Are you curious about how geoparks are leading the charge in sustainable tourism? SIXT.VN explores the innovative strategies and collaborative efforts driving eco-friendly travel within these unique destinations in Vietnam. Discover how geoparks are preserving natural and cultural heritage while boosting local economies, creating a model for responsible tourism worldwide. For seamless travel experiences, consider SIXT.VN’s reliable airport transfer and hotel booking services in Vietnam, ensuring a smooth and eco-conscious journey.
Contents
- 1. Understanding Sustainable Tourism in Geoparks
- 1.1. What is a Geopark?
- 1.2. The Importance of Sustainable Practices in Geoparks
- 2. Key Efforts for Sustainable Tourism in Geoparks
- 2.1. Environmental Conservation Strategies
- 2.1.1. Protecting Geological Sites
- 2.1.2. Biodiversity Conservation
- 2.1.3. Waste Management and Pollution Reduction
- 2.2. Cultural Preservation Initiatives
- 2.2.1. Supporting Local Artisans and Crafts
- 2.2.2. Preserving Traditional Knowledge and Practices
- 2.2.3. Protecting Historical Sites and Monuments
- 2.3. Community Engagement Programs
- 2.3.1. Involving Local Communities in Tourism Planning
- 2.3.2. Creating Employment Opportunities for Local Residents
- 2.3.3. Educating Local Communities about Sustainable Tourism
- 2.4. Economic Development Initiatives
- 2.4.1. Supporting Local Businesses and Entrepreneurs
- 2.4.2. Diversifying Tourism Products and Services
- 2.4.3. Promoting Responsible Tourism Practices
- 3. Case Studies of Sustainable Tourism in Geoparks
- 3.1. The Burren and Cliffs of Moher Geopark, Ireland
- 3.2. The Langkawi Geopark, Malaysia
- 3.3. The Ha Giang Geopark, Vietnam
- 4. The Role of Technology in Sustainable Tourism within Geoparks
- 4.1. Eco-Friendly Transportation Solutions
- 4.2. Smart Resource Management
- 4.3. Digital Platforms for Sustainable Tourism
- 5. Challenges and Opportunities for Sustainable Tourism in Geoparks
- 6. How SIXT.VN Supports Sustainable Tourism in Vietnam
- 6.1. Eco-Friendly Transportation Options
- 6.2. Supporting Local Businesses and Communities
- 6.3. Promoting Responsible Travel Practices
- 6.4 Convenient Travel Services
- 7. Tips for Travelers: How to Practice Sustainable Tourism in Geoparks
- 7.1. Choose Eco-Friendly Accommodations
- 7.2. Support Local Businesses
- 7.3. Respect Local Cultures and Traditions
- 7.4. Minimize Waste and Conserve Resources
- 7.5. Choose Sustainable Transportation Options
- 7.6. Participate in Responsible Tourism Activities
- 8. The Future of Sustainable Tourism in Geoparks
- 8.1. Increased Collaboration and Partnerships
- 8.2. Technological Innovations
- 8.3. Greater Emphasis on Community Engagement
- 8.4. Addressing Overtourism
- 9. The Role of Education and Awareness in Sustainable Tourism
- 9.1. Educational Programs for Tourists
- 9.2. Community Awareness Campaigns
- 9.3. Training Programs for Tourism Professionals
- 10. Frequently Asked Questions (FAQs) About Sustainable Tourism in Geoparks
1. Understanding Sustainable Tourism in Geoparks
Sustainable tourism in geoparks isn’t just a buzzword; it’s a comprehensive approach to travel that minimizes environmental impact, respects local cultures, and supports the economic well-being of communities. According to the Global Geoparks Network, sustainable tourism aims to “meet the needs of present tourists and host regions while protecting and enhancing opportunities for the future.” This means geoparks are actively working to balance tourism with the preservation of their unique geological heritage and the livelihoods of their residents.
1.1. What is a Geopark?
A geopark is a unified geographical area where sites and landscapes of international geological significance are managed with a holistic concept of protection, education, and sustainable development. These areas use their geological heritage in conjunction with all other aspects of the area’s natural and cultural heritage to enhance awareness and understanding of key issues facing society, such as using our Earth’s resources sustainably, mitigating the effects of climate change, and reducing the risks from natural disasters. Geoparks are not just about geology; they encompass the entire natural and cultural heritage of the area.
1.2. The Importance of Sustainable Practices in Geoparks
Sustainable practices are crucial in geoparks because these areas often contain fragile ecosystems and unique geological formations that are vulnerable to the negative impacts of tourism. According to a report by the United Nations Environment Programme (UNEP), unsustainable tourism can lead to:
- Environmental Degradation: Pollution, deforestation, and habitat destruction.
- Cultural Erosion: Loss of traditional values and practices.
- Economic Leakage: Profits flowing out of the local community.
By adopting sustainable tourism practices, geoparks can mitigate these risks and ensure that tourism benefits the local environment, culture, and economy.
2. Key Efforts for Sustainable Tourism in Geoparks
Geoparks around the world are implementing a variety of strategies to promote sustainable tourism. These efforts can be broadly categorized into environmental conservation, cultural preservation, community engagement, and economic development.
2.1. Environmental Conservation Strategies
Environmental conservation is at the heart of sustainable tourism in geoparks. These strategies aim to minimize the negative impact of tourism on the natural environment and preserve the geological heritage of the area.
2.1.1. Protecting Geological Sites
One of the primary goals of a geopark is to protect its geological sites. This can involve:
- Site Management: Implementing measures to prevent damage to geological formations, such as creating designated pathways and restricting access to sensitive areas.
- Erosion Control: Using techniques to prevent soil erosion and protect geological features from weathering.
- Monitoring and Research: Conducting regular monitoring and research to assess the condition of geological sites and identify potential threats.
2.1.2. Biodiversity Conservation
Geoparks often encompass areas with rich biodiversity. Conservation efforts may include:
- Habitat Restoration: Restoring degraded habitats to support native plant and animal species.
- Wildlife Protection: Implementing measures to protect endangered species, such as creating wildlife reserves and enforcing anti-poaching laws.
- Promoting Eco-Friendly Activities: Encouraging activities that have a low impact on the environment, such as hiking, birdwatching, and nature photography.
2.1.3. Waste Management and Pollution Reduction
Effective waste management and pollution reduction are essential for sustainable tourism. Geoparks are implementing strategies such as:
- Reducing Waste Generation: Encouraging tourists and businesses to reduce waste through practices like using reusable containers and minimizing packaging.
- Recycling Programs: Implementing recycling programs to reduce the amount of waste sent to landfills.
- Promoting Sustainable Transportation: Encouraging the use of public transportation, cycling, and walking to reduce air pollution.
2.2. Cultural Preservation Initiatives
Geoparks recognize the importance of preserving local cultures and traditions. Cultural preservation initiatives aim to protect and promote the cultural heritage of the area.
2.2.1. Supporting Local Artisans and Crafts
Supporting local artisans and crafts is a key way to preserve cultural traditions and provide economic opportunities for local communities. Geoparks are implementing strategies such as:
- Creating Craft Centers: Establishing centers where local artisans can showcase and sell their products.
- Promoting Traditional Crafts: Organizing workshops and demonstrations to teach visitors about traditional crafts and encourage them to purchase local products.
- Fair Trade Practices: Ensuring that artisans receive fair prices for their products.
2.2.2. Preserving Traditional Knowledge and Practices
Traditional knowledge and practices are an integral part of the cultural heritage of many geoparks. Preservation efforts may include:
- Documenting Traditional Knowledge: Recording and documenting traditional knowledge about local plants, animals, and natural resources.
- Supporting Traditional Festivals and Events: Providing support for traditional festivals and events that showcase local culture and traditions.
- Integrating Traditional Knowledge into Tourism Activities: Incorporating traditional knowledge into guided tours and educational programs.
2.2.3. Protecting Historical Sites and Monuments
Many geoparks contain historical sites and monuments that are important to the cultural heritage of the area. Protection efforts may include:
- Site Restoration: Restoring and preserving historical sites and monuments.
- Interpretation and Education: Providing information and education about the history and significance of these sites.
- Regulating Tourist Access: Implementing measures to prevent damage to historical sites and monuments from tourism activities.
2.3. Community Engagement Programs
Community engagement is crucial for the success of sustainable tourism in geoparks. These programs aim to involve local communities in the planning and management of tourism activities.
2.3.1. Involving Local Communities in Tourism Planning
Local communities should be actively involved in the planning and management of tourism activities. This can involve:
- Consultation and Participation: Consulting with local communities about tourism development plans and incorporating their feedback into decision-making processes.
- Community-Based Tourism Initiatives: Supporting tourism initiatives that are owned and managed by local communities.
- Training and Capacity Building: Providing training and capacity-building programs to help local communities develop the skills and knowledge needed to participate in the tourism industry.
2.3.2. Creating Employment Opportunities for Local Residents
Tourism can provide significant employment opportunities for local residents. Geoparks are working to create these opportunities through:
- Hiring Local Staff: Prioritizing the hiring of local residents for tourism-related jobs.
- Supporting Local Businesses: Providing support for local businesses that cater to tourists, such as restaurants, hotels, and tour operators.
- Promoting Entrepreneurship: Encouraging local residents to start their own tourism-related businesses.
2.3.3. Educating Local Communities about Sustainable Tourism
Educating local communities about the benefits of sustainable tourism is essential for gaining their support and participation. This can involve:
- Awareness Campaigns: Conducting awareness campaigns to educate local communities about the importance of sustainable tourism.
- Educational Programs: Offering educational programs for local schools and community groups about sustainable tourism practices.
- Providing Resources and Information: Providing local communities with resources and information about sustainable tourism.
2.4. Economic Development Initiatives
Economic development initiatives aim to ensure that tourism benefits the local economy and contributes to the sustainable development of the geopark.
2.4.1. Supporting Local Businesses and Entrepreneurs
Supporting local businesses and entrepreneurs is crucial for ensuring that tourism revenue stays within the local community. Geoparks are implementing strategies such as:
- Providing Access to Finance: Providing access to finance for local businesses and entrepreneurs through grants, loans, and other financial assistance programs.
- Offering Business Development Services: Offering business development services, such as training, mentoring, and marketing assistance, to help local businesses succeed.
- Promoting Local Products and Services: Promoting local products and services to tourists through marketing campaigns, brochures, and websites.
2.4.2. Diversifying Tourism Products and Services
Diversifying tourism products and services can help to attract a wider range of tourists and reduce the reliance on a single type of tourism. Geoparks are implementing strategies such as:
- Developing Niche Tourism Products: Developing niche tourism products, such as ecotourism, cultural tourism, and adventure tourism, to cater to different interests and preferences.
- Creating Themed Routes and Trails: Creating themed routes and trails that highlight the unique features of the geopark.
- Organizing Events and Festivals: Organizing events and festivals that showcase local culture and traditions.
2.4.3. Promoting Responsible Tourism Practices
Promoting responsible tourism practices is essential for ensuring that tourism contributes to the sustainable development of the geopark. Geoparks are implementing strategies such as:
- Educating Tourists about Sustainable Tourism: Educating tourists about sustainable tourism practices through information centers, brochures, and websites.
- Encouraging Tourists to Support Local Businesses: Encouraging tourists to support local businesses by purchasing local products and services.
- Promoting Responsible Behavior: Promoting responsible behavior among tourists, such as respecting local cultures, minimizing waste, and conserving water and energy.
3. Case Studies of Sustainable Tourism in Geoparks
Several geoparks around the world have successfully implemented sustainable tourism practices. Here are a few examples:
3.1. The Burren and Cliffs of Moher Geopark, Ireland
The Burren and Cliffs of Moher Geopark in Ireland is a prime example of sustainable tourism. The geopark has implemented a Code of Practice for Sustainable Tourism, which has been adopted by over 60 businesses in the region. This code encourages businesses to:
- Minimize their environmental impact.
- Support local communities.
- Promote the geological heritage of the area.
The geopark also works closely with local communities to develop tourism products and services that benefit the local economy.
3.2. The Langkawi Geopark, Malaysia
The Langkawi Geopark in Malaysia has implemented a number of initiatives to promote sustainable tourism, including:
- Developing eco-tourism products: The geopark has developed a range of eco-tourism products, such as nature walks, birdwatching tours, and mangrove boat trips.
- Supporting local communities: The geopark works with local communities to develop tourism products and services that benefit the local economy.
- Educating tourists about sustainable tourism: The geopark provides information to tourists about sustainable tourism practices and encourages them to support local businesses.
3.3. The Ha Giang Geopark, Vietnam
The Ha Giang Geopark in Vietnam is recognized for its efforts in promoting sustainable tourism while preserving its unique geological and cultural heritage. Key initiatives include:
- Community-based tourism: Encouraging local ethnic minority communities to participate in tourism activities, providing them with income opportunities while preserving their traditions.
- Geological site conservation: Implementing measures to protect significant geological sites from damage and erosion.
- Eco-friendly accommodations: Promoting accommodations that adhere to sustainable practices, reducing their environmental footprint.
4. The Role of Technology in Sustainable Tourism within Geoparks
Technology plays an increasingly important role in promoting sustainable tourism within geoparks. From eco-friendly transportation options to smart resource management, technological advancements are helping geoparks minimize their environmental impact and enhance the visitor experience.
4.1. Eco-Friendly Transportation Solutions
Encouraging the use of electric vehicles, hybrid buses, and bicycle rentals can significantly reduce carbon emissions within geoparks. Smart transportation systems can optimize routes and schedules to minimize traffic congestion and promote energy efficiency.
- Electric Vehicle Charging Stations: Installing charging stations for electric vehicles encourages visitors to use eco-friendly transportation options.
- Bicycle Rental Programs: Providing bicycle rental programs allows visitors to explore the geopark without relying on motorized vehicles.
- Hybrid and Electric Buses: Utilizing hybrid and electric buses for public transportation reduces carbon emissions and improves air quality.
4.2. Smart Resource Management
Implementing smart technologies for managing water, energy, and waste can help geoparks conserve resources and reduce their environmental footprint.
- Smart Water Management Systems: Using sensors and data analytics to monitor water usage and detect leaks helps conserve water resources.
- Renewable Energy Sources: Investing in solar panels, wind turbines, and other renewable energy sources reduces reliance on fossil fuels.
- Waste Management Technologies: Implementing smart waste management systems that use sensors to monitor waste levels and optimize collection routes can reduce waste generation and improve recycling rates.
4.3. Digital Platforms for Sustainable Tourism
Digital platforms can be used to educate visitors about sustainable tourism practices, promote eco-friendly businesses, and provide real-time information about environmental conditions.
- Mobile Apps: Developing mobile apps that provide information about sustainable tourism practices, eco-friendly businesses, and real-time environmental conditions can help visitors make informed decisions.
- Interactive Kiosks: Installing interactive kiosks at visitor centers can provide information about the geopark’s geological and cultural heritage, as well as sustainable tourism initiatives.
- Online Booking Platforms: Promoting online booking platforms that highlight eco-friendly accommodations and tour operators can help visitors choose sustainable tourism options.
5. Challenges and Opportunities for Sustainable Tourism in Geoparks
While geoparks have made significant progress in promoting sustainable tourism, they still face a number of challenges. These challenges include:
- Funding constraints: Many geoparks lack the financial resources needed to implement sustainable tourism initiatives.
- Lack of awareness: Some tourists and local communities are not aware of the importance of sustainable tourism.
- Conflicting interests: There can be conflicting interests between tourism development and environmental conservation.
However, there are also many opportunities for geoparks to further promote sustainable tourism. These opportunities include:
- Developing partnerships: Geoparks can develop partnerships with government agencies, businesses, and non-profit organizations to leverage resources and expertise.
- Promoting eco-tourism: Geoparks can promote eco-tourism as a way to attract environmentally conscious tourists and generate revenue for local communities.
- Educating tourists and local communities: Geoparks can educate tourists and local communities about the importance of sustainable tourism through awareness campaigns, educational programs, and interpretive materials.
6. How SIXT.VN Supports Sustainable Tourism in Vietnam
SIXT.VN is committed to supporting sustainable tourism in Vietnam by providing convenient and reliable travel services that minimize environmental impact and benefit local communities.
6.1. Eco-Friendly Transportation Options
SIXT.VN offers a range of eco-friendly transportation options, including hybrid vehicles and electric scooters, to help travelers reduce their carbon footprint. By choosing these options, visitors can explore Vietnam’s geoparks and natural landscapes while minimizing their impact on the environment.
6.2. Supporting Local Businesses and Communities
SIXT.VN partners with local businesses and communities to provide authentic and sustainable travel experiences. By promoting local accommodations, restaurants, and tour operators, SIXT.VN helps to ensure that tourism revenue stays within the local community and supports the livelihoods of local residents.
6.3. Promoting Responsible Travel Practices
SIXT.VN promotes responsible travel practices by educating travelers about sustainable tourism and encouraging them to respect local cultures and environments. Through its website, social media channels, and partnerships with local organizations, SIXT.VN provides information and resources to help travelers make informed decisions and minimize their impact on Vietnam’s natural and cultural heritage.
6.4 Convenient Travel Services
SIXT.VN offers a range of convenient travel services to help visitors explore Vietnam’s geoparks and natural landscapes, including:
- Airport Transfers: Providing reliable and efficient airport transfer services to help visitors reach their destinations quickly and easily.
Address: 260 Cau Giay, Hanoi, Vietnam.
Hotline/Whatsapp: +84 986 244 358. - Hotel Bookings: Offering a wide selection of hotels and accommodations to suit every budget and preference.
- Tour Packages: Designing customized tour packages that showcase the best of Vietnam’s geoparks and natural landscapes.
- Flight Bookings: Assisting with flight bookings to help visitors travel to Vietnam easily and affordably.
By using SIXT.VN, travelers can enjoy a seamless and sustainable travel experience while supporting the local economy and minimizing their impact on the environment.
7. Tips for Travelers: How to Practice Sustainable Tourism in Geoparks
As a traveler, you can play a significant role in promoting sustainable tourism within geoparks. Here are some practical tips to follow:
7.1. Choose Eco-Friendly Accommodations
Opt for hotels, guesthouses, or homestays that have implemented sustainable practices, such as energy-efficient lighting, water conservation measures, and waste reduction programs.
7.2. Support Local Businesses
Dine at local restaurants, shop at local markets, and purchase handicrafts from local artisans. This helps to support the local economy and preserve traditional cultures.
7.3. Respect Local Cultures and Traditions
Learn about the local culture and customs before your trip and be respectful of local traditions and beliefs. Dress modestly when visiting religious sites and avoid behaviors that may be offensive to local communities.
7.4. Minimize Waste and Conserve Resources
Reduce your waste by bringing reusable water bottles, shopping bags, and containers. Conserve water and energy by turning off lights and appliances when not in use and taking shorter showers.
7.5. Choose Sustainable Transportation Options
Walk, cycle, or use public transportation whenever possible. If you need to rent a car, choose a hybrid or electric vehicle.
7.6. Participate in Responsible Tourism Activities
Choose tour operators and activities that have a low impact on the environment and benefit local communities. Avoid activities that harm wildlife or damage natural habitats.
8. The Future of Sustainable Tourism in Geoparks
The future of sustainable tourism in geoparks looks promising. As awareness of the importance of sustainability grows, more and more geoparks are implementing innovative strategies to promote responsible tourism.
8.1. Increased Collaboration and Partnerships
Increased collaboration and partnerships between geoparks, government agencies, businesses, and non-profit organizations will be essential for achieving sustainable tourism goals. By working together, these stakeholders can leverage resources and expertise to develop and implement effective sustainable tourism initiatives.
8.2. Technological Innovations
Technological innovations will play an increasingly important role in promoting sustainable tourism. From eco-friendly transportation options to smart resource management systems, technology can help geoparks minimize their environmental impact and enhance the visitor experience.
8.3. Greater Emphasis on Community Engagement
Greater emphasis on community engagement will be crucial for ensuring that tourism benefits local communities and contributes to their sustainable development. By involving local communities in the planning and management of tourism activities, geoparks can ensure that tourism is a force for good in their regions.
8.4. Addressing Overtourism
Many geoparks struggle with the challenge of overtourism, which can lead to environmental degradation, cultural erosion, and negative impacts on local communities. Strategies for managing overtourism include:
- Spreading out visitation: Encouraging tourists to visit less popular sites and travel during off-peak seasons.
- Implementing visitor quotas: Limiting the number of visitors allowed at certain sites or during certain times.
- Promoting responsible behavior: Encouraging tourists to respect local cultures, minimize waste, and conserve resources.
9. The Role of Education and Awareness in Sustainable Tourism
Education and awareness are vital in fostering a culture of sustainable tourism within geoparks. By educating tourists, local communities, and stakeholders, geoparks can promote responsible behavior and encourage support for sustainable tourism initiatives.
9.1. Educational Programs for Tourists
Providing educational programs for tourists can help them understand the importance of sustainable tourism and encourage them to adopt responsible travel practices. These programs can include:
- Guided tours: Offering guided tours that focus on the geological, cultural, and environmental aspects of the geopark.
- Information centers: Establishing information centers that provide information about sustainable tourism practices, local cultures, and environmental conservation efforts.
- Brochures and websites: Developing brochures and websites that promote sustainable tourism and provide tips for responsible travel.
9.2. Community Awareness Campaigns
Conducting community awareness campaigns can help to educate local communities about the benefits of sustainable tourism and encourage them to participate in sustainable tourism initiatives. These campaigns can include:
- Workshops and seminars: Organizing workshops and seminars that provide information about sustainable tourism practices, local cultures, and environmental conservation efforts.
- School programs: Developing school programs that teach children about the importance of sustainable tourism and encourage them to adopt responsible behavior.
- Public service announcements: Creating public service announcements that promote sustainable tourism and encourage support for sustainable tourism initiatives.
9.3. Training Programs for Tourism Professionals
Providing training programs for tourism professionals can help them develop the skills and knowledge needed to implement sustainable tourism practices in their businesses. These programs can include:
- Sustainable tourism management: Training tourism professionals in sustainable tourism management practices, such as energy efficiency, water conservation, and waste reduction.
- Cultural sensitivity training: Providing cultural sensitivity training to help tourism professionals understand and respect local cultures.
- Eco-tourism certification: Offering eco-tourism certification programs that recognize businesses that have implemented sustainable tourism practices.
10. Frequently Asked Questions (FAQs) About Sustainable Tourism in Geoparks
1. What exactly is sustainable tourism in the context of geoparks?
Sustainable tourism in geoparks is a balanced approach to tourism that aims to minimize environmental impact, preserve local cultures, and support the economic well-being of communities, while protecting and enhancing opportunities for future generations.
2. Why is sustainable tourism important for geoparks?
Sustainable tourism is crucial because geoparks often contain fragile ecosystems and unique geological formations that are vulnerable to the negative impacts of tourism, ensuring the preservation of natural and cultural heritage.
3. What are some common efforts being made for sustainable tourism within geoparks?
Common efforts include environmental conservation, cultural preservation, community engagement, and economic development initiatives, such as protecting geological sites, supporting local artisans, and involving communities in tourism planning.
4. How can local communities benefit from sustainable tourism in geoparks?
Local communities benefit through increased employment opportunities, support for local businesses, preservation of cultural traditions, and participation in tourism planning and management.
5. What role does technology play in promoting sustainable tourism within geoparks?
Technology helps through eco-friendly transportation solutions, smart resource management, and digital platforms that educate visitors and promote responsible travel practices.
6. What are some challenges that geoparks face in implementing sustainable tourism practices?
Challenges include funding constraints, lack of awareness among tourists and local communities, and conflicting interests between tourism development and environmental conservation.
7. How can travelers contribute to sustainable tourism when visiting a geopark?
Travelers can choose eco-friendly accommodations, support local businesses, respect local cultures, minimize waste, use sustainable transportation, and participate in responsible tourism activities.
8. What is SIXT.VN’s role in supporting sustainable tourism in Vietnam?
SIXT.VN supports sustainable tourism by providing eco-friendly transportation options, partnering with local businesses, promoting responsible travel practices, and offering convenient travel services that minimize environmental impact and benefit local communities. Address: 260 Cau Giay, Hanoi, Vietnam. Hotline/Whatsapp: +84 986 244 358.
9. Can you provide examples of successful sustainable tourism initiatives in geoparks worldwide?
Examples include the Burren and Cliffs of Moher Geopark in Ireland, the Langkawi Geopark in Malaysia, and the Ha Giang Geopark in Vietnam, all of which have implemented various sustainable tourism practices.
10. How is the future of sustainable tourism in geoparks envisioned?
The future involves increased collaboration and partnerships, technological innovations, greater emphasis on community engagement, and effective strategies for managing overtourism to ensure long-term sustainability.
Are you ready to explore Vietnam’s geoparks responsibly? SIXT.VN is here to help you plan a sustainable and unforgettable journey. Contact us today to learn more about our eco-friendly transportation options, local partnerships, and customized tour packages! Discover the beauty of Vietnam while making a positive impact on its environment and communities.