How Much Does France Spend on Promoting Tourism?

France recognizes the vital role tourism plays in its economy and invests significantly in promoting its attractions. Discover how much France spends to maintain its position as a top global tourist destination, and how SIXT.VN can enhance your visit to Vietnam.

1. What is the “Destination France” Plan?

The “Destination France” Plan is a comprehensive initiative by the French government, designed to revitalize and transform the tourism sector. It’s more than just a recovery plan; it’s a strategic roadmap for the next decade. This plan was unveiled during a visit to Amboise by the Prime Minister, accompanied by ministers Alain Griset and Jean-Baptiste Lemoyne, following the Destination France summit, which was chaired by French President Emmanuel Macron.

The plan aims to consolidate France’s status as the world’s premier tourist destination and to lead in sustainable tourism. It focuses on making French tourism a model of excellence, promoting growth and employment, and aligning with the increasing demands for ecological sustainability from both French and international tourists.

2. How Much Money is Allocated to the “Destination France” Plan?

The French government has allocated a substantial budget of €1.9 billion (approximately $2.14 billion USD) to the “Destination France” plan. This investment underscores the government’s commitment to the tourism sector and its recognition of tourism as a key economic driver.

This significant financial commitment is spread across several strategic areas, each designed to address different aspects of the tourism industry and ensure its sustainable growth.

3. What are the Five Strategic Areas of the “Destination France” Plan?

The “Destination France” Plan is structured around five strategic areas, each addressing a critical aspect of the tourism industry:

1. Conquering and Regaining Talent: Addressing labor shortages and improving the attractiveness of tourism-related professions.
2. Strengthening Resilience and Quality: Enhancing the quality of tourism offerings, including accommodations and services.
3. Promoting French Assets: Developing and showcasing France’s natural and cultural tourist attractions.
4. Addressing Transformation Challenges: Focusing on sustainable tourism and the digital transition of the tourism sector.
5. Promoting France and Consolidating Market Share: Implementing communication and promotion strategies to maintain France’s position as a top destination.

4. How Much is Spent on Promoting and Developing French Tourism Assets?

A dedicated budget of €51 million (approximately $57.5 million USD) is allocated to promoting and developing French tourism assets. This investment aims to further develop and enhance France’s major natural and cultural tourist attractions. The funds support initiatives to preserve terrestrial and maritime biodiversity, promote regional cultural tourism, and enhance the appeal of “savoir-faire” tourism.

5. What is the Focus of Spending on Tourism in France?

The spending on tourism in France is focused on several key areas:

• Sustainability: Promoting sustainable tourism practices and infrastructure.
• Quality Improvement: Enhancing the quality of accommodations and services.
• Digital Transition: Supporting the digital transformation of tourism businesses.
• Promotion: Implementing marketing and communication strategies to attract tourists.
• Infrastructure Development: Improving tourism-related infrastructure, such as cycling paths.

6. How Does France Support Sustainable Tourism Through its Spending?

France supports sustainable tourism through several initiatives funded by the “Destination France” plan:

• Sustainable Tourism Fund: Provides support to stakeholders in developing sustainable tourism offerings.
• New Accommodation Classification System: Includes standards to measure sustainability and environmental impact.
• Investment in Sustainable Infrastructure: Deploys funds to improve and develop sustainable tourism infrastructure, such as cycling paths.
• Tools for Managing Ecological Footprint: Provides professionals with tools to manage their ecological footprint.

7. How Does the “Destination France” Plan Address the Digital Transition of Tourism?

To support the digital transition of tourism players, the “Destination France” plan includes a “Tourism Tech” initiative launched by Bpifrance, Atout France, and Business France. This initiative supports the development of start-ups in the sector, encourages the emergence of French “unicorns,” and provides support for the digital transition of very small and small and medium-sized businesses.

8. What Role Does Atout France Play in Promoting Tourism?

Atout France, the French tourism development agency, plays a crucial role in implementing the “Destination France” plan. It is responsible for managing several key initiatives, including:

• France Tourism Development Program: Supports the revitalization of city centers through the renovation and preservation of independent hospitality establishments.
• France Tourisme Observation: Manages a platform to organize and analyze tourism data for better understanding of the sector.
• Engineering Support System: Assists in the development of tourism in the regions.
• Communication and Promotion Plan: Implements a vast communication and promotion plan for France through 2024.
• Accommodation Classification System: Manages the new classification system for accommodations, including sustainability standards.

9. What is the Budget for Promoting France as a Tourist Destination?

A budget of €20 million (approximately $22.5 million USD) is allocated to promoting France as a tourist destination through 2024. This investment supports a vast consumer, press, and trade communication and promotion plan implemented by Atout France. The plan aims to reaffirm France’s place as a benchmark destination.

10. How Does France Leverage International Sports Events to Enhance Tourism?

France leverages major international sports events to enhance its attractiveness as a tourist destination and optimize economic benefits. Atout France promotes these events among international tourism stakeholders and participates in training initiatives for taxis and accommodation providers to improve the welcome of international visitors.

11. What is the Focus of the Communication and Promotion Plan for France?

The communication and promotion plan for France, managed by Atout France, focuses on several key objectives:

• Reaffirming France’s Position: Reinforcing France’s status as a top global tourist destination.
• Attracting International Tourists: Implementing strategies to attract tourists from around the world.
• Promoting French Assets: Showcasing France’s natural, cultural, and historical attractions.
• Supporting the Tourism Sector: Providing support to tourism businesses and stakeholders.
• Enhancing the Tourist Experience: Improving the overall experience for visitors to France.

12. How Does France Ensure Accessibility in Tourism?

The “Destination France” plan includes measures to make travel accessible for all. This includes initiatives to improve accessibility for people with disabilities and to ensure that tourism offerings are inclusive and welcoming to all visitors.

13. What is the “Tourism Professions Week” Initiative?

The “Tourism Professions Week” is an initiative designed to improve the attractiveness of tourism-related professions, particularly among young people. It involves organizing events and activities to showcase the opportunities and benefits of working in the tourism sector.

14. How Does France Support the Revival of MICE Events?

A budget of €100 million (approximately $112.65 million USD) is allocated to support the revival of MICE (Meetings, Incentives, Conferences, and Exhibitions) events. This investment aims to attract more business travelers and boost the conference and event sector in France.

15. What is the Public Reinsurance Mechanism for Travel and Tourism Operators?

The public reinsurance mechanism is a measure to secure the market with financial guarantees for travel and tourism operators. It provides a safety net to protect businesses from financial risks and ensure stability in the tourism sector.

16. How Does France Encourage the Development of Start-Ups in the Tourism Sector?

France encourages the development of start-ups in the tourism sector through the “Tourism Tech” plan, which provides support for testing zones and encourages the emergence of French “unicorns.” This initiative aims to foster innovation and entrepreneurship in the tourism industry.

17. What are the Key Performance Indicators (KPIs) for the “Destination France” Plan?

The key performance indicators (KPIs) for the “Destination France” plan include:

• Tourist Arrivals: Measuring the number of international and domestic tourists visiting France.
• Tourism Revenue: Tracking the economic impact of tourism on the French economy.
• Sustainability Metrics: Monitoring the environmental impact of tourism activities.
• Job Creation: Assessing the number of jobs created in the tourism sector.
• Visitor Satisfaction: Measuring the satisfaction levels of tourists visiting France.

18. How Does France Monitor and Analyze Tourism Data?

France monitors and analyzes tourism data through the France Tourisme Observation platform, managed by Atout France. This platform organizes and analyzes tourism data to provide insights into the sector and inform decision-making.

19. What Support is Available for Small and Medium-Sized Tourism Businesses?

Specific support for the digital transition of very small and small and medium-sized businesses is implemented as part of the “Destination France” plan. This includes providing resources, training, and financial assistance to help these businesses adapt to the digital age.

20. What is the Role of the Banque des Territoires in the “Destination France” Plan?

The Banque des Territoires plays a key role in the “Destination France” plan by managing investment programs to support the revitalization of city centers and the renovation of independent hospitality establishments. It works in partnership with Atout France to implement these initiatives.

21. How Does France Address Labor Shortages in the Tourism Sector?

France addresses labor shortages in the tourism sector through several initiatives, including:

• Large-Scale Communication Campaigns: Promoting the benefits of working in tourism.
• Tourism Professions Week: Showcasing opportunities in the sector to young people.
• Network of Schools of Excellence: Identifying and supporting schools that provide high-quality tourism education.

22. How Does France Ensure the Quality of Tourism Offerings?

France ensures the quality of tourism offerings through measures such as:

• Strengthening State Provisions for Long-Term Loans: Encouraging investments in quality improvements.
• New Accommodation Classification System: Setting higher standards for accommodations, including sustainability criteria.
• France Tourism Development Program: Supporting the renovation and preservation of hospitality establishments.

23. How Does France Support Regional Cultural Tourism?

France supports regional cultural tourism by promoting the Council of Europe’s cultural routes and enhancing the appeal of “savoir-faire” tourism. This involves showcasing the unique cultural and historical assets of different regions in France.

24. How Does France Protect its Natural and Maritime Biodiversity?

France protects its natural and maritime biodiversity by investing in the preservation of terrestrial and maritime ecosystems. This includes measures to reduce the pressure on these resources and ensure their sustainable management.

25. What are the Opportunities for Foreign Investors in the French Tourism Sector?

The “Destination France” plan creates opportunities for foreign investors in the French tourism sector, particularly in areas such as:

• Sustainable Tourism: Investing in eco-friendly accommodations and infrastructure.
• Digital Transition: Supporting the development of innovative tourism technologies.
• Quality Improvement: Investing in the renovation and upgrading of hospitality establishments.
• Regional Development: Supporting tourism initiatives in lesser-known regions of France.

26. How Does France Plan to Become the Number One Destination for Bicycle Tourism?

France plans to become the number one destination for bicycle tourism by:

• Investing in Cycling Paths: Allocating funds to improve and develop cycling infrastructure.
• Promoting Bicycle Tourism: Showcasing the benefits of cycling as a sustainable and enjoyable way to explore France.
• Supporting Bicycle Tourism Businesses: Providing resources and support to businesses that cater to cyclists.

27. How Does France Measure the Environmental Impact of Tourism?

France measures the environmental impact of tourism through the new accommodation classification system, which includes standards to measure sustainability and environmental imperatives. Additionally, tools for managing the ecological footprint are made available to tourism professionals.

28. What is the “Savoir-Faire” Tourism Initiative?

The “savoir-faire” tourism initiative promotes tourism that focuses on showcasing traditional skills, craftsmanship, and local expertise. This includes activities such as visiting artisan workshops, participating in cooking classes, and learning about local traditions.

29. How Does France Promote its Tourism Assets to International Visitors?

France promotes its tourism assets to international visitors through a vast communication and promotion plan managed by Atout France. This plan includes advertising campaigns, public relations activities, and partnerships with travel agencies and tour operators.

30. How Does France Ensure a Welcoming Experience for International Visitors?

France ensures a welcoming experience for international visitors through initiatives such as:

• Training for Tourism Professionals: Providing training to improve the hospitality and service skills of tourism workers.
• Language Support: Offering language assistance to visitors who do not speak French.
• Accessible Information: Providing clear and accessible information about tourism attractions and services.
• Improving Transportation: Ensuring efficient and reliable transportation options for visitors.

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33. How Does SIXT.VN Support Sustainable Tourism in Vietnam?

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Address: 260 Cau Giay, Hanoi, Vietnam

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Website: SIXT.VN

FAQ: France Tourism Spending and Vietnam Travel with SIXT.VN

1. How much does France allocate to promote tourism?

France allocates a substantial budget, with €20 million earmarked specifically for promoting France as a tourist destination through 2024. This is part of the broader “Destination France” plan, which has a total budget of €1.9 billion, to revitalize and transform the tourism sector.

2. What is the Destination France Plan’s main objective?

The main objective is to consolidate France’s position as the world’s leading tourism destination and become the leading destination for sustainable travel by making French tourism a sector that promotes excellence, growth, and employment.

3. How does France support sustainable tourism initiatives?

France supports sustainable tourism through the Sustainable Tourism Fund, the new accommodation classification system including sustainability standards, investments in sustainable infrastructure like cycling paths, and providing tools for managing ecological footprints to tourism professionals.

4. What role does Atout France play in promoting tourism?

Atout France, the French tourism development agency, plays a crucial role in implementing the “Destination France” plan, managing key initiatives such as the France Tourism Development Program, France Tourisme Observation, and a vast communication and promotion plan.

5. How can SIXT.VN enhance my travel experience in Vietnam?

SIXT.VN enhances your travel experience in Vietnam by offering airport transfers, hotel booking, sightseeing tours, and flight booking services, ensuring a seamless and enjoyable journey.

6. What types of accommodation can I book through SIXT.VN?

You can book a wide range of accommodations through SIXT.VN, including luxury hotels, boutique hotels, budget hotels, and homestays, to suit your needs and budget.

7. How does SIXT.VN ensure safety during the COVID-19 pandemic?

SIXT.VN ensures customer safety during the COVID-19 pandemic by implementing strict hygiene protocols, providing hand sanitizer, ensuring social distancing, and training our staff on the latest health and safety guidelines.

8. What are the benefits of booking a tour with SIXT.VN?

Booking a tour with SIXT.VN offers expert guides, hassle-free planning, customized itineraries, and safe, comfortable transportation, allowing you to relax and enjoy your trip.

9. How can I book services with SIXT.VN?

You can book services with SIXT.VN by visiting our website, contacting us via phone or WhatsApp, or sending us an email with your inquiry.

10. What are some popular destinations in Vietnam I can visit with SIXT.VN?

With SIXT.VN, you can explore popular destinations in Vietnam such as Hanoi, Ha Long Bay, Hoi An, and Ho Chi Minh City.