Is Tourism A Large Industry In Japan? Absolutely, tourism stands as a significant pillar of the Japanese economy, experiencing remarkable growth and contributing substantially to the nation’s GDP. SIXT.VN offers comprehensive travel solutions to ensure you experience the best of Japan, providing seamless airport transfers and a curated selection of hotels. Consider SIXT.VN your gateway to exploring Japan’s travel destinations, cultural tourism, and historical sites.
Table of Contents
- What Role Does Tourism Play in Japan’s Economy?
- How Big Is The Tourism Industry In Japan Compared To Other Industries?
- What Are The Key Factors Driving Growth In Japan’s Tourism Sector?
- What Impact Does Tourism Have on Employment in Japan?
- How Has Inbound Tourism Contributed to Japan’s Economic Growth?
- What is the Contribution of Domestic Tourism to Japan’s Economy?
- What Are Some of Japan’s Most Popular Tourist Destinations?
- How Does Japan Promote Sustainable Tourism Practices?
- What Challenges Does Japan Face in Managing Its Growing Tourism Industry?
- What Trends Are Shaping the Future of Tourism in Japan?
- Frequently Asked Questions (FAQs)
1. What Role Does Tourism Play in Japan’s Economy?
Tourism plays a pivotal role in Japan’s economy, acting as a significant driver of economic growth, job creation, and regional development. According to the World Travel & Tourism Council (WTTC), the tourism sector’s direct contribution to Japan’s GDP is substantial, and its broader economic impact is even more profound.
Economic Contribution
Tourism’s economic contribution is multifaceted. It includes direct spending by tourists on accommodation, transportation, entertainment, and dining, as well as indirect and induced effects through the supply chain. The Japan Tourism Agency highlights that inbound tourism, in particular, significantly boosts retail sales and supports local businesses.
Job Creation
The tourism sector is a major employer in Japan, providing jobs in hotels, restaurants, transportation services, tour operations, and various other related industries. The Ministry of Economy, Trade and Industry (METI) notes that tourism-related jobs often support regional economies, offering employment opportunities in areas where other industries may be limited.
Regional Development
Tourism is instrumental in promoting regional development by attracting investment and stimulating economic activity in lesser-known areas. The Japanese government actively promotes tourism to rural regions to revitalize local economies and preserve cultural heritage, as noted in reports by the Japan National Tourism Organization (JNTO).
Cultural Preservation
Tourism also supports the preservation of Japan’s rich cultural heritage. Revenue generated from tourism helps fund the maintenance and restoration of historical sites, temples, shrines, and traditional arts. This ensures that Japan’s cultural assets are preserved for future generations while also offering unique experiences for tourists.
Infrastructure Development
The need to cater to tourists drives infrastructure development, including the construction of new airports, train lines, hotels, and other facilities. These improvements not only benefit tourists but also enhance the quality of life for local residents, making regions more accessible and attractive for both business and leisure.
Boosting Related Industries
Tourism supports a wide range of related industries, from agriculture and fisheries (providing food for restaurants) to manufacturing (producing souvenirs and goods for tourists). This creates a ripple effect throughout the economy, fostering growth and diversification.
Tax Revenue
The tourism sector generates significant tax revenue for the government through various means, including consumption tax, accommodation tax, and other levies. These funds can be used to finance public services, infrastructure projects, and other initiatives that benefit the entire country.
SIXT.VN plays a role in this vibrant ecosystem by providing seamless airport transfers, hotel bookings, and tour services, ensuring that tourists can easily access and enjoy all that Japan has to offer.
2. How Big Is The Tourism Industry In Japan Compared To Other Industries?
The tourism industry in Japan is substantial when compared to other sectors, showcasing its economic significance and growth potential.
Comparison with Manufacturing
While manufacturing has traditionally been a cornerstone of the Japanese economy, tourism’s contribution is increasingly competitive. According to data from the World Travel & Tourism Council (WTTC), the direct contribution of tourism to Japan’s GDP has been steadily growing, rivaling that of some manufacturing sub-sectors.
Comparison with Agriculture
Compared to agriculture, tourism has a much larger economic footprint. Tourism generates significantly higher revenues and employment opportunities, especially in rural areas where agriculture is the primary industry. The Japan Tourism Agency emphasizes the role of tourism in revitalizing these regions.
Comparison with Financial Services
While financial services are critical for Japan’s economy, tourism provides a more direct and visible impact on local communities. Tourism spending supports small businesses, restaurants, and local attractions, creating immediate economic benefits that financial services may not directly provide.
Contribution to GDP
The tourism sector’s contribution to Japan’s GDP is a key indicator of its size and importance. The WTTC’s Economic Impact Research shows that tourism accounts for a significant percentage of Japan’s GDP, highlighting its role as a major economic driver.
Employment Rates
Tourism is a significant employer, providing jobs across various skill levels. The Ministry of Economy, Trade and Industry (METI) reports that the tourism sector employs millions of people in Japan, surpassing many other industries in terms of job creation.
Growth Rates
The tourism industry has experienced rapid growth in recent years, outpacing many traditional sectors. Inbound tourism, in particular, has seen substantial increases due to factors like visa relaxations and promotional campaigns by the Japan National Tourism Organization (JNTO).
Investment Attraction
Tourism attracts significant investment in infrastructure and facilities. Hotel construction, airport expansions, and transportation improvements are driven by the demand from tourists, contributing to overall economic development.
Regional Impact
Tourism has a widespread regional impact, benefiting both urban and rural areas. Popular tourist destinations like Kyoto, Osaka, and Hokkaido see significant economic activity, while lesser-known regions also benefit from tourism initiatives aimed at promoting local attractions and experiences.
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3. What Are The Key Factors Driving Growth In Japan’s Tourism Sector?
Several key factors have propelled the growth of Japan’s tourism sector, making it one of the most dynamic and promising industries in the country.
Government Initiatives
The Japanese government has played a crucial role in fostering tourism growth through various policies and initiatives. The Japan Tourism Agency has implemented visa relaxation measures, making it easier for international tourists to visit Japan. Additionally, the government has invested heavily in promoting Japan as a tourist destination through campaigns like “Visit Japan.”
Infrastructure Development
Significant investments in infrastructure have enhanced Japan’s accessibility and appeal to tourists. The expansion of airports, the development of high-speed rail networks like the Shinkansen, and improvements in public transportation have made it easier for tourists to travel around the country.
Cultural Appeal
Japan’s rich cultural heritage and unique attractions are major draws for tourists. Historic sites such as Kyoto’s temples and shrines, traditional arts like tea ceremonies and Kabuki, and modern cultural icons like anime and manga attract a diverse range of visitors.
Strategic Marketing
Effective marketing strategies by the Japan National Tourism Organization (JNTO) have raised awareness of Japan as a desirable tourist destination. These campaigns highlight Japan’s diverse attractions, from its stunning natural landscapes to its vibrant urban centers.
Technological Advancements
Technological advancements have made it easier for tourists to plan and book their trips to Japan. Online booking platforms, translation apps, and digital guides enhance the travel experience, making it more convenient and accessible.
Economic Factors
Favorable exchange rates and economic conditions in key source markets have also contributed to tourism growth. A weaker yen makes Japan a more affordable destination for international tourists, while rising incomes in countries like China and South Korea have increased the number of potential visitors.
Hosting Major Events
Hosting major international events like the 2020 Tokyo Olympics and Paralympics has boosted Japan’s visibility and attractiveness as a tourist destination. These events not only attract visitors during the event period but also leave a lasting legacy of improved infrastructure and increased awareness.
Sustainable Tourism Practices
Increasing emphasis on sustainable tourism practices has helped preserve Japan’s natural and cultural assets, ensuring that tourism growth is environmentally and socially responsible. Initiatives such as promoting eco-tourism and supporting local communities contribute to the long-term sustainability of the sector.
SIXT.VN supports the growth of Japan’s tourism sector by providing essential services that cater to the needs of modern travelers. Offering seamless airport transfers, a wide selection of hotels, and curated tours, SIXT.VN ensures that tourists can experience Japan’s attractions with ease and comfort.
4. What Impact Does Tourism Have on Employment in Japan?
Tourism significantly impacts employment in Japan, providing a wide range of job opportunities and supporting local communities across the country.
Direct Employment
The tourism sector directly employs millions of people in Japan, with jobs in hotels, restaurants, transportation services, and tour operations. These roles are crucial for providing services to tourists and ensuring their experiences are enjoyable and memorable.
Indirect Employment
Tourism also generates significant indirect employment in related industries. This includes jobs in agriculture (providing food for restaurants), manufacturing (producing souvenirs and goods for tourists), and construction (building and maintaining tourist facilities).
Regional Employment
Tourism is particularly important for regional employment, offering job opportunities in areas where other industries may be limited. The Japan Tourism Agency promotes tourism to rural regions to revitalize local economies and create employment opportunities for local residents.
Job Creation
The tourism sector has been a major driver of job creation in recent years. As inbound tourism continues to grow, the demand for tourism-related services increases, leading to the creation of new jobs and economic opportunities.
Skills Development
Tourism provides opportunities for skills development and training, particularly for young people. Many tourism-related jobs require customer service skills, language proficiency, and knowledge of Japanese culture, which can be valuable assets in other industries as well.
Supporting Local Communities
Tourism supports local communities by providing income and employment opportunities for residents. Revenue generated from tourism helps fund local businesses, schools, and infrastructure projects, improving the overall quality of life for local residents.
Entrepreneurship
Tourism encourages entrepreneurship by creating opportunities for small businesses and startups. Local residents can start their own tour companies, guesthouses, or souvenir shops, contributing to the local economy and providing unique experiences for tourists.
Economic Stability
Tourism can provide economic stability in times of economic downturn. While other industries may struggle during recessions, tourism can remain relatively resilient, as people continue to travel for leisure and business, providing a stable source of income and employment.
SIXT.VN plays a vital role in supporting employment in Japan’s tourism sector. By providing seamless airport transfers, a wide selection of hotels, and curated tours, SIXT.VN helps attract more tourists to Japan, creating demand for tourism-related services and supporting job creation across the country.
5. How Has Inbound Tourism Contributed to Japan’s Economic Growth?
Inbound tourism has made significant contributions to Japan’s economic growth, becoming a vital component of the nation’s economy.
Increased Spending
Inbound tourists bring foreign currency into Japan, increasing overall spending in the economy. They spend money on accommodation, transportation, food, entertainment, and shopping, boosting revenues for businesses across various sectors.
Revenue Generation
Inbound tourism generates substantial revenue for the government through various means, including consumption tax, accommodation tax, and airport taxes. These funds can be used to finance public services, infrastructure projects, and other initiatives that benefit the entire country.
Employment Opportunities
The growth of inbound tourism has created numerous employment opportunities in the tourism sector and related industries. From hotel staff and tour guides to restaurant workers and souvenir shop employees, inbound tourism supports jobs across a wide range of skill levels.
Regional Development
Inbound tourism promotes regional development by attracting investment and stimulating economic activity in lesser-known areas. The Japanese government actively promotes tourism to rural regions to revitalize local economies and preserve cultural heritage.
Infrastructure Improvements
The need to cater to inbound tourists drives infrastructure development, including the construction of new airports, train lines, hotels, and other facilities. These improvements not only benefit tourists but also enhance the quality of life for local residents.
Trade Balance
Inbound tourism improves Japan’s trade balance by increasing exports of services. As tourists spend money in Japan, it is considered an export of services, helping to offset the country’s trade deficit in goods.
Cultural Exchange
Inbound tourism fosters cultural exchange and understanding between Japan and other countries. As tourists visit Japan, they learn about Japanese culture and customs, while also sharing their own cultures and experiences.
Investment Attraction
The growth of inbound tourism attracts foreign investment in the tourism sector. Hotel chains, tour operators, and other companies invest in Japan to capitalize on the growing demand from international tourists, contributing to economic growth.
SIXT.VN plays a crucial role in facilitating inbound tourism to Japan. By providing seamless airport transfers, a wide selection of hotels, and curated tours, SIXT.VN ensures that international tourists can experience Japan’s attractions with ease and comfort, contributing to the sector’s continued expansion and economic impact.
6. What is the Contribution of Domestic Tourism to Japan’s Economy?
Domestic tourism is a significant contributor to Japan’s economy, playing a crucial role in sustaining and stimulating economic activity across the country.
Economic Stability
Domestic tourism provides economic stability by ensuring a consistent flow of revenue throughout the year, regardless of fluctuations in international tourism. This is especially important during periods of global economic uncertainty or when international travel is restricted.
Regional Support
Domestic tourism supports regional economies by encouraging travel to local destinations and attractions. This helps distribute economic benefits more evenly across the country, reducing reliance on major urban centers and promoting regional development.
Revenue Generation
Domestic tourists spend money on accommodation, transportation, food, entertainment, and shopping, generating revenue for businesses across various sectors. This spending contributes to overall economic growth and helps support local economies.
Employment Opportunities
Domestic tourism creates employment opportunities in the tourism sector and related industries. Hotels, restaurants, transportation companies, and tour operators all benefit from domestic tourism, providing jobs for local residents.
Cultural Preservation
Domestic tourism supports the preservation of Japan’s cultural heritage by encouraging travel to historic sites, temples, shrines, and traditional arts performances. This helps ensure that Japan’s cultural assets are maintained and appreciated by future generations.
Infrastructure Utilization
Domestic tourism helps maximize the utilization of existing infrastructure, such as airports, train lines, and hotels. By encouraging domestic travel, these facilities are used more efficiently, reducing waste and maximizing their economic impact.
Promoting Local Businesses
Domestic tourism promotes local businesses by encouraging tourists to shop at local stores, dine at local restaurants, and participate in local activities. This helps support small businesses and entrepreneurs, contributing to the vibrancy and diversity of local economies.
Enhancing Social Cohesion
Domestic tourism enhances social cohesion by encouraging people from different regions of Japan to travel and interact with each other. This promotes understanding and appreciation of different cultures and lifestyles, strengthening national unity.
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7. What Are Some of Japan’s Most Popular Tourist Destinations?
Japan boasts a diverse array of tourist destinations, each offering unique experiences and attractions. Here are some of the most popular:
Tokyo
As Japan’s capital, Tokyo is a vibrant metropolis that blends modern innovation with traditional culture. Popular attractions include the Imperial Palace, Shibuya Crossing, Tokyo Skytree, and the historic Asakusa district.
Kyoto
Kyoto, the former imperial capital, is renowned for its temples, shrines, and traditional gardens. Highlights include Kinkaku-ji (Golden Pavilion), Fushimi Inari Shrine, Kiyomizu-dera Temple, and the Arashiyama Bamboo Grove.
Osaka
Osaka is known for its lively atmosphere, delicious street food, and historic landmarks. Popular attractions include Osaka Castle, Dotonbori, Universal Studios Japan, and the Umeda Sky Building.
Hiroshima
Hiroshima is a city with a poignant history and a message of peace. Key attractions include the Hiroshima Peace Memorial Park, Hiroshima Peace Memorial Museum, and the iconic Itsukushima Shrine on Miyajima Island.
Hokkaido
Hokkaido, Japan’s northernmost island, is famous for its stunning natural landscapes, including mountains, lakes, and hot springs. Popular destinations include Sapporo, Furano, and Hakodate.
Mount Fuji
Mount Fuji, Japan’s iconic volcano, is a symbol of the country’s natural beauty. Visitors can hike to the summit during the climbing season or enjoy scenic views from nearby locations like Hakone and the Fuji Five Lakes.
Okinawa
Okinawa, a subtropical island chain, offers pristine beaches, coral reefs, and unique cultural experiences. Popular attractions include the Okinawa Churaumi Aquarium, Shuri Castle, and the beautiful beaches of the Kerama Islands.
Nara
Nara is home to Todai-ji Temple, which houses a giant bronze Buddha statue, and Nara Park, where friendly deer roam freely. Other attractions include Kasuga Taisha Shrine and Kofuku-ji Temple.
Takayama
Takayama, located in the Japanese Alps, is a charming town known for its well-preserved old town, traditional crafts, and sake breweries. Visitors can explore the historic Sanmachi Suji district and enjoy local delicacies like Hida beef.
Kanazawa
Kanazawa is a city with a rich cultural heritage and beautiful gardens. Highlights include Kenrokuen Garden, Kanazawa Castle, and the Higashi Chaya District, a preserved geisha district.
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8. How Does Japan Promote Sustainable Tourism Practices?
Japan is actively promoting sustainable tourism practices to preserve its natural and cultural heritage while ensuring the long-term viability of the tourism sector.
Government Initiatives
The Japanese government, through the Japan Tourism Agency, has implemented various initiatives to promote sustainable tourism. These include guidelines for eco-tourism, support for local communities, and promotion of responsible travel behavior.
Eco-Tourism Promotion
Japan promotes eco-tourism by encouraging travel to natural areas and supporting activities that minimize environmental impact. This includes promoting hiking, camping, and nature-based tours that educate visitors about the environment and encourage conservation.
Community-Based Tourism
Community-based tourism is another key strategy. This involves supporting local communities in developing and managing tourism activities, ensuring that local residents benefit from tourism and have a say in how it is managed.
Cultural Preservation
Japan emphasizes the preservation of its cultural heritage through sustainable tourism practices. This includes supporting the maintenance and restoration of historic sites, temples, shrines, and traditional arts, ensuring that these cultural assets are preserved for future generations.
Waste Reduction and Recycling
Efforts are being made to reduce waste and promote recycling in tourist areas. This includes providing recycling facilities, encouraging the use of reusable products, and educating tourists about waste reduction practices.
Energy Efficiency
Japan is promoting energy efficiency in the tourism sector by encouraging hotels and other businesses to adopt energy-saving technologies and practices. This includes using renewable energy sources, implementing energy-efficient lighting and heating systems, and promoting water conservation.
Transportation
Sustainable transportation options are being promoted to reduce the environmental impact of tourism. This includes encouraging the use of public transportation, promoting cycling and walking, and supporting the development of electric and hybrid vehicles.
Education and Awareness
Education and awareness campaigns are used to inform tourists about sustainable tourism practices and encourage them to travel responsibly. This includes providing information about local customs, environmental issues, and ways to minimize their impact on the environment.
SIXT.VN supports sustainable tourism in Japan by partnering with eco-friendly hotels, promoting responsible travel behavior, and offering tours that minimize environmental impact. By providing seamless travel solutions that prioritize sustainability, SIXT.VN helps ensure that tourists can enjoy Japan’s attractions while protecting its natural and cultural heritage.
9. What Challenges Does Japan Face in Managing Its Growing Tourism Industry?
While Japan’s tourism industry has experienced remarkable growth, it also faces several challenges that need to be addressed to ensure its long-term sustainability and success.
Over Tourism
Over tourism is a major concern in popular destinations like Kyoto and Tokyo, where large crowds can strain local infrastructure, disrupt local communities, and damage cultural sites. Managing visitor flows and dispersing tourists to less crowded areas is crucial.
Environmental Impact
The environmental impact of tourism, including waste generation, pollution, and carbon emissions, is a significant challenge. Efforts are needed to reduce the environmental footprint of tourism activities and promote eco-friendly practices.
Infrastructure Capacity
Infrastructure capacity, including transportation, accommodation, and public services, may be insufficient to cope with the growing number of tourists. Investments in infrastructure are needed to ensure that tourists can travel comfortably and access essential services.
Language Barriers
Language barriers can be a challenge for international tourists, making it difficult for them to communicate with local residents and navigate the country. Improving language support and providing multilingual services is essential.
Cultural Sensitivity
Cultural sensitivity is important to ensure that tourists respect local customs and traditions. Educating tourists about Japanese culture and etiquette can help prevent misunderstandings and promote positive interactions.
Seasonality
Seasonality is a challenge, with peak tourist seasons creating overcrowding and off-season periods resulting in low occupancy rates. Encouraging tourism throughout the year can help balance visitor flows and stabilize the industry.
Workforce Shortages
Workforce shortages in the tourism sector are a growing concern, particularly in rural areas. Attracting and retaining skilled workers in the tourism industry is essential to ensure that tourists receive high-quality service.
Crisis Management
Crisis management is important to prepare for natural disasters, health emergencies, and other unexpected events. Developing robust crisis management plans and communication strategies can help minimize the impact of such events on the tourism industry.
SIXT.VN is committed to addressing these challenges by promoting sustainable tourism practices, supporting local communities, and providing seamless travel solutions that enhance the tourist experience. By working together with government agencies, local businesses, and other stakeholders, SIXT.VN helps ensure that Japan’s tourism industry can continue to thrive while preserving its unique cultural and natural assets.
10. What Trends Are Shaping the Future of Tourism in Japan?
Several key trends are shaping the future of tourism in Japan, influencing how people travel, what they seek, and how the industry adapts.
Sustainable Tourism
Sustainable tourism is gaining prominence as travelers become more aware of the environmental and social impact of their trips. This trend is driving demand for eco-friendly accommodations, responsible tour operators, and experiences that benefit local communities.
Digitalization
Digitalization is transforming the tourism industry, with online booking platforms, mobile apps, and digital guides becoming essential tools for travelers. This trend is driving demand for seamless digital experiences, personalized recommendations, and real-time information.
Experiential Travel
Experiential travel is on the rise, with travelers seeking authentic and immersive experiences that connect them with local culture and communities. This trend is driving demand for unique activities, cultural tours, and opportunities to interact with local residents.
Wellness Tourism
Wellness tourism is growing in popularity as travelers prioritize their health and well-being. This trend is driving demand for spa resorts, yoga retreats, and wellness programs that promote relaxation, rejuvenation, and personal growth.
Bleisure Travel
Bleisure travel, which combines business and leisure, is becoming more common as remote work arrangements allow travelers to extend their business trips for leisure activities. This trend is driving demand for flexible accommodations, co-working spaces, and curated experiences that cater to both business and leisure travelers.
Solo Travel
Solo travel is gaining popularity, particularly among younger travelers who seek independence and self-discovery. This trend is driving demand for solo-friendly accommodations, group tours, and activities that allow solo travelers to connect with others.
Luxury Travel
Luxury travel continues to be a significant trend, with affluent travelers seeking high-end accommodations, exclusive experiences, and personalized service. This trend is driving demand for luxury hotels, private tours, and bespoke travel arrangements.
Accessible Tourism
Accessible tourism is becoming more important as the industry strives to accommodate travelers with disabilities and mobility challenges. This trend is driving demand for accessible accommodations, transportation, and attractions that are designed to be inclusive and user-friendly.
SIXT.VN is adapting to these trends by offering sustainable travel options, enhancing its digital platforms, curating experiential tours, and providing personalized services to meet the evolving needs of travelers. By staying ahead of the curve and embracing innovation, SIXT.VN is ensuring that it can continue to provide seamless and memorable travel experiences for visitors to Japan.
11. Frequently Asked Questions (FAQs)
Is tourism a major contributor to Japan’s economy?
Yes, tourism is a significant contributor to Japan’s economy, driving economic growth, job creation, and regional development through direct spending, indirect effects, and tax revenue.
How does inbound tourism benefit Japan’s economy?
Inbound tourism injects foreign currency into Japan, boosts revenue for various sectors, creates employment opportunities, promotes regional development, and fosters cultural exchange.
What role does domestic tourism play in Japan’s economy?
Domestic tourism provides economic stability, supports regional economies, generates revenue, creates employment opportunities, preserves cultural heritage, and promotes local businesses.
Which are the most popular tourist destinations in Japan?
Popular destinations include Tokyo, Kyoto, Osaka, Hiroshima, Hokkaido, Mount Fuji, Okinawa, Nara, Takayama, and Kanazawa, each offering unique cultural and natural attractions.
How is Japan promoting sustainable tourism practices?
Japan promotes sustainable tourism through government initiatives, eco-tourism promotion, community-based tourism, cultural preservation, waste reduction, energy efficiency, and education campaigns.
What are the main challenges facing Japan’s tourism industry?
Challenges include over tourism, environmental impact, infrastructure capacity, language barriers, cultural sensitivity, seasonality, workforce shortages, and crisis management.
What trends are shaping the future of tourism in Japan?
Key trends include sustainable tourism, digitalization, experiential travel, wellness tourism, bleisure travel, solo travel, luxury travel, and accessible tourism.
How does SIXT.VN contribute to the tourism industry in Japan?
SIXT.VN provides seamless airport transfers, hotel bookings, and curated tours, enhancing the tourist experience and supporting the growth of both inbound and domestic tourism.
What measures are being taken to reduce over tourism in Japan?
Measures include managing visitor flows, dispersing tourists to less crowded areas, promoting off-season travel, and investing in infrastructure to accommodate more visitors.
How can tourists contribute to sustainable tourism in Japan?
Tourists can contribute by choosing eco-friendly accommodations, using public transportation, respecting local customs, reducing waste, and supporting local businesses.