What Is The Impact Of Crisis In Tourism Industry?

The Crisis In Tourism significantly impacts travel plans and overall satisfaction, but SIXT.VN offers solutions like flexible bookings and up-to-date travel information to navigate these challenges. Tourism crises can include natural disasters, geopolitical issues, and health emergencies. SIXT.VN helps travelers overcome these obstacles, ensuring safe and enjoyable experiences with contingency funds and insurance coverage that provide financial stability during uncertain times in the tourism sector, ensuring confidence and promoting tourism recovery.

1. Understanding the Impact of Crisis in Tourism: An Overview

The tourism industry, a significant contributor to the global economy, is particularly vulnerable to unexpected disruptions. Crises can range from natural disasters and pandemics to economic downturns and political instability. These events can deter travelers, leading to cancellations, reduced bookings, and significant financial losses for businesses. According to a study by the United Nations World Tourism Organization (UNWTO), international tourism saw a 74% decrease in 2020 due to the COVID-19 pandemic, resulting in an estimated loss of USD 1.3 trillion in export revenues.

1.1. What constitutes a crisis in the tourism context?

A crisis in tourism is any unforeseen event that threatens the normal operations and reputation of the tourism industry. These events can be categorized as follows:

• Natural Disasters: Earthquakes, hurricanes, tsunamis, floods, and volcanic eruptions.
• Pandemics and Health Crises: Outbreaks of infectious diseases like COVID-19, SARS, or Ebola.
• Political Instability and Terrorism: Civil unrest, terrorist attacks, and geopolitical tensions.
• Economic Downturns: Recessions, financial crises, and currency fluctuations.
• Environmental Disasters: Oil spills, pollution, and climate change impacts.
• Technological Failures: Cyberattacks, system outages, and transportation accidents.

These crises can have both immediate and long-term effects on tourism destinations and businesses, disrupting travel patterns and altering traveler behavior.

1.2. How do crises affect different sectors within the tourism industry?

Crises impact various sectors within the tourism industry differently. Here’s how:

For example, during the COVID-19 pandemic, hotels experienced record-low occupancy rates as lockdowns and travel restrictions were implemented worldwide. Similarly, airlines faced unprecedented flight cancellations and financial losses due to plummeting passenger demand.

1.3. What are the long-term consequences of crises on tourism destinations?

The long-term consequences of crises on tourism destinations can be profound and far-reaching. These include:

• Reputational Damage: Negative media coverage and traveler perceptions can tarnish a destination’s image, making it difficult to attract tourists in the future.
• Economic Decline: Loss of tourism revenue can lead to business closures, job losses, and decreased investment in infrastructure and services.
• Environmental Degradation: Damage to natural resources and ecosystems can undermine the long-term sustainability of tourism.
• Social Disruptions: Displacement of communities, increased crime rates, and social unrest can result from economic hardship and loss of livelihoods.
• Infrastructure Damage: Destruction of transportation networks, hotels, and other tourism facilities can hinder recovery efforts and deter visitors.

According to research by the World Travel & Tourism Council (WTTC), it can take destinations up to four years to recover to pre-crisis levels of tourism activity, depending on the severity and duration of the event.

2. Identifying Key Factors Contributing to Tourism Crises

Several key factors can contribute to tourism crises, including external events and internal vulnerabilities within the industry.

2.1. How do external events trigger crises in tourism?

External events such as natural disasters, political instability, and health crises can directly impact the tourism industry by disrupting travel plans, damaging infrastructure, and creating safety concerns.

• Natural Disasters: Events like hurricanes, earthquakes, and tsunamis can devastate tourism infrastructure, including hotels, airports, and attractions. For example, the 2011 earthquake and tsunami in Japan led to a significant decline in international tourism due to widespread damage and safety concerns.
• Political Instability and Terrorism: Civil unrest, terrorist attacks, and geopolitical tensions can deter tourists from visiting affected regions. The Arab Spring uprisings in 2011 led to a sharp decline in tourism to countries like Egypt and Tunisia.
• Health Crises: Pandemics such as COVID-19 can have a global impact on tourism, leading to travel restrictions, border closures, and widespread cancellations. The COVID-19 pandemic caused an unprecedented decline in international tourism, with many destinations experiencing a complete halt in visitor arrivals.

2.2. What role do economic factors play in tourism crises?

Economic factors such as recessions, currency fluctuations, and rising fuel prices can also contribute to tourism crises by reducing consumer spending and increasing travel costs.

• Recessions: During economic downturns, people tend to cut back on discretionary spending, including travel. The global financial crisis of 2008-2009 led to a significant decline in tourism demand as consumers reduced their travel budgets.
• Currency Fluctuations: Changes in exchange rates can make destinations more or less attractive to international travelers. A strong domestic currency can make a destination more expensive for foreign visitors, while a weak currency can make it more affordable.
• Rising Fuel Prices: Higher fuel costs can increase airfares and other transportation expenses, making travel more expensive for consumers. Fluctuations in oil prices can significantly impact the profitability of airlines and other transportation providers.

2.3. How can internal vulnerabilities within the tourism industry exacerbate crises?

Internal vulnerabilities within the tourism industry, such as inadequate infrastructure, lack of crisis preparedness, and over-reliance on specific markets, can exacerbate the impact of crises.

• Inadequate Infrastructure: Poorly maintained infrastructure, such as roads, airports, and hotels, can make destinations more vulnerable to disruptions caused by natural disasters or other events.
• Lack of Crisis Preparedness: Many tourism businesses lack comprehensive crisis management plans and procedures, making it difficult to respond effectively to emergencies.
• Over-Reliance on Specific Markets: Destinations that rely heavily on visitors from a single country or region are more vulnerable to economic or political instability in those markets. Diversifying tourism markets can help reduce this risk.
• Environmental Degradation: Unsustainable tourism practices can damage natural resources and ecosystems, undermining the long-term viability of tourism destinations.

SIXT.VN provides services tailored to mitigate these vulnerabilities, such as flexible booking options and up-to-date travel information, ensuring travelers can adapt to changing circumstances.

3. Strategies for Effective Crisis Management in Tourism

Effective crisis management in tourism involves a proactive and comprehensive approach to anticipate, prepare for, respond to, and recover from unexpected events.

3.1. What steps should tourism businesses take for pre-crisis planning and preparation?

Tourism businesses should take several key steps for pre-crisis planning and preparation to mitigate potential risks and enhance responsiveness during emergencies.

• Conduct Risk Assessments: Identify potential hazards and vulnerabilities that could impact the business, such as natural disasters, health crises, and security threats.
• Develop Crisis Management Plans: Create detailed plans outlining procedures for responding to different types of crises, including communication protocols, evacuation plans, and business continuity strategies.
• Establish Crisis Response Teams: Form dedicated teams with clearly defined roles and responsibilities for managing crises.
• Train Employees: Provide regular training to employees on crisis management procedures, including emergency response protocols and communication strategies.
• Secure Insurance Coverage: Obtain comprehensive insurance policies to protect against financial losses resulting from crises, including business interruption insurance and liability coverage.
• Establish Communication Protocols: Develop clear communication channels for disseminating information to employees, customers, and stakeholders during crises.
• Diversify Tourism Offerings: Offer a variety of tourism products and services to reduce reliance on specific markets or attractions.
• Maintain updated contact lists: Regularly update and maintain contact lists for employees, suppliers, and local authorities to facilitate communication during emergencies.

3.2. How should tourism businesses respond during a crisis?

During a crisis, tourism businesses should respond quickly and effectively to protect the safety and well-being of their customers and employees while minimizing the impact on their operations.

• Activate Crisis Response Teams: Mobilize crisis response teams and implement pre-established protocols and procedures.
• Communicate with Stakeholders: Provide timely and accurate information to employees, customers, and stakeholders through various communication channels, including social media, email, and press releases.
• Ensure Customer Safety: Prioritize the safety and well-being of customers by providing clear instructions, evacuation assistance, and access to medical care.
• Coordinate with Authorities: Work closely with local authorities, emergency responders, and other stakeholders to coordinate response efforts and share information.
• Manage Cancellations and Refunds: Offer flexible cancellation policies and refunds to customers affected by the crisis.
• Adapt Operations: Modify business operations to accommodate changing circumstances, such as offering alternative itineraries or services.
• Monitor the Situation: Continuously monitor the situation and adjust response strategies as needed.

SIXT.VN enhances this by offering real-time updates and flexible booking options, ensuring travelers can make informed decisions and adjust their plans accordingly.

3.3. What post-crisis recovery strategies can tourism businesses implement?

After a crisis, tourism businesses should implement post-crisis recovery strategies to restore operations, rebuild customer confidence, and revitalize their businesses.

• Assess the Damage: Evaluate the extent of the damage to infrastructure, facilities, and business operations.
• Develop Recovery Plans: Create detailed plans outlining steps for restoring operations, rebuilding infrastructure, and attracting visitors.
• Communicate Recovery Efforts: Share information about recovery efforts with employees, customers, and stakeholders to build confidence and support.
• Offer Incentives: Provide discounts, promotions, and other incentives to attract visitors and stimulate demand.
• Rebuild Infrastructure: Repair or rebuild damaged infrastructure, such as hotels, airports, and attractions.
• Engage with the Community: Work with local communities to support recovery efforts and promote tourism.
• Monitor Results: Track key performance indicators to measure the effectiveness of recovery efforts and make adjustments as needed.
• Review and Update Crisis Management Plans: Review crisis management plans to identify areas for improvement and update procedures based on lessons learned.

By offering comprehensive services, SIXT.VN helps businesses recover by providing reliable transportation and accommodation options, thereby supporting the revitalization of the tourism sector.

4. The Role of Technology in Managing Tourism Crises

Technology plays a crucial role in managing tourism crises by facilitating communication, providing real-time information, and supporting coordination among stakeholders.

4.1. How can technology aid in communication during a crisis?

Technology can aid in communication during a crisis by enabling rapid dissemination of information to employees, customers, and stakeholders through various channels.

• Social Media: Platforms like Twitter, Facebook, and Instagram can be used to share updates, provide safety information, and address customer inquiries in real-time.
• Mobile Apps: Mobile apps can provide push notifications, emergency alerts, and access to essential resources, such as maps, contact information, and safety guidelines.
• Websites: Websites can serve as central hubs for disseminating information, providing updates, and managing customer inquiries.
• Email: Email can be used to communicate with employees, customers, and stakeholders who may not have access to social media or mobile apps.
• Emergency Alert Systems: Emergency alert systems can send mass notifications to mobile devices in affected areas, providing timely warnings and instructions.

According to a study by Deloitte, 75% of travelers use mobile devices to access travel information during crises, highlighting the importance of mobile communication strategies.

4.2. What real-time information can technology provide to tourists during crises?

Technology can provide real-time information to tourists during crises, helping them make informed decisions and stay safe.

• Travel Alerts: Real-time travel alerts can provide updates on flight cancellations, travel restrictions, and safety advisories.
• Weather Updates: Weather apps and websites can provide real-time weather forecasts and warnings, helping tourists avoid hazardous conditions.
• Traffic Updates: Traffic apps and websites can provide real-time traffic information, helping tourists avoid congestion and delays.
• Emergency Contacts: Mobile apps can provide access to emergency contact information, such as local police, hospitals, and embassies.
• Mapping and Navigation: Mapping and navigation apps can help tourists find alternative routes, locate emergency shelters, and navigate unfamiliar areas.

SIXT.VN leverages technology to offer up-to-date travel information, enabling customers to make well-informed decisions and adjust their plans in response to crises.

4.3. How can technology support coordination among stakeholders during a crisis?

Technology can support coordination among stakeholders during a crisis by facilitating communication and collaboration among government agencies, emergency responders, tourism businesses, and local communities.

• Crisis Management Platforms: Crisis management platforms can provide a centralized system for sharing information, coordinating response efforts, and tracking resources.
• Geographic Information Systems (GIS): GIS can be used to map affected areas, track the location of emergency responders, and identify vulnerable populations.
• Video Conferencing: Video conferencing can facilitate communication and collaboration among stakeholders who are located in different locations.
• Data Analytics: Data analytics can be used to analyze data from various sources, such as social media, weather reports, and traffic sensors, to identify trends and patterns that can inform crisis response efforts.

5. Case Studies of Tourism Crisis Management

Examining case studies of successful and unsuccessful tourism crisis management can provide valuable insights and lessons learned.

5.1. What are some examples of successful tourism crisis management?

Some notable examples of successful tourism crisis management include:

• New Zealand’s Response to the Christchurch Earthquakes (2011): New Zealand effectively managed the aftermath of the Christchurch earthquakes by providing immediate assistance to affected residents, implementing comprehensive recovery plans, and launching marketing campaigns to promote tourism to unaffected regions.
• Bali’s Response to the Mount Agung Volcanic Eruption (2017): Bali effectively managed the Mount Agung volcanic eruption by providing timely warnings to tourists, evacuating affected areas, and offering alternative itineraries to unaffected regions.
• Dubai’s Response to the COVID-19 Pandemic (2020): Dubai effectively managed the COVID-19 pandemic by implementing strict health and safety protocols, providing financial support to tourism businesses, and launching marketing campaigns to attract visitors once travel restrictions were lifted.

These cases demonstrate the importance of proactive planning, effective communication, and collaboration among stakeholders in managing tourism crises.

5.2. What are some examples of unsuccessful tourism crisis management?

Examples of unsuccessful tourism crisis management include:

• Mexico’s Response to the H1N1 Flu Pandemic (2009): Mexico’s initial response to the H1N1 flu pandemic was criticized for being slow and ineffective, leading to a significant decline in tourism.
• Egypt’s Response to the Sharm el-Sheikh Plane Bombing (2015): Egypt’s response to the Sharm el-Sheikh plane bombing was criticized for lacking transparency and failing to address security concerns, leading to a sharp decline in tourism.
• Thailand’s Response to the Phuket Tsunami (2004): Thailand’s response to the Phuket tsunami was criticized for being disorganized and lacking coordination, leading to delays in rescue and recovery efforts.

These cases highlight the importance of transparency, effective communication, and coordinated response efforts in managing tourism crises.

5.3. What lessons can be learned from these case studies?

Key lessons that can be learned from these case studies include:

• Proactive Planning is Essential: Develop comprehensive crisis management plans and procedures before a crisis occurs.
• Effective Communication is Crucial: Provide timely and accurate information to employees, customers, and stakeholders.
• Collaboration is Key: Work closely with local authorities, emergency responders, and other stakeholders to coordinate response efforts.
• Transparency Builds Trust: Be transparent about the situation and recovery efforts to build trust and confidence.
• Adaptability is Important: Be prepared to adapt response strategies as needed based on changing circumstances.

By learning from past successes and failures, tourism businesses can improve their ability to manage crises and protect their businesses and customers.

SIXT.VN applies these lessons by providing transparent, adaptable, and collaborative services, ensuring travelers are well-supported during crises.

6. The Future of Crisis Management in Tourism

The future of crisis management in tourism will be shaped by emerging trends, including increased focus on sustainability, technology, and collaboration.

6.1. How will sustainability considerations impact crisis management in tourism?

Sustainability considerations will increasingly impact crisis management in tourism as travelers become more aware of the environmental and social impacts of their travel choices.

• Climate Change Adaptation: Tourism businesses will need to adapt to the impacts of climate change, such as rising sea levels, extreme weather events, and changing ecosystems.
• Sustainable Tourism Practices: Tourism businesses will need to adopt sustainable practices to minimize their environmental footprint and support local communities.
• Responsible Tourism Marketing: Tourism destinations will need to promote responsible tourism practices and educate visitors about sustainable travel choices.
• Community Engagement: Tourism businesses will need to engage with local communities to ensure that tourism benefits local residents and protects cultural heritage.

According to a survey by Booking.com, 83% of travelers believe that sustainable travel is vital, highlighting the importance of integrating sustainability considerations into crisis management strategies.

6.2. What technological advancements will shape crisis management in the future?

Technological advancements such as artificial intelligence (AI), big data analytics, and the Internet of Things (IoT) will shape crisis management in the future by providing new tools for monitoring, predicting, and responding to crises.

• AI-Powered Crisis Monitoring: AI can be used to monitor social media, news reports, and other sources of information to detect potential crises and provide early warnings.
• Big Data Analytics for Risk Assessment: Big data analytics can be used to analyze historical data to identify patterns and predict the likelihood of future crises.
• IoT for Emergency Response: IoT devices, such as sensors and cameras, can be used to monitor conditions in real-time and provide emergency responders with critical information.
• Virtual and Augmented Reality for Training: Virtual and augmented reality can be used to train employees on crisis management procedures in a safe and realistic environment.

6.3. How can increased collaboration improve crisis management in tourism?

Increased collaboration among government agencies, tourism businesses, local communities, and international organizations can improve crisis management in tourism by facilitating the sharing of information, resources, and best practices.

• Public-Private Partnerships: Public-private partnerships can leverage the resources and expertise of both the public and private sectors to improve crisis preparedness and response.
• Regional Cooperation: Regional cooperation among neighboring countries can facilitate coordinated response efforts to cross-border crises.
• International Collaboration: International collaboration among tourism organizations can facilitate the sharing of best practices and resources for crisis management.
• Community-Based Tourism: Community-based tourism initiatives can empower local communities to participate in crisis management efforts and build resilience.

SIXT.VN embraces these future trends by continuously integrating sustainability practices, leveraging technological advancements, and fostering collaborative relationships to enhance its crisis management capabilities.

7. Practical Tips for Tourists Traveling During Uncertain Times

Traveling during uncertain times requires extra preparation and awareness. Here are some practical tips for tourists:

7.1. How to stay informed about potential risks and travel advisories?

Staying informed about potential risks and travel advisories is crucial for safe travel. Here’s how:

• Monitor Official Sources: Regularly check official government travel advisories, such as those from the U.S. Department of State or the UK Foreign, Commonwealth & Development Office.
• Use Travel Apps: Utilize travel apps that provide real-time updates on travel alerts, weather conditions, and safety information.
• Follow News Outlets: Keep an eye on reputable news outlets for updates on potential risks and crises in your destination.
• Subscribe to Alerts: Sign up for email or SMS alerts from travel insurance providers or government agencies.

7.2. What insurance coverage is essential for travel during crises?

Essential insurance coverage for travel during crises includes:

• Travel Insurance: Comprehensive travel insurance should cover trip cancellations, medical emergencies, and lost or stolen belongings.
• Medical Evacuation Insurance: This covers the cost of emergency medical transportation to a suitable medical facility.
• Crisis Management Insurance: Some policies offer coverage for crisis events, such as political unrest or natural disasters.
• Business Interruption Insurance: For business travelers, this covers losses due to disruptions caused by crises.

7.3. How to prepare for potential disruptions to travel plans?

Preparing for potential disruptions to travel plans involves:

• Flexible Bookings: Opt for flexible booking options that allow you to change or cancel your travel plans without incurring significant fees.
• Backup Plans: Have alternative travel arrangements in mind in case your original plans are disrupted.
• Emergency Funds: Set aside emergency funds to cover unexpected expenses, such as additional accommodation or transportation costs.
• Essential Documents: Keep copies of essential documents, such as passports, visas, and insurance policies, in a safe and accessible location.

SIXT.VN supports these tips by offering flexible booking options, providing up-to-date travel information, and ensuring customers are well-prepared for potential disruptions.

8. Government and Industry Initiatives for Crisis Preparedness

Government and industry initiatives play a vital role in enhancing crisis preparedness and resilience in the tourism sector.

8.1. What government policies and regulations support tourism crisis management?

Government policies and regulations that support tourism crisis management include:

• National Crisis Management Plans: Governments should develop comprehensive national crisis management plans that outline procedures for responding to various types of crises.
• Emergency Response Coordination: Governments should establish mechanisms for coordinating emergency response efforts among different agencies and stakeholders.
• Infrastructure Investment: Governments should invest in infrastructure improvements to enhance resilience to natural disasters and other crises.
• Tourism Safety Standards: Governments should implement tourism safety standards to ensure the safety and well-being of visitors.

8.2. How do industry associations contribute to crisis preparedness?

Industry associations contribute to crisis preparedness by:

• Developing Best Practices: Industry associations can develop and promote best practices for crisis management among their members.
• Providing Training and Education: Industry associations can offer training and education programs to help tourism businesses improve their crisis management capabilities.
• Facilitating Information Sharing: Industry associations can facilitate the sharing of information and best practices among their members.
• Advocating for Government Support: Industry associations can advocate for government support for crisis preparedness and response efforts.

8.3. What international collaborations exist for tourism crisis management?

International collaborations for tourism crisis management include:

• World Tourism Organization (UNWTO): The UNWTO provides guidance and support to member states on crisis management and promotes sustainable tourism practices.
• World Travel & Tourism Council (WTTC): The WTTC advocates for policies that support the sustainable growth of the travel and tourism sector and promotes best practices for crisis management.
• International Civil Aviation Organization (ICAO): The ICAO sets standards for aviation safety and security and provides guidance on crisis management in the aviation industry.

SIXT.VN actively participates in and supports these initiatives, ensuring its operations align with global best practices for crisis preparedness and management.

9. The Psychological Impact of Crises on Tourists and Industry Professionals

Crises can have a significant psychological impact on both tourists and industry professionals, affecting their mental health and well-being.

9.1. How do crises affect the mental health of tourists?

Crises can affect the mental health of tourists in several ways:

• Anxiety and Stress: Tourists may experience anxiety and stress due to uncertainty, fear for their safety, and disruptions to their travel plans.
• Post-Traumatic Stress Disorder (PTSD): Tourists who have experienced traumatic events during a crisis may develop PTSD.
• Depression: Tourists may experience depression due to loss of travel plans, financial losses, or feelings of helplessness.
• Guilt: Some tourists may experience survivor’s guilt if they have escaped unharmed while others have suffered.

9.2. What are the psychological challenges faced by tourism industry professionals during crises?

Tourism industry professionals face several psychological challenges during crises:

• Burnout: Industry professionals may experience burnout due to increased workload, stress, and long hours.
• Moral Distress: Professionals may experience moral distress if they are forced to make difficult decisions that conflict with their values.
• Secondary Trauma: Professionals may experience secondary trauma from exposure to traumatic events and the suffering of others.
• Job Insecurity: Professionals may experience job insecurity due to business closures, layoffs, and reduced demand.

9.3. How can psychological support be provided to those affected by crises?

Psychological support can be provided to those affected by crises through:

• Counseling Services: Providing access to counseling services for tourists and industry professionals.
• Mental Health Resources: Offering mental health resources, such as support groups, online forums, and self-help materials.
• Training Programs: Providing training programs for industry professionals on how to recognize and respond to psychological distress.
• Employee Assistance Programs (EAPs): Offering EAPs to provide confidential counseling and support services to employees.

SIXT.VN recognizes the psychological impact of crises and supports affected individuals by providing access to counseling services and mental health resources, ensuring their well-being.

10. Frequently Asked Questions (FAQs) About Crisis in Tourism

Here are some frequently asked questions about crises in tourism:

10.1. What is considered a crisis in the tourism industry?

A crisis in the tourism industry is any event that threatens the normal operations and reputation of the industry, including natural disasters, pandemics, political instability, and economic downturns.

10.2. How can tourism businesses prepare for a crisis?

Tourism businesses can prepare for a crisis by conducting risk assessments, developing crisis management plans, establishing crisis response teams, and training employees.

10.3. What role does technology play in managing tourism crises?

Technology plays a crucial role in managing tourism crises by facilitating communication, providing real-time information, and supporting coordination among stakeholders.

10.4. What are the long-term consequences of crises on tourism destinations?

The long-term consequences of crises on tourism destinations can include reputational damage, economic decline, environmental degradation, and social disruptions.

10.5. How can tourists stay safe while traveling during uncertain times?

Tourists can stay safe while traveling during uncertain times by staying informed about potential risks, securing essential insurance coverage, and preparing for potential disruptions to travel plans.

10.6. What government policies support tourism crisis management?

Government policies that support tourism crisis management include national crisis management plans, emergency response coordination, and infrastructure investment.

10.7. How do industry associations contribute to crisis preparedness?

Industry associations contribute to crisis preparedness by developing best practices, providing training and education, and facilitating information sharing.

10.8. What international collaborations exist for tourism crisis management?

International collaborations for tourism crisis management include the World Tourism Organization (UNWTO) and the World Travel & Tourism Council (WTTC).

10.9. How do crises affect the mental health of tourists and industry professionals?

Crises can affect the mental health of tourists by causing anxiety, stress, and PTSD. Industry professionals may experience burnout, moral distress, and secondary trauma.

10.10. What psychological support can be provided to those affected by crises?

Psychological support can be provided through counseling services, mental health resources, and training programs.

SIXT.VN is committed to providing safe, reliable, and flexible travel solutions, ensuring customers can navigate crises with confidence. For further assistance and personalized travel support, contact us at Address: 260 Cau Giay, Hanoi, Vietnam, Hotline/Whatsapp: +84 986 244 358, or visit our website at SIXT.VN.