What Is The Future Outlook For Traditional Crafts In The Face Of Manufactured Goods?

Traditional crafts represent the rich cultural heritage and artistic skills passed down through generations in Vietnam. However, the rise of manufactured goods poses a significant challenge to the survival and future of these crafts. At SIXT.VN, we understand the importance of preserving cultural heritage while embracing progress. That’s why we offer travel experiences that allow you to explore and appreciate the beauty of Vietnamese craftsmanship while enjoying the convenience of modern services. Let’s delve into the future outlook for traditional crafts in the face of mass-produced goods, exploring their relevance, challenges, and opportunities for sustainable growth and providing you with insights to make the most of your Vietnam cultural tours, heritage tourism, and support local artisans.

1. What Are Traditional Crafts and Why Are They Important?

Traditional crafts encompass a wide range of handmade goods, reflecting the unique cultural identity and artistic skills of a community. These crafts often involve techniques and materials that have been passed down through generations.

Answer: Traditional crafts are handmade goods that reflect cultural identity and history.
Expanding on this, traditional crafts are more than just objects; they’re tangible representations of cultural heritage, embodying the skills, knowledge, and artistic expression of a community. In Vietnam, these crafts range from intricate silk weaving and pottery to delicate lacquerware and bamboo products. They contribute significantly to the tourism sector, attracting visitors interested in cultural experiences and authentic souvenirs. According to the Vietnam National Administration of Tourism, cultural tourism, including visits to craft villages, accounts for a significant portion of international tourist arrivals, showcasing the economic importance of these crafts.

1.1 Examples of Traditional Crafts in Vietnam

Vietnam boasts a diverse array of traditional crafts, each with its own unique history, techniques, and cultural significance. Some notable examples include:

• Silk Weaving: The art of creating luxurious silk fabrics using traditional looms and dyeing techniques. Van Phuc Silk Village in Hanoi is renowned for its high-quality silk products, attracting tourists and supporting local artisans.

• Pottery: Crafting functional and decorative items from clay, often adorned with intricate designs and glazes. Bat Trang Pottery Village near Hanoi is a famous center for traditional pottery, where visitors can observe the production process and purchase unique pieces.

• Lacquerware: Applying layers of lacquer to wood or other materials to create durable and visually stunning objects. Binh Duong province is well-known for its lacquerware, which often features elaborate scenes and motifs.

• Bamboo and Rattan Crafts: Weaving and shaping bamboo and rattan into furniture, baskets, and other household items. These crafts are prevalent in rural areas, where bamboo and rattan are readily available resources.

• Embroidery: Creating intricate designs on fabric using needles and threads. Embroidery is used to adorn clothing, tapestries, and other decorative items.

1.2 The Cultural and Economic Significance of Traditional Crafts

Traditional crafts play a vital role in preserving cultural heritage, promoting tourism, and providing livelihoods for local communities. These crafts represent a tangible link to the past, embodying the skills, knowledge, and artistic traditions of previous generations.

From an economic perspective, traditional crafts contribute to the tourism sector, attracting visitors who seek authentic cultural experiences and unique souvenirs. In many rural areas, craft production is a primary source of income for families, supporting local economies and reducing poverty. The preservation of traditional crafts is therefore essential for sustainable development and cultural preservation. SIXT.VN supports these communities by promoting cultural tours that include visits to craft villages and opportunities to purchase locally made products.

2. What Challenges Do Traditional Crafts Face?

Traditional crafts face numerous challenges in today’s rapidly changing world, primarily due to competition from mass-produced goods and shifting consumer preferences.

Answer: Competition from mass-produced goods, changing consumer preferences, and lack of resources threaten traditional crafts.

The rise of mass-produced goods has led to a decline in demand for handmade products, as consumers often opt for cheaper, more readily available alternatives. This trend is exacerbated by the lack of resources and support for traditional artisans, including access to funding, training, and marketing opportunities. Furthermore, younger generations may not be interested in learning traditional crafts, leading to a loss of skills and knowledge over time. According to a study by the Institute for Cultural Development, the number of traditional artisans is decreasing annually, highlighting the urgent need for intervention and support.

2.1 Competition from Mass-Produced Goods

The availability of inexpensive, mass-produced goods poses a significant threat to traditional crafts. These goods are often manufactured using automated processes, allowing them to be produced quickly and at a lower cost than handmade items. Consumers, particularly those on a budget, may be more inclined to purchase mass-produced goods due to their affordability and convenience. This shift in consumer behavior can lead to a decline in demand for traditional crafts, threatening the livelihoods of artisans and the survival of craft traditions.

2.2 Lack of Resources and Support for Artisans

Many traditional artisans lack access to the resources and support they need to sustain their craft. This includes funding for materials and equipment, training to improve their skills, and marketing assistance to reach new customers. Without adequate support, artisans may struggle to compete with mass-produced goods and maintain their businesses. Government initiatives and non-profit organizations play a crucial role in providing resources and support to traditional artisans, helping them to preserve their craft and improve their economic prospects.

2.3 Generational Shift and Loss of Traditional Knowledge

The lack of interest among younger generations in learning traditional crafts is a growing concern. As older artisans retire or pass away, their skills and knowledge may be lost if they are not passed on to younger individuals. This generational shift threatens the continuity of craft traditions and the preservation of cultural heritage. Efforts to promote traditional crafts among young people, such as apprenticeships and educational programs, are essential for ensuring the survival of these crafts for future generations.

Alt: A Vietnamese artisan meticulously crafts a traditional conical hat, showcasing the skills passed down through generations.

3. What Opportunities Exist for Traditional Crafts?

Despite the challenges, there are also numerous opportunities for traditional crafts to thrive in the modern world. By embracing innovation, leveraging technology, and focusing on sustainable practices, artisans can adapt to changing market conditions and reach new customers.

Answer: Innovation, technology, sustainable practices, and tourism provide opportunities for traditional crafts.

The growing interest in sustainable and ethical products presents a significant opportunity for traditional crafts. Consumers are increasingly seeking out handmade, eco-friendly goods that support local communities and preserve cultural heritage. By emphasizing the unique qualities and cultural significance of their crafts, artisans can differentiate themselves from mass-produced goods and attract a niche market of discerning customers. Additionally, technology and e-commerce platforms provide new avenues for artisans to market and sell their products to a global audience, expanding their reach and increasing their income. According to a report by the World Fair Trade Organization, consumer demand for fair trade and ethically sourced products is growing annually, indicating a positive trend for traditional crafts.

3.1 Embracing Innovation and Technology

Innovation and technology can play a crucial role in revitalizing traditional crafts. Artisans can experiment with new designs, materials, and techniques to create products that appeal to modern consumers while still preserving the essence of their craft. E-commerce platforms, social media, and online marketplaces provide new avenues for artisans to market and sell their products to a global audience, overcoming geographical barriers and expanding their customer base. Technology can also be used to streamline production processes, improve efficiency, and reduce costs, making traditional crafts more competitive in the market.

3.2 Focusing on Sustainable and Ethical Practices

Consumers are increasingly interested in sustainable and ethical products that are made with environmentally friendly materials and practices. Traditional crafts often have a lower environmental impact than mass-produced goods, as they rely on natural materials and manual labor. By emphasizing the sustainable and ethical aspects of their craft, artisans can attract environmentally conscious consumers and differentiate themselves from competitors. Fair trade practices, which ensure that artisans receive fair wages and working conditions, can also enhance the appeal of traditional crafts to ethically minded consumers.

3.3 Leveraging Tourism and Cultural Heritage

Tourism provides a significant opportunity for traditional crafts, as visitors often seek out authentic souvenirs and cultural experiences. Craft villages and workshops can become tourist attractions, offering visitors the chance to observe the production process, interact with artisans, and purchase unique, handmade products. Cultural heritage tourism, which focuses on experiencing and preserving cultural traditions, can also generate revenue for local communities and support the preservation of traditional crafts. By partnering with tour operators and promoting their crafts to tourists, artisans can increase their income and ensure the survival of their craft traditions. SIXT.VN offers cultural tours that take you to the heart of Vietnamese craft villages, allowing you to witness the artistry firsthand and support local artisans.

4. How Can We Support Traditional Crafts?

Supporting traditional crafts requires a collaborative effort from governments, organizations, businesses, and individuals. By implementing policies, providing resources, and raising awareness, we can help ensure the survival and prosperity of these valuable cultural assets.

Answer: Governments, organizations, businesses, and individuals can support traditional crafts through policies, resources, awareness, and promotion.

Governments can play a crucial role by implementing policies that protect traditional crafts, provide funding for artisan training and development, and promote craft tourism. Organizations can offer technical assistance, marketing support, and access to markets for artisans. Businesses can partner with artisans to create and sell unique, handcrafted products, providing them with a sustainable source of income. Individuals can support traditional crafts by purchasing handmade goods, visiting craft villages, and spreading awareness about the importance of preserving cultural heritage. According to UNESCO, safeguarding traditional crafts is essential for preserving cultural diversity and promoting sustainable development.

4.1 Government Policies and Initiatives

Government policies and initiatives can provide crucial support for traditional crafts. This includes:

• Funding: Providing grants and subsidies to artisans and craft organizations.
• Training: Supporting training programs to improve artisan skills and promote innovation.
• Marketing: Promoting traditional crafts through tourism campaigns and trade fairs.
• Protection: Protecting intellectual property rights to prevent the imitation of traditional designs.

4.2 Organizational Support and Resources

Non-profit organizations and community groups can provide valuable support and resources for traditional crafts. This includes:

• Technical Assistance: Offering training and advice on production techniques, design, and marketing.
• Market Access: Connecting artisans with retailers, wholesalers, and online marketplaces.
• Financial Support: Providing microloans and grants to help artisans start or expand their businesses.
• Advocacy: Raising awareness about the importance of traditional crafts and advocating for policies that support them.

4.3 Business Partnerships and Collaboration

Businesses can partner with traditional artisans to create and sell unique, handcrafted products. This can provide artisans with a sustainable source of income and help to preserve their craft. Businesses can also support traditional crafts by:

• Sourcing Materials: Purchasing raw materials from local artisans.
• Commissioning Products: Ordering handcrafted products for corporate gifts or promotional items.
• Retail Partnerships: Selling traditional crafts in their stores or online marketplaces.
• Collaborative Design: Working with artisans to create new products that combine traditional techniques with modern designs.

4.4 Individual Actions and Consumer Choices

Individuals can support traditional crafts through their consumer choices and actions. This includes:

• Buying Handmade Goods: Purchasing handcrafted products from artisans and craft fairs.
• Visiting Craft Villages: Traveling to craft villages and supporting local artisans.
• Spreading Awareness: Sharing information about traditional crafts with friends and family.
• Donating to Craft Organizations: Supporting non-profit organizations that work to preserve traditional crafts.

Alt: A skilled artisan in a traditional Áo Dài meticulously weaves silk on a loom, exemplifying the enduring art of Vietnamese silk weaving.

5. What Is the Role of Tourism in Supporting Traditional Crafts?

Tourism plays a crucial role in supporting traditional crafts by providing a market for artisan products, generating income for local communities, and promoting cultural exchange.

Answer: Tourism supports traditional crafts by creating markets, generating income, and promoting cultural exchange.

Cultural heritage tourism, in particular, focuses on experiencing and preserving cultural traditions, including traditional crafts. By visiting craft villages, attending cultural events, and purchasing handmade products, tourists contribute to the economic sustainability of these crafts and help to ensure their survival for future generations. Tourism can also raise awareness about the importance of cultural heritage and promote cross-cultural understanding. According to the World Tourism Organization, cultural tourism is a growing sector, with an increasing number of travelers seeking authentic cultural experiences.

5.1 Cultural Heritage Tourism and Craft Villages

Cultural heritage tourism provides a platform for showcasing traditional crafts and attracting visitors to craft villages. Craft villages can offer a range of activities for tourists, including:

• Workshops and Demonstrations: Providing opportunities for visitors to learn about traditional crafts and try their hand at making their own products.
• Museums and Exhibitions: Showcasing the history and cultural significance of traditional crafts.
• Retail Shops: Selling handcrafted products made by local artisans.
• Cultural Events: Hosting festivals and events that celebrate traditional crafts and culture.

5.2 Promoting Authentic Souvenirs and Products

Tourists often seek out authentic souvenirs and products that represent the local culture and traditions. Traditional crafts make ideal souvenirs, as they are unique, handmade, and culturally significant. By promoting traditional crafts as authentic souvenirs, tourism operators can help to increase demand for these products and support local artisans. It is important to ensure that souvenirs are genuinely handmade and ethically sourced, to avoid exploiting artisans or misrepresenting cultural traditions.

5.3 Creating Sustainable Tourism Practices

Sustainable tourism practices are essential for ensuring that tourism benefits local communities and preserves cultural heritage. This includes:

• Respecting Local Culture: Encouraging tourists to respect local customs and traditions.
• Supporting Local Businesses: Promoting local businesses and artisans.
• Minimizing Environmental Impact: Reducing the environmental impact of tourism activities.
• Empowering Local Communities: Involving local communities in tourism planning and decision-making.

SIXT.VN is committed to promoting sustainable tourism practices that support traditional crafts and benefit local communities in Vietnam.

6. What Are Some Successful Examples of Craft Preservation?

Several successful examples of craft preservation demonstrate the effectiveness of targeted interventions and collaborative efforts.

Answer: Successful craft preservation involves community engagement, government support, and innovative marketing.

These examples often involve a combination of government support, community engagement, and innovative marketing strategies. For instance, in Japan, the government has designated certain crafts as “Important Intangible Cultural Properties” and provides financial support to artisans and organizations dedicated to preserving these crafts. In India, the government has launched initiatives to promote traditional handicrafts and provide market access for artisans. In Europe, many craft traditions have been revitalized through tourism and cultural heritage programs. These examples highlight the importance of a holistic approach that combines economic support, cultural preservation, and community engagement.

6.1 Case Study: Revitalizing Silk Weaving in Van Phuc Village

Van Phuc Village, located near Hanoi, is renowned for its traditional silk weaving. In recent years, the village has faced challenges due to competition from cheaper, mass-produced fabrics. However, through a combination of government support, community initiatives, and tourism promotion, Van Phuc Village has successfully revitalized its silk weaving industry.

• Government Support: The local government has invested in infrastructure improvements, such as road upgrades and sanitation facilities, to attract tourists to the village.
• Community Initiatives: The village has established a cooperative to promote silk weaving and provide training and marketing support for artisans.
• Tourism Promotion: Tourism operators have included Van Phuc Village in their itineraries, bringing visitors to the village to observe the silk weaving process and purchase handmade silk products.
• Innovation and Design: Van Phuc silk weavers have adapted to changing consumer preferences by incorporating modern designs and patterns into their products.

6.2 Case Study: Preserving Pottery in Bat Trang Village

Bat Trang Village, also located near Hanoi, is a famous center for traditional pottery. The village has a long history of producing high-quality ceramics, but in recent years, it has faced challenges due to competition from cheaper, mass-produced pottery. However, through a combination of tourism promotion, innovation, and community engagement, Bat Trang Village has successfully preserved its pottery tradition.

• Tourism Promotion: Tourism operators have included Bat Trang Village in their itineraries, bringing visitors to the village to observe the pottery making process and purchase handmade ceramics.
• Innovation: Bat Trang potters have experimented with new designs and glazes to create products that appeal to modern consumers.
• Community Engagement: The village has established a community center to promote pottery and provide training and marketing support for artisans.
• Educational Programs: Bat Trang offers workshops and classes for visitors to learn about pottery making and try their hand at creating their own pieces.

6.3 Lessons Learned from Successful Preservation Efforts

These case studies highlight several key lessons for successful craft preservation:

• Community Engagement: Involving local communities in preservation efforts is essential for ensuring their success.
• Government Support: Government policies and initiatives can provide crucial support for traditional crafts.
• Innovation and Design: Adapting to changing consumer preferences through innovation and design is important for maintaining demand for traditional crafts.
• Tourism Promotion: Tourism can provide a valuable source of income for artisans and help to promote traditional crafts.
• Education and Awareness: Raising awareness about the importance of traditional crafts and educating consumers about their cultural significance can help to increase demand for these products.

Alt: Colorful and intricate pottery pieces are displayed in Bat Trang Village, showcasing the artistry and skill of local artisans.

7. What Is the Future of Traditional Crafts in Vietnam?

The future of traditional crafts in Vietnam depends on the ability to adapt to changing market conditions, embrace innovation, and promote sustainable practices.

Answer: The future involves adaptation, innovation, sustainability, and collaboration.

By leveraging technology, focusing on ethical and environmental considerations, and promoting cultural heritage tourism, traditional crafts can thrive in the modern world. Collaboration between governments, organizations, businesses, and individuals is essential for creating a supportive ecosystem that enables artisans to preserve their craft and improve their economic prospects. The preservation of traditional crafts is not only important for cultural heritage but also for sustainable development and the well-being of local communities. According to a report by the United Nations, investing in cultural and creative industries, including traditional crafts, can contribute to economic growth, social inclusion, and environmental sustainability.

7.1 Trends and Predictions for the Next Decade

Several trends and predictions point to a positive future for traditional crafts in Vietnam:

• Growing Demand for Sustainable Products: Consumers are increasingly seeking out sustainable and ethical products, which will drive demand for traditional crafts.
• Rise of E-commerce: E-commerce platforms will provide new opportunities for artisans to market and sell their products to a global audience.
• Increased Tourism: Tourism will continue to be a major driver of demand for traditional crafts, particularly in cultural heritage destinations.
• Government Support: Governments will continue to provide support for traditional crafts through policies, funding, and training programs.
• Community Engagement: Local communities will play an increasingly important role in preserving and promoting traditional crafts.

7.2 The Role of Education and Training

Education and training are essential for ensuring the survival of traditional crafts for future generations. This includes:

• Apprenticeship Programs: Providing opportunities for young people to learn traditional crafts from experienced artisans.
• Vocational Training: Offering vocational training programs in traditional crafts.
• University Courses: Incorporating traditional crafts into university courses in design, art, and cultural studies.
• Museum and Cultural Center Programs: Providing educational programs for the public about traditional crafts.

7.3 The Importance of Collaboration and Partnerships

Collaboration and partnerships are essential for creating a supportive ecosystem for traditional crafts. This includes:

• Government-Industry Partnerships: Governments working with businesses to promote and support traditional crafts.
• Organization-Community Partnerships: Non-profit organizations working with local communities to preserve and promote traditional crafts.
• Business-Artisan Partnerships: Businesses partnering with artisans to create and sell unique, handcrafted products.
• International Collaboration: International organizations and governments working together to support traditional crafts around the world.

By working together, we can ensure that traditional crafts continue to thrive in Vietnam and around the world.

8. How Can SIXT.VN Enhance Your Exploration of Vietnamese Crafts?

SIXT.VN offers a range of services to help you explore and appreciate the beauty of Vietnamese craftsmanship.

Answer: SIXT.VN provides convenient travel services to explore and support Vietnamese crafts.

From arranging transportation to craft villages to providing information about local artisans and products, SIXT.VN is your trusted partner for cultural tourism in Vietnam. We understand the importance of supporting local communities and preserving cultural heritage, and we are committed to providing sustainable and responsible travel experiences. With SIXT.VN, you can immerse yourself in the rich cultural traditions of Vietnam and contribute to the preservation of traditional crafts.

8.1 Customized Tours to Craft Villages

SIXT.VN offers customized tours to craft villages throughout Vietnam, allowing you to witness the artistry firsthand and support local artisans. Our tours include:

• Transportation: Providing comfortable and reliable transportation to and from craft villages.
• Guided Tours: Offering guided tours of craft villages with knowledgeable local guides.
• Workshops and Demonstrations: Arranging workshops and demonstrations where you can learn about traditional crafts and try your hand at making your own products.
• Shopping Opportunities: Providing opportunities to purchase handcrafted products directly from artisans.

8.2 Accommodation Near Craft Centers

We offer a range of accommodation options near craft centers, allowing you to immerse yourself in the local culture and easily access craft workshops and markets. Our accommodation options include:

• Hotels: Providing comfortable and convenient hotel accommodations near craft centers.
• Guesthouses: Offering guesthouse accommodations in craft villages, allowing you to experience local life.
• Homestays: Arranging homestays with local families, providing a unique cultural experience.

8.3 Travel Tips and Information

SIXT.VN provides valuable travel tips and information to help you make the most of your exploration of Vietnamese crafts. This includes:

• Craft Village Guides: Providing detailed guides to craft villages, including information about their history, products, and activities.
• Artisan Profiles: Featuring profiles of local artisans, allowing you to learn about their craft and purchase their products directly.
• Cultural Etiquette: Providing information about cultural etiquette to ensure that you respect local customs and traditions.
• Sustainable Travel Practices: Promoting sustainable travel practices that support local communities and preserve cultural heritage.

Alt: A fleet of well-maintained SIXT rental cars awaits customers, ready to facilitate their exploration of Hanoi and its surrounding craft villages.

9. How to Plan Your Trip to Explore Traditional Crafts with SIXT.VN?

Planning a trip to explore traditional crafts in Vietnam with SIXT.VN is easy and convenient.

Answer: Visit SIXT.VN for customized tours, accommodations, and travel tips to explore Vietnamese crafts.

Simply visit our website, browse our selection of tours and services, and contact our customer service team to create a customized itinerary that meets your needs and interests. We offer a range of options to suit every budget and travel style, and we are committed to providing exceptional customer service and support. With SIXT.VN, you can experience the beauty and richness of Vietnamese craftsmanship and contribute to the preservation of cultural heritage.

9.1 Booking Process on SIXT.VN

The booking process on SIXT.VN is simple and straightforward:

1. Visit Our Website: Go to SIXT.VN to explore our range of tours and services.
2. Browse Our Selection: Browse our selection of tours and services, including customized tours to craft villages, accommodation options, and transportation services.
3. Contact Our Customer Service Team: Contact our customer service team to create a customized itinerary that meets your needs and interests.
4. Confirm Your Booking: Confirm your booking and make your payment securely online.
5. Prepare for Your Trip: Prepare for your trip by reviewing our travel tips and information and packing your bags.

9.2 Services Offered by SIXT.VN

SIXT.VN offers a range of services to enhance your exploration of Vietnamese crafts:

• Customized Tours: Customized tours to craft villages throughout Vietnam.
• Accommodation: Accommodation options near craft centers, including hotels, guesthouses, and homestays.
• Transportation: Transportation services to and from craft villages, including car rentals, airport transfers, and private drivers.
• Travel Tips and Information: Travel tips and information to help you make the most of your trip.
• Customer Support: Exceptional customer service and support throughout your trip.

9.3 Contact Information for SIXT.VN

Contact SIXT.VN today to start planning your trip to explore traditional crafts in Vietnam:

• Address: 260 Cau Giay, Hanoi, Vietnam
• Hotline/WhatsApp: +84 986 244 358
• Website: SIXT.VN

10. Frequently Asked Questions (FAQs) About Traditional Crafts in Vietnam

Here are some frequently asked questions about traditional crafts in Vietnam:

Answer: These FAQs address common questions about Vietnamese crafts, their preservation, and how to support them.

1. What are some of the most popular traditional crafts in Vietnam?
   Popular crafts include silk weaving, pottery, lacquerware, bamboo crafts, and embroidery.
2. Why are traditional crafts important?
   They preserve cultural heritage, support local economies, and promote tourism.
3. What challenges do traditional crafts face?
   Competition from mass-produced goods, lack of resources, and generational shifts.
4. How can tourism support traditional crafts?
   By creating markets, generating income, and promoting cultural exchange.
5. What can I do to support traditional crafts as a tourist?
   Purchase handmade goods, visit craft villages, and spread awareness.
6. How can I ensure that I’m buying authentic, ethically sourced products?
   Buy directly from artisans or reputable organizations that support fair trade practices.
7. Are there any specific regions in Vietnam known for particular crafts?
   Yes, Van Phuc is known for silk, Bat Trang for pottery, and Binh Duong for lacquerware.
8. What is being done to preserve traditional crafts in Vietnam?
   Government policies, organizational support, and community initiatives are in place.
9. Can I participate in workshops or demonstrations to learn about traditional crafts?
   Yes, many craft villages offer workshops and demonstrations for tourists.
10. How does SIXT.VN support traditional crafts in Vietnam?
    By offering customized tours to craft villages and promoting sustainable tourism practices.

By understanding the importance of traditional crafts and taking action to support them, we can help ensure that these valuable cultural assets continue to thrive for generations to come. SIXT.VN is your partner in exploring the rich cultural heritage of Vietnam and supporting local communities.

Reference list

30. Deloitte, “2024 CxO Sustainability Report.”
31. Deloitte, “Future of the Digital Customer Experience in Industrial Products” 2024.
32. Manufacturing Leadership Council, “2024 Critical Issues Study.”
33. Ibid.
34. Deloitte, “The State of AI in the Enterprise, 7th Edition,” 2024.
35. Deloitte, “Generative AI Snapshot Survey,” 2024.
36. Manufacturing Leadership Council, “2024 Critical Issues Study.”
37. Deloitte, “Future of the Digital Customer Experience in Industrial Products” 2024.
38. Ibid.
39. IDC, “IDC FutureScape: Worldwide Manufacturing 2024 Predictions,” November 2023.
40. Deloitte, “Generative AI Snapshot Survey,” 2024.
41. Manufacturing Leadership Council, “2024 Critical Issues Study.”
42. Ibid.