Why Do You Want To Study Tourism Management? Tourism management offers a dynamic and rewarding career path, especially for those looking to explore the world and help others create unforgettable travel experiences. SIXT.VN is here to guide you on this exciting journey. You’ll develop valuable skills, contribute to a booming industry, and make a lasting impact on travelers from around the globe. Interested in travel planning, destination marketing, or hospitality management?
Contents
- 1. What Makes Tourism Management a Booming Industry?
- 2. Can Studying Tourism Management Lead to Lucrative Career Opportunities?
- 3. How Does Tourism Management Help You Connect with People from Around the World?
- 4. What Skills Will You Gain by Studying Tourism Management?
- 5. How Does Studying Tourism Management Open Doors to Travel and Exploration?
- 6. How Does Tourism Management Help You Develop Problem-Solving Skills?
- 7. How Can Tourism Management Contribute to Sustainable Development and Cultural Preservation?
- 8. How Can Tourism Management Help You Create Memorable Experiences for Others?
- 9. Why Is There So Much Adventure and Excitement in Tourism Management?
- 10. How Can SIXT.VN Help You Achieve Your Tourism Goals in Vietnam?
- 11. What Career Paths Can You Pursue with a Tourism Management Degree?
- 12. How Does Studying Tourism Management Help You Understand Different Cultures?
- 13. Why Is It Important to Study Sustainable Tourism Management?
- 14. What Are the Key Principles of Sustainable Tourism?
- 15. How Can You Contribute to Sustainable Tourism Practices in Vietnam?
- 16. What Are the Latest Trends in the Tourism Industry?
- 17. How Can You Stay Up-to-Date with the Latest Trends in Tourism?
- 18. What Are the Challenges Facing the Tourism Industry Today?
- 19. How Can You Overcome These Challenges and Contribute to a More Resilient Tourism Industry?
- 20. Why Choose SIXT.VN for Your Travel Needs in Vietnam?
- 21. What Are the Top Tourist Attractions in Hanoi, Vietnam?
- 22. What Are the Best Ways to Get Around Hanoi?
- 23. What Are the Best Times to Visit Hanoi?
- 24. What Are Some Essential Vietnamese Phrases to Learn Before Visiting Hanoi?
- 25. What Are Some Tips for Staying Safe in Hanoi?
- 26. How Can SIXT.VN Help You Plan Your Trip to Hanoi?
- 27. What Are the Best Souvenirs to Buy in Hanoi?
- 28. What Are the Best Day Trips to Take from Hanoi?
- 29. What Are the Best Vietnamese Dishes to Try in Hanoi?
- 30. Why Should You Study Tourism Management?
- FAQ Section:
1. What Makes Tourism Management a Booming Industry?
Tourism is undeniably one of the world’s largest and fastest-growing sectors. According to the United Nations World Tourism Organization (UNWTO), international tourist arrivals reached 1.5 billion in 2019, demonstrating the industry’s significant economic impact. Why is tourism such a booming industry? The increasing accessibility of travel, rising disposable incomes, and a growing desire for unique experiences fuel the demand for tourism services. Studying tourism management equips you with the skills to capitalize on these trends and contribute to the industry’s continued growth.
2. Can Studying Tourism Management Lead to Lucrative Career Opportunities?
Yes, a career in tourism management can be very lucrative. According to research from the U.S. Travel Association, in 2018, workers whose first job was in a travel-related industry obtained an average career salary of $81,900. Tourism management graduates find opportunities in various roles, from hotel management and tour operations to event planning and destination marketing. With experience and expertise, you can advance to higher-paying positions and build a successful career.
3. How Does Tourism Management Help You Connect with People from Around the World?
The tourism industry is fundamentally about building relationships and connecting with people from diverse backgrounds. As a tourism professional, you’ll interact with travelers from all corners of the globe, gaining insights into different cultures and customs. Studying tourism management enhances your communication, interpersonal, and cross-cultural skills, allowing you to create meaningful connections and provide exceptional service.
4. What Skills Will You Gain by Studying Tourism Management?
Studying tourism management equips you with a wide range of transferable skills highly valued in the industry and beyond. These skills include:
- Customer Service: Providing excellent service and exceeding customer expectations are essential in tourism.
- Communication: Effectively communicating with travelers, colleagues, and stakeholders is crucial.
- Problem-Solving: Addressing unexpected issues and finding solutions to ensure smooth travel experiences.
- Planning and Organization: Coordinating logistics, managing schedules, and organizing events efficiently.
- Marketing and Sales: Promoting destinations, products, and services to attract customers.
- Financial Management: Budgeting, forecasting, and managing revenue in tourism businesses.
- Leadership and Teamwork: Leading teams, motivating employees, and collaborating with others.
- Cultural Awareness: Understanding and respecting different cultures to provide culturally sensitive service.
- Sustainability: Promoting responsible tourism practices and minimizing environmental impact.
- Technology: Utilizing technology tools and platforms to enhance tourism experiences and operations.
5. How Does Studying Tourism Management Open Doors to Travel and Exploration?
One of the most appealing aspects of tourism management is the opportunity to travel and explore new places. Whether you’re conducting research, attending industry events, or leading tours, you’ll have the chance to experience different destinations firsthand. Many tourism management programs offer study abroad opportunities, allowing you to immerse yourself in a new culture and gain a global perspective.
6. How Does Tourism Management Help You Develop Problem-Solving Skills?
The tourism industry is dynamic and unpredictable, requiring professionals to be adaptable and resourceful in the face of challenges. Studying tourism management provides you with the tools and techniques to effectively solve problems on the go. You’ll learn how to anticipate potential issues, assess risks, and develop contingency plans to minimize disruptions and ensure customer satisfaction.
7. How Can Tourism Management Contribute to Sustainable Development and Cultural Preservation?
Tourism has the potential to be a powerful force for good, driving economic growth, promoting cultural exchange, and preserving natural resources. Studying tourism management emphasizes the importance of sustainable tourism practices that minimize negative impacts on the environment and local communities. You’ll learn how to develop responsible tourism initiatives that benefit both travelers and host destinations.
8. How Can Tourism Management Help You Create Memorable Experiences for Others?
At its core, tourism is about creating memories that last a lifetime. As a tourism professional, you’ll have the opportunity to design and deliver exceptional experiences that enrich the lives of others. Whether you’re planning a dream vacation, organizing a cultural event, or guiding a tour, you’ll play a vital role in making travel more meaningful and enjoyable for your clients.
9. Why Is There So Much Adventure and Excitement in Tourism Management?
The tourism industry is fast-paced, dynamic, and constantly evolving, offering a unique blend of adventure and excitement. No two days are the same, and you’ll always be learning something new. Whether you’re exploring a hidden gem, trying a new cuisine, or meeting fascinating people, tourism management provides endless opportunities for personal and professional growth.
10. How Can SIXT.VN Help You Achieve Your Tourism Goals in Vietnam?
SIXT.VN is your trusted partner for exploring Vietnam and achieving your tourism goals. We offer a comprehensive range of services, including:
- Airport Transfers: Start your journey with ease and convenience with our reliable airport transfer services.
- Hotel Bookings: Choose from a wide selection of hotels to suit your budget and preferences.
- Tours: Discover the best of Vietnam with our expertly curated tours.
We are committed to providing exceptional service and helping you create unforgettable travel experiences. Contact us today to learn more about how we can support your tourism aspirations.
Alt: Reliable airport transfer service in Hanoi, Vietnam.
11. What Career Paths Can You Pursue with a Tourism Management Degree?
A tourism management degree opens doors to various career paths across different sectors of the industry. Here are some popular options:
- Hotel Management: Oversee the operations of a hotel, ensuring guest satisfaction and profitability.
- Tour Operator: Plan and organize tours, creating itineraries, booking accommodations, and coordinating transportation.
- Event Planner: Manage the logistics of events, from corporate conferences to weddings, ensuring smooth execution and memorable experiences.
- Destination Marketing: Promote a destination to attract tourists, developing marketing campaigns, managing social media, and engaging with travel influencers.
- Travel Agent: Assist clients with travel planning, booking flights, hotels, and tours, providing personalized recommendations and advice.
- Airline Industry: Work in various roles within airlines, such as customer service, sales, marketing, or operations.
- Cruise Line Industry: Manage onboard activities, entertainment, and guest services on cruise ships.
- Theme Park Management: Oversee the operations of theme parks, ensuring guest safety and enjoyment.
- Tourism Consultant: Provide expert advice to tourism businesses and organizations, helping them improve their operations, marketing, and sustainability practices.
- Government Tourism Agency: Work for government agencies responsible for promoting and developing tourism in a specific region or country.
12. How Does Studying Tourism Management Help You Understand Different Cultures?
Tourism management is inherently interdisciplinary, drawing on knowledge from various fields such as geography, history, anthropology, and sociology. By studying tourism management, you’ll gain a deeper understanding of different cultures, customs, and traditions. You’ll learn how to interact with people from diverse backgrounds respectfully and sensitively, fostering meaningful cross-cultural exchanges.
13. Why Is It Important to Study Sustainable Tourism Management?
Sustainable tourism management is crucial for ensuring the long-term viability of the tourism industry. According to the UNWTO, sustainable tourism is defined as tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities. By studying sustainable tourism management, you’ll learn how to minimize the negative impacts of tourism while maximizing its benefits for local communities and the environment.
14. What Are the Key Principles of Sustainable Tourism?
The key principles of sustainable tourism include:
- Environmental Protection: Minimizing pollution, conserving natural resources, and protecting biodiversity.
- Cultural Preservation: Respecting and preserving local cultures, traditions, and heritage.
- Economic Benefits: Generating income and employment opportunities for local communities.
- Social Equity: Ensuring that tourism benefits all members of society, including marginalized groups.
- Community Involvement: Engaging local communities in tourism planning and decision-making.
- Visitor Satisfaction: Providing high-quality experiences that meet visitor expectations.
- Ethical Conduct: Adhering to ethical principles and promoting responsible tourism practices.
15. How Can You Contribute to Sustainable Tourism Practices in Vietnam?
Vietnam offers unique opportunities for sustainable tourism development. As a tourism professional in Vietnam, you can contribute to sustainable tourism practices by:
- Promoting Eco-Friendly Accommodations: Encouraging travelers to stay in eco-friendly hotels and guesthouses that minimize their environmental impact.
- Supporting Local Businesses: Recommending local restaurants, shops, and tour operators that support the local economy and culture.
- Respecting Local Customs: Educating travelers about local customs and traditions, encouraging them to dress modestly, avoid public displays of affection, and ask permission before taking photos.
- Conserving Natural Resources: Encouraging travelers to conserve water and energy, reduce waste, and avoid purchasing products made from endangered species.
- Protecting Cultural Heritage: Supporting efforts to preserve historical sites, cultural monuments, and traditional crafts.
- Engaging with Local Communities: Participating in community-based tourism projects that benefit local residents and promote cultural exchange.
- Educating Travelers: Raising awareness about sustainable tourism practices through brochures, websites, and social media.
16. What Are the Latest Trends in the Tourism Industry?
The tourism industry is constantly evolving, with new trends emerging regularly. Some of the latest trends include:
- Experiential Travel: Travelers are seeking immersive experiences that allow them to connect with local cultures and communities.
- Sustainable Travel: Travelers are increasingly concerned about the environmental and social impacts of their travel choices.
- Wellness Tourism: Travelers are seeking opportunities to improve their health and well-being through travel.
- Adventure Travel: Travelers are seeking adrenaline-pumping activities such as hiking, biking, and water sports.
- Bleisure Travel: Travelers are combining business and leisure trips to make the most of their time.
- Solo Travel: More people are traveling solo, seeking independence, self-discovery, and personal growth.
- Digital Nomadism: More people are working remotely and traveling the world, combining work and travel.
- Personalized Travel: Travelers are seeking customized experiences that cater to their specific interests and preferences.
- Technology Integration: Technology is playing an increasingly important role in the tourism industry, with mobile apps, virtual reality, and artificial intelligence enhancing travel experiences.
17. How Can You Stay Up-to-Date with the Latest Trends in Tourism?
To stay up-to-date with the latest trends in tourism, you can:
- Read Industry Publications: Subscribe to travel magazines, tourism journals, and industry newsletters.
- Attend Industry Events: Participate in conferences, trade shows, and webinars.
- Follow Travel Bloggers and Influencers: Stay informed about travel trends and destinations through social media and blogs.
- Join Professional Organizations: Network with other tourism professionals and access resources and training opportunities.
- Take Online Courses: Enhance your knowledge and skills with online courses and certifications.
- Conduct Market Research: Analyze data and trends to identify emerging opportunities and challenges.
18. What Are the Challenges Facing the Tourism Industry Today?
The tourism industry faces several challenges today, including:
- Economic Instability: Economic downturns, currency fluctuations, and political instability can impact travel demand.
- Environmental Concerns: Climate change, pollution, and resource depletion pose significant threats to tourism destinations.
- Security Threats: Terrorism, crime, and political unrest can deter travelers from visiting certain destinations.
- Health Crises: Pandemics and outbreaks of infectious diseases can disrupt travel and tourism.
- Infrastructure Deficiencies: Inadequate transportation, accommodation, and sanitation facilities can hinder tourism development.
- Skills Gaps: A shortage of skilled workers can limit the growth and competitiveness of the tourism industry.
- Overtourism: Excessive tourism can strain resources, damage infrastructure, and disrupt local communities.
- Ethical Concerns: Exploitation of workers, cultural appropriation, and unethical business practices can undermine the sustainability of tourism.
19. How Can You Overcome These Challenges and Contribute to a More Resilient Tourism Industry?
To overcome these challenges and contribute to a more resilient tourism industry, you can:
- Promote Sustainable Practices: Encourage responsible tourism practices that minimize environmental and social impacts.
- Diversify Tourism Products: Develop new tourism products and services that appeal to a wider range of travelers.
- Invest in Infrastructure: Improve transportation, accommodation, and sanitation facilities to enhance the tourism experience.
- Develop Skills and Training Programs: Provide training opportunities to improve the skills and knowledge of tourism workers.
- Manage Overtourism: Implement strategies to manage visitor flows, reduce congestion, and protect sensitive areas.
- Promote Ethical Conduct: Adhere to ethical principles and promote responsible business practices.
- Engage with Stakeholders: Collaborate with governments, businesses, communities, and travelers to address challenges and promote sustainable tourism.
20. Why Choose SIXT.VN for Your Travel Needs in Vietnam?
SIXT.VN is your one-stop shop for all your travel needs in Vietnam. We offer a wide range of services, including:
- Airport Transfers: We provide reliable and comfortable airport transfer services to ensure a smooth arrival and departure.
- Hotel Bookings: We offer a wide selection of hotels to suit your budget and preferences, from luxury resorts to budget-friendly guesthouses.
- Tours: We offer a variety of tours to help you explore the best of Vietnam, from cultural excursions to adventure activities.
- Car Rentals: We offer a wide selection of vehicles to suit your needs, from sedans to SUVs.
We are committed to providing exceptional service and making your trip to Vietnam unforgettable. Contact us today to learn more about our services and how we can help you plan your dream vacation.
Alt: Breathtaking Halong Bay cruise tour in Vietnam.
21. What Are the Top Tourist Attractions in Hanoi, Vietnam?
Hanoi, the capital of Vietnam, is a vibrant city with a rich history and culture. Some of the top tourist attractions in Hanoi include:
- Hoan Kiem Lake: A scenic lake in the heart of Hanoi, surrounded by temples, gardens, and historical sites.
- Old Quarter: A maze of narrow streets filled with shops, restaurants, and traditional crafts.
- Temple of Literature: Vietnam’s first university, dedicated to Confucius and other scholars.
- Ho Chi Minh Mausoleum: The final resting place of Ho Chi Minh, the founder of modern Vietnam.
- One Pillar Pagoda: A unique pagoda built on a single pillar in the middle of a pond.
- Water Puppet Show: A traditional Vietnamese art form featuring puppets performing on water.
- Thang Long Imperial Citadel: A UNESCO World Heritage Site, the former imperial capital of Vietnam.
- Hoa Lo Prison: A former prison used by the French to incarcerate Vietnamese revolutionaries.
- Vietnam Museum of Ethnology: A museum showcasing the diverse cultures and traditions of Vietnam’s ethnic groups.
- Dong Xuan Market: Hanoi’s largest market, offering a wide variety of goods, from clothing and souvenirs to food and household items.
22. What Are the Best Ways to Get Around Hanoi?
Hanoi offers various transportation options, including:
- Taxis: Taxis are readily available in Hanoi, but it’s important to choose reputable taxi companies like Mai Linh or Vinasun.
- Ride-Hailing Services: Ride-hailing services like Grab are popular and convenient for getting around Hanoi.
- Buses: Hanoi has an extensive bus network, but it can be challenging to navigate for tourists.
- Motorbikes: Renting a motorbike is a popular way to explore Hanoi, but it’s important to be aware of the traffic and safety regulations.
- Cyclos: Cyclos are a traditional form of transportation in Hanoi, offering a leisurely way to see the sights.
- Walking: Walking is a great way to explore the Old Quarter and other central areas of Hanoi.
23. What Are the Best Times to Visit Hanoi?
The best times to visit Hanoi are during the spring (March-April) and autumn (September-November), when the weather is mild and pleasant. Summers (May-August) can be hot and humid, while winters (December-February) can be cold and damp.
24. What Are Some Essential Vietnamese Phrases to Learn Before Visiting Hanoi?
Learning a few basic Vietnamese phrases can enhance your travel experience in Hanoi. Here are some essential phrases:
- Hello: Xin chào
- Thank you: Cảm ơn
- You’re welcome: Không có gì
- Excuse me: Xin lỗi
- Yes: Vâng
- No: Không
- How much? Bao nhiêu?
- I don’t understand: Tôi không hiểu
- Goodbye: Tạm biệt
25. What Are Some Tips for Staying Safe in Hanoi?
Hanoi is generally a safe city for tourists, but it’s important to take precautions to protect yourself from petty crime. Here are some tips for staying safe in Hanoi:
- Be aware of your surroundings: Pay attention to your surroundings and avoid walking alone in dark or deserted areas.
- Keep your valuables secure: Keep your wallet, phone, and other valuables in a safe place, such as a money belt or a zippered pocket.
- Avoid scams: Be wary of scams and tourist traps, such as overcharging for goods or services.
- Be careful when crossing the street: Hanoi’s traffic can be chaotic, so be careful when crossing the street.
- Drink bottled water: Avoid drinking tap water, as it may not be safe.
- Be aware of food safety: Eat at reputable restaurants and avoid street food vendors that don’t appear clean.
26. How Can SIXT.VN Help You Plan Your Trip to Hanoi?
SIXT.VN can help you plan your trip to Hanoi by providing:
- Airport Transfers: We offer reliable and comfortable airport transfer services to ensure a smooth arrival and departure.
- Hotel Bookings: We offer a wide selection of hotels to suit your budget and preferences.
- Tours: We offer a variety of tours to help you explore the best of Hanoi, from cultural excursions to food tours.
- Travel Insurance: We offer travel insurance to protect you from unforeseen events, such as trip cancellations, medical emergencies, and lost luggage.
- Travel Advice: We provide expert travel advice and recommendations to help you plan your trip.
Contact us today to learn more about how we can help you plan your dream vacation to Hanoi.
27. What Are the Best Souvenirs to Buy in Hanoi?
Hanoi offers a wide variety of souvenirs to choose from, including:
- Silk Products: Hanoi is known for its high-quality silk products, such as scarves, clothing, and bedding.
- Lacquerware: Lacquerware is a traditional Vietnamese art form, and you can find beautiful lacquerware products such as bowls, trays, and boxes.
- Ceramics: Bat Trang ceramic village is located near Hanoi, and you can find a wide variety of ceramics, such as bowls, plates, and vases.
- Coffee: Vietnam is one of the world’s largest coffee producers, and you can find delicious Vietnamese coffee beans and ground coffee in Hanoi.
- Tea: Vietnam is also known for its tea, and you can find a variety of Vietnamese teas, such as green tea, black tea, and oolong tea.
- Handicrafts: You can find a variety of handicrafts in Hanoi, such as embroidered items, wood carvings, and bamboo products.
- Conical Hats: Conical hats are a traditional Vietnamese headwear, and you can buy them as souvenirs.
- Propaganda Art: You can find propaganda posters and other art pieces in Hanoi’s art galleries and souvenir shops.
28. What Are the Best Day Trips to Take from Hanoi?
Hanoi is a great base for exploring the surrounding region. Some of the best day trips to take from Hanoi include:
- Halong Bay: A UNESCO World Heritage Site, Halong Bay is a stunning natural wonder with thousands of limestone karsts and islands.
- Sapa: A mountain town in northern Vietnam, Sapa is known for its stunning scenery, rice terraces, and ethnic minority cultures.
- Ninh Binh: Known as “Halong Bay on land,” Ninh Binh is a province with limestone karsts, rivers, and rice paddies.
- Perfume Pagoda: A complex of temples and shrines located in a scenic mountain setting.
- Bat Trang Ceramic Village: A traditional ceramic village where you can see how ceramics are made and buy unique ceramic products.
- Duong Lam Ancient Village: An ancient village with well-preserved traditional houses and temples.
29. What Are the Best Vietnamese Dishes to Try in Hanoi?
Hanoi is a food lover’s paradise, with a wide variety of delicious Vietnamese dishes to try. Some of the best Vietnamese dishes to try in Hanoi include:
- Pho: A noodle soup that is considered Vietnam’s national dish.
- Bun Cha: Grilled pork served with rice noodles, herbs, and dipping sauce.
- Cha Ca La Vong: Fish marinated in turmeric and served with rice noodles, herbs, and peanuts.
- Banh Mi: A Vietnamese sandwich made with a baguette, pate, meat, vegetables, and chili sauce.
- Egg Coffee: A unique Vietnamese coffee drink made with egg yolks, sugar, condensed milk, and coffee.
- Nom: A refreshing salad made with green papaya, carrots, herbs, and peanuts.
- Spring Rolls: Fresh or fried spring rolls filled with vegetables, meat, and noodles.
- Cao Lau: A noodle dish from Hoi An, featuring thick noodles, pork, greens, and crispy croutons.
30. Why Should You Study Tourism Management?
Studying tourism management offers a wealth of opportunities for personal and professional growth. You’ll develop valuable skills, contribute to a booming industry, and make a lasting impact on travelers from around the globe. Whether you’re passionate about travel, culture, or hospitality, tourism management can provide you with a rewarding and fulfilling career. With SIXT.VN as your partner, you can explore the world, connect with people, and create unforgettable experiences.
Ready to embark on your tourism journey? Contact SIXT.VN today to learn more about our services and how we can help you achieve your travel goals in Vietnam. Visit our website at SIXT.VN or call us at +84 986 244 358. Our address is 260 Cau Giay, Hanoi, Vietnam. Let us help you make your travel dreams a reality!
Alt: Affordable car rental service in Hanoi, Vietnam with SIXT.VN.
FAQ Section:
Q1: Why should I consider a career in tourism management?
A: A career in tourism management offers diverse opportunities, from planning exotic tours to managing luxury hotels. It’s a booming industry that allows you to work with people, travel, and make a positive impact.
Q2: What skills are essential for success in tourism management?
A: Key skills include customer service, communication, problem-solving, planning, marketing, and cultural awareness. These skills are transferable and highly valued in various industries.
Q3: How can I gain practical experience in tourism management during my studies?
A: Look for programs that offer internships, study abroad opportunities, and hands-on projects like planning Familiarization (FAM) Tours.
Q4: What are the main trends shaping the future of tourism management?
A: Key trends include sustainable tourism, experiential travel, wellness tourism, and the integration of technology to enhance traveler experiences.
Q5: How can I contribute to sustainable tourism practices in my career?
A: You can promote eco-friendly accommodations, support local businesses, educate travelers about responsible behavior, and conserve natural resources.
Q6: What are the challenges facing the tourism industry, and how can I help overcome them?
A: Challenges include economic instability, environmental concerns, and security threats. You can contribute by promoting sustainable practices, diversifying tourism products, and investing in infrastructure.
Q7: How can SIXT.VN assist me in planning my travels in Vietnam?
A: SIXT.VN offers a range of services, including airport transfers, hotel bookings, car rentals, and curated tours, ensuring a smooth and memorable travel experience.
Q8: What are some must-visit destinations in Hanoi, Vietnam?
A: Top attractions include Hoan Kiem Lake, the Old Quarter, the Temple of Literature, and the Ho Chi Minh Mausoleum.
Q9: What are some essential Vietnamese phrases I should learn before visiting Hanoi?
A: Useful phrases include “Xin chào” (Hello), “Cảm ơn” (Thank you), and “Bao nhiêu?” (How much?).
Q10: How can I stay safe while traveling in Hanoi?
A: Be aware of your surroundings, keep valuables secure, avoid scams, and be cautious when crossing the street.