experience and promoting India as a preferred tourist destination.

16. What Steps Were Taken to Improve the Ease of Doing Business in the Tourism and Hospitality Sector?

The Ministry of Tourism took several steps to improve the ease of doing business in the tourism and hospitality sector, with the aim of attracting greater investments and generating job opportunities.

Key initiatives included:

• Handbook for Granting Industry Status: The Ministry launched a handbook offering a step-by-step guide to support efforts of States/UTs in granting and implementing ‘industry status’ for the tourism and hospitality sector. This aims to attract greater investments and generate job opportunities within this sector across States/UTs.
• Streamlining Regulations: The Ministry worked with other government agencies to streamline regulations and procedures related to tourism and hospitality businesses, reducing bureaucratic hurdles and promoting a more business-friendly environment.
• Promoting Digitalization: The Ministry encouraged the use of digital technologies to simplify business processes, such as online registration, licensing, and payment of taxes.
• Providing Support and Guidance: The Ministry provided support and guidance to tourism and hospitality businesses through various channels, such as helplines, websites, and workshops.

By improving the ease of doing business, the Ministry of Tourism aimed to attract more investments into the tourism and hospitality sector, creating new job opportunities and promoting economic growth.

17. What is the Significance of Recognizing Villages as “Best Tourism Villages”?

Recognizing villages as “Best Tourism Villages” is a significant initiative that aims to promote sustainable and responsible tourism at the grassroots level, while also empowering local communities and preserving cultural heritage.

Key aspects of this initiative include:

• Promoting Sustainable Tourism: The competition recognizes villages that best exemplify tourism destinations, promoting sustainable and responsible tourism practices.
• Empowering Local Communities: The initiative empowers local communities to take ownership of their tourism assets and develop tourism products and services that are authentic and sustainable.
• Preserving Cultural Heritage: The initiative encourages villages to preserve and promote their cultural heritage, including traditional arts, crafts, music, dance, and cuisine.
• Creating Economic Opportunities: The initiative creates economic opportunities for villagers by promoting tourism-related activities, such as accommodation, food, transportation, and guiding services.

In 2024, 36 villages were recognized as winners across 8 categories of the Best Tourism Villages competition, showcasing the diverse tourism offerings available in rural India and inspiring other villages to adopt sustainable tourism practices.

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12th international tourism mart kaziranga 2024

FAQ Section on India Tourism Statistics 2024

1. What factors contributed to the increase in international tourist arrivals in India in 2024?

Increased international tourist arrivals can be attributed to successful marketing campaigns, improved infrastructure, eased visa regulations, and hosting global events.

2. How does domestic tourism benefit the Indian economy?

Domestic tourism provides vital economic support to local businesses, promotes regional development, fosters cultural unity, and offers resilience during international travel restrictions.

3. What are the main objectives of the Swadesh Darshan 2.0 Scheme?

The main objectives include promoting sustainable and responsible tourism, focusing on destination-centric and tourist-centric approaches, and encouraging community involvement.

4. How does the PRASHAD Scheme enhance pilgrimage tourism in India?

The PRASHAD Scheme improves infrastructure, enhances the tourist experience, promotes sustainable tourism, and generates employment opportunities at pilgrimage sites.

5. What is the significance of the “Bharat Parv” event in promoting tourism?

The “Bharat Parv” event showcases diverse attractions, promotes local artisans, and provides a platform for states to display their unique tourism offerings.

6. How does the “Chalo India Global Diaspora Campaign” aim to boost tourism?

The campaign encourages the Indian diaspora to invite non-Indian friends to visit India and offers free e-visas to attract foreign tourists.

7. What role do skill development programs play in the hospitality sector?

Skill development programs enhance the quality of services provided to tourists, ensuring a better overall experience and promoting India as a preferred destination.

8. How does recognizing villages as “Best Tourism Villages” contribute to sustainable tourism?

Recognizing villages promotes sustainable practices, empowers local communities, preserves cultural heritage, and creates economic opportunities in rural areas.

9. What services does SIXT.VN offer to enhance travel experiences in India?

SIXT.VN offers effortless travel planning, convenient airport transfers, a wide range of accommodations, curated tours and activities, and a seamless booking process.

10. How can the Ministry of Tourism help the growth of tourism in India?

The Ministry of Tourism promotes sustainable practices and ensures that tourism contributes to the long-term well-being of the environment, local communities, and the economy.