What Is the Function of the Philippine Tourism Authority?

Philippine Tourism Authority, now superseded by TIEZA, played a pivotal role in shaping the Philippines’ tourism landscape; SIXT.VN understands the importance of these entities in promoting seamless travel experiences. Explore Manila’s attractions and let SIXT.VN take care of your transport needs with our reliable services, guaranteeing a memorable journey. For convenient airport transfers, hotel bookings, and tours, trust SIXT.VN for a streamlined travel experience.

1. What Was the Philippine Tourism Authority (PTA)?

The Philippine Tourism Authority (PTA) was the primary government agency responsible for planning, developing, and promoting tourism in the Philippines. As an organization, it aimed to enhance the country’s appeal as a premier tourist destination, encouraging both local and international travelers to discover the natural beauty, cultural richness, and hospitality of the Filipino people. The PTA was established to spearhead the growth of the tourism sector, contributing significantly to the nation’s economy.

1.1. Key Responsibilities of the PTA

The PTA held several crucial responsibilities that were essential for the advancement of tourism in the Philippines. These responsibilities included:

• Infrastructure Development: Constructing and maintaining tourism-related infrastructure such as roads, airports, and tourist facilities.
• Tourism Promotion: Marketing the Philippines as a desirable tourist destination through various channels.
• Investment Promotion: Attracting investments in tourism-related projects to improve facilities and services.
• Regulation and Supervision: Overseeing tourism establishments to ensure quality standards and protect tourists’ interests.
• Travel Tax Collection: Administering the collection of travel taxes to fund tourism projects and initiatives.

These responsibilities were vital in ensuring that the Philippines could offer a competitive and attractive tourism product to the world.

1.2. Historical Context of the PTA

The Philippine Tourism Authority (PTA) was established under Presidential Decree 564. It was created to focus on the development, promotion, and regulation of tourism in the Philippines. Over the years, the PTA played a significant role in shaping the tourism sector, contributing to infrastructure development, marketing campaigns, and the establishment of tourism standards.

1.3. How Did the PTA Impact Philippine Tourism?

The PTA’s impact on Philippine tourism was substantial. It spearheaded numerous initiatives that improved the country’s tourism infrastructure, such as the construction of hotels, resorts, and transportation facilities. It also launched marketing campaigns that showcased the Philippines’ diverse attractions, from its pristine beaches to its vibrant cultural heritage. Furthermore, the PTA’s regulatory efforts helped to ensure that tourism establishments met certain quality standards, enhancing the overall tourist experience.

2. What Led to the Creation of TIEZA?

The Tourism Infrastructure and Enterprise Zone Authority (TIEZA) was created as a result of Republic Act No. 9593, also known as the Tourism Act of 2009. This act aimed to modernize and strengthen the tourism sector by creating a specialized agency focused on tourism infrastructure development and investment promotion. TIEZA replaced the Philippine Tourism Authority (PTA) to address the need for a more streamlined and efficient approach to tourism development.

2.1. Republic Act No. 9593: The Tourism Act of 2009

Republic Act No. 9593, or the Tourism Act of 2009, was a landmark piece of legislation that sought to transform the Philippine tourism industry. The act recognized the importance of tourism as a key driver of economic growth and aimed to create a more conducive environment for tourism investments.

One of the key provisions of the Tourism Act of 2009 was the creation of Tourism Enterprise Zones (TEZs), which are designated areas that offer incentives to tourism-related businesses. These incentives include tax breaks, simplified regulations, and infrastructure support. The act also established TIEZA to oversee the development and management of TEZs, as well as to undertake tourism infrastructure projects nationwide.

2.2. Deficiencies of the PTA That TIEZA Addressed

While the PTA made significant contributions to Philippine tourism, it also faced certain challenges and limitations. Some of the deficiencies that TIEZA aimed to address included:

• Limited Focus: The PTA had a broad mandate that encompassed various aspects of tourism, which sometimes resulted in a lack of focus on infrastructure development and investment promotion.
• Bureaucratic Processes: The PTA’s bureaucratic processes could be slow and cumbersome, hindering the timely implementation of tourism projects.
• Lack of Coordination: There was often a lack of coordination between the PTA and other government agencies, as well as with the private sector, which impeded the effective development of tourism.
• Insufficient Resources: The PTA’s resources were often limited, which constrained its ability to undertake large-scale infrastructure projects and marketing campaigns.

TIEZA was created to overcome these deficiencies by providing a more focused, efficient, and well-resourced agency that could drive tourism development in the Philippines.

2.3. How TIEZA Improved Upon the PTA Model

TIEZA improved upon the PTA model in several key ways:

• Strategic Focus: TIEZA has a clear focus on tourism infrastructure development and investment promotion, allowing it to allocate its resources and expertise more effectively.
• Streamlined Processes: TIEZA has streamlined its processes to expedite the approval and implementation of tourism projects, reducing bureaucratic delays.
• Enhanced Coordination: TIEZA works closely with other government agencies, local government units, and the private sector to ensure coordinated tourism development.
• Increased Resources: TIEZA has access to a larger pool of resources, including travel tax revenues and government appropriations, enabling it to undertake more ambitious projects.

By addressing the deficiencies of the PTA and implementing these improvements, TIEZA has been able to drive significant progress in Philippine tourism development.

3. What Are the Main Functions of TIEZA?

TIEZA’s main functions encompass infrastructure development, regulation and supervision of Tourism Enterprise Zones (TEZs), management of assets, and administration of the Philippine Travel Tax. These functions are crucial for the sustainable growth and enhancement of the tourism sector in the Philippines. SIXT.VN supports these initiatives by providing seamless transportation solutions for tourists exploring the country.

3.1. Infrastructure Development

TIEZA plays a pivotal role in the development of tourism infrastructure across the Philippines. This includes the construction, improvement, and maintenance of facilities such as roads, airports, seaports, and tourist centers. These projects enhance accessibility and improve the overall experience for tourists, making destinations more attractive and competitive. According to the Philippine Statistics Authority, investments in tourism infrastructure have a direct correlation with increased tourist arrivals and revenue generation.

3.2. Designation, Regulation, and Supervision of TEZs

Tourism Enterprise Zones (TEZs) are specific areas designated by TIEZA that offer incentives to attract tourism-related investments. TIEZA is responsible for regulating and supervising these zones to ensure they meet international standards and contribute to sustainable tourism development. This involves setting guidelines for planning, development, and operation within the TEZs, as well as monitoring compliance to ensure that environmental and cultural heritage are protected.

3.3. Management of Existing Assets

TIEZA manages a portfolio of tourism-related assets, including hotels, resorts, and recreational facilities. This involves overseeing their operations, ensuring they are well-maintained, and maximizing their economic potential. TIEZA also explores opportunities for privatization or partnerships with the private sector to enhance the efficiency and profitability of these assets. Effective asset management contributes to the sustainability of tourism initiatives and generates revenue for reinvestment in new projects.

3.4. Administration of the Philippine Travel Tax

TIEZA is responsible for administering the collection of the Philippine Travel Tax, which is a fee levied on travelers departing from the Philippines. The revenue generated from this tax is used to fund tourism development projects, marketing campaigns, and other initiatives aimed at promoting the Philippines as a premier tourist destination. Efficient administration of the travel tax ensures that funds are available to support the growth and sustainability of the tourism sector. According to the Department of Tourism, the Travel Tax contributes significantly to the funding of national tourism development plans.

4. How Does TIEZA Support Tourism Infrastructure?

TIEZA supports tourism infrastructure through various strategic initiatives and projects aimed at enhancing the country’s tourism appeal and competitiveness. These initiatives include infrastructure development, attracting tourism investments, and ensuring sustainable tourism practices. SIXT.VN plays a supportive role by providing reliable transportation services to these enhanced destinations, ensuring tourists have easy access to the attractions.

4.1. Strategic Tourism Infrastructure Projects

TIEZA undertakes strategic tourism infrastructure projects to improve the accessibility and attractiveness of key destinations. These projects may include the construction or upgrading of airports, seaports, roads, and other transportation facilities. They also encompass the development of tourist centers, parks, and recreational areas. By investing in these projects, TIEZA aims to enhance the overall tourist experience and attract more visitors to the Philippines.

4.2. Attracting Tourism Investments

TIEZA attracts tourism investments by offering incentives and support to private sector developers and investors. This includes facilitating the establishment of Tourism Enterprise Zones (TEZs), which provide tax breaks, streamlined regulations, and other benefits to tourism-related businesses. TIEZA also promotes investment opportunities in the Philippines through marketing campaigns, trade shows, and other promotional activities. By attracting both local and foreign investments, TIEZA helps to stimulate economic growth and create jobs in the tourism sector.

4.3. Ensuring Sustainable Tourism Practices

TIEZA ensures sustainable tourism practices by integrating environmental and social considerations into its projects and policies. This includes promoting eco-tourism, preserving cultural heritage, and supporting local communities. TIEZA also works with other government agencies and stakeholders to develop and implement sustainable tourism standards and guidelines. By ensuring that tourism development is environmentally responsible and socially inclusive, TIEZA helps to protect the Philippines’ natural and cultural resources for future generations.

4.4. Examples of TIEZA Infrastructure Projects

Several notable infrastructure projects showcase TIEZA’s commitment to enhancing tourism in the Philippines:

• Construction of New Airports: TIEZA has invested in the construction of new airports in key tourist destinations to improve accessibility.
• Upgrading of Existing Seaports: Upgrading existing seaports to accommodate larger cruise ships and increase passenger capacity.
• Development of Tourist Centers: Development of tourist centers to provide information, services, and amenities to visitors.
• Eco-Tourism Initiatives: Support for eco-tourism initiatives that promote sustainable tourism practices and environmental conservation.

These projects exemplify TIEZA’s dedication to improving the Philippines’ tourism infrastructure and promoting sustainable tourism development.

5. What Is a Tourism Enterprise Zone (TEZ)?

A Tourism Enterprise Zone (TEZ) is a specific geographic area designated by TIEZA that offers special incentives to encourage tourism-related investments and development. TEZs are designed to attract both local and foreign investors, stimulating economic growth and creating jobs in the tourism sector. These zones provide a framework for sustainable and responsible tourism development, ensuring that environmental and cultural resources are protected.

5.1. How Are TEZs Designated?

TEZs are designated based on specific criteria and a comprehensive evaluation process. The criteria typically include:

• Tourism Potential: The area must have significant tourism potential, with attractions, natural resources, or cultural heritage that can attract visitors.
• Infrastructure Readiness: The area should have adequate infrastructure, such as roads, utilities, and communication networks, or a plan for developing such infrastructure.
• Local Government Support: The local government unit must support the establishment of a TEZ and be willing to provide the necessary permits and assistance.
• Environmental Considerations: The development of a TEZ must be environmentally sustainable and comply with environmental regulations.

The evaluation process involves a detailed assessment of the area’s tourism potential, infrastructure readiness, and compliance with environmental and social standards. Once an area meets the criteria and passes the evaluation, TIEZA can designate it as a TEZ.

5.2. Incentives Offered Within TEZs

TEZs offer a range of incentives to attract tourism-related investments. These incentives may include:

• Tax Incentives: Businesses operating within a TEZ may be eligible for tax breaks, such as income tax holidays, reduced VAT rates, and exemptions from local taxes.
• Infrastructure Support: TIEZA may provide infrastructure support, such as the construction of roads, utilities, and other facilities, to improve the attractiveness of the TEZ.
• Streamlined Regulations: TEZs may have streamlined regulations and permitting processes to reduce bureaucratic delays and make it easier for businesses to operate.
• Marketing Support: TIEZA may provide marketing support to promote the TEZ and attract tourists.

These incentives make TEZs an attractive destination for tourism-related businesses, stimulating economic growth and creating jobs.

5.3. Examples of Successful TEZs in the Philippines

Several successful TEZs in the Philippines demonstrate the effectiveness of this development model:

• Boracay: Boracay is a world-renowned beach destination that has benefited from TEZ status through infrastructure improvements and incentives for tourism businesses.
• Pampanga: Clark Freeport Zone in Pampanga has leveraged TEZ incentives to develop tourism facilities and attract investments in hotels, resorts, and entertainment venues.
• Cebu: Cebu has used TEZs to promote heritage tourism, ecotourism, and adventure tourism, attracting a diverse range of visitors.

These examples illustrate how TEZs can be used to drive tourism development and enhance the competitiveness of Philippine destinations.

6. How Does TIEZA Generate Revenue?

TIEZA generates revenue through various sources, primarily through the administration of the Philippine Travel Tax and the management of its tourism-related assets. These revenue streams are essential for funding tourism development projects and promoting the Philippines as a premier tourist destination. Efficient revenue generation ensures that TIEZA can continue to support the growth and sustainability of the tourism sector.

6.1. Travel Tax Collection

The Philippine Travel Tax is a fee levied on travelers departing from the Philippines, and TIEZA is responsible for administering its collection. This tax is a significant source of revenue for TIEZA, and the funds are used to support tourism development projects, marketing campaigns, and other initiatives aimed at promoting the Philippines as a tourist destination. The Travel Tax helps to ensure that resources are available to invest in the growth and sustainability of the tourism sector.

6.2. Management of Tourism Assets

TIEZA manages a portfolio of tourism-related assets, including hotels, resorts, and recreational facilities. Revenue is generated through the operation of these assets, as well as through privatization or partnerships with the private sector. Effective asset management maximizes the economic potential of these properties and generates revenue for reinvestment in new projects. By optimizing the performance of its assets, TIEZA contributes to the sustainability of tourism initiatives and generates additional revenue for tourism development.

6.3. Investment Returns

TIEZA also generates revenue through returns on its investments in tourism-related projects and businesses. This includes dividends from investments in Tourism Enterprise Zones (TEZs) and other tourism ventures. Investment returns provide an additional source of revenue for TIEZA, which can be used to support new projects and initiatives. By making strategic investments in the tourism sector, TIEZA helps to stimulate economic growth and generate additional revenue for tourism development.

6.4. Other Sources of Income

In addition to the primary sources of revenue, TIEZA may also generate income through other means, such as:

• Fees and Charges: Collection of fees and charges for services provided, such as permits, licenses, and certifications.
• Grants and Donations: Receipt of grants and donations from government agencies, international organizations, and private donors.
• Rental Income: Rental income from leasing out properties and facilities under its management.
• Sales of Assets: Revenue from the sale of assets, such as land, buildings, and equipment.

These additional sources of income contribute to TIEZA’s overall revenue stream and support its efforts to promote tourism development in the Philippines.

7. How Does TIEZA Ensure Sustainable Tourism?

TIEZA ensures sustainable tourism through a variety of strategies and initiatives that balance economic development with environmental protection and cultural preservation. These strategies include promoting eco-tourism, preserving cultural heritage, and engaging local communities. By integrating sustainability into its projects and policies, TIEZA aims to create a tourism sector that benefits both present and future generations.

7.1. Promoting Eco-Tourism

TIEZA promotes eco-tourism by supporting initiatives that minimize environmental impact and promote responsible travel. This includes investing in eco-friendly infrastructure, such as solar-powered facilities and waste management systems, as well as promoting sustainable transportation options, such as biking and hiking. TIEZA also supports eco-tourism operators who adhere to best practices in environmental management and conservation. By promoting eco-tourism, TIEZA helps to protect the Philippines’ natural resources and create opportunities for sustainable economic development.

7.2. Preserving Cultural Heritage

TIEZA preserves cultural heritage by supporting projects that protect and promote the Philippines’ historical and cultural assets. This includes restoring historical sites, supporting cultural events and festivals, and promoting traditional crafts and arts. TIEZA also works with local communities to ensure that cultural heritage is preserved and passed down to future generations. By preserving cultural heritage, TIEZA helps to maintain the Philippines’ unique identity and attract visitors who are interested in experiencing its rich culture.

7.3. Engaging Local Communities

TIEZA engages local communities by involving them in tourism planning and development. This includes consulting with local residents, businesses, and organizations to ensure that tourism projects benefit the community and respect their values and traditions. TIEZA also supports community-based tourism initiatives that empower local residents to participate in the tourism sector and generate income. By engaging local communities, TIEZA helps to create a more inclusive and sustainable tourism sector.

7.4. Environmental Protection Policies

TIEZA implements environmental protection policies to minimize the negative impacts of tourism on the environment. These policies include:

• Environmental Impact Assessments: Requiring environmental impact assessments for all major tourism projects to identify and mitigate potential environmental impacts.
• Waste Management: Implementing waste management programs to reduce waste generation and promote recycling.
• Water Conservation: Promoting water conservation measures to reduce water consumption and protect water resources.
• Energy Efficiency: Encouraging energy efficiency measures to reduce energy consumption and greenhouse gas emissions.

By implementing these environmental protection policies, TIEZA helps to ensure that tourism development is environmentally sustainable.

8. What Challenges Does TIEZA Face?

TIEZA faces several challenges in its mission to develop and promote tourism in the Philippines. These challenges include limited funding, bureaucratic hurdles, and environmental concerns. Overcoming these challenges is essential for TIEZA to effectively fulfill its mandate and contribute to the sustainable growth of the tourism sector. SIXT.VN actively seeks solutions to these challenges by coordinating our services with local initiatives to promote efficient and sustainable tourism.

8.1. Limited Funding

Limited funding is a significant challenge for TIEZA, as it constrains the agency’s ability to undertake large-scale infrastructure projects and marketing campaigns. While TIEZA generates revenue through the Travel Tax and other sources, these funds are often insufficient to meet the growing demand for tourism development. To address this challenge, TIEZA seeks additional funding from the government, international organizations, and private investors. Efficient resource management and strategic partnerships are also crucial for maximizing the impact of available funds.

8.2. Bureaucratic Hurdles

Bureaucratic hurdles can impede the timely implementation of tourism projects and hinder the efficiency of TIEZA’s operations. Complex regulations, lengthy permitting processes, and inter-agency coordination issues can cause delays and increase costs. To overcome these challenges, TIEZA works to streamline its processes, simplify regulations, and improve coordination with other government agencies. Utilizing technology and automation can also help to reduce bureaucratic bottlenecks and improve efficiency.

8.3. Environmental Concerns

Environmental concerns pose a significant challenge to sustainable tourism development in the Philippines. Tourism activities can contribute to pollution, deforestation, and the degradation of natural resources if not managed properly. TIEZA addresses these concerns by promoting eco-tourism, implementing environmental protection policies, and supporting sustainable tourism practices. Working closely with local communities and environmental organizations is essential for ensuring that tourism development is environmentally responsible and benefits both present and future generations.

8.4. Infrastructure Deficiencies

Infrastructure deficiencies, such as inadequate roads, airports, and utilities, can limit the accessibility and attractiveness of tourist destinations in the Philippines. TIEZA addresses these deficiencies by investing in infrastructure development projects that improve transportation, communication, and basic services. Prioritizing projects that have the greatest impact on tourism and working in partnership with other government agencies and the private sector is essential for overcoming infrastructure challenges.

9. What Are Some Success Stories of TIEZA?

TIEZA has achieved notable success in promoting tourism development in the Philippines through strategic projects and initiatives. These success stories demonstrate the agency’s effectiveness in enhancing tourism infrastructure, attracting investments, and supporting sustainable tourism practices. SIXT.VN is proud to contribute to these success stories by providing reliable transportation services that enhance the tourist experience.

9.1. Rehabilitation of Boracay

The rehabilitation of Boracay is a prime example of TIEZA’s commitment to sustainable tourism. After years of environmental degradation, Boracay was closed to tourists in 2018 to allow for a comprehensive cleanup and rehabilitation. TIEZA played a key role in this effort, working with other government agencies and local stakeholders to implement measures to reduce pollution, improve waste management, and restore the island’s natural beauty. The successful rehabilitation of Boracay has transformed it into a model for sustainable tourism development.

9.2. Development of Tourism Enterprise Zones

The development of Tourism Enterprise Zones (TEZs) has been a major success for TIEZA. By designating specific areas as TEZs and offering incentives to tourism-related businesses, TIEZA has attracted significant investments in hotels, resorts, and other tourism facilities. These investments have stimulated economic growth, created jobs, and enhanced the attractiveness of Philippine destinations. Examples of successful TEZs include Clark Freeport Zone, which has become a hub for tourism, business, and recreation.

9.3. Infrastructure Improvements in Key Destinations

TIEZA has made significant infrastructure improvements in key tourist destinations across the Philippines. These improvements include upgrading airports, seaports, and roads, as well as developing tourist centers and recreational facilities. By enhancing the infrastructure, TIEZA has improved the accessibility and attractiveness of these destinations, attracting more tourists and boosting local economies.

9.4. Promotion of Sustainable Tourism Practices

TIEZA has been successful in promoting sustainable tourism practices through various initiatives. These initiatives include supporting eco-tourism, preserving cultural heritage, and engaging local communities in tourism planning and development. By integrating sustainability into its projects and policies, TIEZA has helped to ensure that tourism development benefits both present and future generations.

10. How Can Tourists Benefit from TIEZA’s Work?

Tourists can directly benefit from TIEZA’s work through improved infrastructure, enhanced facilities, and sustainable tourism practices. These improvements enhance the overall tourist experience, making destinations more accessible, enjoyable, and environmentally responsible. SIXT.VN supports these benefits by providing reliable and convenient transportation services to tourists exploring the Philippines.

10.1. Improved Infrastructure

Improved infrastructure, such as better roads, airports, and seaports, makes it easier for tourists to travel to and around the Philippines. This reduces travel time, improves accessibility, and enhances the overall convenience of the tourist experience. TIEZA’s investments in infrastructure development directly benefit tourists by making it easier to explore the country’s diverse attractions.

10.2. Enhanced Facilities

Enhanced facilities, such as modern tourist centers, recreational areas, and accommodation options, provide tourists with a more comfortable and enjoyable experience. TIEZA’s support for the development of these facilities ensures that tourists have access to high-quality amenities and services. This enhances the overall satisfaction of tourists and encourages them to return to the Philippines in the future.

10.3. Sustainable Tourism Practices

Sustainable tourism practices, such as eco-tourism and cultural preservation, ensure that tourists can enjoy the Philippines’ natural and cultural heritage without harming the environment or local communities. TIEZA’s promotion of these practices helps to protect the Philippines’ unique assets and create a more responsible and sustainable tourism sector. This benefits tourists by providing them with a more authentic and enriching travel experience.

10.4. Access to Quality Services

Access to quality services, such as reliable transportation, tour operators, and accommodation providers, ensures that tourists have a safe and enjoyable trip. TIEZA works to regulate and supervise tourism establishments to ensure that they meet certain quality standards. This protects tourists from exploitation and ensures that they receive the best possible service. With SIXT.VN, you can be sure you’re getting quality transportation services.

FAQ: Understanding the Philippine Tourism Authority and TIEZA

Here are some frequently asked questions to provide a clearer understanding of the Philippine Tourism Authority (PTA) and the Tourism Infrastructure and Enterprise Zone Authority (TIEZA):

Q1: What was the main goal of the Philippine Tourism Authority (PTA)?

The main goal of the Philippine Tourism Authority (PTA) was to plan, develop, and promote tourism in the Philippines, enhancing the country’s appeal as a premier tourist destination.

Q2: Why was TIEZA created, replacing the PTA?

TIEZA was created to modernize and strengthen the tourism sector by focusing on tourism infrastructure development and investment promotion, addressing the PTA’s limitations in these areas.

Q3: What are Tourism Enterprise Zones (TEZs), and what role does TIEZA play?

Tourism Enterprise Zones (TEZs) are designated areas that offer incentives for tourism-related investments. TIEZA regulates and supervises these zones to ensure sustainable development.

Q4: How does TIEZA support tourism infrastructure development?

TIEZA supports tourism infrastructure by undertaking strategic projects like constructing and upgrading airports, seaports, and tourist centers, enhancing accessibility and attractiveness.

Q5: What are some key sources of revenue for TIEZA?

Key revenue sources for TIEZA include the administration of the Philippine Travel Tax and the management of its tourism-related assets, such as hotels and resorts.

Q6: How does TIEZA ensure sustainable tourism practices?

TIEZA ensures sustainable tourism by promoting eco-tourism, preserving cultural heritage, engaging local communities, and implementing environmental protection policies.

Q7: What are some challenges TIEZA faces in its mission?

Some challenges TIEZA faces include limited funding, bureaucratic hurdles, environmental concerns, and infrastructure deficiencies.

Q8: Can you provide an example of a successful TIEZA project?

The rehabilitation of Boracay is a successful TIEZA project, transforming the island into a model for sustainable tourism development through cleanup and restoration efforts.

Q9: How do tourists directly benefit from TIEZA’s work?

Tourists benefit from TIEZA’s work through improved infrastructure, enhanced facilities, sustainable tourism practices, and access to quality services, enhancing the overall tourist experience.

Q10: How can SIXT.VN support tourists in exploring destinations improved by TIEZA?

SIXT.VN supports tourists by providing reliable and convenient transportation services to destinations improved by TIEZA, ensuring easy access to attractions and a seamless travel experience.

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