What Are The Key Trends In Japan Foreign Tourism?

Japan Foreign Tourism is booming, with record-breaking numbers and spending. SIXT.VN is here to guide you through this exciting landscape, offering seamless travel solutions. Maximize your experience with our tailored travel advice, airport transfers, hotel bookings, and tours. Discover the best of Japan with us, your reliable travel partner, ensuring a trip filled with unforgettable moments and cultural immersion.

1. What Factors Contribute To Japan’s Foreign Tourism Boom?

Several factors fuel Japan foreign tourism:

• Weak Yen: A weaker yen makes Japan more affordable for international visitors, increasing the appeal of travel packages and experiences.
• Resumption of Flight Routes: Following the COVID-19 pandemic, the resumption of flight routes has significantly boosted accessibility and tourism, making it easier for travelers to explore Japan.
• Peak Travel Seasons: The allure of cherry blossoms in spring and autumn foliage attracts many tourists, setting record highs from various markets.

Japan’s appeal to foreign tourists is rooted in its unique blend of traditional culture and modern innovation. According to the Japan National Tourism Organization (JNTO), the country saw a record 36.87 million foreign visitors in 2024, showcasing its continued growth as a top travel destination. This surge in tourism is supported by increased flight options and strategic marketing efforts, highlighting Japan’s iconic attractions.

2. What Were The Key Statistics For Japan Foreign Tourism In 2024?

In 2024, Japan’s foreign tourism saw unprecedented growth:

• Record Number of Visitors: Japan welcomed 36.87 million foreign tourists, an all-time high.
• Record Spending: Tourists spent 8.14 trillion yen ($50.8 billion), surpassing the previous record of 5.31 trillion yen in 2023.
• Top Markets: South Korea led with 8.82 million visitors, followed by China at 6.98 million and Taiwan at 6.04 million.
• Highest Spending by Nationality: Chinese visitors spent the most at 1.73 trillion yen, followed by Taiwanese at 1.09 trillion yen and South Koreans at 963.2 billion yen.

These numbers underscore Japan’s prominence as a global tourist destination. According to data from the Japan Tourism Agency, accommodation accounted for the largest portion of total spending at 33.6 percent, followed by shopping expenses at 29.5 percent and dining at 21.5 percent. The average spending per visitor was around 227,000 yen, with Britons spending the most at around 383,000 yen.

3. Which Nationalities Are Driving The Japan Foreign Tourism Market?

Several nationalities are key drivers of Japan’s foreign tourism market:

• South Korea: With 8.82 million visitors, South Korea is the leading source of tourists.
• China: China follows with 6.98 million visitors, showing a significant increase from 2023.
• Taiwan: Taiwan contributes significantly with 6.04 million visitors.

The spending habits of these tourists also vary, with Chinese visitors leading in total expenditure. The Japan National Tourism Organization (JNTO) highlights that these trends reflect the strong cultural and economic ties between Japan and these countries, alongside effective tourism promotion strategies.

4. How Much Do Foreign Tourists Spend On Average In Japan?

Foreign tourists in Japan spend an average of around 227,000 yen per person. However, this amount varies by nationality:

• Britons: Spend the most at approximately 383,000 yen per person.
• Australians: Spend around 382,000 yen per person.
• Spaniards: Spend approximately 370,000 yen per person.

The high spending by Britons, Australians, and Spaniards indicates a preference for high-end experiences. According to a study by the Japan Tourism Agency, these tourists often invest in premium accommodations, fine dining, and unique cultural activities, contributing significantly to the tourism revenue.

5. What Are The Main Categories Of Tourist Spending In Japan?

Tourist spending in Japan is divided among several key categories:

• Accommodation: Accounts for 33.6 percent of total spending, totaling 2.74 trillion yen.
• Shopping: Represents 29.5 percent of spending.
• Dining: Makes up 21.5 percent of tourist expenditure.

The distribution of spending highlights the importance of a variety of services. According to the Japan Tourism Agency, accommodation is a critical component, reflecting the demand for quality lodging, while shopping and dining offer tourists a chance to experience Japan’s culture and cuisine.

6. How Does Japan Foreign Tourism Compare To Other Industries In Japan?

Tourism is becoming a vital sector in Japan’s economy:

• Tourism Spending: Tourism spending is second only to automobile exports, which generated 17.2 trillion yen in 2023.
• Surpassing Other Industries: Tourism surpasses the revenue from semiconductors (5.4 trillion yen) and steel (4.5 trillion yen).

This data illustrates the growing economic significance of tourism in Japan. The Finance Ministry’s trade statistics emphasize that the tourism sector’s contribution to the economy is rapidly increasing, underscoring its potential for further growth and development.

7. What Are Japan’s Tourism Goals For 2030?

The Japanese government has ambitious goals for the tourism sector:

• Visitor Target: Attract 60 million visitors a year.
• Annual Spending Target: Increase annual spending to 15 trillion yen.

These targets demonstrate Japan’s commitment to enhancing its tourism industry. Achieving these goals requires addressing challenges such as overtourism and labor shortages in the hospitality sector. The Japan National Tourism Organization (JNTO) is focused on attracting more high-end travelers and encouraging visits to regional airports.

8. What Challenges Does Japan Face With Increased Foreign Tourism?

Increased foreign tourism brings challenges:

• Overtourism: Popular destinations face overcrowding, impacting the quality of life for residents and the tourist experience.
• Labor Shortages: The hospitality sector struggles to find enough workers to meet the growing demand.

Addressing these issues is essential for sustainable tourism. According to experts at the Japan Tourism Agency, strategies include promoting less-visited regions and implementing technology to streamline operations in the hospitality sector.

9. What Strategies Are Being Used To Promote Regional Tourism In Japan?

To encourage tourists to explore beyond major cities, Japan is implementing several strategies:

• Improving Access: Enhancing transportation options to regional airports.
• Attracting High-End Travelers: Developing unique and luxurious experiences in less-visited areas.
• Infrastructure Development: Investing in local infrastructure to support tourism growth.

These strategies aim to distribute the economic benefits of tourism more evenly across the country. The Japan National Tourism Organization (JNTO) is actively promoting these initiatives to reduce pressure on popular tourist spots and showcase the diverse attractions of Japan’s regions.

10. How Can SIXT.VN Enhance Your Japan Foreign Tourism Experience?

SIXT.VN offers a range of services to make your trip to Japan seamless:

• Personalized Travel Advice: Tailored itineraries to match your interests and schedule.
• Airport Transfers: Reliable and comfortable transportation upon arrival.
• Hotel Bookings: Wide selection of accommodations to suit your budget and preferences.
• Tours: Expert-led tours to explore Japan’s cultural and natural landmarks.

With SIXT.VN, you can enjoy a hassle-free travel experience. We handle all the details, so you can focus on experiencing the best of Japan. Our services are designed to provide convenience, reliability, and exceptional customer support throughout your journey.

11. What Should You Know About Entry Requirements To Japan?

Planning a trip to Japan involves understanding the entry requirements:

• Visa Requirements: Depending on your nationality, you may need a visa. Check the latest requirements on the Ministry of Foreign Affairs of Japan website.
• Passport Validity: Ensure your passport is valid for the duration of your stay.
• Customs Regulations: Be aware of restrictions on items you can bring into the country.

Staying informed about these requirements ensures a smooth entry into Japan. The Ministry of Foreign Affairs of Japan provides detailed information, and it’s advisable to check for updates before your travel date.

12. What Are Some Must-Visit Destinations In Japan?

Japan offers a wide array of attractions:

• Tokyo: Explore vibrant neighborhoods, historic temples, and modern architecture.
• Kyoto: Discover traditional gardens, temples, and geisha districts.
• Osaka: Enjoy the culinary scene and lively nightlife.
• Hiroshima: Reflect on history and visit the Peace Memorial Park.
• Sapporo: Experience the famous Snow Festival and beer culture.

Each destination provides a unique perspective on Japan. From the bustling streets of Tokyo to the serene temples of Kyoto, there’s something for every traveler. The Japan National Tourism Organization (JNTO) offers resources to help you plan your itinerary and explore these diverse regions.

13. What Cultural Experiences Should You Not Miss In Japan?

Immerse yourself in Japan’s rich culture:

• Tea Ceremony: Participate in a traditional tea ceremony.
• Kimono Experience: Dress in a kimono and stroll through historic districts.
• Sumo Wrestling: Attend a sumo wrestling match.
• Temple Visits: Explore ancient temples and shrines.
• Festivals: Experience local festivals and celebrations.

These cultural experiences offer deeper insights into Japanese traditions. Engaging with these activities can enrich your understanding and appreciation of Japan’s heritage. The Japan National Tourism Organization (JNTO) provides information on local events and cultural sites to help you plan your visit.

14. How Can You Overcome Language Barriers While Traveling In Japan?

Navigating Japan with limited Japanese language skills can be manageable:

• Learn Basic Phrases: Knowing basic greetings and phrases is helpful.
• Use Translation Apps: Translation apps can assist with communication.
• Carry a Phrasebook: A phrasebook can be a useful reference.
• Look for English Speakers: Many tourist areas have English-speaking staff.

While language can be a barrier, many resources are available to assist you. According to a survey by the Japan Tourism Agency, many tourist facilities have English-speaking staff, and translation apps can bridge communication gaps, ensuring a smoother travel experience.

15. What Are Some Tips For Budget-Friendly Travel In Japan?

Traveling in Japan doesn’t have to break the bank:

• Use Public Transportation: Japan has an efficient and affordable public transportation system.
• Eat Local Cuisine: Enjoy delicious and affordable local dishes.
• Stay in Budget Accommodations: Consider hostels or guesthouses for affordable lodging.
• Take Advantage of Free Activities: Many temples, parks, and museums offer free admission.

Budget-friendly travel is possible with smart planning. According to budget travel experts, using public transportation and eating local cuisine can significantly reduce costs.

16. How Can You Book Accommodation And Transportation In Advance With SIXT.VN?

Booking in advance with SIXT.VN ensures a smooth travel experience:

• Visit SIXT.VN Website: Browse our website to explore accommodation and transportation options.
• Select Your Preferences: Choose your preferred hotels, airport transfers, and rental cars.
• Customize Your Trip: Create a personalized itinerary with our expert travel advisors.
• Secure Your Bookings: Confirm your reservations with our easy-to-use booking system.

Planning ahead allows you to secure the best deals and ensures availability during peak seasons. With SIXT.VN, you can customize your trip to match your budget and preferences, ensuring a hassle-free travel experience.

17. What Are Some Popular Day Trips From Tokyo?

Explore the areas surrounding Tokyo with these popular day trips:

• Hakone: Enjoy stunning views of Mount Fuji and relaxing hot springs.
• Kamakura: Visit historic temples and the iconic Great Buddha statue.
• Nikko: Discover beautiful shrines and natural landscapes.

These day trips offer a glimpse into Japan’s diverse attractions. According to travel guides, Hakone and Kamakura are particularly popular for their cultural and scenic value, making them excellent choices for a quick getaway from Tokyo.

18. How Can You Experience Japan’s Famous Hot Spring Culture?

Experiencing Japan’s onsen (hot springs) is a must:

• Visit Onsen Towns: Explore towns like Hakone, Kusatsu, and Beppu.
• Understand Onsen Etiquette: Learn the proper procedures for bathing.
• Choose a Ryokan: Stay in a traditional Japanese inn with onsen facilities.
• Enjoy the Benefits: Relax and rejuvenate in the mineral-rich waters.

Onsen are an integral part of Japanese culture, offering relaxation and health benefits. Understanding onsen etiquette enhances the experience, and staying in a ryokan provides an immersive cultural experience.

19. What Are The Key Considerations For Traveling To Japan With Children?

Traveling to Japan with children requires some planning:

• Plan Family-Friendly Activities: Choose destinations and activities suitable for children.
• Book Family-Friendly Accommodations: Look for hotels with family rooms and amenities.
• Use Public Transportation: Japan’s public transportation is convenient for families.
• Pack Essentials: Bring necessary items such as diapers, snacks, and medications.

Japan is a family-friendly destination with many attractions for children. Planning family-friendly activities and accommodations ensures a smooth and enjoyable trip.

20. How Can You Stay Connected With Internet Access While In Japan?

Staying connected is essential for many travelers:

• Rent a Pocket Wi-Fi: Pocket Wi-Fi devices provide reliable internet access.
• Purchase a SIM Card: Buy a local SIM card for data access.
• Use Free Wi-Fi Spots: Many public areas offer free Wi-Fi.

Pocket Wi-Fi devices are a popular choice for tourists, providing consistent internet access throughout their travels. According to customer reviews, pocket Wi-Fi is reliable and convenient for navigating Japan.

21. What Are The Key Differences Between Visiting Japan In Different Seasons?

Each season in Japan offers unique experiences:

• Spring (March-May): Cherry blossoms and mild weather.
• Summer (June-August): Festivals and outdoor activities.
• Autumn (September-November): Colorful foliage and pleasant temperatures.
• Winter (December-February): Snow festivals and winter sports.

The best time to visit Japan depends on your interests. Spring and autumn are popular for their comfortable weather and scenic beauty, while summer and winter offer unique cultural and recreational activities.

22. How Can You Ensure A Safe And Respectful Travel Experience In Japan?

Ensuring a safe and respectful travel experience involves:

• Respect Local Customs: Be mindful of Japanese etiquette and customs.
• Follow Safety Guidelines: Adhere to safety guidelines and regulations.
• Be Aware of Your Surroundings: Stay vigilant and aware of your surroundings.
• Purchase Travel Insurance: Travel insurance provides coverage for unexpected events.

Respecting local customs and following safety guidelines ensures a positive travel experience. According to travel safety experts, being prepared and informed can minimize risks and enhance your enjoyment of Japan.

23. What Are Some Popular Food And Drink Experiences In Japan?

Japan offers a diverse culinary scene:

• Sushi and Sashimi: Enjoy fresh and expertly prepared sushi and sashimi.
• Ramen: Try various regional ramen styles.
• Tempura: Savor lightly battered and fried seafood and vegetables.
• Sake: Sample different types of Japanese rice wine.
• Matcha: Experience traditional green tea and matcha-flavored sweets.

Japanese cuisine is renowned worldwide for its quality and flavors. Experiencing these culinary delights is an essential part of any trip to Japan, providing a taste of the country’s rich culture and traditions.

24. How Can SIXT.VN Help You With Last-Minute Travel Changes In Japan?

SIXT.VN provides support for unexpected travel changes:

• 24/7 Customer Support: Our customer support team is available around the clock.
• Flexible Booking Options: We offer flexible booking options to accommodate changes.
• Assistance with Rebooking: We can assist with rebooking flights and accommodations.
• Travel Advice: Our experts provide travel advice and support during your trip.

Unexpected travel changes can be stressful, but SIXT.VN is here to help. Our 24/7 customer support and flexible booking options ensure that you can manage any last-minute adjustments with ease.

25. What Are The Latest Trends In Japan Foreign Tourism?

The latest trends in Japan foreign tourism include:

• Sustainable Tourism: A growing emphasis on responsible and eco-friendly travel.
• Digital Transformation: Increased use of technology to enhance the travel experience.
• Luxury Travel: Rising demand for high-end accommodations and exclusive experiences.
• Regional Exploration: More travelers seeking to explore lesser-known areas of Japan.

These trends reflect evolving traveler preferences and a focus on sustainable and authentic experiences. The Japan National Tourism Organization (JNTO) is actively promoting these trends to ensure the long-term growth and sustainability of the tourism sector.

26. What Are The Best Ways To Travel Around Japan?

Japan offers various transportation options:

• Shinkansen (Bullet Train): High-speed trains for efficient long-distance travel.
• Local Trains: Extensive local train networks for regional travel.
• Buses: Affordable bus services for city and intercity travel.
• Rental Cars: Convenient for exploring rural areas at your own pace.

The Shinkansen is a popular choice for its speed and efficiency. According to transportation surveys, the Shinkansen is highly rated for its punctuality and comfort, making it an excellent option for traveling between major cities.

27. What Are The Most Important Phrases To Learn In Japanese?

Knowing some basic Japanese phrases can enhance your travel experience:

• Hello: Konnichiwa
• Thank You: Arigato
• Excuse Me: Sumimasen
• How Much?: Ikura desu ka?
• Where Is…?: …wa doko desu ka?

Learning these phrases can help you navigate daily interactions and show respect for local customs. According to language experts, even a few basic phrases can make a big difference in your travel experience.

28. How Can You Experience Authentic Japanese Culture?

To experience authentic Japanese culture:

• Stay in a Ryokan: Experience traditional Japanese hospitality.
• Attend a Tea Ceremony: Participate in a formal tea ceremony.
• Visit Local Markets: Explore vibrant local markets.
• Try Traditional Arts: Take part in calligraphy or origami workshops.
• Attend a Local Festival: Experience the energy and traditions of a local festival.

These activities provide a deeper understanding of Japanese culture. The Japan National Tourism Organization (JNTO) offers resources to help you find authentic cultural experiences and events.

29. What Are The Best Souvenirs To Buy In Japan?

Japan offers a wide variety of souvenirs:

• Japanese Sweets: Purchase traditional sweets like mochi and wagashi.
• Crafts: Buy handmade crafts such as ceramics and lacquerware.
• Kimono: Acquire a beautiful kimono or yukata.
• Sake: Bring home a bottle of local sake.
• Green Tea: Purchase high-quality green tea.

These souvenirs offer a tangible reminder of your trip. According to souvenir guides, local crafts and traditional sweets are particularly popular, reflecting Japan’s rich cultural heritage.

30. How Can SIXT.VN Ensure A Comfortable And Stress-Free Trip To Japan?

SIXT.VN prioritizes your comfort and convenience:

• Personalized Service: Tailored travel plans to meet your specific needs.
• Reliable Transportation: Comfortable and punctual airport transfers and rental cars.
• Quality Accommodations: Handpicked hotels to ensure a pleasant stay.
• Expert Guidance: Travel experts available to assist you throughout your trip.

With SIXT.VN, you can relax and enjoy your trip to Japan. We handle all the logistics, ensuring a comfortable and stress-free travel experience from start to finish.

31. What Are Some Common Mistakes To Avoid When Visiting Japan?

Avoiding common mistakes can enhance your trip:

• Not Carrying Cash: Many smaller establishments prefer cash.
• Loud Talking on Public Transportation: Keep your voice down in public areas.
• Wearing Shoes Indoors: Remove your shoes when entering homes and certain establishments.
• Tipping: Tipping is not customary in Japan.
• Ignoring Queue Etiquette: Follow the proper queuing etiquette.

Being aware of these customs can help you avoid unintentional cultural faux pas. According to etiquette guides, respecting local customs is essential for a positive travel experience.

32. How Can You Make The Most Of Your Time In Japan?

To maximize your time in Japan:

• Plan Ahead: Create a detailed itinerary.
• Use a Japan Rail Pass: If you plan to travel extensively by train.
• Stay Organized: Keep your travel documents and essentials readily accessible.
• Be Open to New Experiences: Embrace the local culture and try new things.
• Allow for Flexibility: Leave room in your itinerary for spontaneous adventures.

Careful planning and an open mind can help you make the most of your trip. According to travel experts, a well-organized itinerary ensures that you can experience the best of Japan without feeling rushed.

33. What Are Some Unique And Off-The-Beaten-Path Destinations In Japan?

Explore lesser-known gems in Japan:

• Shikoku: Visit the 88 Temple Pilgrimage route.
• Yakushima: Discover ancient forests and unique wildlife.
• Takayama: Explore a well-preserved historic town.
• Kanazawa: Discover beautiful gardens and samurai districts.
• Okinawa: Relax on tropical beaches and explore unique culture.

These destinations offer a different perspective on Japan. The Japan National Tourism Organization (JNTO) promotes these regions to encourage travelers to explore beyond the popular tourist spots.

34. How Can You Experience Japan’s Nightlife?

Japan offers vibrant nightlife experiences:

• Visit Izakayas: Enjoy casual dining and drinks at local izakayas.
• Explore Night Markets: Discover street food and local crafts.
• Attend a Live Music Performance: Experience local music scenes.
• Visit a Karaoke Bar: Sing your heart out at a karaoke bar.
• Explore Theme Restaurants: Try themed dining experiences in Tokyo.

Japan’s nightlife is diverse and exciting. From traditional izakayas to modern karaoke bars, there’s something for everyone.

35. How Can SIXT.VN Help You Navigate Japan’s Transportation System?

SIXT.VN offers transportation solutions:

• Airport Transfers: Comfortable and reliable airport transfers.
• Rental Cars: Wide selection of rental cars for exploring at your own pace.
• Travel Advice: Expert advice on navigating Japan’s public transportation.

With SIXT.VN, you can easily navigate Japan’s transportation system. Our services ensure that you can travel comfortably and efficiently, whether you’re using public transportation or exploring by car.

36. What Should You Pack For A Trip To Japan?

Packing appropriately is essential for a comfortable trip:

• Comfortable Shoes: You’ll be doing a lot of walking.
• Adaptor: Japan uses Type A and B plugs.
• Portable Charger: Keep your devices charged on the go.
• Medications: Bring any necessary medications.
• Appropriate Clothing: Dress according to the season.

Packing these essentials ensures that you’re prepared for your trip. According to packing guides, comfortable shoes and a portable charger are particularly important for exploring Japan.

37. How Can You Stay Fit And Healthy While Traveling In Japan?

Maintaining your health while traveling is important:

• Stay Hydrated: Drink plenty of water.
• Eat Healthy Foods: Choose nutritious meals.
• Get Enough Sleep: Prioritize rest and sleep.
• Exercise Regularly: Take advantage of walking tours and outdoor activities.
• Wash Your Hands: Practice good hygiene.

Staying healthy while traveling ensures that you can enjoy your trip to the fullest. According to health experts, staying hydrated and eating nutritious foods are key to maintaining your well-being.

38. What Are Some Popular Apps To Use While Traveling In Japan?

Useful apps for traveling in Japan include:

• Google Translate: For language assistance.
• Japan Official Travel App: For travel information and resources.
• HyperDia: For train navigation.
• GuruNavi: For restaurant recommendations.
• Maps.Me: For offline maps.

These apps can enhance your travel experience. According to app reviews, Google Translate and HyperDia are particularly useful for navigating Japan.

39. How Can You Travel Sustainably In Japan?

To travel sustainably:

• Use Public Transportation: Reduce your carbon footprint.
• Support Local Businesses: Shop and dine at local establishments.
• Respect the Environment: Avoid littering and protect natural resources.
• Choose Eco-Friendly Accommodations: Look for hotels with sustainable practices.
• Conserve Water and Energy: Be mindful of your resource consumption.

Sustainable travel helps protect Japan’s environment and culture. The Japan National Tourism Organization (JNTO) promotes sustainable tourism practices to ensure the long-term preservation of Japan’s natural and cultural heritage.

40. How Can SIXT.VN Help You Plan A Memorable Trip To Japan?

SIXT.VN is dedicated to creating unforgettable travel experiences:

• Customized Itineraries: Tailored travel plans to match your interests.
• Expert Travel Advice: Knowledgeable travel experts to guide you.
• Reliable Services: High-quality transportation and accommodations.
• Seamless Booking: Easy and convenient booking process.
• Exceptional Support: Dedicated customer support throughout your trip.

Let SIXT.VN help you plan the perfect trip to Japan. With our personalized service and expertise, you can create memories that will last a lifetime.

Ready to explore Japan? Contact SIXT.VN today to book your dream trip! Visit our website or call +84 986 244 358 for personalized travel advice and exclusive deals. Let us help you create unforgettable memories in Japan! Address: 260 Cau Giay, Hanoi, Vietnam.

Tourists pose for photographs in front of the Senso-ji temple's Kaminari-mon gate in Tokyo's Asakusa area, capturing the vibrant atmosphere and cultural significance of this iconic landmark.

FAQ about Japan Foreign Tourism

1. What is driving the increase in foreign tourism to Japan?

The primary drivers include the weak yen, which makes travel more affordable, and the resumption of international flight routes following the COVID-19 pandemic, making Japan foreign tourism attractive.

2. How many foreign tourists visited Japan in 2024?

Japan welcomed a record 36.87 million foreign tourists in 2024.

3. Which country contributed the most tourists to Japan in 2024?

South Korea led with 8.82 million visitors, followed by China and Taiwan.

4. How much money did foreign tourists spend in Japan in 2024?

Foreign tourists spent 8.14 trillion yen ($50.8 billion) in Japan in 2024.

5. What categories accounted for the largest tourist spending in Japan?

Accommodation accounted for the largest portion (33.6%), followed by shopping (29.5%) and dining (21.5%).

6. What is the Japanese government’s goal for tourism by 2030?

The government aims to attract 60 million visitors a year and increase their annual spending to 15 trillion yen by 2030.

7. What are the main challenges associated with increased tourism in Japan?

The challenges include overtourism in popular destinations and labor shortages in the hospitality sector.

8. How is Japan addressing the issue of overtourism?

Strategies include promoting less-visited regions and improving access to regional airports.

9. What is the average spending per foreign tourist in Japan?

The average spending per foreign tourist in Japan is approximately 227,000 yen.

10. Which nationalities tend to spend the most during their visits to Japan?

Britons, Australians, and Spaniards tend to spend the most, often investing in high-end accommodations and unique cultural activities.