What Is The Slogan Of The World Tourism Organization?

Navigating the world of travel can be exciting yet complex, especially when planning a trip to a vibrant destination like Vietnam. Are you curious about the World Tourism Organization (UN Tourism) and its mission? SIXT.VN can help clarify the organization’s mission and how it impacts global tourism. By understanding the role of UN Tourism, you can also ensure you are choosing sustainable travel options and contributing positively to local communities.

1. Understanding the World Tourism Organization (UN Tourism)

The World Tourism Organization, now known as UN Tourism, is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. UN Tourism’s headquarters are located in Madrid, Spain, with regional offices in Nara, Japan (Asia & Pacific), Riyadh, Saudi Arabia (Middle East), and forthcoming offices for the Americas (Rio de Janeiro, Brazil) and Africa (Morocco). The organization plays a pivotal role in guiding global tourism practices and policies.

1.1. What is the primary goal of UN Tourism?

UN Tourism’s primary goal is to promote tourism as a driver of economic growth, inclusive development and environmental sustainability. According to the UN 2030 Agenda for Sustainable Development, UN Tourism seeks to maximize tourism’s contribution to poverty reduction, job creation, and the conservation of natural and cultural resources. They achieve this through various initiatives and collaborations with member states, private sector partners, and other organizations.

1.2. How does UN Tourism support sustainable tourism practices?

UN Tourism supports sustainable tourism practices by developing guidelines, providing technical assistance, and promoting best practices in the tourism sector. As noted by the UN Environment Programme (UNEP), UN Tourism advocates for the adoption of sustainable consumption and production patterns, the protection of biodiversity, and the reduction of tourism’s carbon footprint. Their initiatives include promoting eco-tourism, supporting community-based tourism, and raising awareness about the importance of responsible travel.

1.3. How does UN Tourism promote quality education and decent jobs in the tourism sector?

UN Tourism promotes quality education and decent jobs in the tourism sector through capacity-building programs, training initiatives, and partnerships with educational institutions. The International Labour Organization (ILO) collaborates with UN Tourism to ensure fair labor practices, promote skills development, and create employment opportunities for local communities. These efforts aim to enhance the quality of tourism services and improve the livelihoods of individuals working in the sector.

1.4. What role does innovation play in UN Tourism’s agenda?

Innovation plays a crucial role in UN Tourism’s agenda, driving the development of new technologies, business models, and sustainable solutions for the tourism sector. According to a report by McKinsey & Company, UN Tourism encourages the adoption of digital technologies to enhance the tourist experience, improve operational efficiency, and promote sustainable practices. Their initiatives include supporting start-ups, fostering innovation hubs, and organizing events to showcase cutting-edge technologies in tourism.

1.5. What is UN Tourism doing to address climate change?

UN Tourism is actively addressing climate change by promoting sustainable tourism practices that minimize carbon emissions and protect natural resources. As stated in the Paris Agreement on Climate Change, UN Tourism works with member states and industry stakeholders to develop climate action plans, promote renewable energy use, and support carbon offsetting initiatives. Their efforts aim to reduce the environmental impact of tourism and build resilience to climate change.

2. Discovering the New Slogan of UN Tourism

UN Tourism recently underwent a rebranding initiative, including the adoption of a new slogan and visual identity. This rebrand signifies a shift towards a more modern, approachable, and impactful presence in the global tourism landscape.

2.1. What is the new slogan of UN Tourism?

The new slogan of UN Tourism is “Bringing the world closer“. This tagline encapsulates the organization’s mission to connect people, cultures, and destinations through responsible and sustainable tourism.

2.2. Why did UN Tourism change its slogan?

UN Tourism changed its slogan to better reflect its evolving role and priorities in the global tourism industry. As explained by Zurab Pololikashvili, Secretary-General of UN Tourism, the new slogan represents the organization’s commitment to fostering international harmony, promoting economic advancement, and enhancing the well-being of individuals through tourism.

2.3. What is the significance of the new slogan “Bringing the world closer”?

The slogan “Bringing the world closer” signifies UN Tourism’s dedication to connecting people, cultures, and destinations in a meaningful and sustainable way. According to Interbrand, the slogan is designed to be simple, memorable, and relatable to diverse audiences, clarifying the organization’s sphere of influence within the global tourism industry.

2.4. How does the new slogan align with UN Tourism’s mission?

The new slogan aligns with UN Tourism’s mission by emphasizing the organization’s role in promoting tourism as a force for good, fostering understanding and cooperation among nations, and driving sustainable development. The UN Sustainable Development Goals (SDGs) highlight the importance of global partnerships and collaboration in achieving sustainable development, and the slogan reflects this commitment.

2.5. What is the visual representation of UN Tourism’s new brand identity?

UN Tourism’s new brand identity includes a redesigned logo that represents a Pangea shaping a human figure in action, symbolizing the dynamic nature of tourism and its focus on people. The visual system also incorporates a grid of geographical coordinates, designed to help people navigate the brand’s touchpoints across various platforms, from websites to social media channels.

UN Tourism's new brand identity symbolizes dynamism and people-first approach

3. Exploring UN Tourism’s Initiatives for Sustainable Tourism

UN Tourism is committed to promoting sustainable tourism practices that benefit both travelers and host communities. Their initiatives cover a wide range of areas, including environmental protection, cultural preservation, and economic development.

3.1. How does UN Tourism promote responsible travel?

UN Tourism promotes responsible travel through campaigns, educational programs, and partnerships with travel agencies and tour operators. According to the World Travel & Tourism Council (WTTC), UN Tourism encourages travelers to make informed choices, respect local cultures, and minimize their environmental impact. Their initiatives include promoting sustainable transportation, supporting local businesses, and advocating for ethical tourism practices.

3.2. What is UN Tourism doing to protect cultural heritage sites?

UN Tourism works to protect cultural heritage sites by supporting conservation efforts, promoting sustainable tourism management, and raising awareness among travelers. UNESCO (United Nations Educational, Scientific and Cultural Organization) collaborates with UN Tourism to safeguard cultural heritage sites and promote cultural tourism that respects local traditions and values. Their initiatives include developing guidelines for sustainable tourism at heritage sites, supporting community-based tourism, and combating illegal trafficking of cultural artifacts.

3.3. How does UN Tourism support community-based tourism?

UN Tourism supports community-based tourism by providing technical assistance, promoting market access, and empowering local communities to participate in tourism development. As highlighted by the United Nations Development Programme (UNDP), UN Tourism recognizes the importance of community involvement in tourism, as it can generate income, create jobs, and preserve local cultures. Their initiatives include supporting the development of community-owned tourism enterprises, promoting cultural exchange programs, and advocating for fair trade practices in tourism.

3.4. What are some examples of successful sustainable tourism projects supported by UN Tourism?

UN Tourism has supported numerous successful sustainable tourism projects around the world, ranging from eco-lodges in Costa Rica to cultural tourism initiatives in Peru. According to a report by the Global Sustainable Tourism Council (GSTC), these projects have demonstrated the potential of tourism to contribute to environmental conservation, poverty reduction, and community development. Their initiatives include providing funding, technical assistance, and marketing support to sustainable tourism businesses and organizations.

3.5. How can travelers contribute to sustainable tourism?

Travelers can contribute to sustainable tourism by making responsible choices, such as supporting local businesses, respecting local cultures, and minimizing their environmental impact. As suggested by the International Ecotourism Society (TIES), travelers can choose eco-friendly accommodations, participate in community-based tours, and reduce their carbon footprint by using public transportation or offsetting their emissions. Their actions can make a positive difference in the lives of local communities and help protect the environment.

4. The Role of UN Tourism in Promoting Global Travel

UN Tourism plays a crucial role in promoting global travel by facilitating international cooperation, providing data and analysis, and advocating for policies that support the growth and sustainability of the tourism sector.

4.1. How does UN Tourism facilitate international cooperation in tourism?

UN Tourism facilitates international cooperation in tourism by organizing conferences, workshops, and meetings that bring together government officials, industry leaders, and other stakeholders. As stated in the UN Charter, UN Tourism promotes dialogue and collaboration among nations to address common challenges and opportunities in the tourism sector. Their initiatives include developing international standards, promoting cross-border tourism initiatives, and fostering partnerships between countries.

4.2. What kind of data and analysis does UN Tourism provide?

UN Tourism provides a wide range of data and analysis on global tourism trends, including statistics on tourist arrivals, tourism receipts, and tourism employment. According to the UN Statistics Division, UN Tourism collects and disseminates data on tourism to inform policy decisions, guide investment strategies, and monitor the performance of the tourism sector. Their publications include the World Tourism Barometer, which provides regular updates on global tourism trends.

4.3. How does UN Tourism advocate for tourism-friendly policies?

UN Tourism advocates for tourism-friendly policies by engaging with governments, international organizations, and other stakeholders to promote the importance of tourism as a driver of economic growth and sustainable development. As noted by the World Economic Forum (WEF), UN Tourism works to create a favorable regulatory environment for tourism, reduce barriers to travel, and promote investment in tourism infrastructure. Their initiatives include advocating for visa facilitation, promoting open skies agreements, and supporting the development of national tourism strategies.

4.4. What are the benefits of being a member state of UN Tourism?

Being a member state of UN Tourism offers numerous benefits, including access to technical assistance, networking opportunities, and participation in global tourism initiatives. According to UN Tourism, member states can benefit from the organization’s expertise in areas such as sustainable tourism development, tourism marketing, and crisis management. Their membership also provides them with a platform to share best practices, influence global tourism policies, and promote their destinations to international travelers.

4.5. How does UN Tourism support crisis management in the tourism sector?

UN Tourism supports crisis management in the tourism sector by providing guidance, training, and resources to help destinations and businesses prepare for and respond to crises such as natural disasters, pandemics, and political instability. As highlighted by the International Crisis Group (ICG), UN Tourism plays a crucial role in coordinating international efforts to support affected destinations and mitigate the impact of crises on the tourism sector. Their initiatives include developing crisis management plans, providing training for tourism professionals, and facilitating communication between stakeholders.

5. Plan Your Vietnam Trip with SIXT.VN

Now that you understand the role of UN Tourism and its commitment to sustainable travel, it’s time to plan your own adventure to Vietnam. SIXT.VN offers a range of services to make your trip seamless and enjoyable.

5.1. How can SIXT.VN help with airport transfers in Hanoi?

SIXT.VN provides reliable and comfortable airport transfer services in Hanoi, ensuring a smooth start to your trip. Our professional drivers will greet you at the airport and transport you to your hotel or any other destination in the city.

5.2. What hotel booking options are available through SIXT.VN?

SIXT.VN offers a wide selection of hotels in Hanoi, catering to different budgets and preferences. Whether you’re looking for a luxurious stay or a budget-friendly option, you can find the perfect accommodation through our website.

5.3. Can SIXT.VN assist with booking tours and activities in Hanoi?

Yes, SIXT.VN can help you book tours and activities in Hanoi, allowing you to explore the city’s top attractions and hidden gems. From cultural tours to culinary experiences, we offer a variety of options to suit your interests.

5.4. What are some popular tourist destinations in Hanoi that SIXT.VN can help you explore?

SIXT.VN can help you explore popular tourist destinations in Hanoi, such as Hoan Kiem Lake, the Old Quarter, the Temple of Literature, and the Ho Chi Minh Mausoleum. Our tours and transportation services make it easy to visit these iconic landmarks.

5.5. How does SIXT.VN ensure a safe and enjoyable travel experience in Vietnam?

SIXT.VN prioritizes your safety and enjoyment by working with trusted partners, providing reliable transportation, and offering 24/7 customer support. Our team is dedicated to ensuring that your trip to Vietnam is memorable and stress-free.

6. Exploring Hanoi: Must-Visit Attractions and Activities

Hanoi, the capital of Vietnam, is a city rich in history, culture, and charm. Here are some must-visit attractions and activities to include in your itinerary.

6.1. Hoan Kiem Lake and Ngoc Son Temple

Hoan Kiem Lake, located in the heart of Hanoi, is a serene oasis surrounded by lush greenery and historic landmarks. The Ngoc Son Temple, situated on a small island in the lake, is accessible via the iconic red-painted The Huc Bridge.

6.2. The Old Quarter

The Old Quarter, with its narrow streets, bustling markets, and traditional shops, is a vibrant and lively area that offers a glimpse into Hanoi’s past. Here, you can sample local street food, shop for souvenirs, and soak up the atmosphere.

6.3. The Temple of Literature

The Temple of Literature, founded in 1070, is Vietnam’s first university and a testament to the country’s rich intellectual heritage. The temple complex features tranquil courtyards, ancient trees, and well-preserved architecture.

6.4. Ho Chi Minh Mausoleum

The Ho Chi Minh Mausoleum is the final resting place of Ho Chi Minh, the former president of Vietnam. Visitors can pay their respects to the revered leader and learn about his life and legacy.

6.5. Water Puppet Show

A water puppet show is a traditional Vietnamese art form that combines puppetry, music, and storytelling. These shows are a unique and entertaining way to learn about Vietnamese folklore and culture.

7. Essential Travel Tips for Visiting Vietnam

Planning a trip to Vietnam requires some preparation. Here are some essential travel tips to help you make the most of your visit.

7.1. Visa Requirements

Check the visa requirements for your nationality before traveling to Vietnam. Many nationalities can enter Vietnam visa-free for a certain period, while others need to obtain a visa in advance. SIXT.VN can provide information and assistance with visa applications if needed.

7.2. Currency and Payment

The official currency of Vietnam is the Vietnamese Dong (VND). While credit cards are accepted in some establishments, it’s recommended to carry cash for smaller shops, markets, and street food vendors.

7.3. Transportation

Hanoi offers various transportation options, including taxis, buses, and ride-hailing services. SIXT.VN provides reliable and comfortable transportation services, including airport transfers and private car rentals.

7.4. Local Customs and Etiquette

Respect local customs and etiquette by dressing modestly when visiting temples and pagodas, removing your shoes before entering someone’s home, and avoiding public displays of affection.

7.5. Health and Safety

Consult your doctor about necessary vaccinations and health precautions before traveling to Vietnam. Be mindful of food and water safety, and purchase travel insurance to cover any unexpected medical expenses or emergencies.

8. What to Expect from Vietnamese Cuisine?

Vietnamese cuisine is a delightful fusion of flavors, textures, and aromas. Here’s what you can expect from the culinary scene in Vietnam.

8.1. Pho (Vietnamese Noodle Soup)

Pho is Vietnam’s national dish, a flavorful noodle soup made with broth, rice noodles, herbs, and meat (usually beef or chicken). It’s a must-try dish that can be enjoyed any time of day.

8.2. Banh Mi (Vietnamese Sandwich)

Banh Mi is a popular street food item, a crispy baguette filled with various ingredients such as pate, cold cuts, pickled vegetables, and cilantro. It’s a quick and delicious snack or meal.

8.3. Spring Rolls (Goi Cuon)

Spring rolls, also known as goi cuon, are fresh and light rolls made with rice paper, vermicelli noodles, vegetables, and shrimp or pork. They are often served with a peanut dipping sauce.

8.4. Bun Cha (Grilled Pork with Noodles)

Bun Cha is a Hanoi specialty, consisting of grilled pork served with vermicelli noodles, fresh herbs, and a flavorful dipping sauce. It’s a hearty and satisfying meal.

8.5. Coffee Culture

Vietnam has a vibrant coffee culture, with coffee shops on every corner serving strong and flavorful Vietnamese coffee. Try the traditional ca phe sua da (iced coffee with condensed milk) for a caffeine kick.

9. Booking Flights to Vietnam with SIXT.VN

SIXT.VN can assist you with booking flights to Vietnam, ensuring a convenient and affordable travel experience.

9.1. Flight Options

SIXT.VN offers a wide range of flight options to Vietnam, with flights from major international airports around the world. You can choose from different airlines, flight times, and price points to find the best option for your needs.

9.2. Best Time to Book Flights

The best time to book flights to Vietnam is typically a few months in advance, especially if you’re traveling during peak season. Booking early can help you secure the best prices and availability.

9.3. Tips for Finding Affordable Flights

To find affordable flights to Vietnam, consider traveling during the shoulder season (April-May or September-October), being flexible with your travel dates, and using flight comparison websites to compare prices.

9.4. Airport Information

Vietnam has several international airports, including Noi Bai International Airport (HAN) in Hanoi and Tan Son Nhat International Airport (SGN) in Ho Chi Minh City. SIXT.VN provides airport transfer services from both airports to your hotel or other destinations.

9.5. Travel Insurance

It’s recommended to purchase travel insurance when booking your flights to Vietnam, to protect yourself against unexpected events such as flight cancellations, medical emergencies, or lost luggage.

10. Understanding Vietnam’s Weather and Best Time to Visit

Vietnam’s weather varies significantly from north to south, so it’s important to consider the climate when planning your trip.

10.1. Northern Vietnam

Northern Vietnam, including Hanoi, experiences a distinct four-season climate. The best time to visit is during the spring (March-April) or autumn (September-November), when the weather is mild and pleasant.

10.2. Central Vietnam

Central Vietnam has a tropical monsoon climate, with a dry season from January to August and a rainy season from September to December. The best time to visit is during the dry season, when the weather is sunny and warm.

10.3. Southern Vietnam

Southern Vietnam has a tropical climate, with a dry season from December to April and a rainy season from May to November. The best time to visit is during the dry season, when the weather is hot and humid.

10.4. Weather Considerations for Activities

Consider the weather when planning your activities in Vietnam. For example, trekking in the mountains is best during the dry season, while beach vacations are ideal during the summer months.

10.5. Packing Tips

Pack lightweight and breathable clothing for your trip to Vietnam, as well as a rain jacket or umbrella if you’re traveling during the rainy season. Don’t forget to bring sunscreen, insect repellent, and comfortable walking shoes.

Planning a trip to Vietnam offers a rich tapestry of culture, history, and natural beauty, underpinned by responsible travel principles championed by organizations like UN Tourism. Make your journey seamless and memorable with SIXT.VN. From airport transfers and hotel bookings to guided tours and flight arrangements, SIXT.VN is dedicated to ensuring your Vietnamese adventure is nothing short of extraordinary.

Contact us today to start planning your dream trip to Vietnam!

Address: 260 Cau Giay, Hanoi, Vietnam

Hotline/Whatsapp: +84 986 244 358

Website: SIXT.VN

FAQ: UN Tourism and Sustainable Travel

1. What does UN Tourism do?

UN Tourism promotes sustainable tourism practices and facilitates international cooperation in the tourism sector.

2. Where is UN Tourism located?

UN Tourism’s headquarters are located in Madrid, Spain, with regional offices in various countries.

3. What is the slogan of UN Tourism?

The new slogan of UN Tourism is “Bringing the world closer”.

4. How can I travel sustainably?

Support local businesses, respect local customs, and minimize your environmental impact.

5. Why is sustainable tourism important?

Sustainable tourism protects natural resources, preserves cultural heritage, and benefits local communities.

6. How can SIXT.VN help me plan my trip to Vietnam?

SIXT.VN offers airport transfers, hotel bookings, tours, and flight arrangements.

7. What are some must-visit attractions in Hanoi?

Hoan Kiem Lake, the Old Quarter, and the Temple of Literature are popular attractions.

8. What should I pack for my trip to Vietnam?

Pack lightweight clothing, rain gear, sunscreen, and insect repellent.

9. What is Vietnamese cuisine like?

Vietnamese cuisine is flavorful and diverse, with dishes like pho, banh mi, and spring rolls.

10. How can I book flights to Vietnam with SIXT.VN?

SIXT.VN offers a wide range of flight options to Vietnam from major international airports.