What To Expect At The Missouri Governor’s Conference On Tourism?

The Missouri Governor’s Conference on Tourism is an exceptional opportunity to delve into the world of Missouri travel and tourism, and SIXT.VN stands ready to elevate your exploration of Vietnam. This conference highlights the definition, applications, and benefits of the state’s tourism initiatives. Unlock the hidden gems of Vietnamese culture and tourism through our expert advice, personalized itineraries, and seamless travel experiences with SIXT.VN. Embark on unforgettable Vietnam travel adventures!

Table of Contents

• 1. What is the Missouri Governor’s Conference on Tourism?
• 2. When and Where is the 2025 Conference?
• 3. What are the Hotel Details for the Conference?
• 4. How Can I Register for the Conference?
• 5. What is the Destination Experience Offered?
• 6. What is the Conference Agenda?
• 7. Who are the Featured Speakers?
• 8. What Sponsorship Opportunities are Available?
• 9. What are the Award Nominations?
• 10. FAQs About the Missouri Governor’s Conference on Tourism

1. What is the Missouri Governor’s Conference on Tourism?

The Missouri Governor’s Conference on Tourism is an annual event designed to foster collaboration, innovation, and growth within the tourism industry. The conference provides a platform for industry professionals, leaders, and innovators to network, share insights, and explore new opportunities.

Missouri’s tourism sector significantly boosts the state’s economy. According to the Missouri Division of Tourism, tourism generates billions of dollars in revenue annually, supporting numerous jobs across various sectors, including hospitality, entertainment, and transportation. This conference plays a crucial role in sustaining and enhancing this economic impact.

SIXT.VN understands the importance of well-organized tourism events. Similarly, SIXT.VN is dedicated to providing seamless travel experiences for tourists in Vietnam. We offer a range of services including:

• Personalized Itineraries: Tailored to suit individual preferences and interests.
• Airport Transfers: Ensuring smooth and stress-free arrivals and departures.
• Hotel Bookings: Providing a variety of options to fit different budgets and needs.
• Guided Tours: Showcasing the best of Vietnam’s cultural and natural attractions.

By focusing on customer satisfaction and comprehensive service offerings, SIXT.VN aims to enhance the overall tourism experience in Vietnam, much like the Missouri Governor’s Conference on Tourism seeks to improve tourism in Missouri.

Conference attendees networking at the Missouri Governor's Conference on Tourism

2. When and Where is the 2025 Conference?

The 2025 Missouri Governor’s Conference on Tourism will be held from October 7-9 at The Resort at Lake of the Ozarks in Lake Ozark. This annual event brings together tourism professionals and leaders for networking and insights.

Choosing the right time and location can significantly impact an event’s success. According to a study by the Events Industry Council, the location influences attendance rates by up to 30%. The Resort at Lake of the Ozarks provides a scenic and accessible venue, enhancing the overall experience for attendees.

SIXT.VN recognizes the value of strategic timing and location when planning a trip to Vietnam.

• Optimal Travel Seasons: Understanding Vietnam’s diverse climate allows us to recommend the best times to visit different regions. For instance, the dry season (November to April) is ideal for exploring the south, while the fall (September to November) offers pleasant weather in the north.
• Prime Locations: SIXT.VN offers services in key tourist destinations such as Hanoi, Ho Chi Minh City, Da Nang, and Phu Quoc, ensuring easy access to Vietnam’s top attractions.

3. What are the Hotel Details for the Conference?

The conference rate at The Resort at Lake of the Ozarks is $149-179 + tax and a $10 resort fee, available from October 6-9. Make reservations via the provided link or by calling 573-693-9988 and requesting the “2025 Governor’s Conference on Tourism” discounted rate before the room block closes on September 8, 2025.

Securing accommodations is vital for attendees. According to a report by Expedia, travelers prioritize convenience and value when booking hotels. The discounted rate and on-site location make it easier for attendees to fully engage in the conference.

SIXT.VN understands the importance of comfortable and convenient accommodations for international travelers. We offer a variety of hotel options to suit every need:

• Wide Range of Choices: From budget-friendly hostels to luxurious hotels, we cater to diverse preferences and budgets.
• Strategic Locations: Our hotel selections ensure proximity to major attractions, business districts, and transportation hubs, making your stay in Vietnam as convenient as possible.
• Exclusive Deals: SIXT.VN partners with top hotels to provide exclusive deals and discounts, ensuring you get the best value for your money.

4. How Can I Register for the Conference?

Registration for the conference will open in Summer 2025. Available passes include:

• Full Conference Pass (meals included): $400
• One-Day Pass (meals included): $350
• Awards Banquet Pass Only: $100
• Lunch Pass Only (October 16): $50

Register through the provided link to secure your spot at this premier tourism event.

Early registration is often encouraged to take advantage of discounts and secure a spot. According to a study by Eventbrite, early bird tickets can increase attendance by up to 20%.

SIXT.VN encourages travelers to plan and book their trips to Vietnam in advance for the best deals. Advance booking offers:

• Cost Savings: Booking flights, accommodations, and tours in advance can significantly reduce costs.
• Availability: Early booking ensures availability, especially during peak tourist seasons and popular events.
• Customization: Planning ahead allows for greater customization of your itinerary, ensuring a trip that perfectly matches your interests and preferences.

5. What is the Destination Experience Offered?

Enjoy an exclusive tour of Kansas City Current’s CPKC Stadium, the world’s first women’s professional sports stadium. Discover the team’s history, explore behind-the-scenes, and capture a memorable photo op on the pitch. RSVP to join this unique destination experience.

Destination experiences enhance the overall appeal of a conference. According to research from the Tourism Research Marketing Group, experiential travel is a growing trend, with many tourists seeking unique and authentic activities.

SIXT.VN is dedicated to offering unique and authentic experiences that showcase Vietnam’s rich culture and natural beauty:

• Cultural Immersion: From traditional cooking classes to homestays in rural villages, we provide opportunities to immerse yourself in Vietnamese culture.
• Adventure Tours: Explore the stunning landscapes of Vietnam through hiking, cycling, and water sports.
• Historical Insights: Visit historical sites with knowledgeable guides who bring the past to life with captivating stories and insights.

Attendees enjoying a guided tour at a destination experience event

6. What is the Conference Agenda?

The conference agenda is packed with valuable sessions and networking opportunities:

Tuesday, October 15

• 10 am – 5 pm: Registration (Sponsored by Madden Media)
• 10 am – 5 pm: Exhibitor Trade Show Set Up
• 11 am – 12 pm: MACVB Board Meeting (Invitation only)
• 12:30 pm – 3:30 pm: Destination Experience (Sponsored by Visit Clay and Visit KC) RSVP required
• 4 pm – 6 pm: Marketplace Reception (Sponsored by Dotdash Meredith)
• 6 pm – 8 pm: Welcome Reception (Sponsored by Visit Clay and Visit KC) at Kansas City’s Worlds of Fun. Transportation provided.

Wednesday, October 16

• 8 am – 5 pm: Exhibitor Trade Show
• 8 am – 6 pm: Registration (Sponsored by Madden Media)
• 8 am – 9 am: Breakfast
• 9 am – 10 am: General Session: The Power of Destination Branding: Crafting Messages That Inspire with David Lorenz, Executive Consultant for MMGY Next Factor
• 10 am – 10:10 am: 10 Minute Break
• 10:10 am – 10:50 am: Breakout Sessions:
  • Unlocking the Power of AI in Tourism Marketing with Jarad Johnson, Mostly Serious
  • Attribution: Tying Marketing Dollars to Total Economic Impact with Travis Napper, Tourism Economics
  • Connecting Newcomers to Resources and Insights with Missouri Division of Tourism Managers
• 10:50 am – 11:20 am: Break and Exhibitor Trade Show
• 11:20 am – 12 pm: All Breakout Sessions Repeat
• 12 pm – 1 pm: Luncheon (Sponsored by OBP Agency)
• 1 pm – 1:40 pm: Breakout Sessions:
  • Getting Started with Canva: A Beginner’s Guide to Stunning Designs with Anndrea Harris, Whooann Creative Studio
  • Destination Developers: The Evolving Role of Tourism Leaders with David Lorenz, Executive Consultant for MMGY Next Factor
  • Navigating Media Chaos: Aligning Audience Targeting, Measurement and Messaging with Jamie Hurt, Spectrum Reach
• 1:40 pm – 1:50 pm: 10 Minute Break
• 1:50 pm – 2:30 pm: All Breakout Sessions Repeat
• 2:30 pm – 2:40 pm: 10 Minute Break
• 2:40 pm – 3:20 pm: General Session: A Match Made with FIFA with Kathy Nelson, Visit KC, and Jim Rowland, Missouri Division of Tourism
• 3:20 pm – 3:50 pm: Break and Exhibitor Trade Show
• 4 pm – 5:00 pm: Missouri Tourism Commission Meeting (Seating is limited)
• 6 pm – 7 pm: Awards Reception (Wine compliments of the Missouri Wine and Grape Board)
• 7 pm – 9 pm: Awards Banquet & Presentation (Wine compliments of the Missouri Wine and Grape Board)

Thursday, October 17

• 8 am – 11 am: Exhibitor Trade Show
• 8 am – 11 am: Registration (Sponsored by Madden Media)
• 8 am – 9 am: Breakfast
• 9 am – 9:40 am: Breakout Sessions:
  • Showcasing Missouri: Strategies for Attracting International Travelers with Renee Eichelberger, Explore St. Louis, Jenny Wilson, Visit KC, and Megan Sheets, Missouri Division of Tourism
  • Mastering Canva: Elevate Your Brand and Generate Success with Anndrea Harris, Whooann Creative Studio
  • What’s Your Reputation Worth? with Carmen Fenton and Margaret Faintich, Osborn Barr Paramore
• 9:40 am – 9:50 am: 10 Minute Break
• 9:50 am – 10:30 am: All Breakout Sessions Repeat
• 10:30 am – 11:00 am: Break and Exhibitor Trade Show
• 11 am – 11:40 am: Missouri Division of Tourism Update with Stephen Foutes, Missouri Division of Tourism
• 11:40 am – 12 pm: Giveaways & Closing Remarks
• 12 pm: Conference Concludes

A comprehensive agenda ensures attendees gain valuable knowledge and insights. According to the Professional Convention Management Association (PCMA), a well-structured agenda is a key factor in attendee satisfaction.

SIXT.VN offers structured itineraries for exploring Vietnam:

• Customized Planning: We work with you to create a detailed itinerary that aligns with your interests, whether it’s history, culture, adventure, or relaxation.
• Efficient Scheduling: Our itineraries are designed to maximize your time, ensuring you see the best of Vietnam without feeling rushed.
• Flexibility: While we provide a structured plan, we also allow for flexibility, so you can adapt your itinerary as you go and discover hidden gems along the way.

7. Who are the Featured Speakers?

The conference features a diverse lineup of expert speakers:

• David Lorenz: Executive Consultant for MMGY Next Factor and former Vice President of Travel Michigan.
• Jarad Johnson: Founder and CEO of Mostly Serious.
• Anndrea Harris: Canva Community Canvasador and marketing professional at Whooann Creative Studio.
• Jamie Hurt: Director of Sales in Kansas City for Spectrum Reach.
• Kathy Nelson: President and CEO of Visit KC and the KC Sports Commission & Foundation.
• Jim Rowland: National Account Manager – Sports Tourism at the Missouri Division of Tourism.
• Travis Napper: Director of Destination Partnerships at Tourism Economics.
• Renee Eichelberger: Senior Director of Leisure Travel Sales at Explore St. Louis.
• Jenny Wilson: Vice President of Tourism Development at Visit KC.
• Megan Sheets: Travel Trade Specialist for the Missouri Division of Tourism.
• Carmen Fenton: Public relations professional at Osborn Barr Paramore.
• Margaret Faintich: Leads cross-agency teams at Osborn Barr Paramore.
• Stephen Foutes: Director of the Missouri Division of Tourism.

Engaging speakers can significantly enhance the value of a conference. According to the National Speakers Association, expert speakers provide attendees with actionable insights and inspiration.

SIXT.VN provides expert guidance and support for travelers:

• Local Experts: Our team includes local experts with in-depth knowledge of Vietnam’s culture, history, and attractions.
• Personalized Recommendations: We offer personalized recommendations based on your interests and preferences, ensuring a memorable and authentic experience.
• 24/7 Support: SIXT.VN provides 24/7 support to assist with any questions or concerns, giving you peace of mind throughout your trip.

David Lorenz, Executive Consultant for MMGY Next Factor, speaking at the conference

Jarad Johnson, Founder and CEO of Mostly Serious, presenting a breakout session

Anndrea Harris, Canva Community Canvasador, leading a design workshop

Jamie Hurt, Director of Sales in Kansas City for Spectrum Reach, sharing media insights

Kathy Nelson, President and CEO of Visit KC, discussing sports tourism

Jim Rowland, National Account Manager, Missouri Division of Tourism, presenting on FIFA World Cup strategies

Travis Napper, Director of Destination Partnerships at Tourism Economics, discussing economic impact

Renee Eichelberger, Senior Director of Leisure Travel Sales at Explore St. Louis, sharing international travel strategies

Jenny Wilson, Vice President of Tourism Development at Visit KC, discussing tourism development

Megan Sheets, Travel Trade Specialist for the Missouri Division of Tourism, discussing travel trade

Carmen Fenton, Public Relations Professional, Osborn Barr Paramore

Margaret Faintich, Osborn Barr Paramore

Stephen Foutes, Director of the Missouri Division of Tourism, providing programmatic updates

8. What Sponsorship Opportunities are Available?

Multiple sponsorship opportunities are available to make your mark this year. Click the provided link for sponsorship details.

Sponsorships provide crucial support for events and offer sponsors valuable visibility. According to the IEG Sponsorship Report, sponsorships are an effective way to enhance brand awareness and engage with target audiences.

SIXT.VN offers partnership opportunities for businesses looking to reach international travelers:

• Brand Visibility: Partner with us to increase your brand’s visibility among a global audience.
• Targeted Marketing: Our marketing campaigns can be tailored to reach specific demographics and interests.
• Collaborative Opportunities: We offer opportunities for collaborative projects, such as sponsored content, events, and promotions, that align with your brand’s goals and values.

Thank you to our 2024 Sponsors

• Visit Clay
• OBP Agency
• Spectrum Reach
• Dotdash Meredith
• Rural Missouri

Other sponsors include AAA, AdTheorent, CTM Media Group, Disney Advertising, Expedia, iHeart Media, McDaniels Marketing, Miles Partnership/ Brand USA, Missouri Life Magazine, Missouri Travel Alliance, Missouri Wine & Grape Board, Ripe, Simpleview, Sojern, TravelTV, Your-Type, and The Rural Agency.

Visit Clay Missouri sponsors the Missouri Governor's Conference on Tourism

OBP Agency sponsors the Missouri Governor's Conference on Tourism

Spectrum Reach sponsors the Missouri Governor's Conference on Tourism

Dotdash Meredith sponsors the Missouri Governor's Conference on Tourism

Attendees enjoying a guided tour at a destination experience event

9. What are the Award Nominations?

Nominations are open for the Governor’s Conference on Tourism Awards. Make your submission today, with nominations closing at 4:00 pm CST, Friday, March 21, 2025. The awards are open to various entities contributing to Missouri’s tourism industry, recognizing exemplary customer service and positive influence.

Available awards include:

• Missouri Tourism Hall of Fame: Recognizes an individual with over 10 years in the industry who has significantly impacted tourism in Missouri.
• Sen. Emory Melton Legislative Award: Honors an individual who supports Missouri’s tourism industry through legislative efforts.
• Marketing Campaign Award: Recognizes an effective integrated marketing campaign that increases tourism and economic benefit.
• Pathfinder Award: Recognizes an event or organization that develops a niche tourism market.
• Innovator Award: Honors a small tourism organization or individual achieving significant results on a modest budget.
• Navigator Media Award: Presented to a media outlet that promotes tourism in Missouri.
• Rising Star Award: Honors an individual who has worked in tourism for less than five years and has made significant advancements.
• Tracy Kimberlin Hospitality Award: Recognizes excellent customer service.
• Film Industry Champion Award: Presented to an individual who advocates for the film industry in Missouri.

Awards and recognition programs play a crucial role in fostering excellence and innovation within an industry. According to a study by McKinsey, recognition programs can boost employee motivation and productivity by up to 20%.

SIXT.VN is committed to recognizing and promoting excellence in the tourism industry in Vietnam:

• Partner Recognition: We highlight and promote our top-performing partners, including hotels, tour operators, and local guides.
• Customer Feedback: We encourage customers to share their experiences and recognize outstanding service providers.
• Industry Awards: We support and participate in industry award programs that celebrate innovation and excellence in Vietnam’s tourism sector.

10. FAQs About the Missouri Governor’s Conference on Tourism

1. What is the primary focus of the Missouri Governor’s Conference on Tourism?

The conference focuses on fostering collaboration, sharing insights, and exploring new opportunities within Missouri’s tourism industry.

2. When and where will the 2025 conference take place?

The conference will be held from October 7-9, 2025, at The Resort at Lake of the Ozarks in Lake Ozark.

3. How can I book a room at the conference hotel?

Book via the provided link or call 573-693-9988, requesting the “2025 Governor’s Conference on Tourism” rate before September 8, 2025.

4. When will registration for the conference open?

Registration will open in Summer 2025.

5. What types of passes are available for the conference?

Available passes include Full Conference, One-Day, Awards Banquet, and Lunch passes.

6. What is the Destination Experience offered at the conference?

Attendees can enjoy a tour of Kansas City Current’s CPKC Stadium, the world’s first women’s professional sports stadium.

7. Who are some of the featured speakers at the conference?

Featured speakers include David Lorenz, Jarad Johnson, Anndrea Harris, and Kathy Nelson.

8. What are some of the topics covered in the breakout sessions?

Topics include AI in tourism marketing, marketing attribution, Canva design, and media strategies.

9. How can I become a sponsor of the Missouri Governor’s Conference on Tourism?

Click the provided link for sponsorship details and opportunities.

10. What kind of awards are presented at the Governor’s Conference on Tourism?

Awards include the Missouri Tourism Hall of Fame, Sen. Emory Melton Legislative Award, and Marketing Campaign Award, among others.

By attending the Missouri Governor’s Conference on Tourism, you’re investing in the future of tourism in Missouri. Similarly, SIXT.VN invites you to invest in unforgettable travel experiences in Vietnam. From personalized itineraries to seamless transportation, we ensure your journey is as enriching and enjoyable as possible. Contact SIXT.VN today to start planning your dream trip to Vietnam! Address: 260 Cau Giay, Hanoi, Vietnam. Hotline/Whatsapp: +84 986 244 358. Website: SIXT.VN.