How Much Money Does Florida Make on Tourism Each Year?

Florida’s tourism industry is a powerhouse, significantly contributing to the state’s economy. At SIXT.VN, we understand the allure of travel and the importance of a well-planned vacation. With record-breaking visitation numbers and billions of dollars in revenue, Florida’s tourism sector continues to thrive, offering various travel experiences and economic benefits. Let’s delve into the specifics of how much money Florida makes on tourism each year, exploring the key factors and economic impact.

1. What is the Economic Impact of Tourism in Florida?

Tourism in Florida is a major economic driver, generating substantial revenue and supporting millions of jobs. The state’s tourism industry has a broad reach, impacting various sectors and contributing significantly to the overall economy.

In 2023, the economic impact of tourism in Florida reached $127.7 billion, a 5% increase over 2022. This significant contribution underscores the importance of tourism to Florida’s economy.

Key Components of Economic Impact

• Visitor Spending: Tourists to Florida spent a record $131 billion in 2023, with $116.1 billion coming from domestic visitors and $14.9 billion from international visitors.
• Tax Revenue: Tourism contributed $36.9 billion in local, state, and federal taxes last year.
• Job Creation: Tourism supports 2.1 million jobs in Florida, accounting for 9.5% of the state’s total employment.
• Wage and Salary Support: The tourism industry provided $76.4 billion in wages and salaries to workers across the state.
• Household Tax Savings: Tourism activity resulted in $1,910 in tax savings per household in Florida.

2. How Much Tax Revenue Does Florida Generate from Tourism?

Tax revenue generated from tourism is a critical source of funding for essential services and infrastructure in Florida. The billions of dollars in tax revenue contribute to the state’s ability to provide public services and support various programs.

In 2023, tourism contributed $36.9 billion in local, state, and federal taxes in Florida. This substantial amount highlights the significance of tourism as a revenue source for the state.

Breakdown of Tax Revenue

• Local Taxes: A portion of the tax revenue goes to local governments, supporting community services and infrastructure projects.
• State Taxes: The state government uses tax revenue to fund education, healthcare, and other essential services.
• Federal Taxes: The federal government also benefits from tourism-related tax revenue, contributing to national programs and initiatives.

3. How Many Jobs Does the Tourism Industry Support in Florida?

The tourism industry is a significant employer in Florida, providing jobs for millions of residents and contributing to the state’s overall employment rate.

Tourism supports 2.1 million jobs in Florida, representing 9.5% of the state’s total employment. This substantial job creation underscores the importance of tourism to Florida’s economy.

Job Categories in Tourism

• Hospitality: Hotels, resorts, and other lodging establishments employ a large number of workers.
• Food Service: Restaurants, cafes, and other food service businesses provide numerous job opportunities.
• Transportation: Airlines, rental car companies, and other transportation services employ many individuals.
• Entertainment: Theme parks, attractions, and entertainment venues offer a variety of job positions.
• Retail: Shops, boutiques, and other retail businesses benefit from tourism, creating retail jobs.

4. What is the Average Daily Spending by Tourists in Florida?

The average daily spending by tourists in Florida provides insights into the economic impact of individual visitors and the overall contribution to the state’s economy.

Visitors spent an average of $359 million per day in Florida. This substantial daily spending highlights the significant economic impact of each tourist.

Factors Influencing Daily Spending

• Accommodation: The type of lodging chosen by tourists impacts their daily spending.
• Dining: Meals and dining expenses contribute to daily spending.
• Activities: Entertainment, attractions, and recreational activities influence daily spending.
• Shopping: Souvenirs, gifts, and other purchases add to daily spending.
• Transportation: Local transportation and travel expenses affect daily spending.

5. How Does Tourism Benefit Florida Households?

Tourism provides significant tax savings per household in Florida, contributing to the overall financial well-being of the state’s residents.

Tourism activity resulted in $1,910 in tax savings per household in Florida. This substantial tax relief benefits Florida residents by reducing their tax burden.

Benefits to Households

• Reduced Taxes: Tourism-generated tax revenue offsets the need for higher taxes on residents.
• Improved Services: Increased tax revenue supports essential services and infrastructure.
• Job Opportunities: Tourism creates jobs for residents, improving employment rates.
• Economic Growth: Tourism contributes to the overall economic growth of the state, benefiting households.

6. What Role Does VISIT FLORIDA Play in the State’s Tourism Industry?

VISIT FLORIDA is the state’s official tourism marketing corporation, playing a crucial role in promoting Florida as a premier travel destination and driving visitation numbers.

VISIT FLORIDA’s efforts result in record-breaking visitation numbers and billions of dollars in revenue for the state. The organization’s marketing strategies and promotional campaigns contribute significantly to Florida’s tourism success.

Key Functions of VISIT FLORIDA

• Marketing: VISIT FLORIDA develops and implements marketing campaigns to attract tourists.
• Promotion: The organization promotes Florida as a top travel destination through various channels.
• Partnerships: VISIT FLORIDA collaborates with tourism partners to enhance the state’s tourism offerings.
• Research: The organization conducts research to understand tourism trends and inform marketing strategies.
• Branding: VISIT FLORIDA maintains and promotes the state’s tourism brand.

7. What Types of Tourist Activities Contribute the Most to Florida’s Revenue?

Various tourist activities contribute to Florida’s revenue, each playing a role in the state’s tourism economy. Understanding the types of activities that generate the most revenue can help focus marketing efforts and resource allocation.

Theme parks, beaches, and cultural attractions are major contributors to Florida’s tourism revenue. These activities attract a large number of visitors and generate significant spending.

Top Revenue-Generating Activities

• Theme Parks: Walt Disney World, Universal Orlando Resort, and other theme parks attract millions of visitors.
• Beaches: Florida’s beaches are a major draw for tourists, contributing significantly to revenue.
• Cultural Attractions: Museums, historical sites, and cultural events attract visitors and generate revenue.
• Outdoor Recreation: Activities such as fishing, boating, and hiking contribute to the state’s tourism economy.
• Shopping: Retail sales to tourists boost revenue for local businesses and the state.

8. How Has Tourism in Florida Changed Over the Past Decade?

Tourism in Florida has evolved significantly over the past decade, with changes in visitor demographics, spending habits, and travel preferences.

Over the past decade, Florida has experienced steady growth in tourism, with visitation numbers and revenue increasing annually. The state has adapted to changing tourism trends and maintained its position as a top travel destination.

Key Trends in Florida Tourism

• Increased Visitation: Florida has seen a consistent increase in the number of tourists visiting the state.
• Higher Spending: Tourists are spending more money during their visits, contributing to higher revenue.
• Diversification of Activities: Visitors are engaging in a wider range of activities, from theme parks to eco-tourism.
• Rise in International Travel: Florida has attracted more international visitors, boosting the state’s tourism economy.
• Focus on Sustainable Tourism: There is a growing emphasis on sustainable tourism practices to protect the state’s natural resources.

9. What are the Most Popular Destinations for Tourists in Florida?

Understanding the most popular destinations for tourists in Florida can help businesses and tourism organizations focus their efforts and resources on the areas that attract the most visitors.

Orlando, Miami, and Tampa are among the most popular destinations for tourists in Florida. These cities offer a variety of attractions and activities that appeal to a wide range of visitors.

Top Tourist Destinations in Florida

• Orlando: Home to Walt Disney World, Universal Orlando Resort, and other theme parks.
• Miami: Known for its beaches, nightlife, and cultural attractions.
• Tampa: Offers a mix of attractions, including Busch Gardens, museums, and beaches.
• Fort Lauderdale: Popular for its beaches, boating, and waterfront dining.
• Key West: Known for its laid-back atmosphere, historic sites, and water sports.

10. How Does Florida’s Tourism Industry Compare to Other States?

Florida’s tourism industry stands out among other states due to its unique combination of attractions, climate, and marketing efforts.

Florida’s tourism industry is one of the largest and most successful in the United States, surpassing many other states in terms of visitation numbers and revenue. The state’s strong tourism brand and diverse offerings contribute to its success.

Comparison with Other States

• California: While California attracts a large number of tourists, Florida’s focus on family-friendly attractions and beaches gives it a competitive edge.
• New York: New York’s cultural attractions and urban experiences are popular, but Florida’s warm climate and outdoor activities draw a different type of tourist.
• Texas: Texas has a growing tourism industry, but Florida’s established tourism infrastructure and brand recognition provide a strong advantage.
• Hawaii: Hawaii’s natural beauty and tropical climate attract tourists, but Florida’s accessibility and affordability make it a popular choice for many travelers.
• Nevada: Nevada’s gaming and entertainment offerings are unique, but Florida’s diverse attractions and family-friendly environment appeal to a broader audience.

11. What Impact Does Hurricane Season Have on Florida’s Tourism Revenue?

Hurricane season can significantly impact Florida’s tourism revenue, leading to decreased visitation and economic losses.

Hurricane season can lead to decreased visitation and economic losses due to travel disruptions and safety concerns. Effective planning and marketing strategies can mitigate the impact of hurricanes on tourism revenue.

Impact of Hurricane Season

• Decreased Visitation: Tourists may cancel or postpone trips due to hurricane threats.
• Economic Losses: Businesses may experience reduced revenue due to decreased visitation.
• Damage to Infrastructure: Hurricanes can damage hotels, attractions, and other tourism-related infrastructure.
• Increased Costs: Recovery efforts and repairs can add to the costs associated with hurricane season.
• Insurance Claims: Businesses and individuals may file insurance claims to cover losses from hurricane damage.

12. How Does the State of Florida Invest in its Tourism Infrastructure?

Investing in tourism infrastructure is essential for maintaining and enhancing Florida’s appeal as a top travel destination.

The state of Florida invests in its tourism infrastructure through various initiatives, including funding for transportation, attractions, and marketing efforts. These investments help to improve the visitor experience and drive tourism revenue.

Investments in Tourism Infrastructure

• Transportation: Funding for airports, highways, and other transportation infrastructure.
• Attractions: Support for museums, parks, and other attractions.
• Marketing: Investment in marketing campaigns to promote Florida as a travel destination.
• Accommodation: Hotels and resorts offer diverse lodging options to suit various preferences.
• Public Services: Funding for public services that support the tourism industry.

13. What is the Role of Accommodation (Hotels, Resorts) in Tourism Revenue?

Accommodation, including hotels and resorts, plays a crucial role in generating tourism revenue in Florida, providing lodging options and contributing to the overall visitor experience.

Accommodation is essential for hosting tourists and generating revenue through room rentals, food and beverage sales, and other services. The quality and variety of accommodation options can significantly impact a destination’s appeal.

Impact of Accommodation

• Revenue Generation: Hotels and resorts generate revenue through room rentals and other services.
• Job Creation: The accommodation sector employs a significant number of workers in Florida.
• Economic Impact: Accommodation businesses contribute to the overall economic impact of tourism.
• Visitor Satisfaction: The quality of accommodation can impact visitor satisfaction and repeat visits.
• Support for Local Economy: Hotels and resorts support local businesses through purchasing goods and services.

14. How Important is Eco-Tourism to Florida’s Overall Tourism Revenue?

Eco-tourism is increasingly important to Florida’s overall tourism revenue, attracting environmentally conscious travelers and promoting sustainable practices.

Eco-tourism is gaining importance, attracting visitors interested in experiencing Florida’s natural beauty while promoting conservation and sustainability. This niche market can contribute to the state’s tourism revenue.

Benefits of Eco-Tourism

• Attracting Niche Markets: Eco-tourism appeals to environmentally conscious travelers.
• Promoting Sustainability: Eco-tourism encourages sustainable practices and conservation efforts.
• Supporting Local Communities: Eco-tourism can benefit local communities through job creation and economic development.
• Preserving Natural Resources: Eco-tourism promotes the preservation of natural resources and biodiversity.
• Enhancing Visitor Experience: Eco-tourism offers unique and educational experiences for visitors.

15. How Does Florida Market Itself to International Tourists?

Marketing to international tourists is a key strategy for Florida, attracting visitors from around the world and boosting the state’s tourism revenue.

Florida markets itself to international tourists through targeted advertising campaigns, partnerships with international travel agencies, and participation in global tourism events. These efforts help to attract visitors from around the world.

Marketing Strategies for International Tourists

• Targeted Advertising: Developing advertising campaigns that appeal to specific international markets.
• Partnerships: Collaborating with international travel agencies and tour operators.
• Global Events: Participating in international tourism events and trade shows.
• Cultural Sensitivity: Adapting marketing messages to reflect cultural preferences and values.
• Language Accessibility: Providing information and services in multiple languages.

16. What are Some Emerging Trends in Florida’s Tourism Industry?

Staying informed about emerging trends in Florida’s tourism industry can help businesses and organizations adapt to changing visitor preferences and market demands.

Emerging trends in Florida’s tourism industry include the rise of experiential travel, the growing popularity of sustainable tourism, and the increasing use of technology to enhance the visitor experience.

Emerging Trends in Florida Tourism

• Experiential Travel: Visitors are seeking unique and authentic experiences that go beyond traditional sightseeing.
• Sustainable Tourism: There is a growing demand for eco-friendly travel options and responsible tourism practices.
• Technological Integration: Technology is being used to enhance the visitor experience, from online booking to virtual tours.
• Wellness Tourism: More visitors are interested in health and wellness activities, such as yoga retreats and spa treatments.
• Culinary Tourism: Food and drink experiences are becoming a major draw for tourists, with a focus on local cuisine and culinary events.

17. How Does the Cruise Industry Contribute to Florida’s Tourism Revenue?

The cruise industry is a significant contributor to Florida’s tourism revenue, bringing thousands of visitors to the state’s ports and supporting related businesses.

The cruise industry contributes significantly to Florida’s tourism revenue, with major ports like Miami and Port Canaveral serving as departure points for cruises to the Caribbean and beyond. Cruise passengers spend money on pre- and post-cruise activities, accommodation, and transportation.

Benefits of the Cruise Industry

• Port Revenue: Cruise ships pay fees and taxes to use Florida’s ports.
• Shore Excursions: Cruise passengers spend money on shore excursions and activities in Florida.
• Pre- and Post-Cruise Stays: Many cruise passengers stay in Florida before or after their cruise.
• Job Creation: The cruise industry supports jobs in port operations, transportation, and hospitality.
• Economic Impact: The cruise industry generates significant economic activity in Florida.

18. What Impact Do Special Events and Festivals Have on Tourism Revenue?

Special events and festivals can significantly boost tourism revenue in Florida, attracting visitors and generating economic activity.

Special events and festivals attract visitors, generate revenue for local businesses, and enhance the state’s cultural appeal. Events such as Art Basel Miami Beach, the Daytona 500, and various food and wine festivals draw large crowds and boost tourism revenue.

Benefits of Special Events and Festivals

• Increased Visitation: Events and festivals attract visitors to Florida.
• Revenue Generation: Visitors spend money on accommodation, dining, and other activities.
• Local Business Support: Events and festivals boost revenue for local businesses.
• Enhanced Cultural Appeal: Events and festivals enhance the state’s cultural appeal.
• Community Engagement: Events and festivals promote community engagement and pride.

19. How Does Social Media Influence Tourism in Florida?

Social media plays a crucial role in influencing tourism in Florida, allowing potential visitors to discover destinations, plan trips, and share their experiences.

Social media is a powerful tool for promoting Florida as a travel destination, allowing potential visitors to discover destinations, plan trips, and share their experiences. Positive reviews and engaging content can influence travel decisions and boost tourism revenue.

Impact of Social Media

• Destination Discovery: Social media allows potential visitors to discover destinations in Florida.
• Trip Planning: Social media provides information and inspiration for planning trips.
• Experience Sharing: Visitors share their experiences on social media, influencing others.
• Marketing Opportunities: Social media offers marketing opportunities for tourism businesses.
• Engagement and Interaction: Social media allows for engagement and interaction with potential visitors.

20. What are the Key Challenges Facing Florida’s Tourism Industry?

Identifying the key challenges facing Florida’s tourism industry is crucial for developing strategies to overcome obstacles and ensure continued success.

Key challenges facing Florida’s tourism industry include environmental concerns, competition from other destinations, and economic factors. Addressing these challenges is essential for sustaining tourism growth.

Key Challenges

• Environmental Concerns: Protecting natural resources and addressing climate change impacts.
• Competition: Competing with other destinations for tourists.
• Economic Factors: Managing economic fluctuations and ensuring affordability for visitors.
• Infrastructure Maintenance: Maintaining and upgrading tourism infrastructure.
• Safety and Security: Ensuring the safety and security of visitors.

21. How Can Florida Sustain Its Tourism Success in the Future?

Sustaining Florida’s tourism success requires a comprehensive approach that focuses on innovation, sustainability, and visitor satisfaction.

Florida can sustain its tourism success by focusing on innovation, sustainability, and visitor satisfaction. By adapting to changing trends and addressing key challenges, the state can ensure continued growth in the tourism sector.

Strategies for Sustained Success

• Innovation: Developing new attractions and experiences to attract visitors.
• Sustainability: Implementing sustainable tourism practices to protect natural resources.
• Visitor Satisfaction: Providing high-quality services and experiences to ensure visitor satisfaction.
• Marketing and Promotion: Continuing to invest in marketing and promotion efforts.
• Community Engagement: Engaging local communities in tourism planning and development.

22. How Does Seasonality Affect Tourism Revenue in Florida?

Seasonality significantly impacts tourism revenue in Florida, with peak seasons driving higher revenue and off-seasons experiencing decreased visitation.

Seasonality affects tourism revenue, with peak seasons like winter and spring driving higher revenue and off-seasons like summer and fall experiencing decreased visitation. Understanding these patterns is crucial for revenue management.

Impact of Seasonality

• Peak Seasons: Winter and spring months typically see higher visitation and revenue.
• Off-Seasons: Summer and fall months experience decreased visitation.
• Pricing Strategies: Businesses adjust pricing based on seasonal demand.
• Marketing Efforts: Marketing efforts are intensified during off-seasons to attract visitors.
• Event Planning: Events and festivals are often scheduled to boost visitation during off-seasons.

23. What Types of Accommodation are Most Popular Among Tourists in Florida?

The types of accommodation preferred by tourists in Florida vary, with hotels, resorts, and vacation rentals being among the most popular options.

Hotels, resorts, and vacation rentals are popular, catering to different preferences and budgets. Understanding these preferences helps businesses tailor their offerings to meet visitor needs.

Popular Accommodation Types

• Hotels: Offer a range of amenities and services, catering to various budgets.
• Resorts: Provide comprehensive vacation experiences with multiple amenities and activities.
• Vacation Rentals: Offer more space and privacy, ideal for families and groups.
• Bed and Breakfasts: Provide a more intimate and personalized experience.
• Camping: Appeals to outdoor enthusiasts and budget travelers.

24. How Does Tourism Impact the Local Communities in Florida?

Tourism has both positive and negative impacts on local communities in Florida, affecting employment, infrastructure, and cultural preservation.

Tourism impacts local communities, creating jobs, supporting local businesses, and driving economic development. However, it can also lead to increased traffic, strain on infrastructure, and cultural changes.

Impact on Local Communities

• Job Creation: Tourism creates jobs in hospitality, food service, and other sectors.
• Economic Development: Tourism drives economic development and supports local businesses.
• Infrastructure Strain: Increased tourism can strain local infrastructure, such as roads and utilities.
• Cultural Changes: Tourism can lead to changes in local culture and traditions.
• Community Engagement: Engaging local communities in tourism planning is essential for sustainable development.

25. How Important is Business Travel to Florida’s Tourism Revenue?

Business travel is an important component of Florida’s tourism revenue, with conferences, conventions, and corporate events attracting visitors and generating economic activity.

Business travel contributes significantly through conferences, conventions, and corporate events. Business travelers spend money on accommodation, dining, and event-related activities, boosting the state’s revenue.

Benefits of Business Travel

• Conference and Convention Revenue: Conferences and conventions attract visitors and generate revenue.
• Corporate Event Spending: Corporate events boost revenue for hotels, restaurants, and other businesses.
• Extended Stays: Business travelers often extend their stays to enjoy leisure activities.
• Job Creation: The business travel sector supports jobs in event planning, hospitality, and transportation.
• Economic Impact: Business travel generates significant economic activity in Florida.

26. How is Technology Used to Enhance the Tourist Experience in Florida?

Technology plays an increasingly important role in enhancing the tourist experience in Florida, providing convenient tools and resources for planning, navigating, and enjoying their trips.

Technology is used through mobile apps, online booking platforms, and interactive displays to enhance the tourist experience, providing convenient tools and resources for planning and navigating trips.

Technological Enhancements

• Mobile Apps: Provide information on attractions, events, and transportation.
• Online Booking Platforms: Allow visitors to easily book accommodation and activities.
• Interactive Displays: Offer information and wayfinding assistance at tourist destinations.
• Virtual Tours: Provide virtual tours of attractions and destinations.
• Social Media Engagement: Allows businesses to engage with potential visitors.

27. What Role Does Heritage Tourism Play in Florida’s Economy?

Heritage tourism, which focuses on historical and cultural sites, plays a valuable role in Florida’s economy by attracting visitors interested in exploring the state’s rich past.

Heritage tourism attracts visitors interested in historical and cultural sites. By preserving and promoting these sites, Florida can attract a niche market and enhance the state’s overall appeal.

Benefits of Heritage Tourism

• Attracting Niche Markets: Appeals to visitors interested in history and culture.
• Preserving Historical Sites: Encourages the preservation of historical sites and landmarks.
• Educating Visitors: Provides educational experiences for visitors.
• Supporting Local Communities: Benefits local communities through job creation and economic development.
• Enhancing State’s Appeal: Enhances the state’s appeal and cultural richness.

28. How Does the Culinary Scene Impact Tourism Revenue in Florida?

The culinary scene significantly impacts tourism revenue, with a diverse range of dining experiences attracting food enthusiasts and enhancing the overall visitor experience.

The culinary scene attracts food enthusiasts. A diverse range of dining experiences, from seafood to international cuisine, enhances the visitor experience and contributes to the state’s revenue.

Impact of the Culinary Scene

• Attracting Food Enthusiasts: Attracts visitors interested in food and drink experiences.
• Enhancing Visitor Experience: Provides diverse dining options for visitors.
• Supporting Local Businesses: Benefits local restaurants and food producers.
• Promoting Culinary Events: Culinary events and festivals attract visitors.
• Boosting Revenue: Contributes to the state’s revenue through dining and related activities.

29. What is the Impact of Short-Term Rentals on Florida’s Tourism?

Short-term rentals, such as Airbnb and Vrbo, have significantly impacted Florida’s tourism by providing alternative accommodation options and contributing to the overall revenue.

Short-term rentals provide alternative accommodation options, contributing to revenue and offering diverse lodging choices. They can also impact local communities and housing availability.

Impact of Short-Term Rentals

• Alternative Accommodation: Provides alternative accommodation options for visitors.
• Revenue Generation: Contributes to revenue through rental income.
• Diverse Lodging Choices: Offers diverse lodging choices for different preferences.
• Community Impact: Can impact local communities and housing availability.
• Regulatory Challenges: Presents regulatory challenges for local governments.

30. How Do Sporting Events Contribute to Tourism Revenue in Florida?

Sporting events, from professional games to amateur tournaments, contribute significantly to tourism revenue in Florida by attracting participants, spectators, and related spending.

Sporting events attract participants and spectators, generating revenue for local businesses and the state. Events like the Daytona 500, college football games, and spring training attract large crowds.

Benefits of Sporting Events

• Attracting Participants and Spectators: Draws participants and spectators from around the world.
• Generating Revenue: Generates revenue for local businesses through accommodation, dining, and merchandise sales.
• Boosting Local Economies: Boosts local economies during event periods.
• Promoting Destinations: Promotes Florida as a destination for sports and recreation.
• Enhancing Visitor Experience: Enhances the visitor experience for sports enthusiasts.

FAQ Section

1. How much money does Florida make on tourism each year?

Florida’s tourism industry generates billions of dollars in revenue each year, reaching $131 billion in 2023. This substantial income underscores the importance of tourism to the state’s economy.

2. What percentage of Florida’s economy is supported by tourism?

Tourism is responsible for 9.5% of jobs in Florida, with the industry supporting 2.1 million jobs. This significant job creation highlights the importance of tourism to the state’s employment rate.

3. How much tax revenue does Florida collect from tourism annually?

Tourism contributes $36.9 billion in local, state, and federal taxes each year. This substantial amount highlights the significance of tourism as a revenue source for the state.

4. Which cities in Florida are most popular among tourists?

Orlando, Miami, and Tampa are among the most popular destinations for tourists in Florida, offering a variety of attractions and activities.

5. How does hurricane season impact Florida’s tourism revenue?

Hurricane season can lead to decreased visitation and economic losses due to travel disruptions and safety concerns. Effective planning and marketing strategies can mitigate the impact of hurricanes on tourism revenue.

6. What are the emerging trends in Florida’s tourism industry?

Emerging trends include the rise of experiential travel, the growing popularity of sustainable tourism, and the increasing use of technology to enhance the visitor experience.

7. What role does VISIT FLORIDA play in the state’s tourism industry?

VISIT FLORIDA is the state’s official tourism marketing corporation, responsible for promoting Florida as a premier travel destination and driving visitation numbers.

8. How can I plan a budget-friendly trip to Florida?

Consider traveling during the off-season, utilizing vacation rentals, and taking advantage of free activities like visiting beaches and parks.

9. What are some must-visit attractions in Florida?

Must-visit attractions include Walt Disney World, Universal Orlando Resort, South Beach, Everglades National Park, and Kennedy Space Center.

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