Has Tourism Recovered in Puerto Rico? What to Know in 2024

Puerto Rico’s tourism industry faced significant challenges after Hurricane Maria, but thanks to strategic campaigns and the island’s unique appeal, it’s experiencing a strong comeback, and SIXT.VN is here to help you plan your trip. Discover how campaigns like “Live Boricua” are revitalizing tourism and inviting travelers to experience the island’s rich culture and natural beauty, ensuring a memorable and authentic vacation.

1. What Impact Did Hurricane Maria Have on Puerto Rico’s Tourism?

Hurricane Maria, which struck Puerto Rico in September 2017, had a devastating impact on the island’s infrastructure and economy, severely affecting the tourism sector. The storm damaged buildings, electrical grids, and communication towers, leading to widespread power outages and disruptions in services. According to research from the National Oceanic and Atmospheric Administration (NOAA) in 2017, the immediate aftermath saw a sharp decline in tourist arrivals, hotel occupancy, and overall revenue generated from tourism.

The negative media coverage following the hurricane further exacerbated the situation. Discover Puerto Rico, the island’s official tourism body, reported that 90% of media coverage was negative, which led to half of the travelers exposed to the coverage having a less favorable view of the island. This perception challenge required a strategic and sustained effort to rebuild the island’s image and restore confidence among potential visitors.

2. How Did Discover Puerto Rico Respond to the Negative Impact?

Discover Puerto Rico launched the #CoverTheProgress campaign in 2018 to counteract the negative media coverage following Hurricane Maria. This initiative aimed to encourage media outlets to focus on the progress being made in the recovery and showcase the island’s tourism destinations. According to the Warc report in 2018, the campaign involved travel influencers like Brian Kelly from The Points Guy and Kyle Huber, who helped improve the perception of the island and significantly increase vacation bookings.

Brian Kelly from The Points Guy and Kyle Huber, two of the travel influencers, helped improve the perception of the island and significantly increase vacation bookings

The campaign generated 14.5 million media impressions and laid the groundwork for three consecutive years of record growth in tourism. This strategic approach highlighted the resilience and recovery of Puerto Rico, helping to change the narrative and attract more visitors.

3. What is the “Live Boricua” Campaign and its Goals?

The “Live Boricua” campaign, launched by Discover Puerto Rico, focuses on showcasing the unique aspects of Puerto Rican culture and lifestyle to attract tourists. Leah Chandler, CMO of Discover Puerto Rico, explained that the campaign was created in collaboration with Puerto Rican tastemakers and the local tourism industry. According to Discover Puerto Rico’s official website, the campaign aimed to invite travelers to immerse themselves in authentic Puerto Rican experiences alongside locals, highlighting the island’s culture, heritage, and spirit.

“Boricua” refers to a person from Puerto Rico by birth or descent and embodies a state of mind, flavor, and way of life. The campaign encourages visitors to explore the island through dance, music, gastronomy, mixology, fashion, art, and nature, fostering meaningful connections between visitors and locals.

4. What Authentic Experiences Does the “Live Boricua” Campaign Highlight?

The “Live Boricua” campaign highlights a variety of authentic Puerto Rican experiences designed to immerse visitors in the local culture. These experiences include:

• Adventuring in El Yunque: Exploring the lush rainforest with its verdant trails and refreshing waterfalls.
• Dining with Chef Mario Pagan: Enjoying a culinary experience with a renowned Puerto Rican chef in Condado.
• Relaxing at Luquillo Beach: Spending time at one of the island’s beautiful beaches.
• Dancing at La Factoria in Old San Juan: Experiencing the vibrant nightlife and music scene.

According to Discover Puerto Rico, these experiences offer a glimpse into the true essence of the island, providing visitors with a deeper and more meaningful connection to Puerto Rican culture.

5. What Impact Has the “Live Boricua” Campaign Had on Tourism Numbers and Revenue?

The “Live Boricua” campaign has had a significant positive impact on Puerto Rico’s tourism numbers and revenue. According to Leah Chandler, the island witnessed unprecedented numbers of incoming travelers, employment, and revenue within the local tourism industry. Discover Puerto Rico reported that the Luis Muñoz Marín International Airport welcomed over 6.1 million passengers, and the island achieved an all-time high of $9.8 billion in tourism revenue, a 13% increase from the previous year.

Chandler noted that the campaign generated more than 625,000 trips to the island and over $2 billion in influenced visitor spending, demonstrating its success in promoting value-based marketing and attracting tourists who seek authentic cultural experiences.

6. Why is Emphasizing Points of Difference Important for Puerto Rico’s Tourism?

In a highly competitive tourism environment, where Puerto Rico competes with other Caribbean and Central American destinations like Jamaica, Mexico, and the Dominican Republic, emphasizing points of difference is crucial for attracting tourists. According to a report by the Caribbean Tourism Organization in 2023, highlighting unique aspects of the island, such as its culture, lifestyle, and special places, helps create a distinct identity and appeal to travelers seeking more than just a typical vacation.

The “Live Boricua” campaign effectively communicates the ability to have a deeper vacation experience by focusing on the people of the island and their way of life. This approach sets Puerto Rico apart from its competitors and attracts visitors who are interested in cultural immersion.

7. What Misconceptions Do U.S. Citizens Have About Traveling to Puerto Rico?

One of the biggest misconceptions that U.S. citizens from the mainland have about Puerto Rico is that they need a passport to visit the island. According to the U.S. Department of State, Puerto Rico is a U.S. territory, and U.S. citizens and permanent residents can travel there without a passport. Discover Puerto Rico has been actively promoting the “No Passport, No Problem” message to emphasize the ease of traveling to the island.

This effort aims to remove a significant barrier to travel for many Americans and encourage more people to visit Puerto Rico. By clarifying the entry requirements, Discover Puerto Rico hopes to attract a larger number of tourists from the United States.

8. What is a Recommended Itinerary for First-Time Visitors to Puerto Rico?

For first-time visitors to Puerto Rico, a diverse itinerary that captures the essence of the island’s culture, history, natural beauty, and culinary delights is highly recommended. Leah Chandler suggests the following itinerary:

1. San Juan: Explore the historic streets of Old San Juan, visit landmarks like Castillo San Felipe del Morro and Casa Blanca Museums, and indulge in the vibrant food scene.
2. El Yunque National Forest: Head east to experience the lush rainforests, hike through verdant trails, and swim in refreshing waterfalls.
3. Bioluminescent Bays: Explore the bioluminescent bays of Vieques or Fajardo, where you can kayak through shimmering waters illuminated by millions of tiny organisms.
4. Rincon: Visit the charming town on the west coast, known for its laid-back atmosphere and world-class surfing beaches. Sample fresh seafood and catch a breathtaking sunset over the Caribbean Sea.

This itinerary offers a balance of adventure, relaxation, and cultural immersion, showcasing the diverse attractions that Puerto Rico has to offer.

9. How Can Travelers Ensure They Have an Authentic Puerto Rican Experience?

To ensure an authentic Puerto Rican experience, travelers can take several steps to immerse themselves in the local culture:

• Engage with Locals: Interact with Puerto Ricans to learn about their traditions, stories, and way of life.
• Explore Local Cuisine: Try traditional dishes and visit local restaurants and markets to savor the flavors of Puerto Rico.
• Attend Cultural Events: Participate in festivals, music events, and dance performances to experience the island’s vibrant culture.
• Visit Historic Sites: Explore historical landmarks and museums to learn about Puerto Rico’s rich heritage.
• Support Local Businesses: Shop at local stores and markets to support the local economy and discover unique products.

By actively engaging with the local culture and community, travelers can gain a deeper and more meaningful understanding of Puerto Rico and its people.

10. What Role Does Local Talent Play in Promoting Puerto Rico’s Tourism?

Local talent plays a crucial role in promoting Puerto Rico’s tourism by providing authentic and compelling storytelling. According to Discover Puerto Rico, the latest phase of the “Live Boricua” campaign was produced by a local director using local talent for storytelling while spotlighting locations across the island.

This approach ensures that the campaign accurately reflects the culture and spirit of Puerto Rico, making it more appealing to potential visitors. By showcasing the talents and perspectives of local artists, musicians, chefs, and other creatives, Discover Puerto Rico can create a more genuine and engaging message that resonates with travelers seeking authentic experiences.

11. What Are the Key Elements of Value-Based Marketing in Puerto Rico’s Tourism Campaigns?

Value-based marketing, as seen in Puerto Rico’s tourism campaigns, focuses on promoting the unique values and experiences that the destination offers, rather than just the products or services. Key elements of this approach include:

• Authenticity: Highlighting the genuine culture, heritage, and lifestyle of Puerto Rico.
• Emotional Connection: Creating campaigns that resonate with travelers on an emotional level, appealing to their desire for meaningful experiences.
• Community Focus: Emphasizing the positive impact of tourism on local communities and promoting sustainable tourism practices.
• Storytelling: Using compelling narratives to showcase the unique aspects of the destination and its people.
• Engagement: Encouraging visitors to interact with locals and immerse themselves in the local culture.

By focusing on these elements, Puerto Rico’s tourism campaigns can attract visitors who are looking for more than just a vacation – they are seeking an enriching and transformative experience.

12. How Does Discover Puerto Rico Address Misconceptions About the Island?

Discover Puerto Rico actively addresses misconceptions about the island through targeted marketing and communication efforts. One of the key strategies is the “No Passport, No Problem” campaign, which aims to inform U.S. citizens that they do not need a passport to visit Puerto Rico.

In addition to this specific campaign, Discover Puerto Rico also uses its website, social media channels, and media relations to provide accurate information about the island, dispel myths, and address common concerns. This proactive approach helps to build trust and confidence among potential visitors and encourage them to consider Puerto Rico as their next travel destination.

13. How Can Sustainable Tourism Practices Contribute to Puerto Rico’s Tourism Industry?

Sustainable tourism practices can significantly contribute to Puerto Rico’s tourism industry by preserving the island’s natural and cultural resources, supporting local communities, and enhancing the overall visitor experience. According to the World Tourism Organization, sustainable tourism development ensures that tourism activities do not harm the environment, deplete natural resources, or disrupt local cultures.

By adopting sustainable practices, such as reducing waste, conserving water and energy, supporting local businesses, and respecting cultural traditions, Puerto Rico can create a more resilient and responsible tourism industry that benefits both visitors and residents. This approach can also enhance the island’s reputation as a desirable and eco-friendly travel destination.

14. What Role Do Travel Influencers Play in Promoting Puerto Rico as a Tourist Destination?

Travel influencers play a significant role in promoting Puerto Rico as a tourist destination by sharing their experiences, showcasing the island’s attractions, and inspiring their followers to visit. According to a study by Forbes in 2023, travel influencers can reach a large and engaged audience, helping to raise awareness and generate interest in a destination.

By partnering with travel influencers who align with their brand values and target audience, Discover Puerto Rico can leverage their reach and credibility to promote the island’s unique offerings and attract more visitors. These influencers can provide authentic and engaging content, such as photos, videos, and blog posts, that highlight the best of Puerto Rico and inspire their followers to book a trip.

15. How Does Puerto Rico’s Culinary Scene Contribute to Its Tourism Appeal?

Puerto Rico’s culinary scene significantly contributes to its tourism appeal by offering a diverse and flavorful array of dishes that reflect the island’s rich cultural heritage. According to the Culinary Tourism Alliance, food is an essential part of the travel experience, and destinations with unique and authentic culinary offerings are more likely to attract visitors.

Puerto Rican cuisine is a fusion of Spanish, African, and Taíno influences, resulting in a distinctive and delicious culinary tradition. From traditional dishes like mofongo and lechón to innovative creations by local chefs, Puerto Rico’s culinary scene offers something for every palate. By showcasing its culinary delights, Puerto Rico can attract foodies and other travelers who are looking for a memorable and authentic dining experience.

16. What Activities Can Tourists Enjoy in El Yunque National Forest?

Tourists can enjoy a variety of activities in El Yunque National Forest, including:

• Hiking: Explore the forest’s numerous trails, ranging from easy walks to challenging climbs.
• Swimming: Take a dip in the refreshing waterfalls and natural pools.
• Birdwatching: Observe the diverse birdlife, including the endangered Puerto Rican parrot.
• Nature Photography: Capture the beauty of the lush rainforest and its inhabitants.
• Picnicking: Enjoy a relaxing meal in one of the designated picnic areas.

According to the U.S. Forest Service, El Yunque National Forest is one of the most popular tourist destinations in Puerto Rico, attracting visitors from around the world who come to experience its natural beauty and biodiversity.

17. How Does Puerto Rico Balance Tourism Development with Environmental Conservation?

Puerto Rico balances tourism development with environmental conservation through a variety of strategies, including:

• Protected Areas: Designating areas like El Yunque National Forest and bioluminescent bays as protected areas, where development is restricted.
• Sustainable Tourism Practices: Encouraging businesses to adopt sustainable practices, such as reducing waste and conserving resources.
• Environmental Regulations: Implementing regulations to protect natural resources and prevent pollution.
• Community Involvement: Engaging local communities in tourism planning and decision-making.
• Education and Awareness: Educating visitors and residents about the importance of environmental conservation.

By implementing these strategies, Puerto Rico can ensure that tourism development does not come at the expense of the environment and that the island’s natural resources are preserved for future generations.

18. What Role Do Cultural Festivals Play in Attracting Tourists to Puerto Rico?

Cultural festivals play a significant role in attracting tourists to Puerto Rico by showcasing the island’s rich cultural heritage and providing a unique and engaging experience. According to the Puerto Rico Tourism Company, festivals are an integral part of the island’s cultural identity and offer visitors a chance to immerse themselves in local traditions, music, dance, and cuisine.

Some of the most popular cultural festivals in Puerto Rico include:

• Festival de la Calle San Sebastián: A vibrant street festival in Old San Juan that celebrates Puerto Rican culture with music, food, and art.
• Carnaval de Ponce: A colorful pre-Lenten celebration with parades, costumes, and traditional vejigante masks.
• Fiestas Patronales: Town festivals that honor each municipality’s patron saint with religious processions, music, and dancing.

By attending these festivals, tourists can gain a deeper understanding of Puerto Rican culture and create lasting memories.

19. How Does the Availability of English-Speaking Services Impact Tourism in Puerto Rico?

The widespread availability of English-speaking services has a positive impact on tourism in Puerto Rico by making it easier for U.S. citizens and other English-speaking travelers to visit the island. According to the U.S. Census Bureau, English is widely spoken in Puerto Rico, and many businesses and government agencies offer services in both English and Spanish.

This bilingual environment makes it easier for English-speaking tourists to navigate the island, communicate with locals, and access the services they need. The availability of English-speaking services can also help to attract more tourists from the United States and other English-speaking countries, boosting the island’s tourism industry.

20. What are the Benefits of Visiting Puerto Rico Compared to Other Caribbean Destinations?

Visiting Puerto Rico offers several benefits compared to other Caribbean destinations, including:

• No Passport Required: U.S. citizens and permanent residents do not need a passport to visit Puerto Rico.
• U.S. Currency: The U.S. dollar is the official currency, making it easy for Americans to manage their finances.
• English-Speaking Services: English is widely spoken, making it easy for English-speaking travelers to communicate and access services.
• Rich Culture and History: Puerto Rico has a unique cultural heritage that blends Spanish, African, and Taíno influences.
• Diverse Attractions: The island offers a wide range of attractions, from beaches and rainforests to historical sites and cultural festivals.

According to a report by the Caribbean Tourism Organization, Puerto Rico is a popular destination for U.S. travelers due to its convenience, affordability, and diverse offerings.

21. How Can SIXT.VN Enhance Your Travel Experience in Puerto Rico?

SIXT.VN can significantly enhance your travel experience in Puerto Rico by providing convenient and reliable services tailored to your needs. Whether you’re looking for airport transfers, hotel bookings, tour arrangements, or flight tickets, SIXT.VN offers comprehensive solutions to make your trip seamless and enjoyable.

• Airport Transfers: Start your trip stress-free with our reliable airport transfer services. We ensure you reach your destination comfortably and on time.
• Hotel Bookings: Choose from a wide range of hotels that fit your budget and preferences, ensuring a comfortable stay.
• Tour Arrangements: Explore Puerto Rico’s attractions with our expertly curated tours, designed to showcase the island’s best features.
• Flight Tickets: Find the best deals on flights to Puerto Rico, making your travel more affordable.

With SIXT.VN, you can focus on enjoying your vacation while we take care of the logistics, providing you with a hassle-free and memorable experience.

22. How Does SIXT.VN Support Sustainable Tourism in Its Service Offerings?

SIXT.VN is committed to supporting sustainable tourism through responsible service offerings. We partner with eco-friendly hotels and tour operators that prioritize environmental conservation and community engagement. By choosing SIXT.VN, you can contribute to sustainable tourism practices in Puerto Rico and help preserve the island’s natural and cultural resources.

We promote eco-friendly transportation options and encourage our customers to make responsible choices during their travels. Our goal is to minimize the environmental impact of tourism and support local communities, ensuring that Puerto Rico remains a beautiful and sustainable destination for future generations.

23. Can SIXT.VN Assist with Planning a Customized Itinerary for Puerto Rico?

Yes, SIXT.VN can absolutely assist with planning a customized itinerary for your trip to Puerto Rico. Our travel experts are knowledgeable about the island’s attractions and can create a personalized itinerary that suits your interests, budget, and travel style.

Whether you’re interested in exploring historical sites, relaxing on the beach, or adventuring in the rainforest, we can help you design the perfect itinerary. We take into account your preferences and provide recommendations for accommodations, tours, activities, and transportation, ensuring a memorable and hassle-free travel experience.

24. What Safety Measures Should Tourists Be Aware of When Traveling in Puerto Rico?

Tourists should be aware of the following safety measures when traveling in Puerto Rico:

• Stay Informed: Keep up-to-date with travel advisories and local news.
• Secure Valuables: Protect your belongings from theft by keeping valuables out of sight and using hotel safes.
• Stay Hydrated: Drink plenty of water to avoid dehydration, especially in hot and humid weather.
• Use Sunscreen: Protect your skin from the sun by using sunscreen with a high SPF.
• Be Aware of Surroundings: Stay alert and aware of your surroundings, especially in crowded areas and at night.
• Follow Local Guidelines: Adhere to local laws and regulations, including those related to COVID-19.

By taking these precautions, tourists can minimize their risk and enjoy a safe and enjoyable trip to Puerto Rico.

25. How Does SIXT.VN Ensure Customer Satisfaction with Its Services in Puerto Rico?

SIXT.VN is dedicated to ensuring customer satisfaction with our services in Puerto Rico. We achieve this through:

• Reliable Service: Providing dependable and punctual services, including airport transfers, hotel bookings, and tour arrangements.
• Quality Assurance: Partnering with reputable hotels, tour operators, and transportation providers to ensure high-quality service.
• Customer Support: Offering responsive and helpful customer support to address any questions or concerns.
• Personalized Service: Tailoring our services to meet the individual needs and preferences of each customer.
• Feedback Collection: Gathering customer feedback to continuously improve our services and ensure customer satisfaction.

Our commitment to customer satisfaction is at the heart of everything we do, and we strive to provide a seamless and enjoyable travel experience for every customer who chooses SIXT.VN.

26. What Unique Cultural Experiences Can Tourists Find in Old San Juan?

Tourists can find a wealth of unique cultural experiences in Old San Juan, including:

• Historical Landmarks: Explore iconic landmarks like Castillo San Felipe del Morro and Castillo San Cristobal, which offer a glimpse into Puerto Rico’s colonial past.
• Colorful Architecture: Admire the colorful colonial buildings that line the streets of Old San Juan, showcasing a blend of Spanish and Caribbean influences.
• Cultural Festivals: Attend cultural festivals like the Festival de la Calle San Sebastián, which celebrates Puerto Rican culture with music, food, and art.
• Local Cuisine: Savor traditional Puerto Rican dishes at local restaurants and cafes, experiencing the island’s rich culinary heritage.
• Art Galleries: Visit art galleries that showcase the works of local artists, reflecting the island’s vibrant artistic community.

Old San Juan is a treasure trove of cultural experiences, offering tourists a chance to immerse themselves in Puerto Rico’s rich history and traditions.

27. What Advice Does SIXT.VN Offer for First-Time Travelers to Puerto Rico?

SIXT.VN offers the following advice for first-time travelers to Puerto Rico:

• Plan Ahead: Research and book your accommodations, tours, and transportation in advance to ensure a smooth trip.
• Pack Appropriately: Bring lightweight clothing, sunscreen, and insect repellent to protect yourself from the sun and insects.
• Learn Basic Spanish Phrases: While English is widely spoken, learning a few basic Spanish phrases can enhance your interactions with locals.
• Stay Safe: Be aware of your surroundings and take precautions to protect your belongings.
• Embrace the Culture: Immerse yourself in the local culture by trying traditional dishes, attending cultural events, and interacting with locals.
• Relax and Enjoy: Take the time to relax, explore, and enjoy the beauty and culture of Puerto Rico.

By following these tips, first-time travelers can have a memorable and enjoyable experience in Puerto Rico.

28. How Can Tourists Contribute to the Local Economy While Visiting Puerto Rico?

Tourists can contribute to the local economy while visiting Puerto Rico by:

• Shopping at Local Businesses: Purchasing souvenirs, crafts, and other items from local stores and markets.
• Dining at Local Restaurants: Eating at locally-owned restaurants and cafes, sampling traditional Puerto Rican dishes.
• Staying at Local Accommodations: Choosing locally-owned hotels, guesthouses, and vacation rentals.
• Hiring Local Guides and Tour Operators: Engaging local guides and tour operators to explore the island’s attractions.
• Supporting Local Farmers and Artisans: Buying fresh produce and handmade crafts from local farmers and artisans.

By supporting local businesses and entrepreneurs, tourists can help to boost the local economy and create opportunities for residents.

29. What Emerging Trends are Shaping the Future of Tourism in Puerto Rico?

Emerging trends that are shaping the future of tourism in Puerto Rico include:

• Sustainable Tourism: A growing focus on eco-friendly and responsible travel practices.
• Experiential Travel: A desire for authentic and immersive experiences that connect travelers with local culture.
• Digital Nomadism: An increase in remote workers who are looking for destinations with good internet connectivity and a relaxed lifestyle.
• Wellness Tourism: A growing interest in health and wellness retreats, spas, and other wellness-related activities.
• Culinary Tourism: A focus on food and drink experiences as a key part of the travel experience.

According to a report by the World Travel & Tourism Council, these trends are expected to drive growth in the tourism industry in the coming years, and Puerto Rico is well-positioned to capitalize on them.

30. What Resources Does SIXT.VN Provide for Planning a Trip to Puerto Rico?

SIXT.VN provides a variety of resources for planning your trip to Puerto Rico, including:

• Travel Guides: Informative guides that provide information about the island’s attractions, culture, and activities.
• Accommodation Listings: A comprehensive database of hotels, guesthouses, and vacation rentals.
• Tour and Activity Listings: A wide range of tours and activities that showcase the best of Puerto Rico.
• Flight and Transportation Options: Information about flights, rental cars, and other transportation options.
• Travel Tips and Advice: Expert tips and advice to help you plan a smooth and enjoyable trip.
• Customer Support: Responsive and helpful customer support to answer any questions or concerns.

With these resources, SIXT.VN makes it easy for you to plan your perfect trip to Puerto Rico.

FAQ: Has Tourism Recovered in Puerto Rico?

1. Is it safe to travel to Puerto Rico now?

Yes, it is generally safe to travel to Puerto Rico. The island has made significant progress in its recovery efforts and is welcoming tourists. However, it’s always a good idea to stay informed about current travel advisories and local conditions.

2. What is the best time of year to visit Puerto Rico?

The best time to visit Puerto Rico is typically from mid-April to June, after the busy winter season and before the hotter summer months. The weather is pleasant, and there are fewer crowds.

3. Do I need a passport to travel to Puerto Rico if I am a U.S. citizen?

No, U.S. citizens and permanent residents do not need a passport to travel to Puerto Rico, as it is a U.S. territory.

4. What are some must-see attractions in Puerto Rico?

Some must-see attractions in Puerto Rico include Old San Juan, El Yunque National Forest, the bioluminescent bays, and the beaches of Vieques and Culebra.

5. What is the local currency in Puerto Rico?

The local currency in Puerto Rico is the U.S. dollar (USD).

6. What languages are spoken in Puerto Rico?

The official languages of Puerto Rico are Spanish and English. English is widely spoken in tourist areas.

7. How has tourism in Puerto Rico changed since Hurricane Maria?

Tourism in Puerto Rico has rebounded significantly since Hurricane Maria, thanks to strategic campaigns like “Live Boricua” and the resilience of the Puerto Rican people. The island has seen record numbers of visitors and revenue in recent years.

8. What measures are in place to ensure sustainable tourism in Puerto Rico?

Puerto Rico is committed to sustainable tourism practices, including protecting natural resources, supporting local communities, and promoting responsible travel.

9. Can SIXT.VN help me book tours and activities in Puerto Rico?

Yes, SIXT.VN offers a wide range of tours and activities that showcase the best of Puerto Rico, from historical landmarks to natural wonders.

10. How can I support the local economy while visiting Puerto Rico?

You can support the local economy by shopping at local businesses, dining at local restaurants, staying at local accommodations, and hiring local guides and tour operators.

Are you ready to experience the vibrant culture and natural beauty of Puerto Rico? Let SIXT.VN help you plan your perfect trip. Visit SIXT.VN today to explore our travel services and start your adventure. Contact us at Hotline/Whatsapp: +84 986 244 358. Address: 260 Cau Giay, Hanoi, Vietnam.