The Meaning Of Hospitality And Tourism Management is multifaceted, encompassing the supervision of operations within lodging, restaurants, travel agencies, and various tourism-related businesses, and SIXT.VN understands this deeply. A career in this dynamic field offers global opportunities and personal growth, making it an attractive path for those passionate about customer service and cultural exchange. Explore Vietnam’s rich heritage with tailored travel experiences, including seamless airport transfers and curated tours, enhancing your journey with unforgettable memories, while immersing yourself in local culture and boosting sustainable tourism efforts.
1. What Does Hospitality and Tourism Management Mean?
Hospitality and tourism management encompasses the oversight and administration of operations within the lodging, restaurant, travel, and tourism sectors. It involves ensuring guest satisfaction, managing resources, and coordinating services to create memorable experiences for travelers.
Hospitality and tourism management is a broad field that includes hotels, restaurants, resorts, airlines, cruise ships, theme parks, and other related businesses. Effective hospitality and tourism management ensures that these businesses operate smoothly and efficiently, providing high-quality services and experiences to guests. According to a report by the Vietnam National Administration of Tourism, the hospitality and tourism sector significantly contributes to Vietnam’s economy, emphasizing the importance of skilled management professionals in this industry.
1.1 Key Components of Hospitality and Tourism Management
- Customer Service: Providing excellent service to meet and exceed guest expectations.
- Operations Management: Overseeing the day-to-day activities to ensure smooth operations.
- Financial Management: Handling budgets, revenues, and expenses effectively.
- Marketing and Sales: Promoting the business and attracting customers.
- Human Resources: Managing staff, training, and development.
1.2 The Role of Technology in Hospitality and Tourism Management
Technology plays a crucial role in modern hospitality and tourism management. From online booking systems to customer relationship management (CRM) software, technology enhances efficiency and improves the guest experience. Research from Statista indicates a growing trend in the adoption of technology in the tourism sector, highlighting its importance in staying competitive.
1.3 Sustainability in Hospitality and Tourism Management
Sustainability is increasingly important in the hospitality and tourism industry. Sustainable practices involve minimizing environmental impact, supporting local communities, and promoting responsible tourism. According to the United Nations Environment Programme (UNEP), sustainable tourism is essential for preserving natural and cultural resources for future generations.
1.4 The Global Impact of Hospitality and Tourism Management
Hospitality and tourism management has a significant global impact, contributing to economic growth, cultural exchange, and job creation. The World Travel & Tourism Council (WTTC) estimates that the tourism sector contributes trillions of dollars to the global economy each year, underscoring its importance as a driver of economic development.
1.5 Educational Pathways in Hospitality and Tourism Management
There are numerous educational pathways for aspiring hospitality and tourism managers. These include:
- Bachelor’s Degrees: Providing a comprehensive understanding of the industry.
- Master’s Degrees: Offering advanced knowledge and skills for leadership roles.
- Vocational Training: Providing practical skills for specific roles in the industry.
2. What Are the Core Principles of Hospitality Management?
The core principles of hospitality management include delivering exceptional customer service, maintaining high standards of quality, ensuring ethical and sustainable practices, fostering a positive work environment, and adapting to changing market trends.
These principles guide the operations of hospitality businesses and ensure guest satisfaction. Understanding and implementing these principles are vital for success in the hospitality industry.
2.1 Delivering Exceptional Customer Service
Exceptional customer service is the foundation of hospitality management. It involves understanding customer needs, anticipating their expectations, and going above and beyond to provide a memorable experience. According to a study by McKinsey, companies that excel in customer service outperform their competitors in terms of revenue and profitability.
2.2 Maintaining High Standards of Quality
Maintaining high standards of quality is essential for building a strong reputation and ensuring customer loyalty. This includes:
- Cleanliness and Hygiene: Ensuring that facilities are clean and well-maintained.
- Service Standards: Providing consistent and efficient service.
- Product Quality: Offering high-quality food, beverages, and amenities.
2.3 Ensuring Ethical and Sustainable Practices
Ethical and sustainable practices are increasingly important in hospitality management. This involves:
- Environmental Responsibility: Minimizing environmental impact through waste reduction, energy conservation, and water management.
- Fair Labor Practices: Ensuring fair wages, safe working conditions, and opportunities for employee development.
- Community Engagement: Supporting local communities through job creation, sourcing local products, and contributing to local initiatives.
2.4 Fostering a Positive Work Environment
A positive work environment is crucial for attracting and retaining talented employees. This includes:
- Employee Empowerment: Giving employees the autonomy to make decisions and solve problems.
- Training and Development: Providing ongoing training and development opportunities to enhance employee skills and knowledge.
- Recognition and Rewards: Recognizing and rewarding employees for their contributions and achievements.
2.5 Adapting to Changing Market Trends
The hospitality industry is constantly evolving, and managers must be able to adapt to changing market trends. This includes:
- Technology Adoption: Embracing new technologies to improve efficiency and enhance the guest experience.
- Personalization: Tailoring services and experiences to meet individual customer preferences.
- Innovation: Continuously innovating to create new products and services that meet changing customer needs.
3. What Are The Key Differences Between Hospitality And Tourism Management?
While both hospitality and tourism management focus on customer satisfaction and service, hospitality management primarily deals with providing accommodation, food, and beverage services, while tourism management involves planning, developing, and promoting travel-related activities and destinations.
Hospitality management focuses on the operational aspects of hotels, restaurants, and other service-oriented businesses, while tourism management is concerned with the broader aspects of travel and tourism, including destination marketing, tour operations, and tourism policy. Understanding these differences is crucial for individuals seeking careers in these fields.
3.1 Scope and Focus
- Hospitality Management: Concentrates on the management of lodging, food, and beverage services.
- Tourism Management: Focuses on the planning, development, and promotion of travel-related activities and destinations.
3.2 Operational Responsibilities
- Hospitality Management: Involves managing day-to-day operations, ensuring guest satisfaction, and maintaining service standards.
- Tourism Management: Encompasses marketing destinations, organizing tours, and developing tourism policies.
3.3 Industry Sectors
- Hospitality Management: Primarily includes hotels, restaurants, resorts, and catering services.
- Tourism Management: Includes travel agencies, tour operators, destination marketing organizations, and tourism boards.
3.4 Skills and Competencies
- Hospitality Management: Requires strong customer service skills, operational expertise, and attention to detail.
- Tourism Management: Requires marketing skills, strategic planning abilities, and knowledge of tourism trends and regulations.
3.5 Educational and Training Requirements
- Hospitality Management: Often requires degrees or certifications in hospitality management, culinary arts, or hotel administration.
- Tourism Management: May require degrees in tourism management, marketing, or business administration with a focus on tourism.
3.6 Career Paths
- Hospitality Management: Career paths include hotel manager, restaurant manager, event planner, and food and beverage director.
- Tourism Management: Career paths include tourism officer, tour operator, destination marketing manager, and tourism consultant.
4. Why Should I Study Hospitality and Tourism Management?
Studying hospitality and tourism management offers a diverse range of career opportunities, the chance to work in exciting and dynamic environments, the opportunity for personal and professional growth, and the potential to make a positive impact on the global economy and local communities.
A degree in hospitality and tourism management can open doors to various exciting and fulfilling careers. The industry is known for its fast-paced and dynamic nature, offering opportunities for travel, cultural exchange, and personal development. According to the Bureau of Labor Statistics (BLS), employment in the leisure and hospitality sector is projected to grow significantly, making it a promising field for job seekers.
4.1 Diverse Career Opportunities
A degree in hospitality and tourism management can lead to a wide range of career opportunities, including:
- Hotel Management: Overseeing hotel operations, managing staff, and ensuring guest satisfaction.
- Restaurant Management: Managing restaurant operations, supervising staff, and ensuring high-quality service.
- Event Planning: Organizing and coordinating events, such as weddings, conferences, and corporate meetings.
- Tourism Marketing: Promoting destinations and attracting tourists.
- Travel Consulting: Helping clients plan and book travel arrangements.
4.2 Dynamic and Exciting Work Environment
The hospitality and tourism industry is known for its dynamic and exciting work environment. No two days are the same, and professionals in this field often have the opportunity to interact with people from different cultures and backgrounds. This can lead to a stimulating and rewarding career experience.
4.3 Personal and Professional Growth
Studying hospitality and tourism management can lead to significant personal and professional growth. The industry requires strong communication, problem-solving, and leadership skills, which can be developed through education and experience. Additionally, the industry offers opportunities for travel, cultural exchange, and personal development.
4.4 Impact on the Global Economy and Local Communities
The hospitality and tourism industry plays a vital role in the global economy, contributing to economic growth, job creation, and cultural exchange. By studying hospitality and tourism management, individuals can make a positive impact on the industry and the communities it serves. Sustainable tourism practices, in particular, can help preserve natural and cultural resources for future generations.
4.5 Global Opportunities
A degree in hospitality and tourism management can provide opportunities to work in different countries and cultures. The industry is global in nature, with hotels, resorts, and tourism destinations located all over the world. This can lead to exciting career opportunities for those who are interested in international travel and cultural exchange.
5. What Are The Skills Needed For Hospitality And Tourism Management?
Essential skills for hospitality and tourism management include excellent communication, customer service, problem-solving, leadership, and organizational skills, as well as adaptability, cultural awareness, and financial literacy.
These skills are essential for managing operations, ensuring customer satisfaction, and achieving business success in the hospitality and tourism industry. Developing these skills can help professionals excel in their careers and make a positive impact on the industry.
5.1 Communication Skills
Effective communication is crucial in the hospitality and tourism industry. Professionals must be able to communicate clearly and effectively with guests, colleagues, and stakeholders. This includes:
- Verbal Communication: Speaking clearly and concisely.
- Written Communication: Writing clear and professional emails, reports, and other documents.
- Active Listening: Paying attention to what others are saying and responding appropriately.
5.2 Customer Service Skills
Providing excellent customer service is essential for success in the hospitality and tourism industry. This includes:
- Empathy: Understanding and responding to customer needs and concerns.
- Problem-Solving: Identifying and resolving customer issues quickly and effectively.
- Patience: Remaining calm and professional when dealing with difficult customers.
5.3 Problem-Solving Skills
Hospitality and tourism managers must be able to solve problems quickly and effectively. This includes:
- Critical Thinking: Analyzing situations and identifying potential solutions.
- Decision-Making: Making informed decisions under pressure.
- Creativity: Developing innovative solutions to complex problems.
5.4 Leadership Skills
Leadership skills are essential for managing teams and achieving business goals. This includes:
- Motivation: Inspiring and motivating employees to perform their best.
- Delegation: Assigning tasks effectively and empowering employees to take ownership.
- Conflict Resolution: Resolving conflicts fairly and effectively.
5.5 Organizational Skills
Hospitality and tourism managers must be able to organize and prioritize tasks effectively. This includes:
- Time Management: Managing time efficiently to meet deadlines.
- Attention to Detail: Paying attention to detail to ensure accuracy and quality.
- Planning: Developing and implementing plans to achieve business goals.
5.6 Adaptability
The hospitality and tourism industry is constantly changing, and managers must be able to adapt to new situations and challenges. This includes:
- Flexibility: Being open to new ideas and approaches.
- Resilience: Bouncing back from setbacks and challenges.
- Continuous Learning: Staying up-to-date with industry trends and best practices.
5.7 Cultural Awareness
The hospitality and tourism industry involves interacting with people from different cultures and backgrounds. Cultural awareness is essential for providing excellent customer service and building positive relationships. This includes:
- Respect: Showing respect for different cultures and customs.
- Sensitivity: Being sensitive to cultural differences and avoiding stereotypes.
- Communication: Communicating effectively with people from different cultures.
5.8 Financial Literacy
Hospitality and tourism managers must have a basic understanding of financial principles and practices. This includes:
- Budgeting: Developing and managing budgets effectively.
- Financial Analysis: Analyzing financial statements and making informed decisions.
- Revenue Management: Maximizing revenue and profitability.
6. How Does SIXT.VN Enhance The Travel Experience In Vietnam?
SIXT.VN enhances the travel experience in Vietnam by providing seamless airport transfers, a wide selection of hotel options, convenient tour bookings, efficient flight arrangements, and expert travel consultation, ensuring a stress-free and memorable trip.
SIXT.VN offers a comprehensive suite of services designed to meet the needs of both leisure and business travelers. From the moment you arrive in Vietnam, SIXT.VN ensures a smooth and comfortable experience, allowing you to focus on enjoying your trip.
6.1 Seamless Airport Transfers
SIXT.VN provides reliable and efficient airport transfer services, ensuring a hassle-free journey from the airport to your hotel or other destination. This service is particularly valuable for travelers who are unfamiliar with the local transportation system or who prefer a more comfortable and convenient option.
6.2 Wide Selection of Hotel Options
SIXT.VN offers a wide selection of hotel options to suit every budget and preference. Whether you are looking for a luxury hotel in the heart of the city or a budget-friendly option near the airport, SIXT.VN can help you find the perfect accommodation for your needs.
6.3 Convenient Tour Bookings
SIXT.VN makes it easy to book tours and activities in Vietnam. Whether you want to explore the ancient streets of Hanoi, visit the stunning Ha Long Bay, or discover the vibrant culture of Ho Chi Minh City, SIXT.VN can help you plan and book your itinerary.
6.4 Efficient Flight Arrangements
SIXT.VN can assist with flight arrangements, ensuring that you get the best possible deals on flights to and from Vietnam. This service is particularly useful for travelers who are planning complex itineraries or who need assistance with booking flights on short notice.
6.5 Expert Travel Consultation
SIXT.VN provides expert travel consultation services, helping you plan your trip to Vietnam and make the most of your time in the country. Whether you need advice on the best time to visit, the top attractions to see, or the most convenient transportation options, SIXT.VN can provide you with the information and support you need.
6.6 The Benefits of Using SIXT.VN
Using SIXT.VN for your travel needs in Vietnam offers several benefits:
- Convenience: SIXT.VN provides a one-stop-shop for all your travel needs, from airport transfers to hotel bookings and tour arrangements.
- Reliability: SIXT.VN partners with trusted service providers to ensure that you receive high-quality service and a smooth travel experience.
- Expertise: SIXT.VN’s team of travel experts has in-depth knowledge of Vietnam and can provide you with valuable advice and support.
- Competitive Pricing: SIXT.VN offers competitive pricing on all its services, ensuring that you get the best possible value for your money.
7. What Are Some Emerging Trends in Hospitality and Tourism Management?
Emerging trends in hospitality and tourism management include the increasing use of technology, a growing focus on sustainability, the rise of experiential travel, the importance of personalization, and the impact of health and safety concerns.
These trends are shaping the future of the hospitality and tourism industry, and professionals must be aware of them to stay competitive and meet the changing needs of customers.
7.1 Increasing Use of Technology
Technology is playing an increasingly important role in the hospitality and tourism industry. From online booking systems to mobile apps and artificial intelligence, technology is transforming the way businesses operate and interact with customers.
7.2 Growing Focus on Sustainability
Sustainability is becoming increasingly important to travelers, and hospitality and tourism businesses are responding by implementing sustainable practices. This includes:
- Reducing Waste: Implementing waste reduction and recycling programs.
- Conserving Energy: Using energy-efficient technologies and practices.
- Supporting Local Communities: Sourcing local products and supporting local initiatives.
7.3 Rise of Experiential Travel
Travelers are increasingly seeking unique and authentic experiences, and hospitality and tourism businesses are responding by offering experiential travel options. This includes:
- Cultural Immersion: Providing opportunities to learn about and experience local cultures.
- Adventure Travel: Offering adventurous activities such as hiking, biking, and water sports.
- Culinary Tourism: Showcasing local cuisine and culinary traditions.
7.4 Importance of Personalization
Personalization is becoming increasingly important in the hospitality and tourism industry. Travelers expect businesses to understand their needs and preferences and to tailor their services accordingly.
7.5 Impact of Health and Safety Concerns
Health and safety concerns have become a major factor in travel decisions. Hospitality and tourism businesses must prioritize the health and safety of their guests and employees by implementing strict hygiene protocols and providing clear and transparent information about their safety measures.
8. How Do I Plan A Memorable Trip To Hanoi With SIXT.VN?
To plan a memorable trip to Hanoi with SIXT.VN, start by booking a seamless airport transfer, choose from a variety of hotels that suit your preferences, explore Hanoi’s attractions with guided tours, enjoy convenient transportation options, and seek expert travel consultation for a personalized itinerary.
Planning a trip to Hanoi can be an exciting experience, and SIXT.VN is here to help you make the most of your visit. From arranging your transportation and accommodation to recommending the best attractions and activities, SIXT.VN can provide you with the support and expertise you need to create a memorable trip.
8.1 Book a Seamless Airport Transfer
Start your trip to Hanoi on a stress-free note by booking a seamless airport transfer with SIXT.VN. This will ensure that you are greeted at the airport and transported comfortably to your hotel, without having to worry about navigating the local transportation system.
8.2 Choose From a Variety of Hotels
SIXT.VN offers a wide selection of hotels in Hanoi to suit every budget and preference. Whether you are looking for a luxury hotel in the Old Quarter or a budget-friendly option near the airport, SIXT.VN can help you find the perfect accommodation for your needs.
8.3 Explore Hanoi’s Attractions With Guided Tours
Hanoi is a city rich in history and culture, and there are many attractions to explore. SIXT.VN offers a variety of guided tours that will take you to the city’s most iconic landmarks, including:
- Hoan Kiem Lake: A picturesque lake in the heart of Hanoi.
- The Old Quarter: A maze of narrow streets filled with shops, restaurants, and cafes.
- The Temple of Literature: A historic temple dedicated to Confucius.
- Ho Chi Minh Mausoleum: The final resting place of Ho Chi Minh, the former president of Vietnam.
8.4 Enjoy Convenient Transportation Options
SIXT.VN can arrange transportation options to help you get around Hanoi, including:
- Private Cars: Hire a private car with a driver for a comfortable and convenient way to explore the city.
- Taxis: Hail a taxi from the street or book one through a ride-hailing app.
- Motorbikes: Rent a motorbike for a more adventurous way to get around (be sure to wear a helmet and follow local traffic laws).
8.5 Seek Expert Travel Consultation
SIXT.VN provides expert travel consultation services to help you plan your trip to Hanoi and make the most of your time in the city. Whether you need advice on the best time to visit, the top attractions to see, or the most convenient transportation options, SIXT.VN can provide you with the information and support you need.
9. What Is Sustainable Tourism And Why Is It Important?
Sustainable tourism is tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities. It is important because it helps preserve natural and cultural resources, supports local economies, and ensures a positive impact on the environment and communities.
Sustainable tourism aims to minimize the negative impacts of tourism while maximizing its benefits. This includes protecting the environment, supporting local communities, and promoting responsible travel practices. According to the United Nations World Tourism Organization (UNWTO), sustainable tourism is essential for achieving the Sustainable Development Goals (SDGs) and ensuring a better future for all.
9.1 Environmental Sustainability
Environmental sustainability is a key aspect of sustainable tourism. This involves:
- Conserving Natural Resources: Protecting natural habitats, wildlife, and biodiversity.
- Reducing Pollution: Minimizing air, water, and noise pollution.
- Managing Waste: Implementing waste reduction and recycling programs.
9.2 Social and Cultural Sustainability
Social and cultural sustainability involves:
- Respecting Local Cultures: Preserving and promoting local traditions, customs, and heritage.
- Supporting Local Communities: Creating economic opportunities for local residents and supporting local businesses.
- Ensuring Fair Labor Practices: Providing fair wages, safe working conditions, and opportunities for employee development.
9.3 Economic Sustainability
Economic sustainability involves:
- Generating Revenue: Creating economic opportunities for local businesses and entrepreneurs.
- Diversifying the Economy: Reducing reliance on tourism and diversifying the local economy.
- Investing in Infrastructure: Improving infrastructure to support tourism development and benefit local communities.
9.4 Benefits of Sustainable Tourism
Sustainable tourism offers numerous benefits:
- Preservation of Natural and Cultural Resources: Protecting natural habitats, wildlife, and cultural heritage for future generations.
- Economic Development: Creating economic opportunities for local communities and businesses.
- Improved Quality of Life: Enhancing the quality of life for local residents through improved infrastructure, services, and amenities.
- Enhanced Tourist Experience: Providing tourists with authentic and meaningful experiences that contribute to their understanding and appreciation of the destination.
10. How Can SIXT.VN Contribute To Sustainable Tourism In Vietnam?
SIXT.VN contributes to sustainable tourism in Vietnam by promoting eco-friendly accommodations, supporting local businesses and communities, offering responsible tour options, minimizing environmental impact through efficient operations, and educating travelers about sustainable practices.
SIXT.VN recognizes the importance of sustainable tourism and is committed to implementing practices that minimize its environmental impact and support local communities. By promoting responsible travel practices, SIXT.VN aims to contribute to the long-term sustainability of the tourism industry in Vietnam.
10.1 Promoting Eco-Friendly Accommodations
SIXT.VN promotes eco-friendly accommodations that have implemented sustainable practices, such as:
- Energy Efficiency: Using energy-efficient technologies and practices to reduce energy consumption.
- Water Conservation: Implementing water conservation measures to reduce water usage.
- Waste Reduction: Implementing waste reduction and recycling programs.
10.2 Supporting Local Businesses and Communities
SIXT.VN supports local businesses and communities by:
- Sourcing Local Products: Prioritizing local products and services in its operations.
- Promoting Local Culture: Showcasing local culture and traditions in its tours and activities.
- Creating Economic Opportunities: Providing employment opportunities for local residents.
10.3 Offering Responsible Tour Options
SIXT.VN offers responsible tour options that minimize environmental impact and support local communities. This includes:
- Eco-Tours: Tours that focus on nature conservation and environmental education.
- Community-Based Tourism: Tours that support local communities and provide economic benefits to residents.
- Responsible Travel Practices: Promoting responsible travel practices among tourists, such as respecting local customs and minimizing waste.
10.4 Minimizing Environmental Impact Through Efficient Operations
SIXT.VN minimizes its environmental impact through efficient operations, such as:
- Reducing Carbon Footprint: Using fuel-efficient vehicles and promoting public transportation.
- Conserving Resources: Implementing resource conservation measures in its offices and operations.
- Managing Waste: Implementing waste reduction and recycling programs.
10.5 Educating Travelers About Sustainable Practices
SIXT.VN educates travelers about sustainable practices by:
- Providing Information: Offering information about sustainable tourism practices and responsible travel tips.
- Promoting Awareness: Raising awareness about environmental and social issues related to tourism.
- Encouraging Participation: Encouraging travelers to participate in sustainable tourism initiatives.
Ready to Experience Sustainable and Unforgettable Travel?
Don’t let the challenges of planning a trip to Vietnam hold you back. SIXT.VN offers seamless airport transfers, a curated selection of hotels, and personalized tour bookings designed to make your journey stress-free and memorable. Contact us today to start planning your adventure and discover the beauty of Vietnam with confidence.
- Address: 260 Cau Giay, Hanoi, Vietnam
- Hotline/Whatsapp: +84 986 244 358
- Website: SIXT.VN
FAQ: Meaning of Hospitality and Tourism Management
1. What is the primary goal of hospitality and tourism management?
The primary goal is to ensure guest satisfaction by managing lodging, food, travel, and tourism services effectively.
2. How does technology impact hospitality and tourism management?
Technology enhances efficiency and improves the guest experience through online booking systems, CRM software, and more.
3. What are the key skills needed in hospitality and tourism management?
Key skills include communication, customer service, problem-solving, leadership, and organizational abilities.
4. What is the difference between hospitality and tourism management?
Hospitality focuses on accommodation and food services, while tourism involves planning and promoting travel-related activities and destinations.
5. Why is sustainability important in hospitality and tourism management?
Sustainability helps preserve natural and cultural resources, supports local economies, and ensures a positive impact on the environment and communities.
6. How can SIXT.VN help enhance the travel experience in Vietnam?
SIXT.VN provides seamless airport transfers, a wide selection of hotels, convenient tour bookings, efficient flight arrangements, and expert travel consultation.
7. What are some emerging trends in the hospitality and tourism industry?
Emerging trends include the increasing use of technology, a growing focus on sustainability, the rise of experiential travel, and the importance of personalization.
8. How can I plan a memorable trip to Hanoi with SIXT.VN?
You can plan a memorable trip by booking airport transfers, choosing suitable hotels, exploring attractions with guided tours, and seeking expert travel consultation.
9. What is the role of cultural awareness in hospitality and tourism management?
Cultural awareness is essential for providing excellent customer service and building positive relationships with people from different backgrounds.
10. How does SIXT.VN contribute to sustainable tourism in Vietnam?
SIXT.VN promotes eco-friendly accommodations, supports local businesses, offers responsible tour options, minimizes environmental impact, and educates travelers about sustainable practices.
Hanoi's Old Quarter vibrant street scene with traditional shops and bustling activity
