What Is The Florida Keys Tourism Bureau’s Main Purpose?

Planning a trip to the Florida Keys can be exciting, but also overwhelming. Let SIXT.VN guide you through the process, offering seamless travel solutions, personalized itineraries, and insider tips to maximize your experience. Discover the beautiful destinations in the Florida Keys and create unforgettable memories with reliable services that cater to your needs.

1. What is the Role of the Florida Keys Tourism Bureau?

• Marketing and Promotion: The bureau develops and implements marketing campaigns to attract visitors. This includes advertising, public relations, and digital marketing efforts.
• Visitor Information: Providing comprehensive information to potential visitors about accommodations, attractions, activities, and events.
• Economic Impact: By increasing tourism, the bureau helps support local businesses, create jobs, and generate revenue for the region.

2. What Destinations Comprise the Florida Keys?

The Florida Keys are comprised of five unique destinations. Knowing what makes each one special will make you want to add them all to your list.

• Key Largo: Known as the “Diving Capital of the World,” Key Largo offers incredible underwater adventures. According to a report by the Monroe County Tourist Development Council, Key Largo is famous for its coral reefs and the John Pennekamp Coral Reef State Park, the first undersea park in the United States.
• Islamorada: This “Sport Fishing Capital of the World” is perfect for anglers. As noted by the Islamorada Chamber of Commerce, it offers a variety of fishing charters and tournaments.
• Marathon: Marathon provides a family-friendly atmosphere with attractions like the Turtle Hospital and Sombrero Beach. According to the Marathon Chamber of Commerce, it’s a great spot for relaxation and exploration.
• Lower Keys: The Lower Keys offer a laid-back vibe with beautiful beaches and natural preserves. According to the Lower Keys Chamber of Commerce, the area is known for its serene environment and abundant wildlife.
• Key West: The southernmost point in the continental United States, Key West is famous for its vibrant nightlife, historic sites, and quirky atmosphere. According to the Key West Chamber of Commerce, Duval Street and Mallory Square are must-visit spots.

3. What Activities Can You Enjoy in Key Largo?

Key Largo, known as the “Diving Capital of the World,” offers a range of water-based activities and nature explorations.

• Diving and Snorkeling: Explore the John Pennekamp Coral Reef State Park, the first undersea park in the United States, offering vibrant coral reefs and marine life. According to the Florida Department of Environmental Protection, this park is a top destination for divers.
• Fishing: Charter a boat for deep-sea fishing or try your luck from the shore. According to the Key Largo Chamber of Commerce, the waters around Key Largo are teeming with various fish species.
• Kayaking and Paddleboarding: Paddle through the mangrove tunnels and enjoy the serene beauty of the Everglades National Park. According to the National Park Service, the Everglades offers unique paddling trails.
• Sunset Cruises: Relax on a sunset cruise and enjoy the stunning views of the Florida Keys. Several local companies offer these cruises, providing a memorable experience.
• Visiting the African Queen Canal Cruise: Take a ride on the original African Queen boat, made famous by the classic film. According to the African Queen Canal Cruise website, this is a unique and historical experience.

4. What Makes Islamorada a Prime Sport Fishing Destination?

Islamorada is renowned as the “Sport Fishing Capital of the World” due to its rich marine ecosystem and strategic location. According to the Islamorada Chamber of Commerce, several factors contribute to its status:

• Abundant Fish Species: The waters around Islamorada are home to a wide variety of fish, including marlin, sailfish, tuna, and mahi-mahi.
• Experienced Fishing Guides: Numerous charter companies offer guided fishing trips with experienced captains and crews. According to a report by the Florida Fish and Wildlife Conservation Commission, Islamorada has a high concentration of professional fishing guides.
• Variety of Fishing Environments: From offshore deep-sea fishing to backcountry flats fishing, Islamorada offers diverse fishing environments.
• Fishing Tournaments: Islamorada hosts several prestigious fishing tournaments throughout the year, attracting anglers from around the world.
• Accessibility: Its central location in the Florida Keys makes it easily accessible for anglers traveling from different parts of the state and beyond.

5. What Are the Top Family-Friendly Attractions in Marathon?

Marathon is a family-friendly destination offering educational and entertaining attractions. According to the Marathon Chamber of Commerce, the following are some top choices:

• The Turtle Hospital: Learn about sea turtle rehabilitation and conservation at this unique facility. According to the Turtle Hospital’s website, they rescue, rehabilitate, and release injured sea turtles.

• Sombrero Beach: This beautiful beach offers calm waters, picnic areas, and playgrounds, making it perfect for a family day out. According to Monroe County Parks and Recreation, Sombrero Beach is one of the most popular beaches in the Florida Keys.

• Dolphin Research Center: Interact with dolphins and learn about their behavior and conservation. According to the Dolphin Research Center’s website, they offer educational programs and interactive experiences.

• Crane Point Hammock: Explore nature trails and learn about the local ecosystem at this 63-acre preserve. According to the Florida Keys Land and Sea Trust, Crane Point Hammock is home to diverse plant and animal species.

• Seven Mile Bridge: Take a drive or bike ride across this iconic bridge, offering stunning views of the surrounding waters. According to the Florida Department of Transportation, the Seven Mile Bridge is one of the longest bridges in the world.

6. What Unique Experiences Can You Find in the Lower Keys?

The Lower Keys are known for their laid-back atmosphere and natural beauty. The Lower Keys Chamber of Commerce suggests several unique experiences:

• Bahia Honda State Park: This park offers beautiful beaches, snorkeling, kayaking, and camping opportunities. According to the Florida Department of Environmental Protection, Bahia Honda State Park is one of the most visited parks in the Florida Keys.
• Looe Key Reef: Snorkel or dive at this vibrant coral reef, known for its diverse marine life. According to the National Oceanic and Atmospheric Administration (NOAA), Looe Key Reef is part of the Florida Keys National Marine Sanctuary.
• National Key Deer Refuge: Observe the endangered Key deer in their natural habitat. According to the U.S. Fish and Wildlife Service, the National Key Deer Refuge protects this unique species.
• No Name Pub: Visit this quirky and historic pub, known for its dollar bills hanging from the ceiling. According to local lore, the No Name Pub has been a favorite spot for locals and tourists for decades.
• Sugarloaf Key Bat Tower: This historic structure was built to attract bats for mosquito control. According to the Monroe County Historical Society, the Sugarloaf Key Bat Tower is a unique landmark.

7. What Are the Must-See Attractions in Key West?

Key West, the southernmost point in the continental United States, is full of history, culture, and entertainment. According to the Key West Chamber of Commerce, some must-see attractions include:

• Duval Street: Stroll down this famous street, lined with shops, restaurants, bars, and galleries. According to the Key West Business Guild, Duval Street is the heart of Key West’s vibrant nightlife.

• Mallory Square: Experience the nightly Sunset Celebration, featuring street performers, artisans, and food vendors. According to the Mallory Square website, this event is a Key West tradition.

• Ernest Hemingway Home and Museum: Tour the former home of the famous writer and see the six-toed cats that roam the property. According to the Hemingway Home website, this is a popular attraction for literature lovers.

• Southernmost Point Buoy: Take a photo at this iconic landmark, marking the southernmost point in the United States. According to the City of Key West, this buoy is one of the most photographed spots in the Keys.

• Fort Zachary Taylor Historic State Park: Explore this Civil War-era fort and enjoy the beach and snorkeling opportunities. According to the Florida Department of Environmental Protection, Fort Zachary Taylor offers a glimpse into the past.

8. How Can You Find Great Deals on Florida Keys Accommodations?

Finding great deals on Florida Keys accommodations can be achieved through several strategies.

• Travel during the off-season: The off-season, typically from late spring to early fall, offers lower rates and fewer crowds. According to a report by the Florida Keys Tourist Development Council, rates can be significantly lower during these months.
• Book in advance: Planning and booking accommodations well in advance can often secure better rates. According to a study by Expedia, booking at least three months ahead can result in substantial savings.
• Use online travel agencies: Websites like Booking.com, Expedia, and Hotels.com offer a variety of options and price comparisons. These platforms often have deals and discounts.
• Look for package deals: Combine accommodations with flights or activities to save money. Many travel agencies offer package deals that can be more cost-effective.
• Consider alternative accommodations: Explore options like vacation rentals, Airbnb, or smaller boutique hotels for potential savings. According to Airbnb, vacation rentals can offer more space and amenities at a lower cost than traditional hotels.

9. What Are Some Popular Activities in the Florida Keys?

The Florida Keys offer a wide range of activities for every type of traveler.

• Water Sports:
  • Diving and Snorkeling: Explore vibrant coral reefs and marine life. The Florida Keys National Marine Sanctuary is a prime spot.
  • Fishing: From deep-sea fishing to backcountry flats fishing, the Keys are an angler’s paradise.
  • Kayaking and Paddleboarding: Paddle through mangrove tunnels and enjoy the serene waters.
  • Jet Skiing and Parasailing: Experience thrilling water sports adventures.
• Nature and Wildlife:
  • Everglades National Park: Explore the unique ecosystem of the Everglades.
  • National Key Deer Refuge: Observe the endangered Key deer in their natural habitat.
  • Birdwatching: The Keys are home to a variety of bird species.
• Cultural and Historical:
  • Ernest Hemingway Home and Museum: Visit the former home of the famous writer in Key West.
  • Fort Zachary Taylor Historic State Park: Explore this Civil War-era fort in Key West.
  • Key West Lighthouse: Climb to the top for panoramic views of Key West.
• Relaxation and Leisure:
  • Beaches: Relax on the beautiful beaches of the Florida Keys.
  • Sunset Cruises: Enjoy stunning sunset views from the water.
  • Spa and Wellness: Indulge in spa treatments and wellness activities.

According to the Florida Keys Tourist Development Council, these activities contribute significantly to the local economy and provide memorable experiences for visitors.

10. What is the Best Time of Year to Visit the Florida Keys?

The best time to visit the Florida Keys depends on your preferences regarding weather, crowds, and prices. According to the Florida Keys & Key West official website, the following are key considerations:

• Winter (December to February):
  • Weather: Mild and dry, with average temperatures in the 70s.
  • Crowds: Peak season, with higher prices and more tourists.
  • Events: Numerous festivals and events.
• Spring (March to May):
  • Weather: Warm and sunny, with pleasant temperatures.
  • Crowds: Moderate, with fewer tourists than winter.
  • Events: Fishing tournaments and outdoor activities.
• Summer (June to August):
  • Weather: Hot and humid, with occasional rain showers.
  • Crowds: Fewer tourists, making it a good time for a more relaxed visit.
  • Events: Summer festivals and water sports activities.
• Fall (September to November):
  • Weather: Warm and humid, with the possibility of hurricanes.
  • Crowds: Off-season, with the lowest prices and fewest tourists.
  • Events: Food and wine festivals.

A study by the University of Florida’s Bureau of Economic and Business Research indicates that the shoulder seasons (spring and fall) offer a good balance of pleasant weather and fewer crowds.

11. What Should You Pack for a Trip to the Florida Keys?

Packing for a trip to the Florida Keys requires consideration of the tropical climate and the activities you plan to enjoy.

• Clothing:
  • Lightweight and Breathable Fabrics: Pack clothes made from cotton, linen, or moisture-wicking materials.
  • Swimsuits: Essential for enjoying the beaches and water activities.
  • Cover-Ups: Lightweight shirts or sarongs to protect from the sun.
  • Casual Outfits: Shorts, t-shirts, and sundresses for everyday wear.
  • Evening Attire: A few dressier outfits for dining out or special events.
• Footwear:
  • Flip-Flops or Sandals: Ideal for the beach and casual outings.
  • Water Shoes: Protect your feet while swimming or walking on rocky shores.
  • Comfortable Walking Shoes: For exploring attractions and walking around town.
• Accessories:
  • Sunscreen: High SPF to protect from the strong sun.
  • Sunglasses: To shield your eyes from the glare.
  • Hat: Wide-brimmed hat for sun protection.
  • Beach Bag: To carry essentials to the beach.
• Gear:
  • Snorkel Gear: If you plan to snorkel, consider bringing your own gear.
  • Waterproof Camera: To capture underwater moments.
  • Travel-Sized Toiletries: To save space and comply with airline regulations.

According to recommendations from travel experts at Condé Nast Traveler, packing light and focusing on versatile items will make your trip more enjoyable.

12. What Are Some Local Foods to Try in the Florida Keys?

The Florida Keys offer a variety of delicious local foods that reflect the region’s coastal location and Caribbean influences.

• Key Lime Pie: The signature dessert of the Florida Keys, made with tart Key lime juice. According to the Key Lime Pie Company, the perfect Key lime pie should have a balance of sweet and tart flavors.

• Conch Fritters: Deep-fried balls of conch meat, a local delicacy. According to the Conch Republic Seafood Company, conch fritters are a must-try appetizer.

• Stone Crab Claws: Seasonal delicacy, typically available from October to May. According to the Florida Fish and Wildlife Conservation Commission, stone crab claws are a sustainable seafood choice.

• Fresh Seafood: Enjoy locally caught fish, such as mahi-mahi, grouper, and snapper. Many restaurants offer fresh catches of the day.

• Cuban Sandwich: A popular sandwich with Cuban bread, roasted pork, ham, Swiss cheese, pickles, and mustard. According to local food bloggers, the Cuban sandwich is a staple in Key West.

A survey by the Florida Restaurant and Lodging Association indicates that visitors often seek out local and authentic dining experiences.

13. What Are Some Tips for Sustainable Tourism in the Florida Keys?

Sustainable tourism is crucial for preserving the natural beauty and resources of the Florida Keys.

• Respect the Environment: Avoid touching or disturbing coral reefs and marine life.
• Use Reef-Safe Sunscreen: Choose sunscreens that are free of harmful chemicals that can damage coral reefs. According to the National Oceanic and Atmospheric Administration (NOAA), certain chemicals in sunscreen can harm marine ecosystems.
• Conserve Water and Energy: Be mindful of water and energy usage in hotels and accommodations.
• Support Local Businesses: Shop at local stores and eat at local restaurants to support the local economy.
• Participate in Eco-Tours: Choose eco-friendly tour operators that promote responsible tourism practices.
• Reduce Waste: Minimize waste by using reusable water bottles, bags, and containers.
• Follow Guidelines: Adhere to guidelines and regulations in parks and protected areas.

According to the Florida Keys National Marine Sanctuary, sustainable tourism practices help protect the fragile ecosystem of the Keys for future generations.

14. What Are the Transportation Options for Getting Around the Florida Keys?

Navigating the Florida Keys offers several transportation options to suit different preferences and needs.

• Driving: Renting a car is a popular option, providing flexibility to explore the Keys at your own pace. The Overseas Highway (U.S. Route 1) connects all the islands. According to the Florida Department of Transportation, driving is a scenic way to experience the Keys.
• Shuttles and Taxis: Shuttles and taxis are available for transportation between airports, hotels, and attractions. Several companies offer these services.
• Buses: Public bus services operate in some areas of the Keys, providing affordable transportation. The Key West Transit offers bus routes throughout Key West.
• Biking: Biking is a great way to explore Key West and other smaller islands. Many rental shops offer bicycles.
• Walking: Walking is ideal for exploring the historic districts and downtown areas of Key West and other towns.
• Water Taxis and Ferries: Water taxis and ferries provide transportation to some islands and attractions.

According to a survey by the Monroe County Tourist Development Council, visitors use a combination of transportation options during their stay in the Florida Keys.

15. What Are the Key Annual Events and Festivals in the Florida Keys?

The Florida Keys host a variety of annual events and festivals that showcase the region’s culture, history, and natural beauty.

• Key West Fantasy Fest: A ten-day festival in Key West featuring costumes, parades, and street fairs. According to the Fantasy Fest website, this is one of the largest and most popular events in the Keys.

• Conch Republic Independence Celebration: A week-long celebration in Key West commemorating the Conch Republic’s symbolic secession from the United States.

• Key Largo Stone Crab & Seafood Festival: A culinary event in Key Largo featuring fresh seafood, live music, and arts and crafts.

• Islamorada Sailfish Tournament: A prestigious fishing tournament in Islamorada attracting anglers from around the world.

• Seven Mile Bridge Run: An annual run across the iconic Seven Mile Bridge in Marathon.

• Key West Literary Seminar: A literary event in Key West featuring authors, readings, and workshops.

According to the Florida Keys Tourist Development Council, these events attract visitors from around the world and contribute significantly to the local economy.

16. What Safety Measures Should You Consider When Visiting the Florida Keys?

Ensuring your safety while visiting the Florida Keys involves awareness and preparation for various factors.

• Hurricane Season: Be aware of hurricane season (June 1 to November 30) and monitor weather forecasts. Follow local authorities’ instructions in case of a hurricane. According to the National Hurricane Center, it’s essential to have a plan in place during hurricane season.
• Sun Protection: Protect yourself from the strong sun by using sunscreen, wearing a hat, and staying hydrated.
• Water Safety: Be cautious while swimming, snorkeling, or diving. Follow safety guidelines and swim in designated areas.
• Wildlife Awareness: Be aware of marine life, such as jellyfish and sharks. Avoid feeding or approaching wildlife.
• Traffic Safety: Drive carefully and be aware of cyclists and pedestrians. The Overseas Highway can be busy, especially during peak season.
• Emergency Services: Know the location of the nearest hospitals and emergency services. In case of an emergency, dial 911.
• Travel Insurance: Consider purchasing travel insurance to cover unexpected events.

According to the Florida Keys Emergency Management, being prepared and informed can help ensure a safe and enjoyable visit.

17. What is the History of the Florida Keys?

The history of the Florida Keys is rich and diverse, spanning from Native American settlements to European colonization and modern tourism.

• Native American Era: The Tequesta and Calusa tribes inhabited the Florida Keys for thousands of years. They were skilled fishermen and hunters.
• European Exploration: Juan Ponce de León explored the Florida Keys in 1513. The Spanish claimed the islands and named them “Los Mártires” (The Martyrs).
• Pirate Era: The Florida Keys were a haven for pirates in the 17th and 18th centuries. Pirates used the islands as a base for attacking Spanish ships.
• American Settlement: The United States acquired Florida in 1821. Key West became an important naval base and a center for wrecking (salvaging shipwrecks).
• Overseas Railroad: Henry Flagler built the Overseas Railroad in the early 20th century, connecting the Florida Keys to the mainland.
• Modern Tourism: The Florida Keys became a popular tourist destination in the mid-20th century. Tourism has since become the main industry in the Keys.

According to the Monroe County Historical Society, the history of the Florida Keys is a fascinating blend of cultures and events.

18. What Resources Are Available for Planning a Trip to the Florida Keys?

Planning a trip to the Florida Keys can be simplified with access to reliable resources.

• Official Tourism Websites:
  • Florida Keys & Key West: The official tourism website provides comprehensive information on accommodations, activities, and events.
• Chamber of Commerce Websites:
  • Key Largo Chamber of Commerce: Offers information on attractions and businesses in Key Largo.
  • Islamorada Chamber of Commerce: Provides details on fishing charters and events in Islamorada.
  • Marathon Chamber of Commerce: Offers information on family-friendly attractions in Marathon.
  • Lower Keys Chamber of Commerce: Provides details on activities and accommodations in the Lower Keys.
  • Key West Chamber of Commerce: Offers information on attractions and events in Key West.
• Travel Blogs and Forums:
  • TripAdvisor: Provides reviews and recommendations from other travelers.
  • Lonely Planet: Offers travel guides and tips for the Florida Keys.
• Government Agencies:
  • Florida Department of Environmental Protection: Provides information on state parks and natural resources.
  • National Park Service: Offers details on Everglades National Park.

According to travel experts, using a combination of these resources can help you plan a memorable trip to the Florida Keys.

19. How Does the Florida Keys Tourism Bureau Support Local Businesses?

The Florida Keys Tourism Bureau plays a crucial role in supporting local businesses through various initiatives.

• Marketing Campaigns: The bureau conducts marketing campaigns to attract visitors, which benefits local businesses by increasing foot traffic and sales.
• Partnerships: The bureau partners with local businesses on promotional activities, such as advertising and special events.
• Visitor Information: The bureau provides visitor information through its website, brochures, and visitor centers, directing tourists to local businesses.
• Event Sponsorships: The bureau sponsors local events and festivals, which attract visitors and generate revenue for businesses.
• Research and Data: The bureau collects data on tourism trends and visitor demographics, which helps businesses make informed decisions.

According to the Florida Keys Tourist Development Council, the bureau’s efforts contribute significantly to the economic success of local businesses.

20. How Can SIXT.VN Enhance Your Trip to the Florida Keys?

Planning a trip to the Florida Keys can be exciting, but organizing all the details can be overwhelming. That’s where SIXT.VN comes in, offering a range of services to ensure your trip is seamless and enjoyable.

• Personalized Itineraries: SIXT.VN can create personalized itineraries tailored to your interests and preferences, ensuring you experience the best of the Florida Keys.
• Seamless Travel Solutions: From airport transfers to local transportation, SIXT.VN provides reliable and convenient travel solutions to get you around the Keys.
• Insider Tips: Get access to insider tips and recommendations on the best attractions, restaurants, and hidden gems in the Florida Keys.
• Reliable Services: SIXT.VN partners with trusted local providers to ensure you receive high-quality services and support throughout your trip.
• Convenience: With SIXT.VN, you can book all your travel needs in one place, saving you time and effort.

By using SIXT.VN, you can focus on enjoying your vacation while leaving the planning and logistics to the experts. Discover the beautiful destinations in the Florida Keys and create unforgettable memories with reliable services that cater to your needs.

Address: 260 Cau Giay, Hanoi, Vietnam.
Hotline/Whatsapp: +84 986 244 358.
Website: SIXT.VN.

FAQ about Florida Keys Tourism Bureau

• What is the primary goal of the Florida Keys Tourism Bureau?
  The primary goal is to promote tourism to the Florida Keys and Key West, supporting the local economy by increasing visitation.
• How many destinations make up the Florida Keys?
  The Florida Keys are made up of five unique destinations: Key Largo, Islamorada, Marathon, Lower Keys, and Key West.
• What activities are popular in Key Largo?
  Popular activities in Key Largo include diving, snorkeling, fishing, kayaking, and sunset cruises.
• Why is Islamorada known as the “Sport Fishing Capital of the World”?
  Islamorada is known for its abundant fish species, experienced fishing guides, and diverse fishing environments.
• What are some family-friendly attractions in Marathon?
  Family-friendly attractions in Marathon include the Turtle Hospital, Sombrero Beach, and the Dolphin Research Center.
• What unique experiences can you find in the Lower Keys?
  Unique experiences in the Lower Keys include visiting Bahia Honda State Park, Looe Key Reef, and the National Key Deer Refuge.
• What are the must-see attractions in Key West?
  Must-see attractions in Key West include Duval Street, Mallory Square, the Ernest Hemingway Home and Museum, and the Southernmost Point Buoy.
• What is the best time of year to visit the Florida Keys?
  The best time to visit depends on your preference, but winter and spring offer pleasant weather, while summer and fall have fewer crowds.
• What should you pack for a trip to the Florida Keys?
  Pack lightweight clothing, swimsuits, sunscreen, sunglasses, a hat, and comfortable footwear.
• How can SIXT.VN enhance your trip to the Florida Keys?
  SIXT.VN provides personalized itineraries, seamless travel solutions, insider tips, and reliable services to ensure a seamless and enjoyable trip.