What Is the Future of the Chinese Tourism Market in Vietnam?

The Chinese Tourism Market holds immense potential for Vietnam, and SIXT.VN is ready to help you explore it with tailored travel experiences. We offer services such as airport transfers, hotel bookings, and guided tours. Let’s delve into the dynamics of Chinese tourism in Vietnam and how SIXT.VN can make your journey seamless. We can help you take advantage of Vietnam tours, travel booking platforms and personalized travel itineraries.

1. What’s the Current State of Chinese Tourism Worldwide?

The recovery of Chinese tourism has been varied. Domestic tourism rebounded quickly and strongly, while outbound tourism experienced more gradual growth in 2023. The National Bureau of Statistics reported approximately 489 million domestic trips in China in 2023, generating about RMB 4.9 trillion (US$679 billion) in tourism revenue. According to research from the National Bureau of Statistics in 2023, tourism revenue reached US$679 billion showing that tourism significantly boosts China’s economy. Spending per domestic tourist in 2023 exceeded pre-pandemic levels, reaching a five-year high, demonstrating a shift towards experiential spending.

Chinese Tourism Market Trends

1.1 How Is Outbound Tourism Performing?

Outbound tourism hasn’t seen as much positive impact. We don’t expect it to return to pre-pandemic levels until 2025. Chinese citizens made 101 million cross-border trips in 2023, about 60% of 2019 levels. Most of these trips (over 70%) were to Hong Kong, Macau, and Taiwan. Trips to other destinations only recovered to 36.3% of 2019 levels. In contrast, countries like South Korea, Australia, and Singapore saw outbound tourism recover to over 65% of pre-pandemic levels within a year after reopening their borders, even with COVID-related restrictions elsewhere.

1.2 What Factors Are Impeding the Recovery of Outbound Tourism?

Several factors are slowing down the recovery of outbound tourism:

• Household Finances: Strict COVID restrictions and a lack of household-focused subsidies significantly impacted Chinese household finances, making people more price-sensitive.
• Increased Costs: The depreciation of the renminbi, high inflation in destination countries, and a limited supply of flights and tourism services have increased the cost of outbound travel.
• Domestic Tourism Growth: The rapid development of domestic tourism services offers better value for money to many Chinese households.

2. What Policy Limitations Affect Chinese Outbound Tourism?

Policy limitations, particularly complicated visa application processes exacerbated by geopolitical tensions, also play a role. A difficult visa process increases uncertainty in travel planning, potentially leading to lost money and time. Simplified visa processes or visa waivers can significantly boost Chinese visitor arrivals. For example, Singapore saw a 45% increase in Chinese tourist numbers in February (and 388% year-over-year) after a visa waiver during the Chinese New Year holiday. We anticipate that countries with visa-free entry for Chinese tourists, such as Thailand, Singapore, Malaysia, and the UAE, will continue to see rising Chinese arrivals in 2024.

Chinese Tourists and Visa Policies

2.1 How Does Domestic Policy Influence Travel?

Domestic policies also create inertia. The policy of limiting “unnecessary” outbound travel remains in place for civil servants and state-owned enterprise employees, who account for about 17% of urban employment in China. This disproportionately benefits travel to Hong Kong or Macau, which are often exempt from this policy. Requiring public employees to get approval for foreign travel even after the end of the zero-COVID policy hinders outbound tourism recovery, as these employees often belong to middle- or upper-middle-income groups.

3. What’s the Future Outlook for Chinese Outbound Tourism?

Chinese outbound tourism is expected to continue recovering in 2024, with faster recovery outside of Greater China. However, the total number of Chinese outbound travelers will likely remain below pre-pandemic levels until 2025. Nominal tourism expenditure is expected to recover more quickly than tourist volumes, supported by higher prices in most destinations and the tendency for early overseas travelers to be in higher-income groups.

3.1 What Economic Factors Will Play a Role?

Easing inflation in major tourism destinations and stabilization of the renminbi exchange rate will support outbound tourism in 2024. An improving labor market should restore household income expectations and consumer confidence, leading to increased spending on overseas travel. However, structural issues like youth unemployment will continue to pose challenges.

3.2 How Will Flight Capacity Affect Travel?

Increased flight capacity will further support outbound tourism demand. Chinese officials aim to reach 80% of pre-pandemic weekly flight capacity by the end of 2024. Most normalized flight routes from China will likely concentrate in the Asia Pacific and the Middle East, with slower recovery for routes to the Americas. Visa-free agreements will help to extend flight capacity and benefit bilateral tourism volumes.

Flight Capacity and Tourism Recovery

4. Long-Term Growth Trends in Chinese Outbound Tourism

Despite near-term obstacles, Chinese outbound tourism is still on a growth trajectory in the long run. As China’s economy becomes more consumption-driven and household incomes rise, the share of tourism in total household expenditure will likely increase, boosting outbound tourism. However, the pace of growth will be slower than in the 2010s. A low share of valid passport holders (about 14% of Chinese adults in 2019) suggests a large untapped consumer base.

4.1 How Are Travel Preferences Changing?

Chinese tourists are gradually shifting from shopping overseas to cultural and experiential products. In Japan, the share of shopping in Chinese tourists’ total spending dropped from 51.1% in 2019 to 37.3% in 2023, while spending on accommodation and entertainment surged. Sports and musical events that drive overseas travel could become more popular among Chinese tourists.

Shifting Travel Preferences of Chinese Tourists

5. What Opportunities Does Vietnam Offer for Chinese Tourists?

Vietnam offers numerous opportunities for Chinese tourists seeking cultural experiences, natural beauty, and relaxation. With its rich history, stunning landscapes, and delicious cuisine, Vietnam is an attractive destination for travelers of all kinds.

5.1 Cultural and Historical Attractions

• Hanoi: Explore the historic Old Quarter, visit Hoan Kiem Lake, and enjoy traditional water puppet shows.
• Hue: Discover the imperial city, ancient tombs, and serene Perfume River.
• Hoi An: Wander through the charming ancient town, a UNESCO World Heritage site, known for its tailor shops and colorful lanterns.

5.2 Natural Beauty and Relaxation

• Ha Long Bay: Cruise through the stunning bay with its emerald waters and towering limestone islands.
• Sapa: Trek through rice terraces and experience the culture of the local hill tribes.
• Phu Quoc: Relax on pristine beaches and enjoy water sports in this tropical paradise.

5.3 Culinary Delights

• Pho: Sample the iconic Vietnamese noodle soup.
• Banh Mi: Try the delicious Vietnamese sandwich.
• Fresh Spring Rolls: Enjoy light and refreshing spring rolls with various fillings.

6. How Can SIXT.VN Enhance Your Trip to Vietnam?

SIXT.VN offers a range of services designed to make your trip to Vietnam seamless and enjoyable. We understand the unique needs of international travelers and provide tailored solutions to ensure a memorable experience.

6.1 Airport Transfers

Arrive in Vietnam stress-free with our reliable airport transfer services. Our professional drivers will greet you at the airport and transport you to your hotel in comfort and style.

6.2 Hotel Bookings

Choose from a wide selection of hotels to suit your budget and preferences. SIXT.VN partners with top hotels in Vietnam to offer you the best deals and ensure a comfortable stay.

6.3 Guided Tours

Explore Vietnam’s top attractions with our expert-guided tours. Our knowledgeable guides will provide you with insights into the history, culture, and traditions of Vietnam, making your sightseeing experience more enriching.

7. What Are the Top Destinations in Vietnam for Chinese Tourists?

Vietnam boasts a variety of destinations that cater to the interests of Chinese tourists. Here are some of the most popular locations:

7.1 Hanoi: A Blend of History and Modernity

Hanoi, the capital of Vietnam, offers a mix of historical landmarks, vibrant street life, and delicious cuisine. Key attractions include:

• Old Quarter: A bustling area with narrow streets, traditional shops, and street food vendors.
• Hoan Kiem Lake: A picturesque lake in the heart of Hanoi, perfect for a leisurely stroll.
• Temple of Literature: Vietnam’s first university, showcasing traditional architecture and serene gardens.

7.2 Ha Long Bay: A Natural Wonder

Ha Long Bay, a UNESCO World Heritage site, is famous for its stunning limestone karsts and emerald waters. Activities include:

• Cruises: Explore the bay on a traditional junk boat, with options for overnight stays.
• Kayaking: Paddle through hidden caves and lagoons.
• Cave Exploration: Visit impressive caves like Sung Sot Cave and Thien Cung Cave.

7.3 Hoi An: An Ancient Trading Port

Hoi An, another UNESCO World Heritage site, is a charming town with well-preserved architecture and a rich cultural heritage. Highlights include:

• Japanese Covered Bridge: An iconic landmark dating back to the 16th century.
• Ancient Houses: Explore historic homes like Tan Ky House and Phung Hung House.
• Tailor Shops: Get custom-made clothing at affordable prices.

7.4 Ho Chi Minh City: A Dynamic Metropolis

Ho Chi Minh City, formerly Saigon, is a bustling metropolis with a mix of modern skyscrapers and historical sites. Popular attractions include:

• War Remnants Museum: A poignant museum showcasing the impact of the Vietnam War.
• Cu Chi Tunnels: An extensive network of underground tunnels used during the war.
• Notre-Dame Cathedral: A beautiful cathedral built in the late 19th century.

8. How Can Chinese Tourists Overcome Travel Challenges in Vietnam?

Traveling to a new country can present certain challenges. Here are some tips for Chinese tourists to overcome common difficulties in Vietnam:

8.1 Language Barrier

• Learn Basic Phrases: Learning a few basic Vietnamese phrases can be very helpful.
• Use Translation Apps: Translation apps like Google Translate can assist with communication.
• Hire a Local Guide: Consider hiring a local guide who speaks both Chinese and Vietnamese.

8.2 Transportation

• Use Reputable Taxi Services: Stick to well-known taxi companies or ride-hailing apps.
• Consider Private Car Services: SIXT.VN offers private car services for convenient and reliable transportation.
• Be Aware of Traffic: Vietnamese cities can have heavy traffic, so plan accordingly.

8.3 Accommodation

• Book in Advance: Booking your accommodation in advance ensures you get the best options.
• Read Reviews: Check online reviews to find reputable and comfortable hotels.
• Consider Location: Choose a hotel in a convenient location near attractions and amenities.

8.4 Currency and Payments

• Exchange Currency: Exchange your currency for Vietnamese Dong (VND) upon arrival.
• Use Credit Cards: Credit cards are accepted in many establishments, but it’s useful to have cash for smaller vendors.
• Be Aware of Exchange Rates: Keep an eye on exchange rates to ensure you’re getting a fair deal.

8.5 Cultural Differences

• Respect Local Customs: Be mindful of local customs and traditions.
• Dress Appropriately: Dress modestly when visiting religious sites.
• Bargain Respectfully: Bargaining is common in markets, but do so politely.

9. How Can SIXT.VN Assist with Specific Travel Needs?

SIXT.VN provides a range of tailored services to meet the specific needs of Chinese tourists visiting Vietnam.

9.1 Customized Itineraries

We can create customized itineraries based on your interests and preferences, ensuring you get the most out of your trip.

9.2 Multilingual Support

Our team offers multilingual support to assist you with any questions or concerns you may have.

9.3 24/7 Assistance

We provide 24/7 assistance to ensure you have support whenever you need it.

9.4 Visa Assistance

We can provide guidance and assistance with visa applications to help streamline the process.

10. What Are Some Practical Tips for Planning Your Trip with SIXT.VN?

Planning your trip to Vietnam with SIXT.VN is easy and convenient. Here are some practical tips to help you get started:

10.1 Visit Our Website

Visit our website at SIXT.VN to explore our range of services and destinations.

10.2 Contact Our Customer Support

Contact our customer support team via phone or email to discuss your travel plans and preferences.

10.3 Book in Advance

Book your services in advance to ensure availability and secure the best deals.

10.4 Review Your Itinerary

Review your itinerary carefully to ensure it meets your needs and expectations.

10.5 Stay Informed

Stay informed about the latest travel advisories and guidelines to ensure a safe and smooth trip.

11. Understanding Vietnamese Culture: A Guide for Chinese Tourists

To ensure a respectful and enriching travel experience, it’s important for Chinese tourists to understand and appreciate Vietnamese culture.

11.1 Greetings and Etiquette

• Bowing: A slight bow is a respectful greeting.
• Two-Handed Gestures: Use both hands when giving or receiving items to show respect.
• Addressing People: Use titles like “Ông” (Mr.), “Bà” (Mrs.), or “Cô” (Miss) followed by their given name.

11.2 Dining Etiquette

• Chopsticks: Use chopsticks to eat and avoid sticking them upright in your rice bowl, as it resembles incense offerings for the deceased.
• Sharing Food: Sharing dishes is common; take small portions and avoid reaching across the table.
• Waiting to Eat: Wait for the host to start eating before you begin.

11.3 Visiting Temples and Pagodas

• Dress Modestly: Wear clothing that covers your shoulders and knees.
• Remove Shoes: Take off your shoes before entering temples and pagodas.
• Be Quiet: Maintain a quiet and respectful demeanor inside religious sites.

11.4 General Cultural Tips

• Bargaining: Bargaining is acceptable in markets, but do so politely and with a smile.
• Public Displays of Affection: Avoid excessive public displays of affection.
• Tipping: Tipping is not mandatory but is appreciated for good service.

12. How Can You Book Services with SIXT.VN?

Booking services with SIXT.VN is straightforward and user-friendly. Here’s a step-by-step guide to help you:

12.1 Visit the SIXT.VN Website

Start by visiting the SIXT.VN website. The homepage provides a clear layout of the services offered.

12.2 Select Your Desired Service

Choose from a variety of services, including:

• Airport Transfers: Book a reliable and comfortable airport transfer.
• Hotel Bookings: Find and book accommodations that suit your preferences and budget.
• Guided Tours: Explore Vietnam’s attractions with knowledgeable guides.
• Car Rentals: Rent a car for independent exploration.

12.3 Enter Your Details

Provide the necessary information for your booking:

• Arrival and Departure Details: Enter your flight arrival and departure times and locations.
• Accommodation Details: Specify your hotel or desired location.
• Tour Preferences: Select the tours you want to join and any specific interests.

12.4 Review Pricing and Options

Carefully review the pricing and available options to ensure they meet your needs.

12.5 Confirm and Pay

Confirm your booking and proceed to the payment gateway. SIXT.VN supports various payment methods, including credit cards and online payment platforms.

12.6 Receive Confirmation

After payment, you will receive a confirmation email with all the details of your booking. Keep this email for your records and present it upon arrival.

13. FAQs for Chinese Tourists Visiting Vietnam

Here are some frequently asked questions to help Chinese tourists plan their trip to Vietnam:

1. Do I need a visa to visit Vietnam?
   • Yes, most Chinese tourists need a visa to enter Vietnam. You can apply for an e-visa online or obtain a visa through the Vietnamese embassy or consulate in your country.
2. What is the best time to visit Vietnam?
   • The best time to visit Vietnam depends on the region. Generally, the dry season (November to April) is ideal for visiting the central and southern parts of the country. The northern part is best visited in the spring (March to April) or autumn (September to November).
3. What currency is used in Vietnam?
   • The currency used in Vietnam is the Vietnamese Dong (VND).
4. Is it safe to travel in Vietnam?
   • Yes, Vietnam is generally a safe country for tourists. However, it’s important to be aware of petty theft and scams, especially in tourist areas.
5. What are some must-try Vietnamese dishes?
   • Some must-try Vietnamese dishes include Pho (noodle soup), Banh Mi (Vietnamese sandwich), fresh spring rolls, and Bun Cha (grilled pork with noodles).
6. How can I get around in Vietnam?
   • You can get around in Vietnam by taxi, bus, train, or motorbike. In cities, ride-hailing apps like Grab are also popular.
7. What should I pack for my trip to Vietnam?
   • Pack light, comfortable clothing, sunscreen, insect repellent, and a hat. If you plan to visit temples, pack modest clothing that covers your shoulders and knees.
8. Are credit cards widely accepted in Vietnam?
   • Credit cards are accepted in many hotels, restaurants, and shops in major cities. However, it’s useful to have cash for smaller vendors and in rural areas.
9. Do people in Vietnam speak English?
   • English is spoken in many tourist areas, but it’s helpful to learn a few basic Vietnamese phrases.
10. How can SIXT.VN help me plan my trip to Vietnam?
    • SIXT.VN offers a range of services, including airport transfers, hotel bookings, guided tours, and customized itineraries, to make your trip to Vietnam seamless and enjoyable. Contact us for personalized assistance.

14. Maximizing Your Travel Experience with SIXT.VN

With careful planning and the right resources, your trip to Vietnam can be an unforgettable adventure. SIXT.VN is dedicated to providing you with the services and support you need to explore Vietnam with confidence and ease.

14.1 Stay Connected

Follow SIXT.VN on social media and subscribe to our newsletter for the latest travel tips, promotions, and updates.

14.2 Share Your Experience

Share your travel experiences with us by using our official hashtag on social media. Your feedback helps us improve our services and inspire other travelers.

14.3 Plan Ahead

Plan your itinerary in advance and book your services with SIXT.VN to secure the best deals and ensure a smooth and stress-free trip.

15. Essential Vietnamese Phrases for Chinese Tourists

Learning a few basic Vietnamese phrases can significantly enhance your travel experience and help you connect with locals. Here are some essential phrases:

15.1 Greetings and Basic Expressions

• Hello: Xin chào (Sin chao)
• Goodbye: Tạm biệt (Tam biet)
• Thank you: Cảm ơn (Gam uhn)
• You’re welcome: Không có gì (Khong koh zee)
• Please: Làm ơn (Lahm uhn)
• Excuse me: Xin lỗi (Sin loy)
• Yes: Vâng (Vuhng)
• No: Không (Khong)

15.2 Useful Phrases

• How much does this cost?: Cái này bao nhiêu tiền? (Gai nay bao nyew tyen?)
• Where is the toilet?: Nhà vệ sinh ở đâu? (Nyah vay sinh uh dow?)
• I don’t understand: Tôi không hiểu (Toy khong hyew)
• Can you help me?: Bạn có thể giúp tôi không? (Ban koh tay yoop toy khong?)
• I want to go to…: Tôi muốn đi đến… (Toy moon dee den…)
• Delicious: Ngon (Ngon)
• Water: Nước (Nuhk)
• Beer: Bia (Beeah)
• Coffee: Cà phê (Gah fay)
• Tea: Trà (Chah)

15.3 Shopping Phrases

• Too expensive: Đắt quá (Daht wah)
• Can you lower the price?: Có thể giảm giá không? (Koh tay yahm yah khong?)
• I’ll take it: Tôi mua cái này (Toy mooah gai nay)

15.4 Emergency Phrases

• Help!: Cứu tôi! (Guh tooi!)
• I need a doctor: Tôi cần bác sĩ (Toy guhn bahk see)
• Police: Cảnh sát (Gahnh sat)
• Emergency: Khẩn cấp (Khuhn guhp)

16. Safety Tips for Chinese Tourists in Vietnam

Ensuring your safety while traveling is paramount. Here are some safety tips to keep in mind while visiting Vietnam:

16.1 General Safety

• Be Aware of Your Surroundings: Stay vigilant and be aware of your surroundings, especially in crowded areas.
• Avoid Walking Alone at Night: Avoid walking alone in poorly lit or unfamiliar areas at night.
• Secure Your Belongings: Keep your valuables in a safe place, such as a hotel safe, and be cautious with your belongings in public.
• Use Reputable Transportation: Use reputable taxi services or ride-hailing apps like Grab to avoid scams.

16.2 Health Safety

• Drink Bottled Water: Only drink bottled water to avoid waterborne illnesses.
• Eat at Reputable Establishments: Eat at reputable restaurants and street food stalls to ensure food safety.
• Get Vaccinations: Consult your doctor about necessary vaccinations and health precautions before your trip.
• Travel Insurance: Purchase travel insurance to cover medical emergencies, trip cancellations, and lost belongings.

16.3 Traffic Safety

• Be Cautious Crossing the Street: Traffic in Vietnamese cities can be chaotic. Be cautious when crossing the street and use crosswalks when available.
• Wear a Helmet: If you rent a motorbike, always wear a helmet.
• Obey Traffic Laws: Obey traffic laws and be aware of local driving customs.

16.4 Scam Awareness

• Be Wary of Overly Friendly Strangers: Be cautious of overly friendly strangers offering unsolicited help or services.
• Verify Prices: Always verify prices before agreeing to a service or purchasing an item.
• Use Official ATMs: Use ATMs located at reputable banks to avoid card skimming.

16.5 Emergency Contacts

• Vietnamese Police: 113
• Fire Department: 114
• Ambulance: 115
• Your Embassy or Consulate: Keep the contact information for your embassy or consulate handy.

17. Key Takeaways

The Chinese tourism market is dynamic and evolving. While there are challenges to outbound travel, Vietnam offers a wealth of opportunities for Chinese tourists seeking cultural experiences, natural beauty, and culinary delights. SIXT.VN is your trusted partner for seamless travel experiences in Vietnam. With our range of services, including airport transfers, hotel bookings, guided tours, and customized itineraries, we are committed to making your trip unforgettable. Contact us today to start planning your dream vacation to Vietnam.

Address: 260 Cau Giay, Hanoi, Vietnam

Hotline/WhatsApp: +84 986 244 358

Website: SIXT.VN

Embrace the beauty and culture of Vietnam with SIXT.VN, where your journey is our priority. Contact us to tailor your perfect Vietnamese adventure today.