Tourism matters significantly as it fuels economic growth and fosters cultural exchange, especially in vibrant destinations like Vietnam. SIXT.VN offers tailored travel solutions, ensuring seamless experiences and unlocking the true potential of tourism. Discover the benefits of tourism, from boosted economies to enriched cultural landscapes and create unforgettable travel memories.
Contents
- 1. What Makes Tourism So Important to a Country’s Economy?
- 2. How Does Tourism Impact Local Employment Opportunities?
- 3. In What Ways Does Tourism Contribute to Infrastructure Development in a Region?
- 4. How Does Tourism Encourage Cultural Exchange Between Different Countries?
- 5. What are the Potential Drawbacks of Tourism, and How Can They Be Mitigated?
- 6. How Can Local Communities Benefit Directly from Tourism?
- 7. How Can Tourism Be Developed Sustainably to Minimize Negative Impacts?
- 8. What Role Does Technology Play in Enhancing the Tourism Experience?
- 9. How Does Political Stability Affect a Country’s Tourism Industry?
- 10. How Can Tourism Help Preserve and Promote Local Arts and Crafts?
- 11. What Are the Emerging Trends Shaping the Future of Tourism?
- 12. How Can Governments Support the Growth and Development of the Tourism Sector?
- 13. What are Some Examples of Successful Tourism Destinations and Why are They Successful?
- 14. How Can Tourism Help to Reduce Poverty in Developing Countries?
- 15. What Safety Precautions Should Tourists Take When Traveling to a New Country?
- FAQ Section: Why Does Tourism Matter?
1. What Makes Tourism So Important to a Country’s Economy?
Tourism is vital to a country’s economy because it generates revenue, creates jobs, stimulates infrastructure development, and promotes cultural exchange. Let’s explore each of these aspects further, with a special focus on how they apply to Vietnam and how SIXT.VN contributes to enhancing these benefits.
- Revenue Generation: Tourism directly contributes to a country’s GDP through tourist spending on accommodation, food, transportation, entertainment, and souvenirs. According to the Vietnam National Administration of Tourism, tourism contributed approximately 9.2% to Vietnam’s GDP in 2019.
- Job Creation: The tourism sector is a significant employer, providing jobs in hotels, restaurants, tour operations, transportation, and related industries. The World Travel & Tourism Council estimates that tourism supports millions of jobs in Vietnam, encompassing both direct and indirect employment opportunities. SIXT.VN supports this by partnering with local businesses, thereby creating jobs for drivers, hotel staff, tour guides and other related business.
- Infrastructure Development: To cater to tourists, governments and private investors often invest in improving infrastructure, including roads, airports, and public transportation. The development of infrastructure not only benefits tourists but also improves the quality of life for local residents. SIXT.VN plays a part in this by providing high-quality transportation services, encouraging further investment in related transport infrastructures.
- Cultural Exchange: Tourism facilitates cultural exchange between visitors and locals, promoting understanding and appreciation of different cultures. This can lead to greater tolerance and mutual respect. In Vietnam, tourism helps preserve and promote the country’s rich cultural heritage, including traditional music, dance, and handicrafts. SIXT.VN promotes responsible tourism, encouraging travelers to engage with local communities and support cultural preservation.
2. How Does Tourism Impact Local Employment Opportunities?
Tourism significantly impacts local employment opportunities by creating jobs directly within the tourism sector and indirectly in related industries. A thriving tourism industry necessitates a wide range of services, generating diverse employment prospects for local communities.
- Direct Employment: This includes jobs directly related to serving tourists, such as hotel staff, tour guides, restaurant workers, transportation providers, and staff in attractions and entertainment venues.
- Indirect Employment: Tourism also creates jobs in related industries that support the tourism sector, such as agriculture (providing food for restaurants and hotels), manufacturing (producing souvenirs and other goods), and construction (building and maintaining tourism infrastructure).
- Entrepreneurial Opportunities: Tourism can stimulate entrepreneurship by providing opportunities for locals to start their own businesses, such as guesthouses, restaurants, tour companies, and handicraft shops.
- Skills Development: The tourism industry often provides training and skills development opportunities for local workers, improving their employability and career prospects. This can include language training, hospitality skills, and business management skills.
- Seasonal Employment: While tourism can provide year-round employment in some areas, it often creates seasonal employment opportunities in destinations that are popular during specific times of the year. This can be a valuable source of income for locals during the peak season.
- Supporting Data: According to a report by the Vietnam National Administration of Tourism, the tourism sector directly and indirectly supported over 6 million jobs in Vietnam in 2019. This highlights the significant impact of tourism on local employment opportunities.
For example, in Hanoi, the tourism industry supports a wide range of jobs, from those working in luxury hotels to street food vendors and cyclo drivers. These jobs provide income and livelihoods for many local residents, contributing to the city’s economic growth. SIXT.VN contributes to this ecosystem by connecting tourists with local service providers, ensuring that the economic benefits of tourism are shared with the community.
3. In What Ways Does Tourism Contribute to Infrastructure Development in a Region?
Tourism significantly contributes to infrastructure development in a region by creating demand for better facilities and services, leading to increased investment and improvements. Let’s examine the specific ways this happens:
- Transportation Infrastructure: Tourism often drives investment in transportation infrastructure, such as airports, roads, railways, and ports. This is essential for facilitating the movement of tourists and ensuring they can access various destinations within a region.
- Accommodation Facilities: The demand for accommodation from tourists leads to the construction and renovation of hotels, resorts, guesthouses, and other lodging facilities. This investment in accommodation infrastructure can improve the overall quality and availability of lodging options in a region.
- Public Utilities: Tourism can also drive improvements in public utilities, such as water supply, sanitation, and electricity. These upgrades are necessary to support the increased demand from tourists and ensure they have access to essential services.
- Recreational Facilities: To cater to tourists’ recreational needs, investments are often made in developing parks, beaches, museums, cultural centers, and other recreational facilities. These amenities not only benefit tourists but also enhance the quality of life for local residents.
- Communication Networks: Tourism can also drive improvements in communication networks, such as mobile phone coverage and internet access. This is important for tourists who need to stay connected and access information while traveling.
- Data in Vietnam: In Vietnam, the development of tourism infrastructure has been a priority for the government. According to the Ministry of Transport, significant investments have been made in upgrading airports, roads, and railways to support the growth of tourism. This has helped to improve connectivity and accessibility to various tourist destinations across the country.
4. How Does Tourism Encourage Cultural Exchange Between Different Countries?
Tourism fosters cultural exchange between different countries through direct interaction, exposure to diverse traditions, and the promotion of mutual understanding. When tourists visit a new country, they have the opportunity to immerse themselves in the local culture, interact with residents, and learn about different customs and ways of life.
- Direct Interaction: Tourism facilitates direct interaction between people from different cultures, allowing them to share experiences, exchange ideas, and learn from each other.
- Exposure to Diverse Traditions: Tourists are exposed to diverse traditions, customs, and ways of life when they visit a new country. This can broaden their perspectives and challenge their preconceived notions.
- Promotion of Mutual Understanding: By promoting cultural exchange, tourism can help to break down stereotypes and promote mutual understanding between different countries. This can lead to greater tolerance and respect for cultural diversity.
- Preservation of Cultural Heritage: Tourism can also encourage the preservation of cultural heritage by creating economic incentives for communities to maintain their traditions, historical sites, and cultural landmarks.
- Enhancement of International Relations: Cultural exchange through tourism can enhance international relations by fostering goodwill and understanding between countries. This can lead to stronger diplomatic ties and cooperation on various issues.
Vietnam, with its rich history and diverse culture, offers numerous opportunities for cultural exchange through tourism. Visitors can explore ancient temples, attend traditional festivals, sample local cuisine, and learn about the country’s unique customs and traditions. SIXT.VN promotes cultural exchange by offering tours and experiences that allow visitors to interact with local communities and gain a deeper understanding of Vietnamese culture.
5. What are the Potential Drawbacks of Tourism, and How Can They Be Mitigated?
While tourism offers numerous benefits, it also has potential drawbacks that need to be addressed to ensure its sustainability and positive impact on host communities. Here are some potential negative impacts of tourism and how they can be mitigated:
- Environmental Impact:
- Drawback: Tourism can contribute to environmental degradation through pollution, deforestation, and depletion of natural resources.
- Mitigation: Implement sustainable tourism practices, such as promoting eco-friendly accommodations, reducing waste, and conserving water and energy.
- Social and Cultural Impact:
- Drawback: Tourism can lead to the commercialization of culture, loss of authenticity, and social disruption in local communities.
- Mitigation: Promote responsible tourism that respects local cultures and traditions, supports local businesses, and involves communities in tourism planning and management.
- Economic Impact:
- Drawback: Tourism can lead to economic dependence, price inflation, and unequal distribution of benefits, with some businesses and individuals profiting more than others.
- Mitigation: Diversify the tourism sector, support local entrepreneurship, and implement policies that ensure a fair distribution of benefits and opportunities.
- Infrastructure Strain:
- Drawback: Tourism can strain existing infrastructure, such as roads, water supply, and waste management systems, leading to congestion and resource depletion.
- Mitigation: Invest in upgrading infrastructure to support the growing tourism industry, and implement measures to manage demand and reduce strain on resources.
- Ethical Considerations:
- Drawback: Issues such as sex tourism, exploitation of local workers, and disrespect for cultural norms can arise if tourism is not managed responsibly.
- Mitigation: Enforce strict regulations and ethical guidelines to prevent exploitation, protect vulnerable populations, and promote respectful and responsible behavior among tourists.
SIXT.VN is committed to promoting sustainable tourism practices in Vietnam by partnering with eco-friendly accommodations, supporting local businesses, and promoting responsible travel behavior among its customers. The aim is to maximize the positive impacts of tourism while minimizing its negative effects.
6. How Can Local Communities Benefit Directly from Tourism?
Local communities can benefit directly from tourism through various mechanisms that ensure they actively participate in and profit from the tourism industry.
- Employment Opportunities: Tourism creates jobs for local residents in hotels, restaurants, tour operations, transportation, and other related businesses.
- Entrepreneurial Opportunities: Tourism provides opportunities for locals to start their own businesses, such as guesthouses, restaurants, souvenir shops, and tour companies.
- Sale of Local Products and Services: Tourists purchase local products and services, such as handicrafts, food, and cultural experiences, providing income for local businesses and artisans.
- Community-Based Tourism Initiatives: These initiatives involve local communities in the planning, management, and operation of tourism activities, ensuring that they have a say in how tourism is developed and that they receive a fair share of the benefits.
- Revenue Sharing: Tourism revenue can be shared with local communities through taxes, fees, and other mechanisms, providing funding for community development projects, such as schools, hospitals, and infrastructure improvements.
- Skills Development and Training: Tourism can provide training and skills development opportunities for local residents, improving their employability and career prospects in the tourism sector.
- Cultural Preservation: Tourism can incentivize the preservation of local cultures and traditions, as tourists are often interested in experiencing authentic cultural experiences.
In Vietnam, many community-based tourism initiatives have been successful in empowering local communities and providing them with direct economic benefits. For example, in Sapa, ethnic minority communities offer homestays and guided tours, allowing them to share their culture with visitors and earn income from tourism. SIXT.VN actively supports these initiatives by promoting them to its customers, ensuring that local communities benefit directly from tourism.
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7. How Can Tourism Be Developed Sustainably to Minimize Negative Impacts?
Sustainable tourism development aims to minimize negative impacts on the environment, culture, and local communities while maximizing the economic benefits of tourism. Here are some key strategies for developing tourism sustainably:
- Environmental Conservation: Implement measures to protect natural resources, reduce pollution, and conserve biodiversity.
- Cultural Preservation: Respect and preserve local cultures and traditions, and involve communities in tourism planning and management.
- Community Involvement: Ensure that local communities benefit directly from tourism and have a say in how tourism is developed.
- Economic Viability: Develop a tourism sector that is economically viable and provides long-term benefits for local communities.
- Responsible Tourist Behavior: Encourage tourists to behave responsibly and respect local customs and traditions.
- Education and Awareness: Educate tourists and local communities about the importance of sustainable tourism and how they can contribute to it.
- Monitoring and Evaluation: Regularly monitor and evaluate the impacts of tourism to ensure that it is being developed sustainably.
Vietnam is committed to developing tourism sustainably, as evidenced by its National Strategy for Tourism Development. This strategy includes measures to protect the environment, promote cultural preservation, and ensure that local communities benefit from tourism. SIXT.VN supports this strategy by promoting sustainable tourism practices among its customers and partnering with eco-friendly accommodations and tour operators.
8. What Role Does Technology Play in Enhancing the Tourism Experience?
Technology plays a significant role in enhancing the tourism experience by providing travelers with access to information, facilitating booking and transportation, and improving communication and navigation.
- Access to Information: Tourists can use the internet to research destinations, attractions, and accommodations, allowing them to plan their trips more effectively.
- Booking and Transportation: Online booking platforms make it easy for tourists to book flights, hotels, and tours, while ride-sharing apps and public transportation apps improve mobility and convenience.
- Communication and Navigation: Mobile devices and GPS technology enable tourists to stay connected, navigate unfamiliar areas, and access real-time information about traffic and transportation.
- Personalized Recommendations: AI-powered travel apps and websites can provide personalized recommendations based on tourists’ preferences and past behavior, helping them to discover new and exciting experiences.
- Virtual and Augmented Reality: Virtual and augmented reality technologies can enhance the tourism experience by providing immersive tours of historical sites, museums, and other attractions.
- Data Analysis: Tourism organizations can use data analytics to better understand tourist behavior and preferences, allowing them to tailor their products and services to meet the needs of their customers.
SIXT.VN leverages technology to enhance the tourism experience for its customers by providing an online booking platform, a mobile app, and real-time customer support. The goal is to make it easy for tourists to plan, book, and enjoy their trips to Vietnam.
9. How Does Political Stability Affect a Country’s Tourism Industry?
Political stability is crucial for a country’s tourism industry because it provides a safe and predictable environment for travelers, encourages investment in tourism infrastructure, and fosters confidence in the destination.
- Safety and Security: Political stability ensures that tourists can travel safely and without fear of violence or unrest. This is a key factor in attracting tourists to a destination.
- Investment in Tourism Infrastructure: Political stability encourages investment in tourism infrastructure, such as hotels, airports, and transportation systems. This is essential for supporting the growth of the tourism industry.
- Confidence in the Destination: Political stability fosters confidence in the destination, both among tourists and investors. This leads to increased tourism and economic growth.
- Positive Image: A country with a stable political environment is more likely to have a positive image in the international community, which can attract more tourists.
- Government Support: Political stability allows governments to focus on supporting the tourism industry through policies, funding, and marketing initiatives.
Vietnam has benefited from political stability, which has helped to attract tourists and investment to the country. The government has prioritized tourism development and has implemented policies to support the growth of the industry. SIXT.VN contributes to this stability by providing reliable and safe transportation services for tourists, helping to create a positive experience and encourage repeat visits.
10. How Can Tourism Help Preserve and Promote Local Arts and Crafts?
Tourism can play a vital role in preserving and promoting local arts and crafts by creating demand for traditional products, providing economic opportunities for artisans, and showcasing cultural heritage.
- Creating Demand: Tourism creates demand for local arts and crafts, providing economic incentives for artisans to continue producing traditional products.
- Providing Economic Opportunities: Tourism provides economic opportunities for artisans, allowing them to earn a living from their craft and pass on their skills to future generations.
- Showcasing Cultural Heritage: Tourism provides a platform for showcasing local arts and crafts to a global audience, helping to preserve and promote cultural heritage.
- Supporting Craft Communities: Tourism can support craft communities by providing them with access to markets, training, and resources.
- Encouraging Innovation: Tourism can encourage innovation in the arts and crafts sector by exposing artisans to new ideas and techniques.
In Vietnam, tourism has helped to preserve and promote many traditional arts and crafts, such as silk weaving, pottery, and lacquerware. Tourists often purchase these products as souvenirs, providing income for local artisans and helping to keep these traditions alive. SIXT.VN supports this by promoting cultural tourism experiences that showcase local arts and crafts, ensuring that these traditions are preserved for future generations.
11. What Are the Emerging Trends Shaping the Future of Tourism?
The tourism industry is constantly evolving, with new trends emerging that are shaping the future of travel. Here are some key trends to watch:
- Sustainable Tourism: As awareness of environmental and social issues grows, there is increasing demand for sustainable tourism practices that minimize negative impacts and maximize benefits for local communities.
- Experiential Travel: Travelers are seeking authentic and immersive experiences that allow them to connect with local cultures, learn new skills, and create lasting memories.
- Wellness Tourism: With a growing focus on health and well-being, wellness tourism is on the rise, with travelers seeking destinations and activities that promote relaxation, rejuvenation, and healthy living.
- Technology Integration: Technology continues to play a key role in shaping the tourism experience, with mobile apps, online booking platforms, and personalized recommendations becoming increasingly important.
- Solo Travel: More and more people are choosing to travel solo, seeking independence, flexibility, and opportunities for self-discovery.
- Bleisure Travel: The lines between business and leisure travel are blurring, with many travelers combining work trips with leisure activities.
- Domestic Tourism: In response to global events and travel restrictions, domestic tourism is becoming increasingly popular, with people exploring their own countries and regions.
SIXT.VN is adapting to these emerging trends by promoting sustainable tourism practices, offering experiential tours and activities, and leveraging technology to enhance the customer experience. The goal is to provide travelers with innovative and responsible travel solutions that meet their evolving needs.
12. How Can Governments Support the Growth and Development of the Tourism Sector?
Governments play a crucial role in supporting the growth and development of the tourism sector through various policies, investments, and initiatives.
- Infrastructure Development: Investing in transportation, accommodation, and other infrastructure to support the tourism industry.
- Marketing and Promotion: Promoting the country or region as a tourist destination through marketing campaigns and public relations efforts.
- Regulation and Licensing: Establishing regulations and licensing requirements to ensure that tourism businesses operate safely and responsibly.
- Skills Development and Training: Providing training and skills development opportunities for workers in the tourism sector.
- Sustainable Tourism Policies: Implementing policies to promote sustainable tourism practices that minimize negative impacts on the environment and local communities.
- Visa and Immigration Policies: Streamlining visa and immigration policies to make it easier for tourists to visit the country.
- Security and Safety: Ensuring the safety and security of tourists through law enforcement and emergency services.
- Tax Incentives: Providing tax incentives for tourism businesses to encourage investment and growth.
The Vietnamese government has implemented numerous policies to support the growth and development of the tourism sector, including visa exemptions, infrastructure investments, and marketing campaigns. SIXT.VN supports these efforts by providing reliable and high-quality transportation services for tourists, helping to create a positive experience and encourage repeat visits.
13. What are Some Examples of Successful Tourism Destinations and Why are They Successful?
Several destinations around the world have achieved remarkable success in tourism, each with its unique strengths and strategies. Here are some notable examples:
- France: Renowned for its rich history, culture, and cuisine, France attracts millions of tourists each year. Its success is attributed to its iconic landmarks, world-class museums, and vibrant cities.
- Spain: With its beautiful beaches, lively festivals, and diverse cultural heritage, Spain is a popular destination for tourists seeking sun, fun, and cultural experiences.
- Italy: Known for its ancient ruins, stunning landscapes, and delicious food, Italy attracts tourists from all over the world. Its success is due to its unique blend of history, culture, and natural beauty.
- Thailand: With its exotic temples, beautiful beaches, and friendly people, Thailand is a popular destination for budget travelers and luxury tourists alike.
- Japan: Known for its unique culture, delicious cuisine, and technological innovation, Japan attracts tourists seeking a blend of tradition and modernity.
These destinations have achieved success in tourism by offering unique and compelling experiences, investing in infrastructure, promoting their destinations effectively, and prioritizing sustainable tourism practices.
Vietnam is on its way to becoming a successful tourism destination, with its stunning natural beauty, rich culture, and friendly people. By continuing to invest in infrastructure, promote sustainable tourism practices, and offer unique and compelling experiences, Vietnam can attract even more tourists and achieve even greater success in the tourism sector. SIXT.VN plays a vital role in this success by providing reliable and high-quality transportation services, ensuring that tourists have a positive and memorable experience in Vietnam.
14. How Can Tourism Help to Reduce Poverty in Developing Countries?
Tourism can be a powerful tool for poverty reduction in developing countries by generating income, creating jobs, and stimulating economic growth.
- Income Generation: Tourism generates income for local businesses, artisans, and entrepreneurs, providing them with the resources they need to improve their lives.
- Job Creation: Tourism creates jobs in hotels, restaurants, tour operations, transportation, and other related industries, providing employment opportunities for local residents.
- Economic Growth: Tourism stimulates economic growth by attracting investment, increasing demand for goods and services, and generating tax revenue for governments.
- Community Development: Tourism can fund community development projects, such as schools, hospitals, and infrastructure improvements, improving the quality of life for local residents.
- Skills Development: Tourism provides training and skills development opportunities for local residents, improving their employability and career prospects.
- Empowerment of Women: Tourism can empower women by providing them with economic opportunities and allowing them to participate in the tourism sector as entrepreneurs, employees, and community leaders.
- Preservation of Cultural Heritage: Tourism can incentivize the preservation of cultural heritage, as tourists are often interested in experiencing authentic cultural experiences.
In Vietnam, tourism has helped to reduce poverty in many rural communities by providing income and employment opportunities for local residents. For example, community-based tourism initiatives in Sapa and the Mekong Delta have empowered local communities and improved their livelihoods. SIXT.VN supports these initiatives by promoting them to its customers, ensuring that tourism contributes to poverty reduction in Vietnam.
15. What Safety Precautions Should Tourists Take When Traveling to a New Country?
When traveling to a new country, it is essential to take certain safety precautions to protect yourself from potential risks and ensure a safe and enjoyable trip.
- Research the Destination: Before traveling, research the destination to learn about local customs, laws, and potential safety risks.
- Register with Your Embassy: Register with your embassy or consulate so that they can contact you in case of an emergency.
- Make Copies of Important Documents: Make copies of your passport, visa, and other important documents, and keep them separate from the originals.
- Share Your Itinerary: Share your itinerary with family or friends so that they know where you are and how to reach you.
- Be Aware of Your Surroundings: Be aware of your surroundings and avoid walking alone in dark or unsafe areas.
- Protect Your Valuables: Protect your valuables from theft by keeping them in a secure place, such as a hotel safe.
- Learn Basic Phrases in the Local Language: Learning basic phrases in the local language can help you communicate with locals and ask for help if needed.
- Be Careful with Food and Water: Be careful with food and water to avoid getting sick, and only drink bottled or purified water.
- Avoid Risky Activities: Avoid risky activities, such as swimming in unsafe waters or participating in dangerous sports.
- Purchase Travel Insurance: Purchase travel insurance to cover medical expenses, lost luggage, and other potential emergencies.
SIXT.VN prioritizes the safety and security of its customers by providing reliable transportation services, partnering with reputable hotels and tour operators, and offering 24/7 customer support. We also provide safety tips and advice to our customers to help them stay safe while traveling in Vietnam.
Address: 260 Cau Giay, Hanoi, Vietnam
Hotline/Whatsapp: +84 986 244 358
Website: SIXT.VN
Ready to explore Vietnam? SIXT.VN offers seamless airport transfers, hotel bookings, and exciting tours. Experience the beauty and culture of Vietnam with confidence and ease. Contact us today and let us help you create unforgettable travel memories!
FAQ Section: Why Does Tourism Matter?
1. Why Does Tourism Matter to a country’s economy?
Tourism matters because it generates revenue, creates jobs, and stimulates infrastructure development, significantly boosting a country’s economic growth.
2. How does tourism contribute to job creation?
Tourism creates a wide range of employment opportunities, including hotel staff, tour guides, restaurant workers, and transportation providers.
3. In what ways does tourism improve infrastructure?
Tourism drives investments in transportation, accommodation, and public utilities, leading to improved infrastructure that benefits both tourists and locals.
4. How does tourism promote cultural exchange?
Tourism facilitates direct interaction between people from different cultures, promoting understanding, tolerance, and appreciation of diverse traditions.
5. What are the potential negative impacts of tourism?
Potential negative impacts include environmental degradation, social disruption, and economic dependence, which can be mitigated through sustainable tourism practices.
6. How can local communities benefit from tourism?
Local communities can benefit through employment opportunities, entrepreneurial ventures, sale of local products, and participation in community-based tourism initiatives.
7. How can tourism be developed sustainably?
Sustainable tourism development involves environmental conservation, cultural preservation, community involvement, and responsible tourist behavior.
8. What role does technology play in enhancing tourism?
Technology enhances tourism by providing access to information, facilitating booking and transportation, improving communication, and offering personalized recommendations.
9. How does political stability affect tourism?
Political stability ensures safety and security for tourists, encourages investment in tourism infrastructure, and fosters confidence in the destination.
10. How can tourism preserve local arts and crafts?
Tourism creates demand for traditional products, provides economic opportunities for artisans, and showcases cultural heritage, helping to preserve local arts and crafts.