What Are The Top International Tourism Fairs In 2025?

International tourism fairs 2025 offer unparalleled opportunities for networking, discovering new trends, and expanding your travel business. SIXT.VN is here to guide you through the most influential events worldwide, ensuring you stay ahead in the dynamic world of international tourism, from travel planning and booking to on-the-ground experiences in Vietnam. These events are essential for shaping the future of the tourism sector, providing insights into innovative travel technology, sustainable tourism practices, and emerging market trends.

1. What Are The Key International Tourism Fairs To Attend In Asia Pacific In 2025?

Asia Pacific is a vibrant hub for international tourism, and several key fairs offer valuable insights and opportunities. These fairs are essential for understanding the regional trends and connecting with industry leaders. Here’s a detailed look:

1.1. Outbound Travel Roadshow (OTR)

• Date: January 8–13, 2025
• Location: Delhi, Chennai, Ahmedabad, Mumbai, India
• Theme: N/A
• Organizers: Sphere Travelmedia & Exhibitions Pvt Ltd

The Outbound Travel Roadshow (OTR) is an exclusive, invite-only event connecting over 40 countries across Southeast Asia, India, and the Middle East. According to a 2024 report by the Tourism Authority of India, OTR provides a unique opportunity to network with peers from tourism boards, tour operators, airlines, and hoteliers. OTR guarantees up to 120 meetings with top industry leaders, fostering valuable partnerships.

1.2. Thai International Travel Fair (TITF)

• Date: January 16–19, 2025
• Location: Queen Sirikit National Convention Center, Bangkok, Thailand
• Theme: Ultimate Journeys
• Organizers: Thai Travel Agents Association (TTAA)

The Thai International Travel Fair (TITF), hosted by the Thai Travel Agents Association (TTAA), invites international and domestic airlines, travel agencies, and tourism organizations to showcase and sell world-class tourism packages. According to the TTAA’s official website, TITF expects around 300,000 buyers to attend, making it a prime venue for boosting tourism-related businesses.

1.3. ASEAN Tourism Forum (ATF)

• Date: January 15–20, 2025
• Location: Desaru Coast & Persada Johor International Convention Centre, Johor, Malaysia
• Theme: “Unity in Motion” Shaping Asean’s Tourism Tomorrow
• Organizers: Ministry of Tourism, Arts and Culture Malaysia, Tourism Malaysia

The ASEAN Tourism Forum (ATF) annually unites ASEAN nations to discuss the future of tourism in the region. Since 1981, ATF has been a platform for ministers of tourism, government representatives, corporations, and media to shape regional tourism strategies. The Travel Exchange trade show (TRAVEX) at ATF allows regional sellers to meet with over 300 potential buyers globally, fostering alliances. Malaysia is hosting ASEAN this year, emphasizing the importance of unity.

1.4. East Mediterranean International Tourism and Travel Exhibition (EMITT)

• Date: February 5–7, 2025
• Location: TUYAP Fair and Congress Centre, Istanbul, Turkey
• Theme: Redefining Tourism: Bold Steps for a Sustainable Future
• Organizers: ICA Events

The East Mediterranean International Tourism and Travel Exhibition (EMITT) in Istanbul creates connections between over 600 exhibitors and 220 hosted tour operators from more than 95 countries. As one of the largest Mediterranean industry fairs, EMITT showcases top-rated holiday destinations and premium tourism products from the region, making it a key event for exploring Mediterranean tourism opportunities.

1.5. South Asia’s Travel & Tourism Exchange (SATTE)

• Date: February 19–21, 2025
• Location: Yashobhoomi, India International Convention and Expo Center, New Delhi, India
• Theme: N/A
• Organizers: Informa Markets

South Asia’s Travel & Tourism Exchange (SATTE) is known as Asia’s leading travel and tourism exhibition, designed to conduct business, share knowledge, and exchange ideas for accelerating growth in the industry. SATTE welcomes over 50,000 pre-registered attendees, including more than 1,000 domestic and international buyers interested in forging new partnerships, according to Informa Markets.

1.6. MATTA Fair

• Date: April 18–20, 2025
• Location: Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, Malaysia
• Theme: N/A
• Organizers: Malaysian Association of Tour & Travel Agents (MATTA)

MATTA Fair is Malaysia’s premier consumer travel fair, offering global exposure and business opportunities to tourism professionals while promoting innovation. According to the Malaysian Association of Tour & Travel Agents (MATTA), MATTA introduces buyers to exciting new travel packages for all budgets and attracts over 100,000 attendees from Malaysia, ASEAN countries, and beyond.

1.7. China Outbound Travel & Tourism Market (COTTM)

• Date: April 24–26, 2025
• Location: New Hall, National Agricultural Exhibition Center, Beijing, China
• Theme: N/A
• Organizers: Informa Markets

China Outbound Travel & Tourism Market (COTTM) is a leading B2B tourism event dedicated exclusively to China’s fast-growing outbound travel market. COTTM attracts more than 5,000 domestic trade buyers and has been encouraging tourism development and growth for 19 years.

1.8. Arabian Travel Market Show (ATM) Dubai

• Date: April 28–May 1, 2025
• Location: Dubai World Trade Centre (DWTC), Dubai, UAE
• Theme: Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity
• Organizers: RX

ATM Dubai is a top-ranking global industry event for leisure, luxury, and corporate travel providers in the Arabian market. With over 30 years of history, ATM Dubai is a gateway to global travel and tourism growth, highlighting the trend of enhanced connectivity in tourism.

1.9. International Mediterranean Tourism Market (IMTM)

• Date: May 7–8, 2025
• Location: The Expo Centre, Tel Aviv, Israel
• Theme: N/A
• Organizers: Israel Ministry of Tourism, I.T.N., ORTRA Meeting Point, Event Act

IMTM is an international travel and hospitality marketplace held annually in Tel Aviv. The event provides opportunities for industry professionals to explore global tourism trends, network, and build partnerships between travel agencies, airlines, hotels, and tourism organizations.

1.10. Guangzhou International Travel Fair (GITF)

• Date: May 15–17, 2025
• Location: Area C of China Import and Export Fair Complex, Guangzhou, China
• Theme: N/A
• Organizers: Hannover Milano Exhibition (Shanghai) Co., Ltd

The Guangzhou International Travel Fair (GITF) is a vital B2B and B2C platform for airlines, hotels, tour operators, and tourism innovators in the Asian market. For three decades, GITF has united travel professionals with perennial themes like sustainable travel and technological growth.

1.11. ITB China

• Date: May 27–29, 2025
• Location: Shanghai World Expo and Exhibition Center, Shanghai, China
• Theme: The Digital Transformation in Tourism
• Organizers: MB Exhibitions (Shanghai) Co., Ltd

ITB China is a leading B2B tourism and hospitality trade show for the Chinese travel market. Hosted in Shanghai, it helps Chinese buyers meet global industry professionals, creating business opportunities through pre-scheduled meetings and networking events.

1.12. Seoul International Travel Fair (SITF)

• Date: June 5–8, 2025
• Location: COEX Convention Center, Seoul, South Korea
• Theme: N/A
• Organizers: Korea World Travel Fair, KOTFA, Seoul International Tourism Fair Organizing Committee

The Seoul International Travel Fair (SITF) is South Korea’s largest tourism exhibition, bringing together representatives from over 70 countries to showcase their destinations and services. It raises awareness, improves global cooperation, and promotes sustainable tourism.

1.13. Hong Kong International Travel Expo (ITE Hong Kong)

• Date: June 12–15, 2025
• Location: Hall 1, Hong Kong Convention and Exhibition Centre, Hong Kong, China
• Theme: N/A
• Organizers: TKS Exhibition Services Ltd

ITE Hong Kong is an international travel exhibition for outbound tourism businesses, attracting travel agencies, airlines, and hoteliers. According to TKS Exhibition Services Ltd, ITE Hong Kong is one of the most important trendsetters in the world of travel.

1.14. International Luxury Travel Market (ILTM) Asia Pacific

• Date: June 30–July 3, 2025
• Location: Marina Bay Sands, Singapore
• Theme: N/A
• Organizers: Singapore Tourism Board, RX

ILTM Asia Pacific is a luxury travel event attended by exclusive travel brands, luxury travel advisors, and media professionals from the Asia Pacific region. The fair offers tailored business opportunities and is known for its bespoke matchmaking program.

1.15. International Conference on Hospitality and Tourism Management (ICOHT)

• Date: July 25–26, 2025
• Location: Asia Pacific University of Technology & Innovation (APU), Kuala Lumpur, Malaysia
• Theme: Redefining Tourism Industry Towards a Sustainable Future
• Organizers: International Institute of Knowledge Management (TIIKM)

The International Conference on Hospitality and Tourism (ICOHT) promotes knowledge exchange and collaboration within the sector, gathering industry professionals and researchers to explore innovations and challenges. The 2025 edition will focus on sustainable tourism.

1.16. ITB India

• Date: September 2–4, 2025
• Location: Jio World Convention Centre, Mumbai, India
• Theme: N/A
• Organizers: Messe Berlin Asia Pacific

ITB India is a high-profile travel and hospitality trade fair for industry professionals interested in the Indian market. It covers various tourism sectors and helps industry leaders prepare for the upcoming season.

1.17. ITB Asia

• Date: October 15–17, 2025
• Location: Sands Expo and Convention Centre, Marina Bay Sands, Singapore
• Theme: N/A
• Organizers: Messe Berlin Asia Pacific

ITB Asia is one of the largest and most inclusive travel trade shows, attracting professionals from all travel markets and hospitality sectors. It brings special attention to leisure, MICE, and corporate travel, as well as new tourism technology.

2. What Are The Leading European International Tourism Fairs In 2025?

Europe hosts numerous leading international tourism fairs, providing significant opportunities for networking, discovering new trends, and expanding your travel business. These fairs are essential for understanding the regional dynamics and connecting with key industry players. Here’s a detailed look at some of the most important events:

2.1. TravelXpo

• Date: January 10–12, 2025
• Location: Nova Spectrum, Lillestrøm, Norway
• Theme: N/A
• Organizers: NOVA Spektrum

TravelXpo is Norway’s largest travel exhibition, known for its family-friendly atmosphere and numerous opportunities for networking and knowledge exchange. According to NOVA Spektrum, TravelXpo attracts both industry professionals and travel enthusiasts, making it a key event for the Norwegian travel market.

2.2. The Destinations Holiday & Travel Show Manchester

• Date: January 16–19, 2025
• Location: Manchester Central, Manchester, UK
• Theme: N/A
• Organizers: Clarion Events Ltd

The Destinations Holiday & Travel Show in Manchester is one of the UK’s most visited events for travel enthusiasts. It gives exhibition space to more than 200 travel brands, offering a vast range of travel experiences, exclusive deals, and expert advice.

2.3. HOTCO – Hotel Investment Conference CEE

• Date: January 20–21, 2025
• Location: Vienna, Austria
• Theme: N/A
• Organizers: Horwath HTL

Hotel Investment Conference (HOTCO) is a hospitality event for the hotel investment scene in Central and Eastern Europe, attracting top industry leaders to an annual discussion of key trends and issues. HOTCO provides hospitality professionals with valuable industry knowledge through expert presentations, networking sessions, and panel discussions, as noted by Horwath HTL.

2.4. FITUR Madrid

• Date: January 22–26, 2025
• Location: IFEMA, Madrid, Spain
• Theme: N/A
• Organizers: IFEMA Institución Ferial de Madrid

FITUR Madrid is one of the leading global events in the tourism sector, attracting hundreds of exhibitors and playing a key part in promoting European destination trends. FITUR is known for its commitment to sustainability and innovation, featuring specialized sections such as FITUR 4all for accessible tourism and FITURTechy for tech trends.

2.5. Icelandair Mid-Atlantic

• Date: January 30–February 2, 2025
• Location: N/A, Reykjavik, Iceland
• Theme: N/A
• Organizers: Icelandair

The Icelandair Mid-Atlantic Tradeshow is a landmark event held in Reykjavik, halfway between Europe and North America. According to Icelandair, attendees come from all over the world to meet with premium suppliers from Iceland, Greenland, Europe, the USA, and Canada.

2.6. International Tourism Fair in Belgrade

• Date: February 20–23, 2025
• Location: Belgrade Fair, Belgrade, Serbia
• Theme: N/A
• Organizers: Belgrade Fair

The International Tourism Fair in Belgrade is Serbia’s most significant tourism event, attracting major names in the global travel industry. The annual event highlights the region’s key selling points, including family vacations, spa retreats, and eco-tourism.

2.7. ITB Berlin

• Date: March 4–6, 2025
• Location: Berlin Exhibition Grounds, Berlin, Germany
• Theme: The Power of Transition Lives Here
• Organizers: Messe Berlin

ITB Berlin is a European travel trade event of global significance, dedicated to pioneering industry developments, especially in technology, AI, and digital transformation. According to Messe Berlin, ITB Berlin is a forward-looking event that attracts travel professionals from all over the world.

2.8. IMEX Frankfurt

• Date: May 20–22, 2025
• Location: Messe Frankfurt, Frankfurt, Germany
• Theme: Impact
• Organizers: IMEX

IMEX Frankfurt is Europe’s largest trade show, attended by over 12,000 participants and 3,000 exhibitors from around the world. The event arranges more than 60,000 B2B meetings, helping suppliers and hoteliers network, collaborate, and grow. IMEX travel events are also known for their educational aspect.

2.9. Annual International Conference on Tourism

• Date: June 9–12, 2025
• Location: Athens Institute, Athens, Greece
• Theme: N/A
• Organizers: The Tourism, Leisure & Recreation Unit of the Athens Institute

The Annual International Conference on Tourism, organized by the Athens Institute for Education and Research (ATINER), brings academics to discuss the latest research on the state of travel. The conference promotes interdisciplinary dialogue by integrating topics like arts, culture, leisure, and tourism.

2.10. Business Travel Show (BTS) Europe

• Date: June 25–26, 2025
• Location: London ExCel, London, UK
• Theme: N/A
• Organizers: BTN Group Conferences and Events by Northstar

Business Travel Show Europe (BTS Europe) is a travel and hospitality event specializing in corporate tourism. The UK travel show draws together travel buyers, managers, and industry professionals from Europe and beyond. It includes a renowned hosted buyer program that connects attendees with influential suppliers through pre-scheduled appointments and networking sessions.

2.11. TTG Travel Experience

• Date: October 8–10, 2025
• Location: Rimini Expo Centre, Rimini, Italy
• Theme: N/A
• Organizers: Italian Exhibition Group

TTG Travel Experience is an annual B2B marketplace for the tourism industry hosted by the Italian city of Rimini. According to the Italian Exhibition Group, it spans over 26 halls and welcomes 2,700 brands and 70,000 attendees.

2.12. WTM London

• Date: November 4–6, 2025
• Location: London ExCeL, London, UK
• Theme: N/A
• Organizers: RX

World Travel Market (WTM) London is an outstanding global travel and tourism event that connects professionals from over 180 countries. It puts the spotlight on exciting innovations in leisure, business, technology, and sustainability travel.

2.13. Con-X

• Date: May 21, 2025
• Location: Mallorca, Spain
• Theme: N/A
• Organizers: Travelgate

First organized in 2019, Travelgate’s Con-X became an annual event that brings together professionals from the technology, travel, and hospitality industries. It’s an invite-only event that offers networking opportunities and enables experts to share insights into new trends, technologies, and innovations designed to give a competitive edge to those in the travel sector.

2.14. After-X

• Date: May 22, 2025
• Location: Mallorca, Spain
• Theme: N/A
• Organizers: Travelgate

After-X is a slightly larger event that welcomes around 650 attendees from the distribution sector immediately after Con-X. Whereas Con-X is designed to foster discussions and idea-sharing in a more formal environment, After-X lets the participants relax and network more organically.

3. Which International Tourism Fairs Should You Attend In The Americas In 2025?

The Americas offer a wide array of international tourism fairs, each providing unique opportunities to explore new trends, network with industry leaders, and expand your business reach. These fairs are essential for staying competitive and informed in the dynamic tourism sector. Let’s dive into some of the key events scheduled for 2025:

3.1. Travel and Adventure Show Atlanta

• Date: January 11–12, 2025
• Location: Georgia International Convention Center, Atlanta, Georgia
• Theme: N/A
• Organizers: Travel & Adventure Show / Unicomm LLC

The Travel and Adventure Show in Atlanta offers visitors a chance to explore vacation options from over 250 exhibitors. According to Unicomm LLC, the show includes destinations, cruise lines, and tour operators, alongside expert-led seminars and cultural performances.

3.2. Travel and Adventure Show NYC

• Date: January 25–26, 2025
• Location: Jacob K. Javits Convention Center, New York City, USA
• Theme: N/A
• Organizers: Travel & Adventure Show / Unicomm LLC

The Travel and Adventure Show NYC is one of the largest US travel events dedicated to travel planning and business networking. Travelers can see presentations from more than 500 exhibitors, get insider tips from experts, and explore specialized zones for LGBTQ tourism.

3.3. IMPACT Sustainability Travel & Tourism

• Date: January 27–29, 2025
• Location: Victoria Conference Centre, Victoria, Canada
• Theme: N/A
• Organizers: Destination Greater Victoria

The IMPACT Sustainability Travel & Tourism conference is dedicated to the promotion of sustainable tourism. Key themes explored include climate action, biodiversity, cultural preservation, and economic sustainability.

3.4. Travel and Adventure Show San Francisco

• Date: March 15–16, 2025
• Location: Santa Clara Convention Center, San Francisco Bay Area
• Theme: N/A
• Organizers: Travel & Adventure Show / Unicomm LLC

The Travel and Adventure Show San Francisco Bay Area hosts hundreds of exhibitors showcasing destinations from California to global adventures. Special discounts, informative workshops, and inspiring keynote speeches help visitors plan the perfect trip.

3.5. Travel and Adventure Show Washington

• Date: March 29–30, 2025
• Location: Washington Convention Center, Washington, DC
• Theme: N/A
• Organizers: Travel & Adventure Show / Unicomm LLC

The Travel and Adventure Show in Washington showcases hundreds of USA destinations, packages, and tours available for booking. The show’s offer ranges from budget-friendly to luxurious and accommodates diverse interests, including exotic tourism and LGBTQ trips.

3.6. Las Vegas Travel Agent Forum (LVTAF)

• Date: March 30–April 2, 2025
• Location: Paris Las Vegas Hotel & Casino, Las Vegas, Nevada
• Theme: N/A
• Organizers: Travel Show Marketing Group (TravelSMG)

The Las Vegas Travel Agent Forum connects travel agents with suppliers from the Americas and the world. The forum offers educational sessions, roundtable discussions, and one-on-one appointments through its SELECT program for high-performing agents.

3.7. WTM Latin America

• Date: April 14–16, 2025
• Location: Expo Center Norte, São Paulo, Brazil
• Theme: N/A
• Organizers: RX

WTM Latin America brings together tourism workers from all over the world to network, trade, and learn about new technologies in the industry. According to RX, the event receives about 20,000 visitors and 800 exhibitors from all sectors.

3.8. IPW

• Date: June 14–18, 2025
• Location: McCormick Place Convention Center, Chicago, USA
• Theme: N/A
• Organizers: U.S. Travel Association

IPW is an international inbound travel trade show organized by the U.S. Travel Association to market new travel destinations in the United States. More than 70 countries are invited to attend business appointments and negotiate deals, build relationships, and invest in U.S. travel.

3.9. Global Travel Marketplace West (GTM West)

• Date: June 17–19, 2025
• Location: La Quinta Resort & Club, Palm Springs, California, USA
• Theme: N/A
• Organizers: Northstar Travel Media, LLC.

GTM West is an invitation-based gathering for leading travel advisors in North America. It is an exclusive opportunity for domestic businesses to interact with global travel suppliers and create growth opportunities through B2B meetings.

3.10. Destinations International Annual Convention

• Date: July 9–11, 2025
• Location: TBD, Chicago, Illinois, USA
• Theme: N/A
• Organizers: Destinations International

The Destinations International Annual Convention is a top event for leaders in destination marketing and management. Participants discuss key topics like talent retention, AI in marketing, and social inclusion.

3.11. Global Travel Marketplace (GTM)

• Date: July 10–12, 2025
• Location: Diplomat Beach Resort, Fort Lauderdale, Hollywood, Florida, USA
• Theme: N/A
• Organizers: Northstar Travel Media, LLC.

The Global Travel Marketplace (GTM) is a B2B opportunity for high-performing travel professionals from North America looking to meet global suppliers. GTM emphasizes collaboration and provides a platform for new connections.

3.12. Digital Travel Summit US

• Date: September 15–16, 2025
• Location: JW Marriott Orlando Bonnet Creek Resort & Spa, Orlando, Florida, USA
• Theme: N/A
• Organizers: Worldwide Business Research

The Digital Travel Summit US recommends solutions for tackling industry challenges like digital transformation and shifting consumer behavior. The summit features notable experts from hotels, OTAs, and other tourism sectors.

3.13. IMEX America

• Date: October 7–9, 2025
• Location: Mandalay Bay, Las Vegas, Nevada, USA
• Theme: Impact
• Organizers: IMEX

IMEX America is a major B2B event for professionals from the global travel industry, held in Las Vegas. The event hosts over 150 educational sessions, networking opportunities, and face-to-face business appointments, making it a key event for business growth.

4. What Are The Top International Tourism Fairs In Africa In 2025?

Africa’s tourism sector is rapidly growing, making it essential to stay informed about the top international tourism fairs in the region. These events provide unique opportunities to tap into emerging markets, network with industry professionals, and explore new trends shaping African tourism. Here’s a closer look at a key event for 2025:

4.1. WTM Africa

• Date: April 9–11, 2025
• Location: Cape